---
title: 'Head of SEO at MoneyHero Group'
canonical: 'https://feeny.ai/job/head-of-seo-moneyhero-group-singapore-bg21yh3aa5cc'
type: 'job'
last_seen: '2026-11-11'
---

# Head of SEO at MoneyHero Group

- **Company:** MoneyHero Group
- **Location:** Singapore
- **Posted:** 2026-11-10
- **Last confirmed live:** 2026-11-11
- **Apply:** https://job-boards.greenhouse.io/moneyherogroup/jobs/8199777003

## Job description

## About Us

MoneyHero Limited (NASDAQ: MNY) is a leading tech- and AI-powered personal finance aggregation and comparison platform that provides consumers with actionable insights to discover, compare, and choose the best financial products with confidence — bringing data intelligence and seamless digital access across insurance and banking solutions. The Company operates in Singapore, Hong Kong, Taiwan and the Philippines. MoneyHero had over 280 commercial partner relationships as at 30 June 2026, and had approximately 3.7 million Monthly Unique Users across its platform for the three months ended 30 June 2026.

The Marketing team is a vibrant and creative group dedicated to amplifying our brand and driving the company's growth. Our team members are innovative thinkers who excel in crafting compelling narratives and engaging campaigns. We thrive in a dynamic, collaborative, and international environment that fosters both personal and professional growth. By joining us, you'll have the opportunity to shape the company's voice, influence market strategies, and tackle exciting challenges daily. Embark on a rewarding journey with us and make a significant impact in the world of marketing.

## About the Job

Own how our brands are found, and cited, across Google and AI assistants in five markets, and run organic as a revenue channel measured in out-clicks, leads and cost per acquisition rather than traffic alone.

Answers now come from AI Overviews and assistants as much as from page-one rankings. You will set one regional standard for technical SEO and AI search, give each market a ranked list of what to win, and be accountable for the organic channel number. This is a hands-on role: you will do the SEO work yourself, as a contributor working closely with Product and Engineering, and not only direct others.

## What We Offer

You will be entitled to a competitive salary and attractive benefits, including:

- Annual leave, birthday leave, tenure leave, international remote work leave, and more
- Five-day work week, hybrid work arrangement
- Professional trainings, career advancement and internal mobility opportunities
- Competitive benefits including insurance and mental wellness program

Key Responsibilities:

- Own the regional organic strategy and roadmap across Singapore, Hong Kong, Malaysia, the Philippines and Taiwan, including Seedly
- Work hands-on as a contributor: do the audits, analysis and implementation work yourself, and work closely with Product day to day on the roadmap, requirements and releases, while guiding the SEO team
- Own page-view and organic traffic growth against a target agreed for each market, from one shared baseline
- Set the technical standard with Product and Engineering: crawl and indexation, Core Web Vitals, JavaScript rendering, structured data, templates, internal linking and multi-language setup
- Manage SEO through the CMS migration: URL parity, redirect maps, indexation and rollback checks, and post-launch recovery
- Own the master URL inventory for each site (status, owner, canonical, redirect, indexation), kept current as pages are added, merged or retired
- Lead AI search (GEO/AEO): build the prompt set, track citation share and AI referral traffic, own entity and structured-data work, and direct providers' technical implementation requests, prioritising and validating what they ship. Baseline first, then targets
- Own keyword and demand intelligence, and hand each market's content lead a ranked list of new pages and refreshes
- Own organic channel reporting: sessions, out-clicks, leads, revenue and cost per acquisition against paid, as the single source of truth
- Set link-acquisition and digital PR targets and tracking, working with the content head on the content that earns them
- Build the playbook for algorithm and AI Overview changes, and manage SEO tools, agencies and the SEO team across markets
- Partner with Country Managers on local priorities

In this role, we are looking for someone with:

- 10+ years in SEO and organic growth at scale, ideally in an aggregator, marketplace, e-commerce or fintech business, with 4+ years leading people
- A hands-on practitioner who contributes directly and collaboratively with immediate and cross-team members
- A record of growing page views and organic traffic against targets, and linking it to commercial outcomes
- Experience running SEO through a CMS or platform migration, with a disciplined approach to URL inventories and redirects
- Hands-on view of AI search, with visible work on citations or visibility in AI Overviews and assistants
- Strong technical foundation and comfort working with engineers and external providers
- Multi-market experience, and the judgement to set one standard while respecting local differences
- Comfort being held to revenue and acquisition targets

Good to have:

- Experience with enterprise SEO platforms
- Programmatic SEO or embeddable widgets
- Traditional Chinese market experience
- Awareness of how financial-product content is regulated across our markets

What success looks like

- Page views and organic traffic grow against an agreed target and date in each market
- Organic is a growing, measured contributor to partner clicks, leads and revenue, and paid reliance falls
- We are visible and cited in AI-driven search in every market, and we can show it
- The CMS migration lands without losing rankings, and every URL is accounted for in the inventory
- Each market's content team works from one ranked priority list

#LI-Hybrid #MoneyHeroGroup

## #LI-AK1

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

## EEO Statement

MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

Important Information for Job Applicants

Recruitment fraud and fake job postings have become increasingly common and sophisticated. At MoneyHero Group, we are committed to maintaining a fair, transparent, and secure hiring process, and we take candidate trust and safety seriously. Most legitimate opportunities at MoneyHero Group are published on our official careers portals, and our Talent Acquisition team will contact candidates only through authorized channels and official MoneyHero Group email addresses. For selected executive-level or confidential searches, we may partner with trusted recruitment firms, and candidates may be contacted by authorized recruitment partners engaged by MoneyHero Group. MoneyHero Group will never request payment or ask candidates to share sensitive personal or financial information, such as banking details, during the recruitment process. If you are contacted by someone claiming to represent MoneyHero Group and are unsure whether the communication is genuine, or if you receive a message about a MoneyHero Group opportunity that is not listed on our official careers portals, please contact us directly at recruitment@moneyherogroup.com to verify.

