---
title: 'Human Resources Business Partner, Germany | AXS at AXS'
canonical: 'https://feeny.ai/job/human-resources-business-partner-germany-axs-axs-hamburg-rfd25b482eme'
type: 'job'
last_seen: '2026-09-14'
---

# Human Resources Business Partner, Germany | AXS at AXS

- **Company:** AXS
- **Location:** Hamburg, Germany
- **Posted:** 2026-06-05
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/axs/jobs/8565646002

## Job description

## THE COMPANY

AXS is a global ticketing provider for venues, sports clubs, and live events, delivering innovative ticketing, data, and marketing solutions. In Germany, AXS plays a central role in the live entertainment ecosystem through its close connection with Anschutz Entertainment Group, Inc. (AEG), the independent, globally operating entertainment group behind many of the country’s most prominent venues. These include Berlin’s Uber Arena and Uber Eats Music Hall, as well as Hamburg’s Barclays Arena.

AXS is responsible for ticketing for AEG Presents, one of the world’s leading organizers of tours, festivals, and concerts. Fans of internationally renowned artists such as Taylor Swift, Ed Sheeran, Kylie Minogue, Katy Perry, and BLACKPINK rely on AXS to access unforgettable live events, including globally celebrated festivals such as Coachella and major concert series across Europe.

As part of AXS Europe, we are a preferred ticketing partner for some of the largest venues and festivals across the continent. Using the latest technology, we seamlessly guide fans through every stage of the event life cycle - from ticket discovery and purchase to venue access and beyond. Our revolutionary digital platforms are designed to deliver an intuitive, high-quality user experience that makes live entertainment more accessible and enjoyable.

Founded in 2011, AXS has consistently driven innovation within the ticketing industry, improving how fans discover events, find the perfect seats, and connect with live experiences. From our European headquarters in London and across our teams throughout Germany, wider Europe, and the US, we continue to evolve the industry with dedicated, diverse teams working in a dynamic, fast‑paced environment.

We are passionate about enhancing the fan experience and providing game‑changing solutions for our partners and clients in Germany and beyond. With a strong culture, exciting benefits, and a shared love for live entertainment, we’re always looking for motivated people ready to bring new ideas and help keep the world cheering.

## THE ROLE

As People & Culture Business Partner for Germany, you will play a key role in supporting local leaders and teams while partnering closely with European and Global People & Culture leadership to implement and uphold AXS’s people strategy. You will act as a trusted advisor to the German business, balancing local market needs, German labour law requirements, and cultural nuances with European and global initiatives.

This role has a strong focus on culture building, organisational development, integration, and harmonisation, supporting AXS as it continues to evolve and grow across Germany and Europe.

YOU

You are a trusted People & Culture professional with strong expertise across the employee lifecycle and a solid understanding of German labour law within a European and global context. You are comfortable navigating complex people topics - such as organisational change, integration, and harmonisation - and partnering closely with leaders, works councils, and People & Culture colleagues across regions and time zones.

You are highly organised, proactive, and confident engaging with diverse stakeholder groups, from frontline managers to senior executives. You excel at translating People & Culture strategies, policies, and data into clear, practical guidance that enables leaders to make informed, people‑centric decisions.

You care deeply about building inclusive, high‑performing cultures, supporting employee engagement and development, and embedding AXS values into everyday behaviours and ways of working. Above all, you are motivated by the opportunity to contribute to a growing, international People & Culture function - helping shape an evolving organisation while balancing local needs with European and global priorities.

Strategic HR & Business Partnership

- Partner with German leaders and stakeholders to translate global and European People & Culture strategies into impactful local initiatives.
- Support executives and senior leaders on people, culture, and organisational topics aligned with AXS’s business goals.
- Act as the primary People & Culture interface for AXS Germany, reporting directly to the VP, People & Culture, Europe.
- Collaborate closely with European and Global People & Culture leadership to ensure alignment, consistency, and best‑practice sharing.

Culture, Integration & Harmonisation

- Actively shape and strengthen AXS culture in Germany in line with global values, behaviours, and engagement ambitions.
- Lead and support integration and harmonisation initiatives across Germany, ensuring consistency in people processes, policies, and ways of working while respecting local requirements.
- Design and deliver culture, engagement, and employee experience initiatives, including follow‑up actions from annual engagement surveys.
- Support change and transformation initiatives, acting as a coach and sounding board for leaders and teams.

Employee Lifecycle & Organisational Development

- Own and support the full employee lifecycle in Germany - from workforce planning, recruitment, onboarding, and development through to offboarding.
- Further develop learning, talent, and development initiatives, including performance management, feedback processes, compensation, and bonus cycles.
- Support succession planning and talent reviews in partnership with European People & Culture colleagues.

Recruitment & Employer Branding

- Plan and support recruitment activities in Germany to enable sustainable growth and attract top talent.
- Partner with hiring managers on recruitment strategy, selection, and decision‑making.
- Contribute to and implement local employer branding initiatives that strengthen AXS’s reputation as an employer of choice in Germany.

HR Operations, Reporting & Compliance

- Partner closely with Finance to support payroll and benefits administration, including data validation, monthly payroll inputs, benefits enrolment and lifecycle management (joiners, changes, leavers), reporting, and ensuring accuracy, compliance, and a positive employee experience across all related processes.
- Partner with Global People & Culture and local teams on HR reporting, including headcount, personnel metrics, and cost reporting.
- Advise managers on German labour law, employee relations, and works council matters where applicable.
- Ensure compliance with local labour laws and internal policies while supporting the harmonisation of HR practices across Europe.

