---
title: 'Head of Sales at Automat, Inc.'
canonical: 'https://feeny.ai/job/head-of-sales-automat-inc-san-francisco-g1b29r75qtq0'
type: 'job'
last_seen: '2026-09-12'
---

# Head of Sales at Automat, Inc.

- **Company:** Automat, Inc.
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2025-11-06
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/automat/032d1a16-fe7d-4c78-86d5-5d9ae2d95f17

## Job description

Position: Head of Sales

Who is Automat? Automat was founded by a diverse group of creative technologists from teams like Google Creative Lab and Samsung’s Innovation Think Tank. We're building a future where intelligent agents run real business operations, not just support them. Automat Workforce puts AI coworkers directly inside a company's existing tools to handle day-to-day operational work, and our Studio platform gives customers a fully managed way to build, deploy, and monitor their own agents and automations. We value curiosity, collaboration, and impact above rigid requirements. If you’re excited about AI and automation, thrive in flexible, creative environments, and want to work on meaningful, pioneering projects -- this role is for you.

## The Role

We’re looking for a hands-on sales leader who thrives at the intersection of product, customer, and technical narrative. You’ll work closely with our CEO and founding team to shape our go-to-market strategy, run high-conviction experiments, and bring our AI products into the hands of real customers at an enterprise scale. This is not a pure management role -- you’ll be in the trenches helping close deals, distill technical value into business outcomes, and lay the foundation for a scalable, product-centric sales motion. You’ll also work alongside engineers and designers to translate user needs into product priorities, develop repeatable playbooks, and tell the story of what Automat unlocks for the enterprise.

What You’ll Do:

- Lead early sales efforts across both product-led and outbound/inbound motions
- Partner with the CEO and CTO on customer targeting, deal execution, and revenue strategy
- Lead the full sales cycle -- from mapping use cases to demoing product to closing contracts
- Translate complex product functionality and AI infrastructure into compelling narratives for technical and non-technical stakeholders
- Build internal tooling, templates, and playbooks to make GTM efforts more scalable
- Feed insights from customer conversations back into product, engineering, and design

What Drives You:

- You’re a builder at heart -- energized by creating systems, not inheriting them
- You want to get deep into the product and understand how it works under the hood
- You believe the best sales strategy starts with understanding real problems
- You’re comfortable with ambiguity, fast feedback loops, and wearing multiple hats
- You love figuring out what makes technical buyers tick -- and earning their trust

What’s in Your Toolbox:

- Strong technical fluency -- you’ve sold technical products to data teams, operators, or engineers and can hold your own in a room full of builders
- Experience selling complex B2B software, ideally at an early-stage startup or within an emerging tech category (AI, ML, automation, etc.)
- Ability to design and execute outbound strategies as well as manage inbound and product-led pipelines (ability to build out territory plans, top of funnel strategy)
- A knack for demoing and storytelling -- you can walk someone through a workflow and connect it to business value in seconds
- Familiarity with the AI ecosystem (e.g., OpenAI, Anthropic, vector DBs, LLMOps) is a strong plus
- Comfortable using modern GTM tools and experimenting with automation and AI in your own workflow

What We’re Looking For:

- Clear, thoughtful communicator who can talk to engineers, operators, and execs alike
- High-agency operator who’s comfortable iterating and improvising in public
- Passion for AI, automation, and building things that make people’s jobs easier
- Experience navigating high-velocity sales cycles and complex enterprise deals
- 4–8+ years of experience in B2B sales, ideally with 2–5 years in a player/coach or management capacity
- Previous experience in startups or dynamic, high-growth environments

## About Automat, Inc.

## Company Overview
- **One-liner**: Automat provides an AI-driven robotic process automation (RPA) platform that uses click-based AI agents to automate complex workflows across enterprise systems, replacing brittle and expensive legacy RPA solutions.
- **Entity Type**: Private (Series A)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2023
- **Founders**: Lucas Ochoa (CEO) and Gautam Bose (CTO)

## Core Business
- **Primary industry**: Enterprise Automation / AI-Powered RPA
- **Target customers**: B2B, Enterprise (Healthcare, Insurance, Banking, Manufacturing, E-Commerce, Mortgage & Lending, Operations & Shared Services)
- **Mission or purpose statement**: To make work easier for everyone with one-click browser flows, using AI techniques from robotics to build automations that are 10x faster and 1/10th the price of traditional RPA.

