---
title: 'Head of Social - Square at Block'
canonical: 'https://feeny.ai/job/head-of-social-square-block-bay-area-ca-united-states-of-hfnyzez2kr7s'
type: 'job'
last_seen: '2026-10-19'
---

# Head of Social - Square at Block

- **Company:** Block
- **Location:** Bay Area CA United States of, United States
- **Work type:** remote
- **Posted:** 2026-10-09
- **Last confirmed live:** 2026-10-19
- **Apply:** http://block.xyz/careers/jobs/5445956008?gh_jid=5445956008

## Job description

As Head of Social for Square, you’ll sit within Brand Strategy & Marketing and own social as a channel: its strategy, audience, content calendar, community, and performance. This is an individual contributor role with no internal team; you’ll be the primary point of contact for social, partnering with the Brand Lead and your creative counterpart to connect Square’s positioning to the work that gets published. Your primary focus will be organic and owned content, with responsibility for advancing brand perception goals and partnering with paid teams so organic and paid reinforce each other.

You Will

- Set the social strategy for Square. Define what social is for, what it does that other channels cannot, and what it is deliberately not for. Connect that strategy to Square’s positioning in partnership with the Brand Lead.
- Define the audience and measures of success. Identify who Square is talking to on social, what they care about, and where they spend time. Make that understanding the foundation of the strategy, and establish the channel’s key success metric and the rationale behind it.
- Build and own the social content calendar. Plan for major brand campaigns and moments alongside a consistent, always-on content program, showing how both support Square’s brand perception goals.
- Bring cross-team activity into social with intent. Work with partnerships, the Brand Lead, and other teams to identify what belongs on social and how it should show up. Be the primary point of contact for requests and make decisions about channel fit.
- Partner with paid social and media teams. Ensure organic and paid activity reinforce each other as part of a connected approach.
- Shape the role of creators and influencers. Identify where they can credibly support Square’s social strategy, audience, and campaign goals. Partner with Partnerships, Brand, Demand Generation, Legal, and agencies on recommendations, vetting, briefing, disclosure guidance, and performance readouts.
- Take content from idea to publication. Work with your creative counterpart to develop and publish content, balancing strategic intent, quality, and the pace social demands.
- Own community management. Define how Square shows up in replies, comments, and direct messages, and maintain a consistent brand voice in partnership with creative.
- Turn social listening into action. Monitor conversations about the brand, campaigns, product launches, category, competitors, and emerging issues. Translate those signals into clear readouts, recommendations, and escalation notes for partner teams.
- Apply judgment to trends and timely opportunities. Know what is moving on social, assess its relevance to Square’s positioning, and move quickly on opportunities that fit while passing on those that do not.
- Support Communications-led crisis and issues management. Monitor inbound activity and sentiment shifts, recommend channel responses, route urgent issues, and help protect owned channels through Sprinklr workflows or moderation guidance.
- Be accountable for channel performance. Track progress against the agreed success metric and Square’s brand perception goals, alongside content consistency and quality, campaign integration, community health, and the effectiveness of cross-team partnerships.

You Have

- 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience; or equivalent experience.
- Exceptional communication skills: you make strategy clear and concise, and write confidently in a brand’s voice.
- Deep understanding of your audience, including the references, formats, and conversations that matter to them.
- Strong judgment about trends and their relevance to brand positioning, with the ability to distinguish a meaningful opportunity from something the brand should pass on.
- The ability to move quickly, make sound decisions, and publish work without unnecessary process.
- Strength in both strategy and execution: you can develop the channel strategy and publish the post.
- Strong partnership skills and experience working with brand leads, creative partners, partnerships, and paid teams without direct reporting authority.
- A track record of building and running organic, owned social channels, with clear examples of what you grew and why it worked.

Pay Transparency:

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future. To find a location's zone designation, please refer to this[resource](https://block.xyz/documents/salaryzones.pdf). If a location of interest is not listed, please speak with a recruiter for additional information.

- Zone A: ($184,100 - $245,400)
- Zone B: ($171,200 - $228,200)
- Zone C: ($162,000 - $216,000)
- Zone D: ($152,700 - $203,600)

Application Guidelines

Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.

Use of AI in Our Hiring Process

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.

Contact us [here](https://privacy.block.xyz/privacyportal/form) with hiring practice or data usage questions.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. [Check out our other benefits at Block.](https://block.xyz/employee-benefits)

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.

