---
title: 'Hybrid Sales Development Rep at Instructure, Inc.'
canonical: 'https://feeny.ai/job/hybrid-sales-development-rep-instructure-inc-salt-lake-city-wvkqf6hp5d6h'
type: 'job'
last_seen: '2026-09-07'
---

# Hybrid Sales Development Rep at Instructure, Inc.

- **Company:** Instructure, Inc.
- **Location:** Salt Lake City, UT
- **Compensation:** $53k–$62k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-26
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/instructure/9c4801e4-c07c-40d1-941d-7e896edbb3f6

## Job description

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

Hybrid Sales Development Representative

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

We’re looking for a Hybrid Sales Development Representative (SDR) to generate qualified pipeline across both inbound and outbound sales motions within an assigned territory. As a Hybrid SDR, you will own the front end of the customer journey for your territory. You’ll respond to and qualify inbound interest while proactively prospecting into organizations and accounts that align with our ideal customer profile. You’ll partner closely with your dedicated Drive Team, including a Sales Rep and Customer Success Manager (CSM), to develop territory strategy, prioritize accounts, create meaningful sales conversations, and generate high-quality pipeline.

SDRs at Instructure are often the first impression a prospective customer has of our company. This role requires strong communication, curiosity, and storytelling. You’ll seek to understand each customer’s unique context, uncover pain points, and connect the right Instructure solutions directly to their goals. Our best SDRs create value through thoughtful discovery and personalized engagement — not just activity.

## Your Focus Area

- Higher Education: Support colleges and universities by understanding institutional priorities and learner needs. Engage both inbound prospects and proactively prospect across your assigned territory, using clear communication and thoughtful discovery to connect solutions to the outcomes that matter most for students, faculty, and administrators.

## What You’ll Do

- Own pipeline generation across an assigned territory, balancing inbound leads and proactive outbound prospecting based on business priorities and buyer intent.
- Respond quickly and thoughtfully to inbound interest, qualifying prospects, understanding their needs, and determining the appropriate next step.
- Proactively prospect into accounts and organizations within your territory that align with our ideal customer profile.
- Partner directly with your Drive Team to develop territory and account strategies, prioritize opportunities, and align on follow-up plans.
- Execute personalized outreach across email, phone, and social channels using a research-based, value-driven approach.
- Deliver a strong buyer experience through clear communication, thoughtful storytelling, and relevant discovery.
- Run discovery conversations that uncover customer goals, challenges, and priorities, then connect those needs to relevant Instructure solutions.
- Generate pipeline that becomes qualified pipeline — validated by the Sales Rep and moved into active working pipeline.
- Prioritize prospects based on inbound intent, account potential, engagement, territory priorities, and other relevant signals.
- Build personalized messaging and sequences that reflect buyer context, industry language, and account priorities.
- Maintain strong CRM hygiene and accurate activity tracking to support reporting, forecasting, and effective territory coverage.
- Collaborate closely with Sales, Customer Success, Marketing, and other cross-functional partners to create a seamless customer experience.
- Apply coaching, test new approaches, and continuously improve conversion through iteration and data-driven insights.

## What We’re Looking For

- Growth mindset: You take initiative, learn quickly, and build your own path to success.
- Coachability: You actively seek feedback and apply it to improve your performance.
- Quality-focused: You care about creating pipeline that moves forward — not just generating activity.
- Customer-focused: You’re curious about people and organizations and can connect their challenges to meaningful solutions.
- Prioritization: You can effectively balance inbound demand with proactive outbound prospecting and know where to focus your time.
- Team-first: You collaborate openly with SDR peers and your Drive Team partners.
- Problem solving: You overcome objections and tailor your approach to each prospect and account.
- Resilience & persistence: You stay strategic and intentional through rejection, changing priorities, and longer sales cycles.
- Time management: You prioritize effectively, manage competing demands, and consistently follow through.

## Qualifications

- Experience in sales development, outbound prospecting, inbound lead qualification, or a similar customer-facing sales role.
- Ability to work in-person from our Salt Lake City office at least 2 days a week
- Strong written and verbal communication skills.
- Comfort working across both inbound and outbound sales motions.
- Comfort working in modern sales tools and workflows, including: Salesforce, Outreach, Demandbase, LinkedIn Sales Navigator, Zoom, Slack and Google Suite
- Ability to work independently in a remote environment while staying aligned to shared goals.
- Track record of meeting goals and driving outcomes.

Success in This Role Looks Like

- Consistently generating high-quality pipeline through a balanced inbound and outbound approach.
- Effectively prioritizing inbound demand and proactive prospecting based on territory needs, buyer intent, and account potential.
- Strong territory ownership, including consistent account coverage and thoughtful prioritization.
- Strong Drive Team partnership through shared strategy, consistent follow-up, and high-quality handoffs.
- Discovery conversations that lead to meaningful buyer engagement and clear next steps.
- Personalized messaging that resonates with prospects and improves conversion over time.
- A strong buyer experience from the first interaction through handoff to the Sales Rep.
- Accurate CRM hygiene and dependable territory coverage.
- Continuous improvement through coaching, experimentation, and data-driven decision making.

