---
title: 'Head of Social at Substack'
canonical: 'https://feeny.ai/job/head-of-social-substack-new-york-wgn1tcdqedyd'
type: 'job'
last_seen: '2026-11-08'
---

# Head of Social at Substack

- **Company:** Substack
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-11-02
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.ashbyhq.com/substack/b19f24b4-16e4-4842-bbe4-75fa7a572d20

## Job description

Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. Substack empowers independent writers, artists, videographers, podcasters, and creators of all types to create, share, and make a living off their work through subscriptions, while offering them creative freedom, ownership, and a direct connection to their audiences.

We’re looking for a Head of Social to own how Substack shows up on external social channels, and turn social into a driver of consumer discovery, creator growth, and cultural credibility. This is a leadership role on the Brand & Communications team. You will set the vision, hire and develop a small team across social strategy, creative, and community, and stay close enough to the work to shape what ships each day.

The ideal candidate is a creative thinker with deep fluency across social platforms. This person will define Substack's social vision and platform-by-platform strategy, tied to company goals for creator growth, reader acquisition, and brand perception. They will partner with the editorial, partnerships, and product teams to determine which channels make sense for amplifying which moments, in service of promoting creator stories and positioning Substack as the home for great culture.

This role will sit on the Brand & Communications team and will report directly to the Head of Brand & Communications.

Core responsibilities

- Lead the team and the work. Hire, manage, and develop a multidisciplinary social team, and set a high bar for craft and judgment.
- Manage proactive storytelling. Turn the brand’s positioning into a consistent point of view across daily posts. Build and execute larger social moments as part of major brand campaigns.
- Build a rapid response strategy. Build systems and a perspective on rapid response, so the team can effectively move fast and weigh in on stories relevant to the brand.
- Turn creators into heroes. Partner with the Partnerships & Editorial teams to spotlight the writers, podcasters, and video creators who make Substack distinctive.
- Product storytelling: Work with product and growth to turn launches and features into stories that travel on relevant social platforms.
- Measure what matters. Define the metrics that connect social to business outcomes, and report on them to leadership. Use data, testing, and audience insight to decide what to make more of, and what to stop.

## About You

- 8+ years in social media. Including 3+ years leading teams, ideally at a media, publishing, creator-economy, or consumer technology company.
- Exceptional Audience Building. A track record of building a recognizable voice and growing an audience on social platforms.
- Strong editorial instincts. Know what makes a post worth sharing, and you can say why a draft isn't there yet. Move quickly, while holding a high bar for excellence.
- Fluency in Platforms. Deeply familiar with how platforms work today, from short-form video to text-first feeds, and have the judgment to know which stories can cut through.
- A data-literate approach: Set clear goals, test, and report honestly on what worked. Leverage data to inform strategy, and adjust when things aren’t working.
- Exceptional Writer and Communicator. Sharp, clear communicator with a strong sense of the voice and tone for the brand.
- Substack Literate. A genuine interest in independent media and the culture around it. Being a Substack creator is a plus.

Substack offers a competitive compensation package that includes salary, equity, and exceptional benefits. The salary range for this role is $180k-$240k with final offers based on experience and expertise. Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you. Please see our Privacy Notice for details regarding Substack's collection and use of personal information relating to the application and recruitment process by clicking [here](https://docs.google.com/document/d/1UjmY1acxnd27iIde83PxR7XdecR29aIyfkkmEOwAMGY/edit?tab=t.0#heading=h.a0wuzmt3mjmm).

## About Substack

## Company Overview
- **One-liner**: Substack provides a platform for independent writers, podcasters, and creators to publish, build audiences, and earn revenue directly through paid subscriptions.
- **Entity Type**: Private (Series C)
- **Headquarters**: San Francisco, California, USA (with a new office in New York City)
- **Founded**: 2017
- **Founders**: Chris Best (CEO), Jairaj Sethi (CTO), Hamish McKenzie (CWO)

## Core Business
- Primary industry/industries: Media, Publishing, Creator Economy, SaaS
- Target customers: Individual writers, podcasters, video creators, independent publishers, media companies, experts, and educators (B2C and B2B)
- Mission or purpose statement: "To build a new economic engine for culture — empowering writers, creators, and publishers to own their work, own their audience, and earn directly from their ideas."

