---
title: 'Head of Video / Creative Director at Gallery Media Group'
canonical: 'https://feeny.ai/job/head-of-video-creative-director-gallery-media-group-united-states-new-york-rcpmc8n35sj4'
type: 'job'
last_seen: '2026-11-06'
---

# Head of Video / Creative Director at Gallery Media Group

- **Company:** Gallery Media Group
- **Location:** United States- New York, NY
- **Compensation:** $175k–$200k
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-06
- **Apply:** https://job-boards.greenhouse.io/gallerymediagroup/jobs/8353022

## Job description

## About Us

Gallery Media Group (GMG) is a modern media company that connects brands with audiences through compelling content, social storytelling, and cultural experiences. Our portfolio includes PureWow, Coveteur, and @cocktails, alongside original programming, experiential activations, and branded content partnerships.

We're focused on creating content that audiences actively seek out, engage with, and share—building our brands across social, vodcasts, and real-world experiences.

## About the Role

Gallery Media Group is seeking a visionary, hands-on Head of Video / Creative Director to lead the creative strategy, programming, and development of our growing video ecosystem.

This role sits at the intersection of creative direction,  production  and audience development. You'll oversee the creative architecture of branded social and longform videos, the launch of new original social shows (e.g., vodcasts and scripted shows), and our experiential content programming (E4C), ensuring that every concept is designed to engage audiences, scale efficiently, and perform across social platforms.

You'll be responsible for translating big creative ideas into recognizable, and high-performing formats with the knowledge of how to bring them to life, from concept execution. From developing new shows and programming calendars to defining the direction, storytelling approaches and audience growth strategies you'll establish the creative vision that guides our video output.

You’ll also be a key collaborator with sales, brand strategy and external partners to deliver campaigns and bring ideas to life with video.

We're looking for someone who thinks like a creative leader, operates like a showrunner, and understands how content succeeds in today's rapidly evolving social media landscape.

## What You'll Do

Video Creative Strategy & Programming

- Lead creative vision and programming for GMG's branded video content, vodcasts, and E4C.
- Conceptualize original video formats to grow brand, viewership and audience loyalty for Purewow, Coveteur and @cocktails.
- Establish distinctive visual identities and storytelling structures
- Oversee E4C creative development, including event concepts (E4C), series, and content extensions.
- Balance creative quality with production feasibility, brand goals, client expectations and commercial potential.
- Manage episode calendars and content roadmaps across brands and platforms.

Vodcast Development

- Direct concept development, titles, packaging, visual treatments, and storytelling structures.
- Build repeatable, templatized formats for efficient cross-brand and cross-platform adaptation.
- Partner with editorial teams to define creative standards and production playbooks.
- Track emerging social formats, platform behaviors, trends, and audience preferences.
- Analyze performance metrics—views, retention, watch time, engagement, and sharing—to guide creative strategy.
- Test and refine current formats while building new concepts driven by audience insights.

Production & Cross-Functional Leadership

- Build and lead a multidisciplinary creative production team, setting the vision, standards, and workflows that drive compelling storytelling and execution.
- Collaborate across editorial and social teams to translate video concepts into execution.
- Guide creative direction through pre-production, production, and post-production.
- Partner with sales and marketing to create sponsored content that fits GMG's ecosystem and satisfies brand goals without sacrificing quality.
- Build efficient workflows for scalable production and present creative concepts and learnings to stakeholders.

## What We're Looking For

- 10+ years of experience in video creative direction, digital content, social programming, or entertainment.
- Proven track record developing and launching original video series, social franchises, or digital programming.
- Strong knowledge of content performance on TikTok, Instagram, YouTube, and key video platforms.
- Exceptional instincts for storytelling, hooks, pacing, formatting, and content packaging.
- Experience directing or overseeing video podcasts, episodic social series, or experiential content.
- Ability to translate analytics and audience insights into creative strategy.
- Strong leadership skills in guiding creative and production teams.
- Adept at managing competing priorities to deliver high-quality work in a fast-paced environment.
- Entrepreneurial, hands-on mindset focused on efficiency, experimentation, and continuous improvement.

Bonus Points For

- Experience building recurring, recognizable social content franchises with measurable audience growth.
- Background in both editorial and sponsored content production.
- Experience developing content around live events, talent, personalities, or cultural programming.
- Familiarity with production budgeting, resource allocation, and scalable video workflows.

What Success Looks Like

- A clearly defined video programming strategy with consistent release schedules across GMG's content portfolio.
- A growing portfolio of recognizable social shows that build repeat audiences.
- Measurable improvements in video views, audience retention, engagement, and overall content performance across organic and branded content.
- Efficient, repeatable production formats that scale without sacrificing creative quality.
- A strong pipeline of new programming concepts with the potential to attract audiences and brand sponsors.
- A creative team operating with clear direction, accountability, and a culture of experimentation.

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors.  We encourage those who are passionate about what we do to apply!

