---
title: 'Head of Sales, Canada at Xero'
canonical: 'https://feeny.ai/job/head-of-sales-canada-xero-toronto-zmcenb7dsgkv'
type: 'job'
last_seen: '2026-11-07'
---

# Head of Sales, Canada at Xero

- **Company:** [Xero](https://feeny.ai/companies/xero)
- **Location:** Toronto, Canada
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-08
- **Last confirmed live:** 2026-11-07
- **Apply:** https://jobs.ashbyhq.com/xero/f17e7191-c3cd-46c3-8ca8-726e113f7fe0

## Job description

## The role / impact

As Head of Sales, Canada, you will drive the overall performance and success of Xero across the region, with a primary focus on our accounting and bookkeeping partner channel. Reporting to the Country Manager, you will hold end-to-end accountability for partner sales, including partner services, enterprise accounts, account management, and new business development. By leading a high-performing team and aligning with global strategy, you will help small businesses and their communities thrive. In this senior leadership role, you will champion our Canadian market strategy, turning a three-year vision into clear annual goals and targets. You will also serve as a key voice for Xero Canada, managing national partnerships with top accounting firms, collaborating closely with cross-functional executive teams, and acting as an occasional spokesperson at industry events. The team / how they connect You will lead a sales and account management team across Canada that supports accountants, bookkeepers, and small businesses. The team works in close collaboration with global marketing, product, operations, and finance functions to deliver tailored customer journeys. Together with senior Canadian leaders across product, engineering, and people experience, you will help nurture a healthy, supportive culture across our Toronto and Calgary hubs. Initially, the role will focus on

- Translating our three-year Canadian strategy into actionable annual sales targets and operational plans.
- Nurturing national partnerships with Canada's largest accounting firms to build mutually beneficial relationships.
- Coaching and developing sales leaders and account managers to maintain a data-driven, supportive performance culture.
- Partnering with global product and marketing teams through planning forums to refine Canadian product-market fit and go-to-market execution.

Where and how you can work This role offers a flexible hybrid working model based out of our Toronto or Calgary offices[cite: 1, 3]. You will spend regular time in the office to connect, collaborate, and build team culture during key in-person moments and boost days, alongside flexible options to work from home[cite: 1, 3]. Here are some of the things we are looking for

- Proven executive leadership experience guiding sales and customer success teams to achieve ambitious performance goals.
- A track record of operating in a matrixed organisation with the ability to influence cross-functional global stakeholders.
- You bring a strong coaching orientation and a dedication to developing people managers and high-performing sales professionals.
- Exceptional communication and presentation skills, with comfort acting as a strategic spokesperson and C-suite partner.
- Demonstrated success in making data-driven strategic choices and translating high-level strategy into local execution.
- Experience within or deep knowledge of accounting practice workflows and cloud software systems is an advantage.

At Xero, we value the impact and skills you bring to the team. We believe in a Total Package philosophy - ensuring your value is recognized through a holistic lens that includes base salary, performance incentives, and world-class benefits. The expected base salary range for this role is CA$178,200 – CA$236,000 plus commission Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role. In addition to base pay, Xero’s roles are eligible for the following forms of variable compensation:

- Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance.
- Comprehensive Benefits: World-class health, wellness, and retirement programs. [Xero Perks](https://careers.xero.com/inside-xero/benefits-wellbeing/) including Wellbeing days, generous leave, and dedicated professional development budgets.

This is a posting for an existing vacancy. Xero uses AI to help screen applications based on job-related qualifications. These tools assist our recruiters but do not make automated hiring decisions. A human recruiter reviews all candidates before any hiring action is taken. Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.

## About Xero

## Company Overview
- **One-liner**: Xero provides cloud-based accounting and financial management software for small businesses, serving over 4.9 million customers worldwide.
- **Entity Type**: Public (ASX: XRO, S&P/ASX 200 component)
- **Headquarters**: Wellington, New Zealand
- **Founded**: July 6, 2006
- **Founders**: Rod Drury, Hamish Edwards

## Core Business
- **Primary industry**: Cloud accounting software (SaaS)
- **Target customers**: Small businesses, accountants, and bookkeepers (B2B)
- **Mission**: To make life better for small businesses globally by automating routine tasks and delivering actionable insights.