## Products & Services
- **Publishing Platform**: A full-featured CMS and writing tool designed for longform content, with support for posts, newsletters, scheduling, and media embedding.
- **Substack App**: A mobile and web app that connects readers with creators, featuring discovery tools like recommendations, Notes, trending topics, and leaderboards.
- **Native Podcasting**: Built-in recording studio and live video capabilities, with automatic distribution to Substack, Apple, Spotify, and YouTube, including premium episode options.
- **Payments & Subscription Management**: Handles all billing, subscriber management, and revenue tools (welcome sequences, win-back campaigns, analytics). Creators keep 90% of revenue minus credit card fees.
- **Community Tools**: Subscriber chats, comment threads, and moderation features to turn publications into communities.
- **Substack Defender**: Legal support program providing publishers access to legal fees, advice, and pre-publication review for defamation, trademark, and copyright issues.
- **Network Discovery**: Built-in growth engine where more than half of new subscribers come from within Substack’s network, including recommendations and collaborations.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (last raised $100M in Series C in July 2025)
- **Key Metric**: Over 5 million paid subscriptions across the network; more than 30% of paid subscriptions come from within Substack’s network; tens of millions of posts discovered daily in the app.
- **Notable Investors/Partners**: Andreessen Horowitz, BOND, The Chernin Group (TCG); part of Y Combinator’s winter 2018 batch.
- **Growth Signals**: Raised $100M Series C in July 2025; team has grown to over 100 people across the US, Canada, and UK; opened a new New York City office; top writers earn millions annually.

## Competitive Advantages
- **Creator-first economic model**: Writers keep 90% of revenue, own their audience and content, and can leave anytime with no platform fees or contracts.
- **Built-in network effects**: More than half of new subscribers come from within the platform’s discovery tools, reducing the need for creators to build audiences from scratch.
- **All-in-one platform**: Combines publishing, payments, growth tools, analytics, podcasting, video, and community management — no technical expertise required.
- **Legal support**: Substack Defender provides unique legal protection that reduces risk for independent publishers.
- **Brand trust and ecosystem**: A recognized leader in the creator economy with a strong network of high-profile writers and millions of paying subscribers.

## Strategic Focus
- Expanding the platform beyond newsletters into a full "media app" for all creator formats (writing, podcasting, video, live content).
- Growing the network effect through recommendations, Notes, and app-driven discovery to reduce customer acquisition costs for creators.
- Scaling the enterprise offering for media companies and full newsrooms.
- Deepening community features to increase subscriber engagement and retention.
- Building out the New York City office to expand talent and presence on the East Coast.

## Why Work Here
- **Culture**: Small but growing team (100+ people) with a strong mission-driven focus on empowering creators and independent culture. Every employee participates in customer support to build empathy with users.
- **Remote/Hybrid Policy**: Hybrid model; employees can work from San Francisco HQ, the new New York office, or remotely across the US, Canada, and UK.
- **Benefits**: 100% premium coverage for employees and dependents (health care), fully funded HRA plans, generous parental leave, monthly internet/phone stipend, flexible vacation, 12 paid holidays, and a winter office shutdown between Christmas Eve and New Year’s.
- **Engineering Culture**: Pragmatic approach to problem-solving, shipping high-quality products; team works on a platform that directly impacts millions of creators and subscribers.
- **Perks**: Home office customization allowance, internet stipends, and a strong emphasis on work-life balance with flexible time off.

## Sources
1. [substack.com/about](https://substack.com/about)
2. [substack.com/jobs](https://substack.com/jobs)
3. [jobs.ashbyhq.com/substack](https://jobs.ashbyhq.com/substack)
4. [builtin.com/company/substack](https://builtin.com/company/substack)
5. [linkedin.com/company/substack](https://www.linkedin.com/company/substack)

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