- Exact compensation may vary based on skills, experience, and location.
- Employer-sponsored 401k with match
- Medical, Dental, and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits

Base Salary $175,000—$200,000 USD

## About Gallery Media Group

## Company Overview
- **One-liner**: Gallery Media Group is a modern media company that builds social-first lifestyle brands and experiential marketing platforms, operating with the mission to “Make Positivity Louder.”
- **Entity Type**: Private (part of VaynerX, the Gary Vaynerchuk-owned holding company)
- **Headquarters**: New York, New York, United States
- **Founded**: 2010 (LinkedIn lists 2009)
- **Founders**: Ryan Harwood (CEO)

## Core Business
- **Primary industry/industries**: Online audio and video media, digital publishing, influencer marketing, experiential marketing
- **Target customers**: B2C consumers (via lifestyle brands); B2B (brands and agencies seeking influencer campaigns, content partnerships, and experiential activations)
- **Mission or purpose statement**: “Make Positivity Louder” – the company focuses on where consumer attention lies and creates content that inspires, entertains, and connects.

## Products & Services
- **PureWow**: Women’s lifestyle brand covering beauty, food, home, fashion, and wellness. Editorial content and social extensions.
- **Coveteur** (acquired May 2025): Fashion and beauty outlet, relaunched under GMG with Faith Xue as Editor in Chief. [footwearnews.com](https://footwearnews.com)
- **Social Portfolio (@cocktails, @moms, @recipes, @ballplayers)**: A collection of 50+ Instagram and TikTok brands that reach over 240 million consumers. Focused on niche lifestyle communities.
- **Gallery Houses**: Experiential pop-up events that fuse social content, creators, and cultural moments for brand collaborations.
- **Influencer & Talent Marketing**: A robust creator network and talent management arm (also known as The Coterie & The Roster) that connects brands with influencers for campaigns.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company under VaynerX)
- **Key Metric**: Total reach of 240 million consumers across social platforms (as of mid-2025); headcount of 94 employees (LinkedIn, 2026)
- **Notable Investors/Partners**: VaynerX (parent holding company owned by Gary Vaynerchuk); key partnerships with brands through experiential and influencer programs
- **Growth Signals**:
  - Acquired Coveteur in May 2025, expanding into fashion/luxury vertical.
  - Celebrated the anniversary of the Gallery House franchise with a return to The Hamptons in July 2025. [prnewswire.com](https://prnewswire.com)
  - Headcount declined 22.6% YoY (LinkedIn, 2026), indicating restructuring or downsizing.

## Competitive Advantages
- **Social-first distribution**: Owning a portfolio of large, engaged Instagram and TikTok accounts gives GMG direct access to consumers without relying solely on algorithm-driven platforms.
- **Integrated experiential + influencer model**: Gallery Houses provide a unique physical-meets-digital activation that competitors lack.
- **Part of VaynerX**: Access to the broader VaynerX ecosystem (VaynerMedia, VaynerCommerce) for cross-selling and resources.

## Strategic Focus
- Scaling the social portfolio and creator network while deepening brand partnerships.
- Reviving and growing Coveteur as a premium fashion/beauty voice.
- Expanding the Gallery House franchise to new cultural moments and cities.
- Maintaining a lean, nimble team (current headcount ~94, down from ~131) to focus on profitability.

## Why Work Here
- **Culture**: Core values include Fun, Community, Passionate, Entrepreneurial, Communicative, Kind, Nimble, and Curious. Emphasis on positivity, collaboration, and transparency. [gallerymediagroup.com/values](https://www.gallerymediagroup.com/values)
- **Work policy**: In-office / OnSite – employees work from physical offices in New York (HQ at 10 Hudson Yards), with additional offices in Culver City, CA. [builtin.com](https://builtin.com/company/gallery-media-group)
- **Notable perks**: Not explicitly listed; however, the culture encourages “hard work and fun” and “kind candor.”
- **Engineering/tech**: Small technical team (~4% of staff). Product and technology led by Eric Candino (Head of Product & Technology).
- **Caution**: The company has posted a warning about fraudulent recruitment activity – legitimate jobs are only listed on their official careers page (Greenhouse). [gallerymediagroup.com/careers](https://www.gallerymediagroup.com/careers)
- **Employee reviews**: 2.3/5.0 on LinkedIn (62 reviews), with low scores in Compensation (2.0), Culture (2.2), and Career (2.2). Work-Life balance rated 3.1. This suggests potential challenges in pay, growth, and culture despite stated values.

## Sources
1. [gallerymediagroup.com](https://www.gallerymediagroup.com/)
2. [gallerymediagroup.com/careers](https://www.gallerymediagroup.com/careers)
3. [linkedin.com/company/gallery-media-group-ltd](https://www.linkedin.com/company/gallery-media-group-ltd)
4. [builtin.com/company/gallery-media-group](https://builtin.com/company/gallery-media-group)
5. [gallerymediagroup.com/values](https://www.gallerymediagroup.com/values)
6. [footwearnews.com](https://footwearnews.com) (acquisition of Coveteur)
7. [prnewswire.com](https://prnewswire.com) (Gallery House anniversary)

## Other roles at Gallery Media Group

- [Senior Producer](https://feeny.ai/job/senior-producer-gallery-media-group-united-states-new-york-ck6ph52930c1) — United States- New York, NY
- [Manager, Commercial Finance](https://feeny.ai/job/manager-commercial-finance-gallery-media-group-united-states-new-york-rq78v3ev5xd0) — United States- New York, NY