---
title: 'Head of Self-Serve Paid Media at Stripe'
canonical: 'https://feeny.ai/job/head-of-self-serve-paid-media-stripe-san-francisco-new-york-seattle-chicago-24qxsgxrh0ta'
type: 'job'
last_seen: '2026-09-13'
---

# Head of Self-Serve Paid Media at Stripe

- **Company:** Stripe
- **Location:** San Francisco New York Seattle Chicago Atlanta in the US Toronto in, Canada
- **Work type:** remote
- **Posted:** 2026-07-21
- **Last confirmed live:** 2026-09-13
- **Apply:** https://stripe.com/jobs/search?gh_jid=8068521

## Job description

## Who we are

## About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

## About the team

Stripe's growth marketing team is responsible for driving efficient acquisition and activation of millions of businesses globally from solo founders to scaling startups. Paid media is a critical pillar of our self-serve acquisition strategy. The paid media team manages significant investment across search, social, video and other channels to acquire developers, founders, and operators who will build on Stripe. We partner deeply with growth, data science, analytics, data engineering, creative, finance and other marketers to deliver profitable growth via paid media.

## What you’ll do

As Head of Self-Serve Paid Media, you will own and evolve Stripe's self-serve paid acquisition strategy, managing a team of 5-10 paid media experts and working cross-functionally with leaders across analytics, creative, product marketing, growth engineering, and finance. You'll be responsible for a substantial media budget and accountable for delivering efficient, scalable growth in signups, activations, and revenue. In this role, you'll own the long term strategy for how paid media delivers growth in Stripe’s self-serve business. You'll identify new channels and formats, build measurement frameworks that connect spend to business outcomes, and develop your team into world-class practitioners. You'll partner closely with data science to advance our attribution and incrementality capabilities, and with internal and external creative partners to produce high-performing assets at scale.

## Responsibilities

- Own the self-serve paid media strategy end-to-end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channels
- Lead, develop, and retain a high-performing team of 5-10 paid media specialists, fostering a culture of experimentation, craft, and growth
- Drive measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investment
- Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance to maximize the potential impact of paid media
- Improve the measurement capabilities: partner with data science to improve attribution modeling, incrementality testing (geo-holdouts, media mix models), and forecasting
- Develop and manage the self-serve paid media budget, including pacing, forecasting, and executive reporting
- Identify and scale emerging channels and formats
- Represent paid media performance and strategy in leadership forums and to diverse stakeholders.

## Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

## Minimum requirements

- 10+ years of experience in performance marketing or paid media, with at least 3 years leading a team
- Demonstrated experience managing large-scale paid media budgets with accountability for business outcomes through to revenue (i.e. not just top of funnel)
- Strong analytical foundation: understand attribution, incrementality testing, LTV and data-driven optimization
- Experience in B2B SaaS, developer tools, fintech, or high-growth technology companies
- Track record of building, developing, and retaining high-performing marketing teams
- Creative sensibility: you have a strong POV on what creative works best for each platform and the level of creative velocity and quality that is required
- Experience working cross-functionally with data science, engineering, creative, and finance partners to deliver growth

## Preferred qualifications

- Experience with self-serve or product-led growth models where paid media must drive not just leads but product activations
- Background in international paid media strategy, including managing campaigns across multiple markets and languages
- Experience building or advancing measurement capabilities such as media mix models, geo-based incrementality testing, or multi-touch attribution systems
- Comfort operating in a fast-paced, metrics-driven culture

## About Stripe

## Core Business
- Primary industry: Financial services / payments infrastructure
- Target customers: B2B – from startups to global enterprises (e.g., Le Monde, trucking companies)
- Mission: “Increase the GDP of the internet” by making online commerce easier and more accessible

## Products & Services
- **Stripe Payments**: Accept and optimise payments globally – online and in person; supports 135+ currencies and payment methods [stripe.com](https://stripe.com/)
- **Stripe Billing**: Manage subscriptions, invoices, and recurring revenue; over 200 million active subscriptions managed [stripe.com](https://stripe.com/)
- **Stripe Connect**: Embed payments into platforms and marketplaces
- **Stripe Atlas**: Incorporate a company, get everything needed to fundraise and start selling
- **Stripe Terminal**: In-person payments with customisable card readers
- **Stripe Issuing**: Create and manage a card issuing programme
- **Stripe Climate**: Automatically contribute a fraction of revenue to carbon removal

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: $1.9 trillion in payments volume processed in 2025 [stripe.com](https://stripe.com/)
- **Notable Investors/Partners**: Not disclosed in provided sources
- **Growth Signals**:
  - Infrastructure underpins more than 1% of global GDP [stripe.com](https://stripe.com/jobs/life-at-stripe)
  - Over 8,000 employees across 25+ offices worldwide [stripe.com](https://stripe.com/jobs)
  - 99.999% historical uptime for Stripe services [stripe.com](https://stripe.com/)
  - Deploys 10,000+ times per day while maintaining five 9s of reliability [stripe.com](https://stripe.com/jobs/life-at-stripe)
  - 135+ currencies and payment methods supported [stripe.com](https://stripe.com/)

## Competitive Advantages
- **Scale & Reliability**: Processes massive transaction volumes with 99.999% uptime – a level of trust few competitors match.
- **Developer‑First Experience**: Obsessive focus on API design, documentation, and ease of integration; “start with a blank screen, work until a product is ready, polish until exceptional” [stripe.com](https://stripe.com/jobs/life-at-stripe).
- **Global Reach**: Supports 135+ currencies and payment methods, with local offices in 25+ cities to serve regional needs.
- **Network Effects**: The more businesses use Stripe, the more data and infrastructure advantages accrue, making it harder to switch.

## Strategic Focus
- **AI & Agentic Commerce**: Building economic infrastructure for AI, including monetisation through agentic commerce [stripe.com](https://stripe.com/).
- **Crypto & Stablecoins**: Enabling borderless money movement with stablecoins and crypto [stripe.com](https://stripe.com/).
- **Platform Expansion**: Continuing to add financial tools (billing, issuing, terminal, climate) that work individually or together.
- **Globalisation**: Deepening presence in markets like Japan, India, and Latin America.

## Why Work Here
- **Culture**: “Intense and kind” – high expectations paired with a supportive, transparent environment. Weekly all‑hands with senior leaders; decisions based on idea quality, not seniority [stripe.com](https://stripe.com/jobs/life-at-stripe).
- **Growth & Ownership**: “Promotions are tied to demonstrated impact, not tenure.” Employees get substantial responsibility early, often working outside their domain [stripe.com](https://stripe.com/jobs).
- **Work Model**: Hybrid/remote‑friendly – two main HQs (San Francisco & Dublin) plus 25+ offices, and many Stripes work from home or coworking spaces [stripe.com](https://stripe.com/jobs).
- **Benefits**: Comprehensive medical, mental health, financial advisory, family planning, and parental leave. Education team provides onboarding and ongoing expert‑led courses [stripe.com](https://stripe.com/en-gi/jobs/benefits).
- **Diversity & Inclusion**: Employee‑created resource groups (Stripe Communities), accommodations for disabilities, and a commitment to equal opportunity [stripe.com](https://stripe.com/jobs).

## Sources
1. [stripe.com/jobs/life-at-stripe](https://stripe.com/jobs/life-at-stripe)
2. [stripe.com/jobs](https://stripe.com/jobs)
3. [stripe.com/](https://stripe.com/)
4. [stripe.com/jobs/search](https://stripe.com/jobs/search)
5. [stripe.com/en-gi/jobs/benefits](https://stripe.com/en-gi/jobs/benefits)

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