---
title: 'Health Promotion Program Lead at Vesync'
canonical: 'https://feeny.ai/job/health-promotion-program-lead-vesync-tustin-b9pkdc7d3mc2'
type: 'job'
last_seen: '2026-09-07'
---

# Health Promotion Program Lead at Vesync

- **Company:** Vesync
- **Location:** Tustin, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-04
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/vesync/49d32558-5772-4cec-b83a-564f3c78efe9

## Job description

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands: levoit.com | cosori.com | etekcity.com

The Opportunity: We are seeking a Health Promotion Program Lead (leveling dependent on experience) to join our Behavioral Science (BeSci) team. This is a behavior change specialist role: you will own the design of long-term health promotion programs and build an industry-leading content library, grounded in health and wellness coaching best practices, across domains such as nutrition, sleep, movement, stress and mental wellbeing, and chronic condition management. You will also support the team's broader intervention architecture – including COM-B diagnosis logic, BCT selection, and AI Coach behavioral logic – ensuring every program and every piece of content is grounded in validated behavioral theory.

What you will do at VeSync:

- Own Long-Term Program Design: Design, build, and continuously evolve multi-week and multi-month health promotion programs, grounded in health and wellness coaching best practices, across domains including nutrition, sleep, movement, stress and mental wellbeing, and chronic condition management. Collaborate closely with teams leading just-in-time coaching systems.
- Co-Build an Industry-Leading Content Library: Alongside our Head of Content, create and curate a scalable library of coaching content – curricula, modules, exercises, and education – that becomes a durable competitive asset and deepens user engagement over time.
- Ground Programs in Behavior Change Science: Apply COM-B, Self-Determination Theory (SDT), BCTTv1, Motivational Interviewing (MI), and habit formation models to program and content design to drive real, sustained behavior change.
- Set Program and Content Standards: Define quality bars, style guides, and review/QA processes so programs and content remain consistent, evidence-based, and coaching-informed as the library scales.
- Iterate with Data: Use engagement data, outcome metrics, and user feedback to test and refine programs and content, closing the build-measure-learn loop.
- Support the Intervention Architecture: Contribute to COM-B diagnosis logic, BCT selection rules, and the AI Coach behavioral logic layer; participate in the weekly review cadence, flagging intervention misfires and championing fidelity to validated behavioral science frameworks.
- Collaborate Cross-Functionally: Work closely with the Behavioral Designer on content framing, the Behavioral Data Scientist on the learning loop, and the Behavioral Analyst on the intervention ontology, and partner with Engineering and Product to translate program and content requirements into implementable specs.

What you bring to the role:

- Experience: 5+ years as a national board-certified health and wellbeing coach, health promotion specialist, or applied behavioral scientist, with a demonstrated track record designing and shipping long-term behavior change or health promotion programs and coaching content at scale. Experience shipping digital health or wellness products is a plus.
- Program design and curriculum: Deep experience creating and/or curating long-term behavior change or health promotion programs, and designing the curriculum, architecture, and content library for health and wellness content that users engage with deeply across multiple domains (e.g., nutrition, sleep, movement, stress and mental wellbeing, chronic condition management).
- Coaching Practice: Deep grounding in health and wellness coaching best practices and core coaching competencies (e.g., NBHWC or ICF standards), including motivational interviewing and client-centered program design.
- Education: Master's or PhD in Behavioral Science, Psychology, Cognitive Science, Public Health, or a related field is strongly preferred. National Board Certified Health and Wellbeing Coach strongly preferred.
- Frameworks: Deep fluency in COM-B, Self-Determination Theory (SDT), BCTTv1, Motivational Interviewing (MI), and habit formation models. Must have applied these frameworks in product contexts, not only academic ones.
- Product Collaboration: Comfortable partnering with Product and Engineering to translate program and content requirements – and, as needed, behavioral logic – into specs. Familiarity with how behavioral signals are operationalized in data pipelines is a plus.
- Communication: Excellent written and verbal communication skills. Proven ability to write clear product specs, brief engineering teams, and present behavioral rationale to non-specialist stakeholders.
- Analytical Skills: Strong comfort with quantitative data – able to read experiment results, interpret behavioral metrics, and collaborate with data scientists on measurement design.
- Industry Knowledge:  Experience in digital health, wellness technology, or consumer behavior change products is required. Familiarity with wearable or connected device ecosystems is a plus.
- Professional Network: Deep connections with domain experts and behavior change experts to help with content creation.
- Personal Attributes: Highly motivated, low-ego; able to work across cultures, time zones, and languages; energized by cross-functional ambiguity. Comfortable operating in an industry pace where speed and scientific integrity must coexist.

