--- title: 'Head of User Acquisition | Betty CA at Betty' canonical: 'https://feeny.ai/job/head-of-user-acquisition-betty-ca-betty-sofia-j26ff6jcsaq3' type: 'job' last_seen: '2026-09-19' --- # Head of User Acquisition | Betty CA at Betty - **Company:** Betty - **Location:** Sofia, Bulgaria - **Posted:** 2026-09-15 - **Last confirmed live:** 2026-09-19 - **Apply:** https://job-boards.greenhouse.io/bettyjobboard/jobs/5238577007 ## Job description About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: - We are honest - we value honesty in all aspects. - Bring the Olives - we offer premium customer experience. - Think Big - we believe in always striving for more. About the Role: We are looking for an experienced Head of User Acquisition to lead our acquisition strategy and team across Web, iOS and Android. This is a senior leadership role responsible for scaling new customer acquisition while maintaining strong efficiency and player quality. You will own channel strategy, budgets, performance and team development across a large and sophisticated UA operation. The ideal candidate combines deep performance marketing expertise with strong commercial judgement, analytical thinking and proven experience leading high-performing teams. Key Responsibilities: - Own the User Acquisition strategy across Web, iOS and Android. - Lead, develop and manage the UA team, setting clear priorities, targets and areas of ownership. - Own significant acquisition budgets and allocate investment across channels based on performance and growth opportunities. - Drive performance across major acquisition platforms including Google, Meta, Apple Ads, programmatic and emerging channels. - Own key acquisition KPIs including customer volume, CAC, conversion, player quality and ROAS. - Identify new channels, partners and growth opportunities while continuously improving the existing channel mix. - Work closely with CRO, Creative, Analytics, Product and Marketing to improve the full acquisition journey. - Build a strong testing culture across media, audiences, creative, landing experiences and new acquisition opportunities. - Ensure measurement, attribution and reporting provide a reliable view of performance and support effective decision-making. - Communicate performance, opportunities, risks and recommendations clearly to senior leadership. Requirements: - 7+ years of experience in User Acquisition, Performance Marketing or a closely related field. - Significant experience managing large-scale paid acquisition across both web and mobile apps. - Proven experience leading and developing performance marketing teams. - Deep knowledge of major acquisition platforms such as Google, Meta and Apple Ads. - Strong understanding of mobile attribution, measurement and performance analytics. - Experience managing substantial budgets with clear commercial accountability. - Strong analytical and strategic thinking, with the ability to move comfortably between high-level strategy and channel-level performance. - Excellent stakeholder management and communication skills. - Ability to operate effectively in a fast-paced, high-growth environment. - Fluency in written and spoken English. Nice to Have: - Experience in iGaming or online gaming. - Experience in another high-scale digital sector such as fintech, subscriptions, e-commerce or mobile gaming. - Experience with programmatic app acquisition and a broad mix of paid media channels. - Familiarity with regulated advertising environments. What we offer: - Competitive salary - Premium Health insurance - Career and skills development opportunities - Fun and collaborative team environment - New modern office space ## About Betty ## Company Overview - **One-liner**: Betty is building a transparent, ethically-driven online casino platform that merges real-money gaming with casual mobile entertainment. - **Entity Type**: Private (Seed stage) - **Headquarters**: New York, New York, United States - **Founded**: 2022 - **Founders**: Annie Z. (Co-Founder) – other co-founders not publicly disclosed ## Core Business - **Primary industry**: Online casino / iGaming / mobile gaming - **Target customers**: B2C – adult players in regulated markets (currently Ontario, Canada) - **Mission or purpose**: “Changing gambling for good” by offering a safe, transparent, and community-driven alternative to traditional online casinos. ## Products & Services - **[Betty Casino](https://betty.ca)**: Real-money online casino platform featuring slots, table games, and live dealer experiences. Designed with fairness, no bots, and a focus on player well-being. Licensed by the Alcohol and Gaming Commission of Ontario (AGCO) since February 2023. