--- title: 'Head of User Acquisition | Betty CA at Betty' canonical: 'https://feeny.ai/job/head-of-user-acquisition-betty-ca-betty-london-j2kqkw5g1e8y' type: 'job' last_seen: '2026-09-19' --- # Head of User Acquisition | Betty CA at Betty - **Company:** Betty - **Location:** London, United Kingdom - **Posted:** 2026-09-15 - **Last confirmed live:** 2026-09-19 - **Apply:** https://job-boards.greenhouse.io/bettyjobboard/jobs/5238590007 ## Job description About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: - We are honest - we value honesty in all aspects. - Bring the Olives - we offer premium customer experience. - Think Big - we believe in always striving for more. About the Role: We are looking for an experienced Head of User Acquisition to lead our acquisition strategy and team across Web, iOS and Android. This is a senior leadership role responsible for scaling new customer acquisition while maintaining strong efficiency and player quality. You will own channel strategy, budgets, performance and team development across a large and sophisticated UA operation. The ideal candidate combines deep performance marketing expertise with strong commercial judgement, analytical thinking and proven experience leading high-performing teams. Key Responsibilities: - Own the User Acquisition strategy across Web, iOS and Android. - Lead, develop and manage the UA team, setting clear priorities, targets and areas of ownership. - Own significant acquisition budgets and allocate investment across channels based on performance and growth opportunities. - Drive performance across major acquisition platforms including Google, Meta, Apple Ads, programmatic and emerging channels. - Own key acquisition KPIs including customer volume, CAC, conversion, player quality and ROAS. - Identify new channels, partners and growth opportunities while continuously improving the existing channel mix. - Work closely with CRO, Creative, Analytics, Product and Marketing to improve the full acquisition journey. - Build a strong testing culture across media, audiences, creative, landing experiences and new acquisition opportunities. - Ensure measurement, attribution and reporting provide a reliable view of performance and support effective decision-making. - Communicate performance, opportunities, risks and recommendations clearly to senior leadership. Requirements: - 7+ years of experience in User Acquisition, Performance Marketing or a closely related field. - Significant experience managing large-scale paid acquisition across both web and mobile apps. - Proven experience leading and developing performance marketing teams. - Deep knowledge of major acquisition platforms such as Google, Meta and Apple Ads. - Strong understanding of mobile attribution, measurement and performance analytics. - Experience managing substantial budgets with clear commercial accountability. - Strong analytical and strategic thinking, with the ability to move comfortably between high-level strategy and channel-level performance. - Excellent stakeholder management and communication skills. - Ability to operate effectively in a fast-paced, high-growth environment. - Fluency in written and spoken English. Nice to Have: - Experience in iGaming or online gaming. - Experience in another high-scale digital sector such as fintech, subscriptions, e-commerce or mobile gaming. - Experience with programmatic app acquisition and a broad mix of paid media channels. - Familiarity with regulated advertising environments. What we offer: - Competitive salary - Premium Health insurance - Career and skills development opportunities - Fun and collaborative team environment - New modern office space At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation. ## About Betty ## Company Overview - **One-liner**: Betty is building a transparent, ethically-driven online casino platform that merges real-money gaming with casual mobile entertainment. - **Entity Type**: Private (Seed stage) - **Headquarters**: New York, New York, United States - **Founded**: 2022 - **Founders**: Annie Z. (Co-Founder) – other co-founders not publicly disclosed ## Core Business - **Primary industry**: Online casino / iGaming / mobile gaming - **Target customers**: B2C – adult players in regulated markets (currently Ontario, Canada) - **Mission or purpose**: “Changing gambling for good” by offering a safe, transparent, and community-driven alternative to traditional online casinos. ## Products & Services - **[Betty Casino](https://betty.ca)**: Real-money online casino platform featuring slots, table games, and live dealer experiences. Designed with fairness, no bots, and a focus on player well-being. Licensed by the Alcohol and Gaming Commission of Ontario (AGCO) since February 2023. