---
title: 'Head of Sales, Citymapper Ads at Via'
canonical: 'https://feeny.ai/job/head-of-sales-citymapper-ads-via-london-zng4hsht2jq7'
type: 'job'
last_seen: '2026-09-11'
---

# Head of Sales, Citymapper Ads at Via

- **Company:** Via
- **Location:** London, United Kingdom
- **Posted:** 2026-03-24
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/via/jobs/8476767002

## Job description

At Citymapper (a Via company), we’re on a mission to help make complex cities more accessible to everyday users. Our application transports millions of people in hundreds of cities around the world by giving them access to the most current and sophisticated transportation options available.

As Head of Sales at Via, you will scale [Citymapper's advertising business](https://ads.citymapper.com/)into a global force by deepening the company's presence in both direct and programmatic ecosystems across its core markets. This is a true player/coach role: you'll lead and grow a lean sales team while staying personally close to the most important deals, clients, and markets. It's a rare opportunity to operate with startup autonomy inside a company that moves millions of people every day, with real ownership over a business that's already found its footing and is ready for its next phase of growth.

About the Role:

- Own end-to-end commercial strategy for Citymapper Ads across the UK, France, and the US: from identifying the highest-value prospects to closing and growing tier-one media buyer relationships
- Build and deepen Citymapper's presence in both direct and programmatic buying ecosystems, including managing agency and brand partnerships, reseller networks, and SSP relationships
- Lead, coach, and grow a lean sales and account management team. You will set the bar for what great looks like, while staying personally close to the most complex deals and senior client relationships
- Step in wherever the business needs you: whether that's troubleshooting a campaign, covering an account, or rolling up your sleeves on ad ops, you see no task as beneath your role
- Translate market signals and customer feedback into actionable product insights, acting as the commercial voice in cross-functional conversations with product and engineering
- Design and execute comprehensive sales strategies that identify new revenue opportunities, build direct relationships with agencies and brands, and consistently exceed targets across core markets

About You:

- 8+ years of experience in digital media sales or ad tech leadership, with deep fluency in both direct brand/agency sales and programmatic ecosystems (SSPs); French language skills are a strong plus
- Established network across agency and brand contacts in the UK, US, and ideally France, with demonstrated success managing the full business development cycle from sourcing through close and consistently exceeding revenue targets
- Comfortable owning forecasting and commercial reporting, with a track record of translating pipeline data into accurate projections and clear strategic recommendations
- A genuine player/coach: you lead from the front, set high standards, and are equally comfortable running a high-stakes pitch and jumping into a campaign operations issue when the team needs it
- A self-starter who thrives in fast-moving, ambiguous environments — highly organised, detail-oriented, and able to juggle multiple priorities without losing momentum or dropping the ball
- A strong communicator and collaborator who builds trust quickly across geographies, functions, and seniority levels

What We Offer:

- Becoming part of a company that was awarded for its commitment to social good
- The chance to work alongside our award-winning ads team -nominated for multiple industry awards including DRUM, Campaign, and AOP, most recently winning the [AOP Publishing Innovation Award](https://www.ukaop.org/digital-publishing-awards/2026-winners) for our In-Journey Video Ads
- Competitive compensation including equity
- A hybrid working model and a spacious office near Chancery Lane, where you can enjoy weekly team lunches
- Comprehensive benefits package, including generous paid parental leave, and health scheme offered through AXA
- Partnership with YellowNest, a salary exchange benefit that helps reduce childcare fees for working parents
- Cycle to Work Scheme - multiple options via Green Commute Initiative (GCI)

There has never been a more exciting time to be on the cutting edge of public mobility. Ready to join the ride?

Via is an equal opportunity employer.

## #LI-RB1

## About Via

## Company Overview
- **One-liner**: Via provides software and operations to build and optimize dynamic, shared public mobility networks for cities, transit agencies, schools, universities, healthcare providers, and corporations around the world.
- **Entity Type**: Private (conflicting reports: some sources list a public stock symbol VIA on NYSE, but LinkedIn and Crunchbase classify it as privately held; total disclosed funding of $1.4B)
- **Headquarters**: New York, New York, United States
- **Founded**: 2012
- **Founders**: Daniel Ramot (CEO), Oren Shoval (CTO)

## Core Business
- Primary industry/industries: Public transportation technology, mobility-as-a-service (MaaS), paratransit, student transit, microtransit, and transit planning software.
- Target customers: B2G (transit agencies, cities), B2B (corporations, universities, healthcare providers), and B2C (riders).
- Mission or purpose statement: “Using technology to transform transportation. Creating more livable cities that are efficient, highly connected, and help more people easily access education, healthcare, and employment opportunities.”