## Products & Services
- **Xero Accounting Software**: Cloud-based platform for invoicing, bank reconciliation, expense tracking, payroll, and financial reporting. Sold by subscription (Starter, Standard, Premium tiers).
- **JAX – AI Finance Partner**: An AI-powered assistant integrated into Xero that automates routine tasks and provides insights to help businesses grow.
- **Xero Ecosystem**: Over 1,000 third-party app integrations via the Xero App Store, covering payments, inventory, CRM, and more.
- **Xero for Nonprofits**: Discounted subscriptions (25% off) for eligible nonprofit and community organisations.
- **Xero for Purpose**: Social impact initiatives including financial literacy programmes (Unlock Your Numbers), sustainability tools (Sumday carbon app), and the Xero Beautiful Business Fund (NZ$750,000+ in funding annually).

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources (publicly traded with market cap available on ASX; latest data not included in search results).
- **Key Metric**: Annual Revenue NZ$2.103 billion (FY2025); Net income NZ$227.8 million (FY2025).
- **Notable Investors/Partners**: Board Chair David Thodey; CEO Sukhinder Singh Cassidy. In June 2025, Xero announced an agreement to acquire Melio, a New York-based payments provider, for $2.5 billion.
- **Growth Signals**: Achieved Rule of 40 outcomes of 41.0% (May 2024) and 43.9% (Nov 2024). Customer base grew to 4.9 million. Headcount of 4,610 employees (2025). Expanding globally with offices in New Zealand, Australia, UK, US, Canada, South Africa, and Singapore.

## Competitive Advantages
- **Market leader** in cloud accounting across New Zealand, Australia, and the UK.
- **AI-first approach** with JAX, embedded directly into the core product to reduce manual work.
- **Extensive integration ecosystem** (1,000+ apps) creating high switching costs for customers.
- **Strong brand trust** built over 19 years with a focus on small business success.

## Strategic Focus
- **AI and automation**: Deepening AI capabilities (JAX) to deliver predictive insights and automate finance workflows.
- **Payments expansion**: Acquisition of Melio to strengthen payments capabilities for small businesses.
- **Sustainability**: Reducing carbon emissions (72% reduction in scope 1 & 2), offering free carbon accounting tools, and supporting small business sustainability.
- **Social impact**: Scaling programmes like the Beautiful Business Fund and financial literacy initiatives.

## Why Work Here
- **Culture**: Values-driven, human-centric organisation with a focus on making a tangible impact on small businesses globally.
- **Flexibility**: Emphasises a flexible environment and time for what matters most (remote/hybrid policy not explicitly stated but implied).
- **Perks & benefits**:
  - One paid day off per year for volunteering (Community Connect programme).
  - Free access to Sumday carbon accounting app for employees.
  - Financial literacy resources and mentorship programmes.
- **Engineering & innovation**: Dedicated Engineering and Data & AI teams (open roles visible on careers page). Global collaboration across 7+ countries.
- **Diversity & inclusion**: Indigenous inclusion initiatives (te ao Māori in NZ, Reconciliation Action Plan in Australia), support for Indigenous communities.
- **Sustainability focus**: Employees can contribute to environmental goals through company-wide initiatives.

## Sources
1. [Wikipedia – Xero](https://en.wikipedia.org/wiki/Xero)
2. [Xero About Page](https://www.xero.com/au/about/)
3. [Xero Careers – Inside Xero](https://careers.xero.com/inside-xero/)
4. [Xero Careers – Teams](https://careers.xero.com/)
5. [Xero Homepage](https://www.xero.com/)

## Other roles at Xero

- [Customer Experience Specialist - Melio](https://feeny.ai/job/customer-experience-specialist-melio-xero-manchester-0apnfjtyx359) — Manchester, United Kingdom
- [Engineering Manager - Cloud Networks](https://feeny.ai/job/engineering-manager-cloud-networks-xero-melbourne-8gqw69bv1r7w) — Melbourne, Australia
- [Lead Engineer - Front End (React)](https://feeny.ai/job/lead-engineer-front-end-react-xero-wellington-9sjxsd4a6d13) — Wellington, New Zealand
- [Senior Engineer - AI Platform](https://feeny.ai/job/senior-engineer-ai-platform-xero-melbourne-wy84yt8bba9z) — Melbourne, Australia
- [Financial Accountant](https://feeny.ai/job/financial-accountant-xero-wellington-0bjk26repmzk) — Wellington, New Zealand
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- [Solutions Consultant](https://feeny.ai/job/solutions-consultant-xero-brisbane-rj5t374ksh02) — Brisbane, Australia
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