--- title: 'Helmet Category Manager - Sales at Alpinestars' canonical: 'https://feeny.ai/job/helmet-category-manager-sales-alpinestars-torrance-8rfs6crfacev' type: 'job' last_seen: '2026-09-11' --- # Helmet Category Manager - Sales at Alpinestars - **Company:** Alpinestars - **Location:** Torrance, CA - **Compensation:** $75k–$100k - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-07-14 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.lever.co/alpinestars/53873d85-d94a-41f6-b52c-2ae37dbe796d ## Job description Position Summary The Helmet Category Manager is responsible for driving the commercial success of the Alpinestars Helmet category across the North American market. Acting as the key liaison between Sales, Product Development, Communications, this role develops and executes category strategies that maximize revenue, market share, and profitability while ensuring alignment with Alpinestars' premium brand positioning. The successful candidate combines strong commercial acumen with product expertise, using market insights and customer feedback to influence product direction, support sales growth, and strengthen relationships with distributors, retailers, and internal stakeholders. ## Key Responsibilities Category Strategy & Commercial Management - Develop and execute the North American commercial strategy for the Helmet category in partnership with Product Development and Sales leadership. - Manage category performance against revenue, margin, and market share objectives. - Analyze sales trends, customer demand, inventory levels, and competitive activity to identify growth opportunities. - Recommend product assortment, lifecycle management, pricing strategies, and promotional initiatives to optimize business performance. - Provide regular category performance reporting and actionable business insights. Sales Support & Business Development - Act as the category expert supporting regional sales teams, distributors, and key accounts. - Deliver product training, presentations, and commercial support to internal and external stakeholders. - Assist sales teams with seasonal line presentations, customer meetings, and strategic account planning. - Identify opportunities to increase helmet penetration across existing and emerging markets. - Support forecasting and demand planning activities to improve inventory management and product availability. Cross-Functional Collaboration - Partner closely with Product Development to communicate customer feedback, market trends, and commercial opportunities that influence future product development. - Collaborate with Communications team to develop launch strategies, promotional campaigns, merchandising tools, and retail support materials. - Work with Supply Chain and Operations to ensure successful product launches and efficient inventory management. - Coordinate with regional teams to align global category objectives with local market requirements. Market Intelligence - Monitor industry trends, consumer preferences, competitor activity, pricing strategies, and emerging technologies within the helmet market. - Identify opportunities to expand market share through new products, market segments, and strategic initiatives. - Represent Alpinestars at industry events, trade shows, dealer meetings, and customer presentations when required. ## Qualifications - The ideal candidate has a Bachelor's degree in Business, Marketing, Sports Management, a related field, or equivalent work experience. - 5+ years of experience in category management, product management, sales, or commercial leadership within the motorcycle, powersports, sporting goods, or premium consumer products industry. - Strong understanding of wholesale sales, retail environments, and distribution networks for US, Mexico and Canada. - Demonstrated ability to analyze business performance and translate data into commercial action. - Excellent presentation, negotiation, and communication skills. - Advanced proficiency in Microsoft Excel and business reporting tools; experience with ERP or CRM systems is preferred. - Willingness to travel domestically and internationally as required. ## Key Competencies - Commercial and strategic thinking - Strong analytical and financial acumen - Product passion and technical curiosity - Customer-focused mindset - Cross-functional leadership and collaboration - Influencing and relationship management - Presentation and communication skills - Results-driven with strong organizational abilities - Ability to thrive in a fast-paced, international environment ## About Alpinestars ## Company Overview - **One-liner**: Alpinestars is a world-leading manufacturer of professional racing products, motorcycling airbag protection, high-performance apparel, and technical footwear. - **Entity Type**: Private (Privately Held) - **Headquarters**: Asolo, Veneto, Italy (with major offices in Torrance, California, USA and Bangkok, Thailand) - **Founded**: 1963 - **Founders**: Sante Mazzarolo (founder); Gabriele Mazzarolo (son, established Alpinestars USA in 1986) ## Core Business - **Primary Industry**: Retail Apparel and Fashion, specifically motorsports protection gear and performance apparel. - **Target Customers**: B2C (motorcyclists, racers, mountain bikers, casual riders) and B2B (professional racing teams, MotoGP, Formula 1, NASCAR, World Rally, etc.). - **Mission / Purpose**: “One Goal. One Vision.” – to share the same goal and vision as champion athletes, constantly innovating to produce the safest products for riders and