---
title: 'Implementation and Activation Director at WPP Media'
canonical: 'https://feeny.ai/job/implementation-and-activation-director-wpp-media-sydney-01tpznfs1bgh'
type: 'job'
last_seen: '2026-09-10'
---

# Implementation and Activation Director at WPP Media

- **Company:** WPP Media
- **Location:** Sydney, Australia
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/wppmedia/jobs/5283417008

## Job description

## About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

## Role Summary and Impact

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

As the Implementation & Activation Director for UPI & Warner Bros., you are a pivotal leader responsible for driving digital media strategy, planning, and activation for these key entertainment clients. This role oversees a dedicated team focused on digital (direct and biddable) media, collaborates strategically across departments, and champions data-driven approaches to achieve client business objectives and lead digital transformation. You will ensure best-in-class campaign execution, effective client engagement, and robust compliance management, acting as a trusted advisor to senior client and internal stakeholders. This role is instrumental in leading the development and implementation of the client's data/digital transformation roadmap, ensuring measurable solutions and continuous improvement across all digital efforts.

Core Responsibilities

- Lead and manage the Digital Team, ensuring high-quality output, efficient workflow, and proactive quality control.
- Collaborate with Planning and Activation leadership to deliver holistic and integrated responses to client briefs and core projects.
- Consult within the broader Strategic & Activation Planning team, ensuring the quality, integration, and accuracy of digital responses prior to client presentation.
- Provide expert guidance and coaching on best-in-class digital activation practices for both Direct and Biddable Digital team members.
- Engage and lead specific client portfolio projects, aligning digital strategies with client business KPIs and collaborating across internal and external stakeholders (Client Leadership, EM experts, NZ/Global teams, and the Client Digital Director).
- Spearhead the development and implementation of the client's data and digital transformation roadmap for 2026 and beyond.
- Proactively address client feedback, implementing measurable solutions and actionable plans in a timely manner.
- Ensure robust digital compliance management across all campaigns and strategies.

## Skills and Experience

What Makes You Great

- Deep expertise in both direct and biddable digital media, with a strong comprehension of its role within the broader marketing/media mix.
- Proven expertise in effective digital campaign planning principles.
- Strong capabilities in audience profiling and insights into media usage behavior.
- Expertise in the strategic role of device, platform, and format in digital media.
- Adept at leveraging 1st, 2nd, and 3rd party data for audience targeting, including setting up and managing test campaigns in collaboration with our Transformation team.
- Proficiency in defining measurement metrics and setting effective KPIs for digital campaigns.
- Strategic understanding of when to apply Direct vs. Biddable buying models for optimal campaign performance.
- Ability to establish and measure test hypotheses, fostering a strategic test-and-learn framework.
- Demonstrated effective engagement and communication with diverse stakeholders, including client leadership, strategic and planning leads, functional experts (including our Transformation team) within EM, and both junior and senior clients.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

#LI-Promoted

Please read our [Privacy Notice](https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment) for more information on how we process the information you provide.

## About WPP Media

## Company Overview
- **One-liner**: WPP Media is WPP's global media collective that combines AI, data, and creative to deliver intelligent growth for the world's leading brands.
- **Entity Type**: Division of Public Company (WPP plc – LSE: WPP, NYSE: WPP)
- **Headquarters**: New York, United States
- **Founded**: Not publicly available (parent WPP plc founded 1971; WPP Media formed as a unified media collective in recent years)
- **CEO**: Brian Lesser (CEO, WPP Media)

## Core Business
- **Industry**: Advertising Services, Media Planning & Buying, Marketing Technology
- **Target Customers**: B2B and B2C enterprise brands across all sectors; global clients include major Fortune 500 companies
- **Mission or Purpose Statement**: "Intelligent growth for the AI era" – helping brands harness data, AI, and media to drive measurable outcomes.

## Products & Services
- **Open Media Studio (OMS)**: An end-to-end media delivery platform integrated with WPP Open, enabling scaled creative, production, data, commerce, and personalized media execution. (SaaS/Platform)
- **Open Intelligence**: An AI-enabled data solution that unifies fragmented data across ecosystems into predictive marketing intelligence, supporting privacy-first activation. (Data & Analytics Platform)
- **Data and Technology Consulting**: Consulting services for data strategy, technology architecture, advanced analytics, audience insight, cloud integration, and platform adoption. (Service)
- **Media Management & Delivery**: Expert activation, smart investment, strategic partnerships, and proprietary media solutions powered by AI and advanced analytics for personalized advertising at global scale. (Service)
- **Service and Strategy**: Dedicated teams offering deep sector expertise, creative strategy, and business outcomes aligned with client goals. (Service)

## Market Standing
- **Valuation/Market Cap**: Not disclosed separately (parent WPP plc market cap approx. £8 billion as of July 2025)
- **Key Metric**: $65 billion in managed media annually (from wppmedia.com)
- **Notable Investors/Partners**: WPP is publicly traded; works with hundreds of global brands including many Fortune 500 companies. Key technology partners include major cloud and AI providers.
- **Growth Signals**:
  - 40,000+ media experts worldwide
  - 160 offices across 80+ markets
  - 1,600+ active job postings (LinkedIn, July 2025) with +8.7% monthly job growth
  - Strong investment in AI-first capabilities and privacy-forward data unification

## Competitive Advantages
- **Scale**: One of the largest media buying organizations globally, managing $65B in media.
- **AI Integration**: End-to-end platform (OMS + Open Intelligence) deeply embedded with AI for predictive analytics, automation, and personalization.
- **Integrated Ecosystem**: Unique ability to unify media, data, creative, production, and commerce under one roof.
- **Global Reach**: 40k+ experts in 80+ markets providing local insights with global execution.
- **WPP Network**: Access to 100,000+ experts across WPP's integrated agency network.

## Strategic Focus
- **AI-Driven Growth**: Embedding AI across all capabilities to deliver smarter, faster, more measurable outcomes.
- **Privacy-First Data Unification**: Building Open Intelligence as a secure, cross-ecosystem data platform that respects consumer privacy.
- **Talent Development**: Investing in AI-enabled learning frameworks and internal mobility to future-proof skills.
- **Sustainability & Inclusion**: Part of WPP's broader commitment to building better futures for people, planet, clients, and communities.

## Why Work Here
- **Culture**: Described as open, optimistic, and extraordinary – with emphasis on collaboration, innovation, and challenging the status quo.
- **Growth**: AI-enabled learning framework, cross-team mobility across WPP’s global network of 100k+ experts.
- **Work Environment**: Hybrid/office-based roles across 160 offices; global opportunities in 80+ markets.
- **Perks**: Competitive compensation, performance-based rewards, access to cutting-edge AI tools, and work with leading global brands.
- **Team**: Join a collective of 40k+ media experts, data scientists, technologists, and creatives.

## Sources
1. [wppmedia.com](https://www.wppmedia.com/)
2. [WPP Media Company Info](https://www.wppmedia.com/company-info)
3. [WPP Media Careers](https://www.wppmedia.com/careers)
4. [WPP Media – What We Do](https://www.wppmedia.com/what-we-do)
5. [WPP Media LinkedIn](https://www.linkedin.com/company/wpp-media)
6. [WPP Media Greenhouse Careers](https://job-boards.greenhouse.io/wppmedia)

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