---
title: 'Head of User Acquisition, Short Drama at NewsBreak'
canonical: 'https://feeny.ai/job/head-of-user-acquisition-short-drama-newsbreak-mountain-view-c455be7y192j'
type: 'job'
last_seen: '2026-10-19'
---

# Head of User Acquisition, Short Drama at NewsBreak

- **Company:** NewsBreak
- **Location:** Mountain View, CA
- **Compensation:** $150k–$200k
- **Posted:** 2026-10-15
- **Last confirmed live:** 2026-10-19
- **Apply:** https://job-boards.greenhouse.io/newsbreak/jobs/4722466006

## Job description

## About NewsBreak

Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.

Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.

Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.

If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit [www.newsbreak.com/about](http://www.newsbreak.com/about)

## About the role

NewsBreak is building ReelBee, an open short-drama distribution platform where any qualified creator or studio can self-publish, earn a transparent revenue share, and get real US audience insights. This is a CEO-sponsored, company-level initiative. As Head of User Acquisition you will own paid user acquisition for ReelBee across Meta, TikTok and Google, and be accountable for how efficiently we turn spend into paying users. You will work closely with creative editors, content operations and data. We are hiring in parallel in the SF Bay Area (Mountain View) and Beijing.

## What you'll do

- Own paid user acquisition for ReelBee on Meta, TikTok and Google; accountable for new-user volume, CPI and D7 ROAS; scale, hold or cut budget based on clear ROAS rules
- Run title-level campaigns: turn each test title into a 72-hour scorecard (CTR, CPI, first-3-episode completion, first-purchase rate) with content operations and recommend which titles move to scale
- Define the creative testing plan (hooks, end CTAs, subtitle styles), direct the creative editors on variants, and give content partners requirements and feedback on submitted creatives
- Build cohort ROAS and LTV/CAC dashboards with the data analyst; maintain AppsFlyer/MMP configuration, event postbacks, SKAN and privacy compliance
- Evaluate new channels (YouTube, Reddit, programmatic) and manage agency partners where used
- Report spend and ROAS at the daily stand-up; deliver a weekly review and next-week plan

## What we're looking for

- 4+ years in mobile performance marketing, including 2+ years running accounts at $500K+/month; experience acquiring users for short-drama, web-fiction, gaming or subscription apps preferred
- A verifiable track record: account scale, CPI, ROAS and how you scaled, with the data to show it
- Expert in Meta and TikTok Ads (account structure, bidding, audiences, creative testing); familiar with Google App Campaigns
- Fluent with MMPs (AppsFlyer/Adjust), SKAN, event postbacks and attribution; makes decisions from cohort data
- Creative sense: knows which hooks work in short-drama acquisition and can brief editors clearly
- Professional fluency in English and Mandarin

## Nice to have

- UA experience at a short-drama app (ReelShort, DramaBox, ShortMax) or a web-fiction app
- Title-level or content-level scaling decisions
- Managed an agency or a small UA team

The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process. Annual Base Pay Range $150,000—$200,000 USD

[CPRA Privacy Notice for California Candidates](https://docs.google.com/document/d/15apsJLgHq1p5NJR3fzFmdctKX4QIzzf2/edit?usp=sharing&ouid=110601223912453011659&rtpof=true&sd=true)

## About NewsBreak

## Company Overview
- **One-liner**: NewsBreak is a Content Intelligence platform that delivers hyper-local news and information to over 40 million monthly active users across the U.S. using advanced AI, recommendation systems, and adtech.
- **Entity Type**: Private (Series C, reached unicorn status in 2021)
- **Headquarters**: Mountain View, California, United States
- **Founded**: 2015
- **Founders**: Jeff Zheng (CEO)

## Core Business
- **Primary industry/industries**: Content Intelligence, Local News & Information, AI-Powered Recommendation Systems, Advertising Technology (Adtech)
- **Target customers**: B2C (consumers seeking local news), B2B (publishers, content creators, local businesses), and Enterprise (advertisers and agencies)
- **Mission or purpose statement**: Building the infrastructure layer for content intelligence, helping people live safer, more vibrant, and more truly connected lives by connecting and empowering local users, local content creators, and local businesses at scale.

## Products & Services
- **NewsBreak Platform**: A flagship mobile app and website that delivers personalized local news and information from over 10,000 sources to more than 40 million monthly active users across the U.S.
- **NBot**: An AI-powered agentic assistant that lets users personalize any digital engine (apps, platforms, websites) using natural language.
- **Publishing Platform (mp.newsbreakapp.com)**: B2B tools that help publishers, content creators, and local businesses engage audiences with monetization and audience-reach solutions.
- **Creator Program**: A platform for local content creators to distribute their work and monetize their audience.
- **Adtech & Monetization Solutions**: Targeted advertising solutions for local businesses, helping them connect with local audiences.

## Market Standing
- **Valuation/Market Cap**: Unicorn status (valuation over $1 billion) achieved in 2021. Latest valuation not publicly disclosed.
- **Total Funding**: $115 million in Series C funding led by Francisco Partners (2021). Total funding amount not fully disclosed.
- **Key Metric**: 40+ million monthly active users (MAU)
- **Notable Investors/Partners**: Francisco Partners (lead investor in Series C)
- **Growth Signals**: Reached unicorn status in 2021; recognized by Fast Company as #32 on the Top Workplaces for Innovators (2025); Great Place to Work® certified; growing workforce with active hiring across engineering, product, and business roles.

