---
title: 'Head of UA at Appodeal'
canonical: 'https://feeny.ai/job/head-of-ua-appodeal-barcelona-am2xwa7hejtg'
type: 'job'
last_seen: '2026-09-10'
---

# Head of UA at Appodeal

- **Company:** Appodeal
- **Location:** Barcelona, Spain
- **Posted:** 2025-02-18
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/appodeal/jobs/4548506008

## Job description

Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona and Parkland (FL), along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Why Appodeal?

At Appodeal, we’re more than just a company—we’re a team united by a common mission: Help people discover and grow their talents through products that enable successful mobile app businesses!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

- Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
- Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
- Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
- Enjoying the Journey: We believe in having fun while working toward our goals.

Appodeal is looking for a strategic and results-driven leader to head our User Acquisition efforts. As Head of User Acquisition, you will be responsible for building and executing the UA strategy, identifying growth opportunities, and maximizing ROAS to scale our portfolio of casual, ad-monetized evergreen mobile games. Your primary goal will be to ensure our apps’ growth and monetization performance is on par with or exceeds that of top competitors. Additionally, you will drive team growth, optimize efficiency, and continuously refine our UA processes.

Responsibilities:

- Develop and execute a comprehensive user acquisition strategy aligned with the company’s quarterly and yearly goals.
- Identify and pursue growth opportunities to scale user acquisition spend while maximizing ROAS.
- Build and scale a high-performing UA team, establish and optimize media buying processes ensuring operational efficiency and continuous improvement.
- Lead business development efforts, including negotiating and managing partnerships and exclusive deals with networks.
- Collaborate with engineers to identify automation opportunities for campaign management and reporting.
- Work closely with the product and monetization team to optimize ARPU.
- Lead and grow the Creative team, setting high-level goals and ensuring their output supports UA objectives.
- Analyze performance data and provide actionable insights to key stakeholders.
- Continuously monitor industry trends and competitor strategies to stay ahead in the user acquisition landscape.

Requirements:

- 5 years of experience in user acquisition/media buying for mobile app products.
- Proven track record in building and scaling user acquisition strategies with a focus on growth and efficiency.
- In-depth knowledge of various digital buying platforms, including CPI networks, DSPs, Google Ads, etc.
- Strong problem-solving and critical-thinking skills, with experience working in fast-paced, metrics-driven environments.
- Ability to participate in strategic planning while excelling at day-to-day execution and optimization.
- Excellent communication skills and the ability to work effectively across departments and with stakeholders.
- Experience in resource allocation, ensuring optimal use of team bandwidth and marketing spend.
- Advanced Business English, particularly in writing and speaking.

Nice to Haves:

- Experience scaling mobile games to top 50 grossing.
- Experience with mobile casual ever-green games such as puzzles, word games, dominoes, card games, etc.

Why Join Us?

- We offer a great product and an amazing, internationally dispersed team.
- Our mission is simple: to help every person discover and grow their talents.
- You will have a direct impact on the company's growth trajectory, leading efforts to scale our games to new heights.

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

Join us and help shape the future of mobile app success!

## About Appodeal

## Company Overview
- **One-liner**: Appodeal provides an open-source SDK mediation platform, programmatic ad exchange, and user acquisition tools powered by in-house machine learning models to maximize mobile app monetization.
- **Entity Type**: Private (Seed/Series A stage; total funding of $7.5M–$11.1M per conflicting reports)
- **Headquarters**: McLean, Virginia, United States (with major offices in Warsaw, Poland; Barcelona, Spain; and Parkland, Florida, as well as remote team members)
- **Founded**: 2015
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Ad tech & mobile publishing (IT Services and IT Consulting per LinkedIn)
- **Target customers**: Mobile app developers and publishers (B2B)
- **Mission or purpose statement**: “Help people discover and grow their talents through products that enable successful mobile app businesses.” Also: “We create digital products that support teams, communities, people.”