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Annual Revenue ~$2.2M (2025 estimate); Total Funding $10.5M across 4 rounds (Pre-Seed, Seed) - **Notable Investors/Partners**: CEAS Investments (lead in 2024 Seed round), Karlani Capital (lead in 2023 Seed round), Happy Hour Solutions; strategic partner Wyzia (1000% player growth through partnership) - **Growth Signals**: Headcount grew 106% YoY (215 employees); expanded to 6 offices across 4 countries; acquired Kirkland Lake Bingo Hall (March 2026); launched first franchise in February 2023 ## Competitive Advantages - **Transparency-first model**: No bots, no hidden mechanics – a stark contrast to industry norms. - **AGCO accreditation**: Operates under strict Ontario regulation, signaling trust and compliance. - **Community focus**: Brand built around player safety and ethical gaming, differentiating from traditional casinos. - **Shared platform**: Centralized technology stack allows rapid, locally-relevant launches in new markets. ## Strategic Focus - **Global expansion**: Building a “casino brand group” by launching locally tailored operations in multiple jurisdictions, powered by a unified tech platform. - **Product innovation**: Continuing to blend mobile game design with real-money casino mechanics to attract a broader, younger audience. - **Partnership growth**: Deepening relationships like the Wyzia collaboration to drive player acquisition and retention. ## Why Work Here - **Culture**: Emphasis on “real people, looking out for our players” and a supportive, transparent environment. Teams are described as “builders and operators” focused on great products. - **Work model**: Hybrid/office presence in New York (HQ), Toronto, Sofia, London. Engineering roles based mainly in Sofia. - **Engineering culture**: Data-driven (hiring Lead Data Scientist, Senior Data Engineers, Insight Analysts); modern tech stack; opportunities to shape a new category. - **Notable perks**: Not explicitly listed, but the company offers a fast-growing startup environment with exposure to product, growth, and compliance. - **Caution**: LinkedIn employer rating is 2.3/5 (4 reviews), with low marks for culture (2.1) and career development (2.5). Candidates should seek current employee perspectives. ## Sources 1. [LinkedIn – Betty Gaming](https://www.linkedin.com/company/bettygaming) 2. [Greenhouse Job Board – Betty](https://job-boards.greenhouse.io/bettyjobboard) 3. [Greenhouse Job Board – Betty Gaming Canada](http://job-boards.greenhouse.io/bettygamingca) 4. [JobAlmanac – Betty](https://www.jobalmanac.com/companies/bettyjobboard) ## Other roles at Betty - [Casino Operations Manager | Betty CA](https://feeny.ai/job/casino-operations-manager-betty-ca-betty-sofia-4rgczg7r4dxb) — Sofia, Bulgaria - [Motion Designer | Betty CA](https://feeny.ai/job/motion-designer-betty-ca-betty-sofia-j94h3kyfzj19) — Sofia, Bulgaria - [Head of User Acquisition | Betty CA](https://feeny.ai/job/head-of-user-acquisition-betty-ca-betty-london-j2kqkw5g1e8y) — London, United Kingdom - [VIP Management Team Lead | Betty CA](https://feeny.ai/job/vip-management-team-lead-betty-ca-betty-toronto-d0ahpf1x1t3g) — Toronto, Canada - [Senior Product Manager-BizOps | Betty CA](https://feeny.ai/job/senior-product-manager-bizops-betty-ca-betty-sofia-czkxej17a4az) — Sofia, Bulgaria - [CRO Manager - Paid Acquisition | Betty CA](https://feeny.ai/job/cro-manager-paid-acquisition-betty-ca-betty-london-4t4zfdc14kqc) — London, United Kingdom - [Customer Success Representative | Betty CA](https://feeny.ai/job/customer-success-representative-betty-ca-betty-sofia-n7t8119xexsf) — Sofia, Bulgaria - [Senior Insights Analyst (Revenue)](https://feeny.ai/job/senior-insights-analyst-revenue-betty-sofia-wqpm5qa335p1) — Sofia, Bulgaria - [Performance Creative Producer | Betty CA](https://feeny.ai/job/performance-creative-producer-betty-ca-betty-sofia-crzdzz8nm8f6) — Sofia, Bulgaria - [CRO Manager - Paid Acquisition | Betty CA](https://feeny.ai/job/cro-manager-paid-acquisition-betty-ca-betty-sofia-4x3rbtr0hrwa) — Sofia, Bulgaria