## KEY SKILLS & EXPERIENCE

- Several years of experience as an HR Business Partner, HR Generalist, or in a comparable role within a dynamic, fast‑paced environment, with strong expertise across the full employee lifecycle including recruitment and talent management.
- Proven experience supporting organisational change, transformation, and organisational development initiatives, with the ability to identify practical, business‑aligned solutions to emerging challenges.
- Strong relationship‑building skills with a demonstrated ability to establish trust and credibility with leaders, managers, and employees at all levels.
- Confident communicator with excellent verbal and written skills, able to influence stakeholders positively, navigate complexity, and collaborate effectively across teams and functions.
- Highly organised with a structured, detail‑oriented approach; able to manage multiple priorities, handle high volumes of work, and maintain accuracy under pressure.
- Team‑oriented mindset with a track record of contributing to shared goals, fostering collaboration, and building strong professional relationships across departments.
- Strong affinity for HR systems, data, and tools, with the ability to leverage insights to support decision‑making and continuous improvement.
- Exceptional German and English language skills, with experience working in international environments (ideally with US‑based teams), combined with a flexible, positive attitude and a genuine passion for the live entertainment industry.

## DESIRABLE

A degree in Human Resources, Business Administration, Labour Law, or a related field, or a recognised HR qualification.

## About AXS

## Core Business
- **Primary industry**: Live entertainment ticketing and venue technology
- **Target customers**: B2B (venues, sports teams, event organizers, festivals) and B2C (fans). Serves over 1,300 clients globally, including the LA28 Olympic and Paralympic Games, Coachella, Red Rocks Amphitheatre, The O2, and Japan’s B.League.
- **Mission**: “Help us revolutionize an industry and deliver better experiences for fans and clients around the world.”

## Products & Services
- **AXS Mobile ID**: Proprietary digital ticket technology that provides a secure, transferable, and personalized entry experience for fans.
- **Primary & Secondary Ticket Marketplace**: A unified platform for buying, selling, and managing tickets for both initial on-sale and resale.
- **Venue Operations**: End-to-end solutions for box office, access control, and in-venue fan experience.
- **Marketing Services**: Tools for audience targeting, CRM, and promotional campaigns to drive ticket sales.
- **Consumer Experience**: A connected, personalized journey from discovery through purchase and entry.
- **Data & Analytics**: Real-time dashboards and reporting for venues and event organizers to make data-driven decisions.
- **Partnerships & Integrations**: API and platform integrations that allow ticketing to be sold through third-party marketplaces and partner systems.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held by AEG)
- **Key Metric**: Annual revenue estimated at $100M (LinkedIn estimate) — not publicly confirmed
- **Notable Investors/Partners**: Parent company AEG; key clients include LA28, Coachella, Red Rocks Amphitheatre, The O2, Crypto.com Arena, USGA, B.League, and over 500 other clients in the US and Europe.
- **Growth Signals**: Headcount of 528 employees (+20.6% year-over-year), operations in 12 countries, 49 active job postings (+69% year-over-year), and recent new market entries (e.g., Japan’s B.League).

## Competitive Advantages
- **Proprietary technology**: AXS Mobile ID creates a secure, fraud-resistant digital ticket ecosystem that differentiates it from competitors like Ticketmaster.
- **White-glove client service**: AXS emphasizes a high-touch, consultative approach for venue partners.
- **Vertical integration**: As a subsidiary of AEG, AXS has deep ties to some of the world’s largest venues and event promoters, giving it a built-in client base and unique insights into venue operations.
- **Global footprint**: Presence across North America, Europe, Asia, and Australia enables cross-border partnerships and scalability.

## Strategic Focus
- **Revolutionizing the fan experience**: Continued investment in mobile-first, personalized, and secure ticketing.
- **Expanding global reach**: Entering new markets (e.g., Japan with B.League) and deepening presence in existing ones.
- **Data-driven decision making**: Enhancing analytics and marketing services to help clients optimize revenue and fan engagement.
- **Innovation in venue operations**: Developing integrated solutions for access control, concessions, and in-venue connectivity.

## Why Work Here
- **Culture**: AXS describes itself as a “collective of achievers” with a focus on curiosity, inclusion, and fun. Regular parties, outings, and monthly lunches are part of the culture.
- **Perks**: Comprehensive benefits including medical, dental, vision, 401(k) matching (3% employer match), generous time off, parental leave, flexible spending accounts, and wellness offerings. Stocked kitchens and education reimbursement are also noted.
- **Work environment**: Many roles offer flexible work hours; some positions are fully remote (e.g., Sr. Solutions Engineer - Mulesoft). Offices are located in major cities worldwide.
- **Engineering culture**: Strong technical teams across software engineering, site reliability, data analytics, and product development. Opportunities for learning and leveling up through training programs.
- **Recognition**: Shout-outs, celebrations, and prizes for exceptional work.

## Sources
1. [solutions.axs.com](https://solutions.axs.com/us/careers/)
2. [solutions.axs.com](https://solutions.axs.com/us/about-axs/)
3. [linkedin.com](https://www.linkedin.com/company/axs-com)
4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/axs/jobs/8434366002)
5. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/axs/jobs/8521367002)

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