## Competitive Advantages
- **Content Intelligence Infrastructure**: A proprietary AI-powered platform that personalizes local news and information at scale, creating a unique data moat.
- **Hyper-Local Focus**: Serves over 10,000 local news sources, filling a critical gap in the declining local news market.
- **Large, Engaged User Base**: 40+ million MAU provides a strong network effect for both content creators and advertisers.
- **Advanced AI & Recommendation Systems**: Deep expertise in NLP, recommendation algorithms, and agentic AI (NBot) differentiates them from traditional news aggregators.
- **B2B & B2C Dual Model**: Generates revenue from both consumers (via engagement) and businesses (via advertising and publishing tools).

## Strategic Focus
- **Content Intelligence Leadership**: Doubling down on AI to build the "infrastructure layer" for content intelligence, enabling smarter connections between people, businesses, and information.
- **AI-Powered Innovation**: Continued development of agentic AI (NBot), LLM post-training, and AI-driven advertising agents to enhance personalization and monetization.
- **Local Market Dominance**: Expanding the network of local publishers, creators, and businesses to strengthen the hyper-local ecosystem.
- **Monetization Growth**: Scaling adtech and B2B tools to increase revenue from both SMBs and enterprise advertisers.

## Why Work Here
- **Culture of Innovation**: Recognized by Fast Company as one of the Best Workplaces for Innovators (2025), with a culture that values curiosity, autonomy, and collaboration. Employees work in decentralized, autonomous teams with real ownership over product areas.
- **High-Growth Environment**: A unicorn company on a high-growth trajectory, offering accelerated professional growth for those who "think big, move fast, and create real-world impact."
- **Great Place to Work® Certified**: 92% of employees are proud to be making a difference, 94% felt welcomed when they joined, and 84% say it's a great place to work (compared to 57% at a typical U.S. company).
- **Benefits**: Competitive healthcare benefits (flexible medical care, premium dental/vision), 401(k) matching, and a focus on mental, physical, and financial well-being.
- **Remote/Hybrid Policy**: HQ is in Mountain View, CA, with a presence in New York and Bellevue, WA. Job postings list specific locations, suggesting a hybrid or on-site model for most roles.
- **Engineering Culture**: Emphasis on ML, AI, recommendation systems, and adtech. Teams work with cutting-edge tech (LLMs, agentic AI, NLP) and are encouraged to pursue applied research, collaborate with academic institutions, and attend industry events.

## Sources
1. [NewsBreak Careers Page](https://careers.newsbreak.com/)
2. [NewsBreak Job Board (Greenhouse)](http://job-boards.greenhouse.io/newsbreak)
3. [NewsBreak LinkedIn](https://www.linkedin.com/company/newsbreak)
4. [PRNewswire - Fast Company Best Workplaces for Innovators 2025](https://www.prnewswire.com/news-releases/newsbreak-recognized-among-the-worlds-best-workplaces-for-innovators-by-fast-company-302552097.html)
5. [Great Place to Work - NewsBreak Profile](https://www.greatplacetowork.com/certified-company/7088585)

## Other roles at NewsBreak

- [Senior Accountant – General Ledger & Revenue Operations](https://feeny.ai/job/senior-accountant-general-ledger-revenue-operations-newsbreak-mountain-view-94wsm63wez93) — Mountain View, CA
- [Partner Rewards & Experience](https://feeny.ai/job/partner-rewards-experience-newsbreak-mountain-view-pps2gd56vs9d) — Mountain View, CA
- [Short Drama Creative Editor Intern](https://feeny.ai/job/short-drama-creative-editor-intern-newsbreak-mountain-view-8f370yss8cgv) — Mountain View, CA
- [Senior Product Manager, ReelBee Consumer App](https://feeny.ai/job/senior-product-manager-reelbee-consumer-app-newsbreak-mountain-view-x6b3d3wkaaft) — Mountain View, CA
- [Short Drama Creative Editor Intern](https://feeny.ai/job/short-drama-creative-editor-intern-newsbreak-mountain-view-j13debd2fdkz) — Mountain View, CA
- [Content Operations & Curation](https://feeny.ai/job/content-operations-curation-newsbreak-mountain-view-ca2gtsq9yd68) — Mountain View, CA
- [Head of Content & Supply](https://feeny.ai/job/head-of-content-supply-newsbreak-mountain-view-gvxbqrrtyhg5) — Mountain View, CA
- [Senior Product Manager, Local Ads and Monetization](https://feeny.ai/job/senior-product-manager-local-ads-and-monetization-newsbreak-bellevue-g20pkbyw7e3s) — Bellevue, WA / Mountain View, CA
- [Agency Partner Manager, Scaled Growth (Global)](https://feeny.ai/job/agency-partner-manager-scaled-growth-global-newsbreak-mountain-view-xxmsbj0gtk0j) — Mountain View, CA
- [Product Manager, Ads Signals & Measurement](https://feeny.ai/job/product-manager-ads-signals-measurement-newsbreak-bellevue-rggdcxseam6v) — Bellevue, WA