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

- Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
- Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
- Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
- Comprehensive wellness programs and mental health support
- Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
- The technology and tools you need to do your best work
- Motivosity employee recognition program
- A culture rooted in inclusivity, support, and meaningful connection

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.

## About Instructure, Inc.

## Company Overview
- **One-liner**: Instructure makes Canvas, the world’s #1 learning management system, along with assessment (Mastery) and credentialing (Parchment) platforms for K-12, higher education, and business/government.
- **Entity Type**: Private (acquired by KKR in 2024; formerly public on NYSE under ticker INST)
- **Headquarters**: Salt Lake City, Utah, United States
- **Founded**: 2008
- **Founders**: Not publicly available from provided sources

## Core Business
- Primary industry/industries: Education Technology (EdTech)
- Target customers: K-12 schools, higher education institutions, business and government organizations (B2B, Enterprise)
- Mission or purpose statement: “To help learners thrive in tomorrow’s landscape by delivering a future-ready ecosystem.”

## Products & Services
- **Canvas**: SaaS learning management system (LMS) – the most-visited education website globally, used in over 100 countries.
- **Mastery**: Assessment management platform (acquired 2019) – supports formative, predictive, and college prep assessments.
- **Parchment**: Credential management platform and network (acquired 2024) – the preferred platform for enrollment, records management, and digital credentials.

## Market Standing
- **Valuation/Market Cap**: Not disclosed since going private; previously reached $1B market cap in 2017.
- **Key Metric**: 18.6M+ unique visitors annually, 8,000+ customers, 1,800+ employees.
- **Notable Investors/Partners**: KKR (current owner); acquisition history includes Mastery and Parchment.
- **Growth Signals**: #1 LMS in the world; international offices in London, Sydney, São Paulo; 2M+ members in the Instructure Community; continuous product ecosystem expansion.

## Competitive Advantages
- Open edtech philosophy with a large, engaged community of educators.
- Comprehensive ecosystem covering learning, assessment, and credentialing – a seamless lifecycle.
- Highest adoption and brand trust among educational institutions globally.
- Strong partner network and integrations.

## Strategic Focus
- Building a future-ready ecosystem that supports every stage of learning.
- Deepening capabilities in data, analytics, and outcomes measurement.
- Expanding into business and government workforce training.
- Post-acquisition investment from KKR in innovation and product development.

## Why Work Here
- **Culture highlights**: “People first” values; emphasis on equity, ownership, and belonging; community engagement and volunteering.
- **Remote/hybrid policy**: Flexibility and trust – outcomes and impact matter more than location; many roles are remote-friendly (US, UK, Hungary, Australia, Philippines, Mexico, etc.).
- **Notable perks**: Employee ownership programs; access to large course library for development; mentoring and coaching; regular feedback culture.
- **Engineering culture**: Growing product suite (Canvas, Mastery, Parchment) with modern tech stack; opportunities to impact millions of learners.

## Sources
1. [Instructure About Page](https://www.instructure.com/about)
2. [Instructure Home Page](https://www.instructure.com/)
3. [Instructure Careers Page](https://www.instructure.com/about/careers)
4. [Instructure Jobs Listing](https://jobs.ashbyhq.com/instructure)
5. [Instructure Leadership Page](https://www.instructure.com/about/leadership)

## Other roles at Instructure, Inc.

- [Senior Account Executive - K-12 (Texas)](https://feeny.ai/job/senior-account-executive-k-12-texas-instructure-inc-united-states-vnm6m59wh3c1) — United States
- [Director, Financial Reporting & Technical Accounting](https://feeny.ai/job/director-financial-reporting-technical-accounting-instructure-inc-united-states-7d679c3v6n6a) — United States
- [Founder, Instructure Foundry](https://feeny.ai/job/founder-instructure-foundry-instructure-inc-united-states-1tm5350w73aq) — United States
- [Implementation Consultant, Digitary (Canada)](https://feeny.ai/job/implementation-consultant-digitary-canada-instructure-inc-canada-evh54vjfecgd) — Canada
- [Senior Revenue Operations Analyst](https://feeny.ai/job/senior-revenue-operations-analyst-instructure-inc-budapest-9736393bf11h) — Budapest, Hungary
- [Platform Architect](https://feeny.ai/job/platform-architect-instructure-inc-united-states-bt5jn9pfj6g5) — United States
- [Customer Support Engineer](https://feeny.ai/job/customer-support-engineer-instructure-inc-manila-a1jha8npypt6) — Manila, Philippines
- [Customer Success Manager, Asia](https://feeny.ai/job/customer-success-manager-asia-instructure-inc-manila-akfzbqq662z5) — Manila, Philippines
- [Automation Specialist, Customer Success](https://feeny.ai/job/automation-specialist-customer-success-instructure-inc-manila-9ysch3n6vdan) — Manila, Philippines
- [Sr. Customer Success Manager](https://feeny.ai/job/sr-customer-success-manager-instructure-inc-united-states-9r2113wmsjn4) — United States