## Products & Services
- **[Appodeal SDK Mediation](https://appodeal.com/)**: Open-source mobile ad mediation SDK that connects to multiple ad networks; uses ML models to optimize ad revenue in real time.
- **[Appodeal Programmatic Ad Exchange](https://appodeal.com/)**: Real-time bidding marketplace for mobile ad inventory.
- **[User Acquisition Tools](https://appodeal.com/)**: Campaign management and optimization for mobile app installs and re-engagement.
- **[Publishing Division](https://appodeal.com/)**: Portfolio of casual and hybrid-casual mobile games developed in-house.
- **[Appodeal Accelerator](https://appodeal.com/)**: Program that provides mobile developers with expert guidance and user acquisition capital to grow their apps.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**:
  - Annual Revenue: $16.4M (LinkedIn estimate, 2025)
  - Total Funding: $7.46M (LinkedIn) or $11.1M (CB Insights – conflicting reports)
- **Notable Investors/Partners**: ImpulseVC (lead investor in 2018 seed round); also acquired Corona Labs in 2017.
- **Growth Signals**:
  - Named one of the top five ad SDKs worldwide by Pixalate in 2025.
  - 300+ full-time employees across three hubs (Warsaw, Barcelona, Parkland) plus remote.
  - Active hiring: 17–18 open roles as of early 2026 (Greenhouse jobs board).
  - LinkedIn reports 10,535 followers (+1.6% monthly) and 5,483 Twitter followers.

## Competitive Advantages
- **Open-source SDK** lowers integration friction for developers.
- **In-house machine learning models** are tested daily in production to maximize eCPM and fill rates.
- **Full-stack approach**: mediation, exchange, UA, publishing, and accelerator program create a vertically integrated ecosystem.
- **Global presence** with strong European hubs offers talent diversity and cost advantages.

## Strategic Focus
- Continue to grow the publishing division and Accelerator program to attract more mobile developers.
- Leverage data science and ML to improve ad revenue optimization and user acquisition efficiency.
- Expand remote-first hiring to access global talent while maintaining physical hubs for collaboration.

## Why Work Here
- **Culture**: Human-first, “making tech kinder.” Values include continuous learning, making an impact, solving exciting challenges, and enjoying the journey.
- **Remote/hybrid policy**: Offices in Warsaw, Barcelona, and Parkland (FL); many roles are fully remote, especially for part-time technical positions.
- **Perks & benefits**:
  - Full private health insurance with 24/7 digital health access.
  - Mental health support (psychology sessions, preventive care).
  - Professional development budget (courses, conferences, learning tools, pro subscriptions).
  - In Warsaw: sports, language courses, commute reimbursement, free lunches.
  - “Lean startup mentality” – ownership and accountability, direct communication, no politics.
- **Engineering culture**: Heavy emphasis on data, machine learning (senior data scientists, MLOps, Rust engineers), and product development. Low hierarchy and fast iteration.

## Sources
1. [Appodeal Official Website](https://appodeal.com/)
2. [Appodeal Job Board (Greenhouse)](https://job-boards.greenhouse.io/appodeal)
3. [Appodeal Careers Page](https://appodeal.com/career/)
4. [LinkedIn – Appodeal, Inc.](https://www.linkedin.com/company/appodeal)
5. [CB Insights – Appodeal Profile](https://www.cbinsights.com/company/appodeal)

## Other roles at Appodeal

- [Accounting Manager](https://feeny.ai/job/accounting-manager-appodeal-parkland-florida-7rb9hb3cpnsd) — Parkland Florida, United States
- [HR Business Partner](https://feeny.ai/job/hr-business-partner-appodeal-barcelona-q11tzsmdrkjc) — Barcelona, Spain
- [Monetization Lead](https://feeny.ai/job/monetization-lead-appodeal-barcelona-yk8j34g0zxkn) — Barcelona, Spain
- [Senior Supply Product Manager](https://feeny.ai/job/senior-supply-product-manager-appodeal-barcelona-z931j3yrwcbp) — Barcelona, Spain
- [Head of Product Development](https://feeny.ai/job/head-of-product-development-appodeal-barcelona-ybe4r8g492aj) — Barcelona, Spain
- [Senior Technical Account Manager (part-time)](https://feeny.ai/job/senior-technical-account-manager-part-time-appodeal-europe-4qjshj45mcrh) — Europe
- [Independent Board Director (ML-Driven Product & Data Platform Leader)](https://feeny.ai/job/independent-board-director-ml-driven-product-data-platform-leader-appodeal-tm9sb91xzn1d) — United States / Barcelona, Spain
- [Independent Board Director (Performance AdTech)](https://feeny.ai/job/independent-board-director-performance-adtech-appodeal-united-states-barcelona-j95hq892455z) — United States / Barcelona, Spain
- [Chief Data Science Officer](https://feeny.ai/job/chief-data-science-officer-appodeal-barcelona-w2qcp6m5c893) — Barcelona, Spain
- [Head of Publishing](https://feeny.ai/job/head-of-publishing-appodeal-barcelona-eh3atm6b5bz2) — Barcelona, Spain