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Annual Revenue ~$2.2M (2025 estimate); Total Funding $10.5M across 4 rounds (Pre-Seed, Seed) - **Notable Investors/Partners**: CEAS Investments (lead in 2024 Seed round), Karlani Capital (lead in 2023 Seed round), Happy Hour Solutions; strategic partner Wyzia (1000% player growth through partnership) - **Growth Signals**: Headcount grew 106% YoY (215 employees); expanded to 6 offices across 4 countries; acquired Kirkland Lake Bingo Hall (March 2026); launched first franchise in February 2023 ## Competitive Advantages - **Transparency-first model**: No bots, no hidden mechanics – a stark contrast to industry norms. - **AGCO accreditation**: Operates under strict Ontario regulation, signaling trust and compliance. - **Community focus**: Brand built around player safety and ethical gaming, differentiating from traditional casinos. - **Shared platform**: Centralized technology stack allows rapid, locally-relevant launches in new markets. ## Strategic Focus - **Global expansion**: Building a “casino brand group” by launching locally tailored operations in multiple jurisdictions, powered by a unified tech platform. - **Product innovation**: Continuing to blend mobile game design with real-money casino mechanics to attract a broader, younger audience. - **Partnership growth**: Deepening relationships like the Wyzia collaboration to drive player acquisition and retention. ## Why Work Here - **Culture**: Emphasis on “real people, looking out for our players” and a supportive, transparent environment. Teams are described as “builders and operators” focused on great products. - **Work model**: Hybrid/office presence in New York (HQ), Toronto, Sofia, London. Engineering roles based mainly in Sofia. - **Engineering culture**: Data-driven (hiring Lead Data Scientist, Senior Data Engineers, Insight Analysts); modern tech stack; opportunities to shape a new category. - **Notable perks**: Not explicitly listed, but the company offers a fast-growing startup environment with exposure to product, growth, and compliance. - **Caution**: LinkedIn employer rating is 2.3/5 (4 reviews), with low marks for culture (2.1) and career development (2.5). Candidates should seek current employee perspectives. ## Sources 1. [LinkedIn – Betty Gaming](https://www.linkedin.com/company/bettygaming) 2. [Greenhouse Job Board – Betty](https://job-boards.greenhouse.io/bettyjobboard) 3. [Greenhouse Job Board – Betty Gaming Canada](http://job-boards.greenhouse.io/bettygamingca) 4. [JobAlmanac – Betty](https://www.jobalmanac.com/companies/bettyjobboard) ## Other roles at Betty - [Casino Operations Manager | Betty CA](https://feeny.ai/job/casino-operations-manager-betty-ca-betty-sofia-4rgczg7r4dxb) — Sofia, Bulgaria - [Motion Designer | Betty CA](https://feeny.ai/job/motion-designer-betty-ca-betty-sofia-j94h3kyfzj19) — Sofia, Bulgaria - [Head of User Acquisition | Betty CA](https://feeny.ai/job/head-of-user-acquisition-betty-ca-betty-sofia-j26ff6jcsaq3) — Sofia, Bulgaria - [VIP Management Team Lead | Betty CA](https://feeny.ai/job/vip-management-team-lead-betty-ca-betty-toronto-d0ahpf1x1t3g) — Toronto, Canada - [Senior Product Manager-BizOps | Betty CA](https://feeny.ai/job/senior-product-manager-bizops-betty-ca-betty-sofia-czkxej17a4az) — Sofia, Bulgaria - [CRO Manager - Paid Acquisition | Betty CA](https://feeny.ai/job/cro-manager-paid-acquisition-betty-ca-betty-london-4t4zfdc14kqc) — London, United Kingdom - [Customer Success Representative | Betty CA](https://feeny.ai/job/customer-success-representative-betty-ca-betty-sofia-n7t8119xexsf) — Sofia, Bulgaria - [Senior Insights Analyst (Revenue)](https://feeny.ai/job/senior-insights-analyst-revenue-betty-sofia-wqpm5qa335p1) — Sofia, Bulgaria - [Performance Creative Producer | Betty CA](https://feeny.ai/job/performance-creative-producer-betty-ca-betty-sofia-crzdzz8nm8f6) — Sofia, Bulgaria - [CRO Manager - Paid Acquisition | Betty CA](https://feeny.ai/job/cro-manager-paid-acquisition-betty-ca-betty-sofia-4x3rbtr0hrwa) — Sofia, Bulgaria