---
title: 'HR Advisor at Beyond Sports'
canonical: 'https://feeny.ai/job/hr-advisor-beyond-sports-basingstoke-d3566wcjym8m'
type: 'job'
last_seen: '2026-09-08'
---

# HR Advisor at Beyond Sports

- **Company:** Beyond Sports
- **Location:** Basingstoke, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.ashbyhq.com/wearebeyondsports/7d0c1ce2-5885-4124-b65d-fdb67137c945

## Job description

## HR ADVISOR

Office Location: Basingstoke, United Kingdom

Working Arrangement: Hybrid Working

Join Our Team as an HR Advisor!

Are you passionate about guiding managers, resolving employee relations cases, and creating workplace experiences that bring out the best in people?

We are looking for a dedicated HR Advisor to join our team in Basingstoke. As a frontline people partner, you will play a critical role in delivering seamless HR operations, championing company culture, and ensuring our people strategy aligns with our overall business goals.

If you are a skilled HR generalist with a strong foundation in employee relations, a solid grasp of UK employment law, and a passion for supporting people at every stage of their career journey, this is the perfect next step for your HR career.

What Your Day Will Look Like

As an HR Advisor, you will act as a trusted advisor to management and employees across the organisation, providing clear advice on a wide range of HR topics while reporting directly to the Senior HR Business Partner.

One day you might be coaching a manager through a performance improvement plan, handling an employee relations case (disciplinary, grievance, or absence management), or updating HR policies to keep pace with changing employment legislation. The next, you could be drafting offer letters and onboarding new hires, analysing turnover trends in Workday, or coordinating interactive learning workshops and employee engagement activities.

You will balance day-to-day HR operations with strategic people projects, working closely with recruitment, department managers, and leadership to drive performance and cultivate an inclusive workplace culture.

## What We Value

We move fast, collaborate closely, and support one another in delivering exceptional people experiences.

You'll fit right in if you:

- Drive sound HR advice grounded in a practical understanding of employment law and best practices
- Possess strong conflict-resolution skills, approaching complex people issues with critical thinking and empathy
- Communicate exceptional balance, maintaining total confidentiality while navigating sensitive situations
- Organise with agility, effortlessly juggling multiple active ER cases and HR initiatives simultaneously
- Thrive on data and tech, using platforms like Workday to spot trends and deliver meaningful HR insights
- Build strong relationships, acting as an approachable, supportive partner to employees and managers alike

## Your Background

You don't need to tick every box, but we're generally looking for:

Core Skills & Expertise

- HR Experience: 2–4 years of generalist HR experience, with hands-on practice managing end-to-end ER casework (disciplinaries, grievances, PIPs, and absence management)
- Education & Qualifications: Bachelor’s degree in Human Resources, Business Administration, or a related field (or equivalent practical experience)
- Employment Law: Strong working knowledge of local labor regulations, policy maintenance, and workplace compliance
- Tech Proficiency: Hands-on experience with Workday or similar HRIS platforms, alongside MS Office / Google Workspace

Competent / Working Knowledge

- Supporting annual performance management, bonus cycles, and manager coaching
- Talent acquisition support, including interviewing, offer creation, and onboarding execution
- Identifying training needs and coordinating L&D programs or workshops
- Employee engagement initiatives, survey data analysis, and workplace wellbeing planning

And we make sure it’s a great place to work:

- 25 days of paid leave per year
- Pension program
- Discounts for staff
- Office games like FIFA, chess, and ping-pong
- Sony Benefits and much more!

## Why Level Up Your Career With Us

- Trusted Impact: Become a go-to strategic advisor for managers and employees across the business
- Skill Growth: Expand your ER, compliance, and L&D expertise alongside an experienced Senior HR Business Partner
- Culture Driver: Take lead ownership of engagement surveys, team-building events, and wellbeing initiatives
- Operational Excellence: Utilize modern HR systems like Workday to streamline reporting and drive business decisions

## About Beyond Sports

## Company Overview
- **One-liner**: Beyond Sports transforms raw sports tracking data into real-time 3D animated broadcasts, AI-driven commentary, and immersive fan experiences.
- **Entity Type**: Private (Acquired by Sony in November 2022)
- **Headquarters**: Alkmaar, Netherlands
- **Founded**: 2014
- **Founders**: Sander J. Schouten (CEO & Co-Founder) and Nicolaas Westerhof (CTO & Co-Founder)

## Core Business
- Primary industry/industries: Sports Technology, Data Visualization, Broadcast Media
- Target customers: B2B — sports leagues (NFL, NBA, NHL), broadcasters, media partners, brands, and data rightsholders
- Mission or purpose statement: To revolutionize the sports industry through cutting-edge technology and AI-driven insights, reimagining how sports are consumed by fans worldwide.