drivers of all skill levels. ## Products & Services - **Tech Air Airbag System**: Motorcycling airbag protection introduced to MotoGP in 2009, now used by the majority of racers in MotoGP and Dakar. - **Motocross Boots & Road Racing Boots**: The original product line that established the company. - **Racing Leather Suits**: High-performance road racing suits used by MotoGP and Superbike champions. - **Technical Apparel & Footwear**: Jackets, pants, gloves, and shoes for commuting, touring, adventure riding, and urban riding. - **Helmets**: Full-face and off-road helmets (recent addition to the product line). - **Mountain Bike Gear**: Protection and footwear developed in partnership with Honda World Cup teams. - **Casual Sportswear**: Lifestyle apparel line launched in 2004 from the Los Angeles office. - **Auto Racing Gear**: Suits, gloves, and shoes for Formula 1, IndyCar, NASCAR, and rally drivers. ## Market Standing - **Valuation / Market Cap**: Not publicly disclosed (private company). - **Key Metric**: Annual revenue of **$238.2 million** (estimated, based on LinkedIn data); employs approximately **400–700 staff** worldwide (LinkedIn reports 400, company website reports ~700). - **Notable Investors / Partners**: No venture capital or external investors disclosed; company is family-owned. Key partnerships include MotoGP, Formula 1, NASCAR, AMA Supercross/Motocross, Dakar Rally, and World Rally Championship. - **Growth Signals**: 14.7% year-over-year headcount growth (+79 employees); expanding into new categories (helmets, airbag systems); pursuing B-Corp certification for sustainability. ## Competitive Advantages - **Italian Racing Heritage**: Founded in 1963 by a leather craftsman in Asolo, Italy; deep roots in motorsports culture. - **R&D Under Extreme Conditions**: Products are developed and tested with world champion athletes in MotoGP, Formula 1, and other top racing series (“Race on Sunday, Innovate on Monday”). - **Proprietary Airbag Technology**: Tech Air system is a market leader in motorcycling airbag protection, used by the majority of MotoGP riders. - **Broad Product Range**: Covers all riding disciplines (motocross, road racing, adventure, commuting, mountain biking) and auto racing, plus lifestyle apparel. - **Global Presence**: Offices in Italy, USA, Thailand, and distribution in over 24 countries. ## Strategic Focus - **Innovation in Safety**: Continuous improvement of airbag protection and impact-absorbing materials. - **Sustainability**: Actively pursuing B-Corp certification to become a more sustainable company and reduce environmental impact. - **Category Expansion**: Growing helmet line and developing products for new riding segments (e.g., urban commuting, adventure touring). - **Digital Transformation**: Global Digital Transformation Officer appointed (Ernest Debets) to modernize e-commerce and digital marketing. ## Why Work Here - **Culture**: Deeply rooted in motorsports and extreme sports; employees often share a passion for riding and racing. The company fosters a “champion athlete” mindset. - **Work Environment**: On-site positions at multiple global locations (Asolo, Italy; Torrance, CA; Bangkok, Thailand). Roles are largely on-site (as seen in Lever job listings: “On-site — Full-Time”). - **Perks & Benefits**: Not explicitly detailed in search results, but the company invests in high-performance product development and global brand presence. - **Engineering & Design Focus**: Strong technical and design departments (10% of workforce in Design, 5% in Technical). Opportunities for CAD designers, product developers, and supply chain roles. - **Caution**: Employee reviews on LinkedIn are mixed – overall rating **2.4/5** (92 reviews), with low scores for work-life balance (1.9), culture (1.9), and compensation (2.6). Job seekers should consider this feedback, especially regarding on-site demands and management culture. - **Current Openings** (as of search date): HR Recruiter, Recruiter Internship, Sales Developer, Dealer Developer, Sourcing Manager, Technical CAD Designer, Demand Planner, Senior Supply Planner, Merchandiser, and more. ## Sources 1. [Alpinestars Careers Page (Lever)](https://jobs.lever.co/alpinestars) 2. [Alpinestars About Us](https://www.alpinestars.com/pages/about-us) 3. [Alpinestars LinkedIn Profile](https://linkedin.com/company/alpinestars) 4. [Built In Alpinestars Profile](https://builtin.com/company/alpinestars) ## Other roles at Alpinestars - [Videographer/Editor – Motorcycling](https://feeny.ai/job/videographer-editor-motorcycling-alpinestars-torrance-4s6znf9zzzf8) — Torrance, CA - [Field Sales Manager](https://feeny.ai/job/field-sales-manager-alpinestars-torrance-zfa0npn8e0ed) — Torrance, CA - [Digital Community Specialist](https://feeny.ai/job/digital-community-specialist-alpinestars-torrance-zgt8h4xs7as8) — Torrance, CA - [Junior Graphic Designer](https://feeny.ai/job/junior-graphic-designer-alpinestars-torrance-rdz1z4r84ds2) — Torrance, CA - [Returns Coordinator](https://feeny.ai/job/returns-coordinator-alpinestars-torrance-6171tdf8zypy) — Torrance, CA - [Senior Graphic Designer](https://feeny.ai/job/senior-graphic-designer-alpinestars-torrance-sgahjdzcyq8w) — Torrance, CA - [Customer Service and Product Support Specialist](https://feeny.ai/job/customer-service-and-product-support-specialist-alpinestars-torrance-nwk4v8qxgqe2) — Torrance, CA - [Videographer/Editor – Motocross Division](https://feeny.ai/job/videographer-editor-motocross-division-alpinestars-torrance-esc2tk2tf2rb) — Torrance, CA