## About MoneyHero Group

## Company Overview
- **One-liner**: Asia’s leading personal finance aggregation and comparison platform helping consumers in Hong Kong, Singapore, Taiwan, and the Philippines find and compare credit cards, loans, insurance, and investment products.
- **Entity Type**: Public (NASDAQ: MNY)
- **Headquarters**: Hong Kong
- **Founded**: 2013
- **Founders**: Not publicly available (the company was founded as CompareAsiaGroup in Hong Kong)

## Core Business
- **Primary industry**: Personal finance aggregation and comparison (fintech)
- **Target customers**: B2C (consumers) and B2B (financial providers, key opinion leaders, channel partners)
- **Mission**: “Make every financial decision easy and rewarding” / “Helping everyone save, protect and grow their money”

## Products & Services
- **MoneyHero (Hong Kong)**: Personal finance comparison platform for banking, insurance, and investment products; includes a credit score checking app.
- **SingSaver (Singapore)**: Leading comparison platform for credit cards, personal loans, insurance, and investment accounts; licensed insurance brokerage by the Monetary Authority of Singapore.
- **Seedly (Singapore)**: Community platform where users share insights and discuss financial products, including credit cards, utility, and mobile plans.
- **MoneyHero (Philippines)**: Largest personal finance platform in the Philippines, offering product comparison and financial literacy content.
- **MoneyHero (Taiwan)**: Fastest-growing financial comparison site providing expert recommendations and product comparisons.
- **Creatory (B2B)**: Platform that connects financial providers with key opinion leaders (KOLs) and channel affiliates to expand distribution reach.
- **Car insurance platform (partnership with bolttech)**: Launched in 2024 to simplify car insurance comparison.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (publicly traded, current market cap not provided in available sources)
- **Key Metric**: Total funding – $40M Series A (2019) + $20M Series B1 (2020) + SPAC merger with Bridgetown Holdings (backed by Pacific Century Group and Thiel Capital) leading to NASDAQ listing in 2023.
- **Notable Investors/Partners**: Pacific Century Group, Thiel Capital, over 300 commercial partner relationships including major financial institutions.
- **Growth Signals**: 
  - Reported first profitable quarter since IPO in 2026.
  - Hong Kong revenue grew 27% year-over-year (2026).
  - Serves 9.4 million members, 1.9 million monthly unique users, 4.2 million product applications per year.
  - Expanded into car insurance via bolttech partnership.
  - Exited Malaysia, Indonesia, Vietnam, and Thailand to focus on core high-growth markets.

## Competitive Advantages
- **Market leadership**: No. 1 personal finance platform in Singapore and Philippines, dominant in Hong Kong and Taiwan.
- **Data-driven platform**: Tech-led, data-rich customer experience that improves personalization and user journeys.
- **Strong ecosystem**: Connects consumers, providers, and KOLs in a virtuous cycle, with Creatory amplifying reach.
- **Trusted brand and content**: 130M+ articles read annually across markets, building financial literacy and trust.
- **Regulatory moat**: Licensed insurance brokerage in Singapore creates a barrier for competitors.

## Strategic Focus
- Continue deepening penetration in four core markets (Hong Kong, Singapore, Taiwan, Philippines)
- Leverage data and AI to improve product recommendations and customer engagement
- Expand insurance vertical (car insurance partnership with bolttech)
- Grow Creatory B2B channel to attract more KOLs and financial providers
- Sustain profitable growth after achieving first profitable quarter

## Why Work Here
- **Culture**: Start-up growth culture within a public company – fast-paced, autonomous, results-driven.
- **Hybrid work**: “Work from anywhere for up to 2 months per year” + hybrid arrangement for most teams.
- **Diversity**: 21 nationalities, gender-diverse workforce, Equal Employment Opportunity employer.
- **Benefits**:
  - Competitive compensation with comprehensive healthcare (hospital, specialist, outpatient)
  - Mental health support: TELUS Health Employee Assistance Programme, quarterly self-care day (“Me Day”)
  - Generous leave: annual, sick, marriage, childcare, birthday leave
  - Employee engagement: monthly activities, birthday celebrations, referral incentives
  - Learning opportunities: mentorship, on-the-job experiences, funding for learning tools aligned with business needs
- **Impact**: Work that directly improves the financial well-being of millions of users across Asia.
- **Recognition**: Influential Brands 2025 & 2026 Top Employer.

## Sources
1. [moneyherogroup.com – Who We Are](https://www.moneyherogroup.com/who-we-are)
2. [moneyherogroup.com – Home](https://www.moneyherogroup.com/)
3. [moneyherogroup.com – Careers](https://www.moneyherogroup.com/careers)
4. [Greenhouse – Jobs at MoneyHero Group](https://job-boards.greenhouse.io/moneyherogroup/jobs/7734088003)
5. [LinkedIn – MoneyHero Group](https://hk.linkedin.com/company/moneyherogroup)

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