## Products & Services
- **Automat Platform (Managed AI Automation)**: A suite of AI agents that can be deployed via API or UI triggers. The platform features a proprietary transformer-based RPA engine that mimics human behavior on top of existing user interfaces, including Windows, Citrix, and web portals. It includes self-healing agents, built-in human oversight, AI document extraction (IDP), and a UI-based agent builder.
- **Document Studio**: AI-powered document extraction and processing for PDFs, forms, and unstructured data.
- **API-Based Automations**: Custom API endpoints for integrating automations into existing workflows and products.
- **Managed Automations**: End-to-end service where the Automat team builds, tests, and validates automations based on screen recordings, process documentation, or example files.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metrics**:
  - **Total Funding**: $19.75M (across 3 rounds)
  - **Annual Revenue**: Not publicly available
- **Notable Investors/Partners**: Y Combinator (Pre-Seed lead), Initialized Capital (Seed lead), Felicis (Series A lead)
- **Growth Signals**:
  - Headcount growth of +92.3% year-over-year (from ~10 to 22 employees)
  - Active hiring with 9 open positions
  - Operates in 6 countries (US, Philippines, Colombia, Peru, Brazil, Sweden)
  - 2,533 LinkedIn followers (+86.9% yearly growth)
  - SOC 2, GDPR, HIPAA, and ISO 27001 certified
  - Alumni from top AI and robotics companies (Google, Everyday Robots, 14.ai)

## Competitive Advantages
- **Proprietary Transformer-Based RPA Engine**: Unlike legacy RPA (UiPath, Automation Anywhere), Automat’s agents are built using AI techniques from robotics, enabling them to understand context, handle exceptions, and self-heal when interfaces change.
- **Speed & Cost Efficiency**: Claims to be 10x faster to deploy and 1/10th the cost of traditional RPA.
- **Enterprise-Grade Security**: SOC 2, GDPR, HIPAA, and ISO 27001 certified with audit trails, granular permissions, and real-time monitoring.
- **Managed Service Model**: Offers end-to-end automation management, not just a tool, reducing the need for internal RPA teams.
- **Ex-Google Engineering Team**: Founders and early engineers have deep AI experience from Google, including work on LaMDA (Google’s conversational AI).

## Strategic Focus
- **Scaling Enterprise Sales**: Currently hiring a Head of Sales and Enterprise Account Executives, indicating a push into larger enterprise deals.
- **Vertical Expansion**: Targeting high-value verticals like Healthcare, Insurance, Banking, and Manufacturing with tailored solutions.
- **Product Development**: Continuing to build out the AI agent platform with focus on self-healing, human-in-the-loop tooling, and observability.
- **Geographic Expansion**: Already operating in 6 countries, with LATAM (Colombia, Peru, Brazil) being a notable growth region.

## Why Work Here
- **Culture**: Described as a team of "makers who take action" — a bias for building and solving problems. The team works out of a former historic brewery in San Francisco’s Mission District.
- **Remote/Hybrid/Office**: Likely hybrid or in-office based on the San Francisco headquarters and the nature of close collaboration on AI/robotics.
- **Engineering Culture**: Deep technical challenges at the intersection of AI, robotics, and enterprise software. Team includes alumni from Google, Everyday Robots, and top AI labs. Engineers work on transformer-based models, computer vision, and agentic AI.
- **Benefits & Perks**: Health, Dental, Vision coverage; 401K (via Human Interest); Commuter Benefits (parking, public transit); Lifestyle perks; Reliable family coverage.
- **Growth Stage**: Early-stage (Series A, ~22 people) with massive growth trajectory — a chance to have outsized impact as an early employee.
- **Open Roles**: 9 active positions including Software Engineer, Applied AI Engineer, Founding Designer, Enterprise Account Executive, Head of Sales, and Forward Deployed Engineer.

## Sources
1. [runautomat.com/about](https://runautomat.com/about)
2. [runautomat.com/careers](https://runautomat.com/careers)
3. [runautomat.com](https://runautomat.com/)
4. [ycombinator.com/companies/automat](https://www.ycombinator.com/companies/automat)
5. [linkedin.com/company/automat-ai](https://www.linkedin.com/company/automat-ai)

## Other roles at Automat, Inc.

- [Forward Deployed Engineer](https://feeny.ai/job/forward-deployed-engineer-automat-inc-san-francisco-yhchsvpjpewb) — San Francisco, CA
- [Software Engineer (Junior/Intermediate)](https://feeny.ai/job/software-engineer-junior-intermediate-automat-inc-san-francisco-2qvye8mhnx5g) — San Francisco, CA
- [Enterprise Account Executive (Full Cycle)](https://feeny.ai/job/enterprise-account-executive-full-cycle-automat-inc-san-francisco-bpt1s8p4658d) — San Francisco, CA
- [Founding Designer](https://feeny.ai/job/founding-designer-automat-inc-san-francisco-rcnwrjxm1mme) — San Francisco, CA
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-automat-inc-san-francisco-9fnjtgc12pqs) — San Francisco, CA
- [Applied AI Engineer](https://feeny.ai/job/applied-ai-engineer-automat-inc-san-francisco-vgsqab1pt1sd) — San Francisco, CA
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