## Products & Services
- **Microtransit**: On-demand, dynamic ride-sharing services for cities and transit agencies to fill gaps in fixed-route networks.
- **Paratransit**: AI-powered paratransit software (including Eligibility Manager, AI Application Scanning, Caregiver App) to digitize approvals, reduce ride times, and increase efficiency.
- **Student Transit**: Flexible, cost-effective school transportation with real-time visibility for districts and parents.
- **Remix Planning & Scheduling**: Data-driven planning, scheduling, and predictive runtime tools to design and optimize transit networks.
- **Citymapper**: Consumer mobility app for journey planning across all modes, plus MaaS+ for agencies to power multimodal trip discovery.
- **Corporate & Campus Shuttles**: Managed shuttle services for employers and universities, using AI routing and scheduling.
- **Health Transportation**: Integrated transportation for healthcare providers and payers to improve patient access.
- **Via Intelligence**: A vertical AI platform that provides recommendations and automations to boost transit efficiency and service performance.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; confidential valuation upon SPAC merger reports are conflicting (some indicate $3.5B at merger announcement in 2021, but current status unconfirmed).
- **Key Metric**: Total funding of $1.4B across 12 rounds; annual revenue estimated at $434.3M (as of latest public data).
- **Notable Investors/Partners**: Works with 700+ global partners including King County Metro (Seattle), Transport for London, Transport for NSW (Australia), Berliner Verkehrsbetriebe. Backed by investors undisclosed in the provided sources.
- **Growth Signals**: Headcount growth of +10.1% YoY to 827 employees; operates in 29 countries; recent product expansions (AI Paratransit, Remix Planning, Citymapper integration).

## Competitive Advantages
- **Vertical AI platform**: First AI platform purpose-built for public transit, offering predictive runtimes, ridership modeling, and automated planning across all service types.
- **Full-stack offering**: Unique combination of software SaaS, managed operations, and consulting – allowing deep integration with partner agencies.
- **Scale and trust**: 700+ partners globally including some of the largest transit agencies, providing real-world operational data and network effects.
- **Multi-modal ecosystem**: Citymapper acquisition gives a consumer-facing mobility app that feeds insights back to the planning tools.

## Strategic Focus
- Deepening AI capabilities across all product lines (e.g., AI Planning, AI Paratransit) to automate more decisions and reduce costs for partners.
- Expanding student transit and health transportation verticals as high-growth adjacent markets.
- Continued global expansion into new cities and countries, particularly in Europe and Asia-Pacific.
- Integrating Citymapper’s rider experience data with Via’s operations platform to close the loop between planning, operations, and ridership.

## Why Work Here
- **Mission-driven work**: Employees get to directly impact urban livability, equity, and sustainability through transportation technology.
- **Hybrid workspace**: Flexible on-site/remote policy (typical time on-site is flexible); offices in New York, San Francisco, Washington DC, Chicago, Los Angeles, and international hubs.
- **Compensation & benefits**: Competitive salaries, equity packages, 401(k), health/dental/vision insurance, FSA, life and disability insurance, fertility benefits, generous parental leave, and family medical leave.
- **Professional development**: Learning opportunities via “Via-Versity”, customized development tracks, and exposure to cutting-edge AI and transit operations.
- **Culture**: Values of “Smart, Human, Shared” – intellectual curiosity, focus on human impact, and collaboration across teams.
- **Perks**: Free snacks and drinks, travel concierge services, company car (for certain roles), local volunteer opportunities, Employee Resource Groups.
- **Inclusive hiring**: Committed to equal opportunity and diverse backgrounds; explicitly welcomes unconventional career paths.

## Sources
1. [Life at Via careers page](https://ridewithvia.com/careers/)
2. [Via public mobility solutions – product overview](https://ridewithvia.com/)
3. [Via open jobs listings](https://ridewithvia.com/careers/jobs)
4. [LinkedIn company profile for Via](https://www.linkedin.com/company/ridewithvia)
5. [Built In company profile and perks](https://builtin.com/company/via)

## Other roles at Via

- [Director, Product — Remix Multimodal Transit](https://feeny.ai/job/director-product-remix-multimodal-transit-via-new-york-gd2fezppvanw) — New York, NY / San Francisco, CA
- [Dispatch Lead](https://feeny.ai/job/dispatch-lead-via-park-city-4hme8hajx35r) — Park City, UT
- [Senior Flutter Engineer](https://feeny.ai/job/senior-flutter-engineer-via-new-york-grqt1rbbf54v) — New York, NY
- [Principal Product Designer, Transit Operations](https://feeny.ai/job/principal-product-designer-transit-operations-via-new-york-3rjqm95mgvka) — New York, NY
- [Road Supervisor](https://feeny.ai/job/road-supervisor-via-rochester-yjk7h60c4kkw) — Rochester, MN
- [Algorithm Developer](https://feeny.ai/job/algorithm-developer-via-london-prgs61yf8y43) — London, United Kingdom
- [Algorithm Researcher](https://feeny.ai/job/algorithm-researcher-via-london-e21gm0gtx9aj) — London, United Kingdom
- [Quality & Safety Manager](https://feeny.ai/job/quality-safety-manager-via-sacramento-california-1ecpqahc6xg8) — Sacramento California, United States
- [Road Supervisor](https://feeny.ai/job/road-supervisor-via-mountain-view-tfyfpr5ksq4g) — Mountain View, CA
- [Senior Product Manager, Rider and Driver Mobile Experience](https://feeny.ai/job/senior-product-manager-rider-and-driver-mobile-experience-via-new-york-cpzwf0rajz8s) — New York, NY