## Products & Services
- **Data Processing Engine**: Ingests and merges multiple raw tracking data streams (often incomplete or single-point) to produce a consistent, production-ready format. Compatible with any output including the Metaverse, media partners, and digital platforms.
- **Data Visualization Platform**: An Emmy Award-winning visualization engine that creates real-time 3D animations from enhanced tracking data, powering alternative broadcasts (e.g., "NHL Hockeyverse"), performance analysis, and post-match programs.
- **Creative & Storytelling Services**: Co-creates immersive narratives, animated broadcasts, AI commentary, and fan-first content for apps, gaming platforms, and branded worlds that enhance fan engagement and loyalty.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (acquired by Sony in 2022 for an undisclosed amount)
- **Key Metric**: Total funding raised $2.36M prior to acquisition; now a wholly owned subsidiary of Sony Group
- **Notable Investors/Partners**: Sony Group (parent company, via Hawk-Eye and Pulselive), NFL, NBA, NHL
- **Growth Signals**: Emmy Award-winning technology; live broadcasts on gaming platforms as a next major goal; integrated with Sony’s Hawk-Eye tracking system and Pulselive digital services; team of 50+ employees representing 17 nationalities

## Competitive Advantages
- **Sony Ecosystem Integration**: Unique access to Hawk-Eye’s tracking data and Pulselive’s distribution, creating a vertically integrated pipeline from data capture to fan-facing content.
- **Proprietary Data Enhancement**: Proprietary engine that validates, enhances, and unifies raw tracking data into complete, lifelike 3D skeletons — a technical moat that competitors struggle to replicate.
- **Creative & Tech Fusion**: In-house 3D artists, engineers, and storytellers working side-by-side, enabling rapid production of broadcast-ready, immersive experiences that are both technically advanced and creatively compelling.

## Strategic Focus
- **Live Gaming Integration**: Pivoting to bring live match broadcasts onto gaming platforms, creating a new category of interactive sports consumption.
- **Deepening Sony Synergy**: Leveraging Hawk-Eye’s data and Pulselive’s digital services to scale globally and offer end-to-end solutions for leagues and broadcasters.
- **Expanding Sport Verticals**: Building on existing NFL, NBA, and NHL partnerships to enter new sports and markets, with a focus on direct-to-consumer experiences.

## Why Work Here
- **Culture & Environment**: Described as “more like a living room than a corporate space,” with an open, modern office overlooking canals in Alkmaar. High value placed on diversity — 17 nationalities among 50+ team members.
- **Workspace & Perks**: In-office role with two adjacent offices; ping-pong, corn-hole, darts, video games, and board games; freshly prepared hot meals three times a week by an in-house chef, plus fresh fruit, snacks, and drinks.
- **Growth & Development**: Access to learning courses; hands-on work with industry-leading data technology on high-impact projects for world-renowned sports organizations.
- **Wellness**: Company fitness card for a nearby gym; ergonomic work equipment provided from day one.
- **Team Events**: Regular Friday drinks, project watch parties, and an annual company trip.

## Sources
1. [beyondsports.nl](https://www.beyondsports.nl/)
2. [beyondsports.nl/careers-page](https://www.beyondsports.nl/careers-page)
3. [builtin.com](https://builtin.com/company/beyond-sports)
4. [cbinsights.com](https://www.cbinsights.com/company/beyond-sports)
5. [sony.com](https://www.sony.com/en/SonyInfo/technology/stories/entries/20240411/beyondsports/)

## Other roles at Beyond Sports

- [Senior Project Manager 12 month FTC](https://feeny.ai/job/senior-project-manager-12-month-ftc-beyond-sports-alkmaar-32bhbhe3wg39) — Alkmaar, Netherlands
- [Frontend React Native Engineer](https://feeny.ai/job/frontend-react-native-engineer-beyond-sports-budapest-f66nt32nrgpq) — Budapest, Hungary
- [Senior React Native Engineer](https://feeny.ai/job/senior-react-native-engineer-beyond-sports-budapest-f79ahe8zx8cy) — Budapest, Hungary
- [Freelance Backend Software Engineer](https://feeny.ai/job/freelance-backend-software-engineer-beyond-sports-budapest-g177mhaapp05) — Budapest, Hungary
- [Marketing / Business Development intern](https://feeny.ai/job/marketing-business-development-intern-beyond-sports-alkmaar-mh34vrchcb7e) — Alkmaar, Netherlands
- [Senior Core Software Engineer](https://feeny.ai/job/senior-core-software-engineer-beyond-sports-melbourne-d2zbgh0vnssc) — Melbourne, Australia
- [Freelance Unity Developer](https://feeny.ai/job/freelance-unity-developer-beyond-sports-alkmaar-pjtdaq5cgahc) — Alkmaar, Netherlands
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-beyond-sports-alkmaar-6wbkdg6zswbg) — Alkmaar, Netherlands
- [Midweight Product Designer](https://feeny.ai/job/midweight-product-designer-beyond-sports-alkmaar-0dy10gfkbkar) — Alkmaar, Netherlands
- [3D Technical Artist](https://feeny.ai/job/3d-technical-artist-beyond-sports-alkmaar-rt0xwkc10k9g) — Alkmaar, Netherlands