[Privacy Policy](https://block.xyz/en/legal/applicant-privacy-notice)

## About Block

## Company Overview
- **One-liner**: Block, Inc. builds technology for economic empowerment, providing financial services and tools for merchants and consumers through brands like Square, Cash App, Afterpay, Tidal, Bitkey, and Proto.
- **Entity Type**: Public (NYSE: SQ)
- **Headquarters**: Oakland, California, United States
- **Founded**: 2009
- **Founders**: Jack Dorsey, Jim McKelvey, Tristan O’Tierney

## Core Business
- **Primary industry**: Financial services, payments, and financial technology (fintech)
- **Target customers**: B2B (merchants, sellers of all sizes) and B2C (consumers, music listeners, bitcoin users)
- **Mission**: To build simple, powerful tools that make progress toward an economy that’s truly open to all — helping create a financial system that is open to everyone. [block.xyz](https://block.xyz/)

## Products & Services
- **Square**: Point-of-sale system and commerce platform that enables sellers to accept card payments, manage operations (bookings, e-commerce, inventory, payroll, banking), and access business loans. [linkedin.com/company/joinblock](https://www.linkedin.com/company/joinblock)
- **Cash App**: Digital wallet for consumers to send, receive, save, or borrow money; access a debit card; invest in stocks and bitcoin; and file taxes. [linkedin.com/company/joinblock](https://www.linkedin.com/company/joinblock)
- **Afterpay**: Buy now, pay later service that lets customers manage spending over time. [block.xyz](https://block.xyz/)
- **Tidal**: Music streaming platform that empowers artists to thrive as entrepreneurs. [block.xyz](https://block.xyz/)
- **Bitkey**: Simple self-custody bitcoin wallet. [block.xyz](https://block.xyz/)
- **Proto**: Suite of bitcoin mining products and services. [block.xyz](https://block.xyz/)

## Market Standing
- **Valuation/Market Cap**: $96.3 billion (as of 2025/2026, per LinkedIn). [linkedin.com/company/joinblock](https://www.linkedin.com/company/joinblock)
- **Key Metric (Public)**: Annual revenue of $24.2 billion (latest fiscal year). [linkedin.com/company/joinblock](https://www.linkedin.com/company/joinblock)
- **Notable Investors/Partners**: Jack Dorsey (founder, chair, CEO) owns ~10% of the company; other major institutional investors. Key partners include Amazon, Meta, Google (as talent sources). [linkedin.com/company/joinblock](https://www.linkedin.com/company/joinblock)
- **Growth Signals**: Serves 57 million users and 4 million sellers, processing $241 billion in payments annually. Operates in 34 countries. Headcount of 3,223 (though down 25.4% YoY). Active job postings increased 614% quarter-over-quarter (50 open roles). [linkedin.com/company/joinblock](https://www.linkedin.com/company/joinblock)

## Competitive Advantages
- **Ecosystem moat**: Multiple interconnected brands (Square, Cash App, Afterpay, Tidal, Bitkey, Proto) that cross-sell and deepen user engagement across payments, banking, music, and bitcoin.
- **Market leadership**: Dominant U.S. point-of-sale market share and strong consumer adoption of Cash App.
- **Bitcoin & crypto focus**: Early and deep integration of bitcoin (Bitkey wallet, Proto mining, Cash App crypto trading) differentiates Block from traditional fintechs.
- **Distributed work culture**: Allows global talent acquisition and flexible work arrangements that reduce real estate costs and increase employee satisfaction. [block.xyz/employee-benefits](https://block.xyz/employee-benefits)

## Strategic Focus
- Expanding the bitcoin ecosystem through self-custody (Bitkey) and mining infrastructure (Proto).
- Deepening financial inclusion with Cash App (banking, lending, investing) and Afterpay (credit alternatives).
- Growing the Square merchant platform internationally and into larger enterprise accounts.
- Leveraging AI in hiring and operations to improve efficiency and reduce bias. [block.xyz/careers/our-ai-hiring-principles](https://block.xyz/careers/our-ai-hiring-principles)

## Why Work Here
- **Culture**: Block emphasizes a “distributed work” model — employees choose where they work (home, office, hybrid) unless a role requires specific geography. Up to 45 days of international work flexibility across 150+ countries. [block.xyz/employee-benefits](https://block.xyz/employee-benefits)
- **Benefits**: Competitive pay, equity (Employee Stock Purchase Plan at 15% discount), matching 401(k), flexible PTO, comprehensive health/wellness (medical, dental, vision, mental health support), family leave, and family planning support. [block.xyz/employee-benefits](https://block.xyz/employee-benefits)
- **Engineering culture**: AI is used to augment hiring (not replace judgment). Strong emphasis on open source, bitcoin, and building for economic empowerment. Teams work across Square, Cash App, Afterpay, Tidal, Bitkey, and Proto — offering broad career mobility. [block.xyz/careers/our-ai-hiring-principles](https://block.xyz/careers/our-ai-hiring-principles)
- **Remote/Hybrid**: Fully distributed; offices available in Oakland, San Francisco, New York, Melbourne, London, Toronto, and more. [linkedin.com/company/joinblock](https://www.linkedin.com/company/joinblock)
- **Perks**: Employee stock ownership, wellness stipends, career growth programs across the ecosystem.

## Sources
1. [block.xyz](https://block.xyz/)
2. [block.xyz - Careers](https://block.xyz/careers/jobs)
3. [block.xyz - Employee Benefits](https://block.xyz/employee-benefits)
4. [block.xyz - AI Hiring Principles](https://block.xyz/careers/our-ai-hiring-principles)
5. [LinkedIn - Block](https://www.linkedin.com/company/joinblock)

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