Location:

- Tustin, CA

Salary:

- Starting at $135K Annually

Perks and Benefits:

- 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen

## About Vesync

## Company Overview
- **One-liner**: VeSync is a global smart home appliance company that designs, develops, and sells small home appliances and consumer electronics under the brands Etekcity, Cosori, and Levoit, all connected via the VeSync smart home app.
- **Entity Type**: Public (Stock Symbol: 02148 on the Hong Kong Stock Exchange)
- **Headquarters**: Tustin, California, United States (with an additional office in Anaheim, CA and global offices in Asia, Europe, and North America)
- **Founded**: 2011
- **Founders**: Not publicly disclosed

## Core Business
- **Primary Industry**: Appliances, Electrical, and Electronics Manufacturing; Smart Home; Consumer Electronics
- **Target Customers**: B2C (direct to consumer via e-commerce), with growing B2B and physical retail presence
- **Mission Statement**: "To create connected lifestyles with smarter products, making life better at home and beyond."

## Products & Services
VeSync operates a family of distinct brands, all integrated with the VeSync smart home app:
- **[Etekcity]**: Home improvement, consumer electronics, and outdoor equipment. The original brand.
- **[Cosori]**: Premium small kitchen appliances, notably smart air fryers and smart ovens.
- **[Levoit]**: Home environment products, including smart air purifiers, humidifiers, and smart diffusers (e.g., the Levoit Halo Smart Diffuser, a CES Innovation Award winner).
- **[Pawsync]**: Pet-related smart products.
- **[VeSync App]**: A proprietary IoT platform that connects and controls all VeSync-branded smart devices from a single interface, providing a centralized smart home experience.

## Market Standing
- **Valuation/Market Cap**: Not publicly available as a precise figure; the company was taken private in a recent transaction by Victory III Co. [cbinsights.com](https://www.cbinsights.com/company/vesync)
- **Key Metric**: Over 2 million active devices were connected to the VeSync app as of March 31, 2021 [vesync.com](https://www.vesync.com/about). The company had 175 employees as of the latest data, with 27.1% yearly headcount growth [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Notable Investors/Partners**: Victory III Co. (lead investor in take-private transaction) [cbinsights.com](https://www.cbinsights.com/company/vesync). Former employees and talent have come from Dyson, SharkNinja, TP-Link, Huawei, and Yamaha [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Growth Signals**: 27.1% year-over-year employee growth (adding ~60 people), active job postings increased by 12% yearly, a take-private transaction, and plans to expand from e-commerce into physical retail storefronts [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs) [vesync.com](https://www.vesync.com/about). The company has 127 patents, 152 trademarks, and 15+ product design awards [vesync.com](https://www.vesync.com/about).

## Competitive Advantages
- **Multi-Brand IoT Platform**: Unlike many single-brand appliance companies, VeSync owns and operates a unified smart home app across four distinct, high-growth brands, creating a sticky ecosystem.
- **Proven E-Commerce Dominance**: The company started as an Amazon-native brand and has built deep expertise in online retail, SEO, and digital marketing for small home appliances.
- **Design & IP Moats**: With over 127 patents and 15+ design awards (including CES Innovation Awards), the company has a defensible portfolio of product designs and technologies.
- **Global Supply Chain**: Offices in Asia (Shenzhen, Singapore), Europe (UK, Germany, Spain), and North America provide a robust, vertically integrated supply chain and distribution network.

## Strategic Focus
- **Physical Retail Expansion**: Plans to expand from e-commerce dominance into physical retail storefronts, diversifying distribution channels [vesync.com](https://www.vesync.com/about) [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Continued IoT Integration**: Deepening the connectivity and intelligence of the VeSync app, creating a more comprehensive "connected lifestyle" platform.
- **Global Geographical Expansion**: The company already sells in 8+ countries and continues to grow its presence in Europe and Asia.
- **Product Category Expansion**: Likely to continue launching new product categories under existing brands (e.g., further expansion into health, kitchen, and home environment).

## Why Work Here
- **High Growth Environment**: 27.1% yearly headcount growth signals an expanding company with career advancement opportunities.
- **Startup Culture with Stability**: Described as having a "casual, start-up like work environment" with "flexible work schedules" while being a publicly traded company with strong global infrastructure [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs) [vesync.com](https://www.vesync.com/about).
- **On-Site Roles in Tustin, CA**: Current job postings are predominantly on-site in Tustin, California. Roles include Creative Director, Sr. Graphic Designer, Product Design Engineer, and Marketing roles [jobs.lever.co](https://jobs.lever.co/vesync).
- **Global Team**: Workforce distributed across 11 countries (US, China, Singapore, UK, Germany, Spain, Hong Kong, Italy, France, Japan), offering a multicultural work environment.
- **Recent Open Roles**: Active postings include positions like Consumer & UX Researcher, Integrated Marketing Manager, Senior Product Designer, and Registered Dietitian, indicating growth in R&D, marketing, and health-focused product lines [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Product Impact**: Opportunity to work on products that are used daily by millions, with a tangible impact on user experience in smart home, cooking, and air quality.

## Sources
1. [vesync.com - Company Homepage](https://www.vesync.com/)
2. [vesync.com - About Us](https://www.vesync.com/about)
3. [lever.co - Vesync Careers](https://jobs.lever.co/vesync)
4. [linkedin.com - VeSync Company Page](https://www.linkedin.com/company/vesyncus/jobs)
5. [cbinsights.com - VeSync Company Profile](https://www.cbinsights.com/company/vesync)

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