---
title: 'Independent Board Director (Performance AdTech) at Appodeal'
canonical: 'https://feeny.ai/job/independent-board-director-performance-adtech-appodeal-united-states-barcelona-j95hq892455z'
type: 'job'
last_seen: '2026-09-10'
---

# Independent Board Director (Performance AdTech) at Appodeal

- **Company:** Appodeal
- **Location:** United States / Barcelona, Spain
- **Work type:** remote
- **Posted:** 2025-12-08
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/appodeal/jobs/5022356008

## Job description

Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona and Parkland (FL), along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Why Appodeal?

At Appodeal, we’re more than just a company—we’re a team united by a common mission: Help people discover and grow their talents through products that enable successful mobile app businesses!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

- Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
- Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
- Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
- Enjoying the Journey: We believe in having fun while working toward our goals.

We are seeking an Independent Board Director with deep experience in performance-based advertising technology, particularly DSP platforms driven by machine learning and optimization algorithms.

This individual should bring operator-level experience from leading performance advertising platforms and be able to contribute meaningfully to discussions around:

- DSP product strategy;
- machine learning driven ad optimization;
- advertiser acquisition and growth;
- competitive positioning in performance advertising;

This is a non-executive board position, not an operating role.

Appodeal is building a performance-based DSP and advertising infrastructure platform powered by machine learning. Our long-term objective is to build a global performance advertising platform that enables advertisers to acquire users and customers efficiently through data-driven optimization and ML-based bidding systems.

Appodeal operates a broader ecosystem that includes:

- advertising infrastructure;
- demand-side platform (DSP);
- supply-side platform (SSP);
- mobile game publishing and development.

The company is profitable, growing, and operates globally across the United States and Europe.

Strategic Focus of the Role The primary mission of this board role is to strengthen Appodeal’s ability to build a world-class ML-driven performance DSP.

The director will contribute a perspective on:

- performance advertising market dynamics;
- DSP platform strategy;
- advertiser growth and retention;
- machine learning driven optimization;
- industry partnerships;
- competitive landscape.

In addition to strategic insight, the company is looking for a director who is well-connected in the performance advertising ecosystem and can help the company stay closely aligned with industry developments.

## Responsibilities

Board members are expected to:

- Participate in quarterly board meetings;
- Provide independent strategic guidance to the CEO and leadership team;
- Contribute to discussions around product strategy, partnerships, and market positioning;
- Help evaluate major strategic initiatives;
- Provide perspective on industry trends and competitive threats;
- Support the company through relevant industry connections and relationships;
- Board members do not participate in day-to-day operations.

Ideal Background We are looking for a senior operator with leadership experience in performance advertising platforms or performance marketing infrastructure.

## What We Value

We are looking for individuals who bring:

- deep expertise in performance advertising platforms;
- strong industry network and relationships;
- high strategic judgment;
- an independent mindset;
- willingness to challenge assumptions constructively;
- long-term thinking aligned with building durable technology platforms.

Time Commitment Estimated commitment: approximately four weeks per year. This includes preparation and participation in board meetings, as well as occasional strategic discussions with the leadership team. With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

Join us and help shape the future of mobile app success!

## About Appodeal

## Company Overview
- **One-liner**: Appodeal provides an open-source SDK mediation platform, programmatic ad exchange, and user acquisition tools powered by in-house machine learning models to maximize mobile app monetization.
- **Entity Type**: Private (Seed/Series A stage; total funding of $7.5M–$11.1M per conflicting reports)
- **Headquarters**: McLean, Virginia, United States (with major offices in Warsaw, Poland; Barcelona, Spain; and Parkland, Florida, as well as remote team members)
- **Founded**: 2015
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Ad tech & mobile publishing (IT Services and IT Consulting per LinkedIn)
- **Target customers**: Mobile app developers and publishers (B2B)
- **Mission or purpose statement**: “Help people discover and grow their talents through products that enable successful mobile app businesses.” Also: “We create digital products that support teams, communities, people.”

## Products & Services
- **[Appodeal SDK Mediation](https://appodeal.com/)**: Open-source mobile ad mediation SDK that connects to multiple ad networks; uses ML models to optimize ad revenue in real time.
- **[Appodeal Programmatic Ad Exchange](https://appodeal.com/)**: Real-time bidding marketplace for mobile ad inventory.
- **[User Acquisition Tools](https://appodeal.com/)**: Campaign management and optimization for mobile app installs and re-engagement.
- **[Publishing Division](https://appodeal.com/)**: Portfolio of casual and hybrid-casual mobile games developed in-house.
- **[Appodeal Accelerator](https://appodeal.com/)**: Program that provides mobile developers with expert guidance and user acquisition capital to grow their apps.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**:
  - Annual Revenue: $16.4M (LinkedIn estimate, 2025)
  - Total Funding: $7.46M (LinkedIn) or $11.1M (CB Insights – conflicting reports)
- **Notable Investors/Partners**: ImpulseVC (lead investor in 2018 seed round); also acquired Corona Labs in 2017.
- **Growth Signals**:
  - Named one of the top five ad SDKs worldwide by Pixalate in 2025.
  - 300+ full-time employees across three hubs (Warsaw, Barcelona, Parkland) plus remote.
  - Active hiring: 17–18 open roles as of early 2026 (Greenhouse jobs board).
  - LinkedIn reports 10,535 followers (+1.6% monthly) and 5,483 Twitter followers.

## Competitive Advantages
- **Open-source SDK** lowers integration friction for developers.
- **In-house machine learning models** are tested daily in production to maximize eCPM and fill rates.
- **Full-stack approach**: mediation, exchange, UA, publishing, and accelerator program create a vertically integrated ecosystem.
- **Global presence** with strong European hubs offers talent diversity and cost advantages.

## Strategic Focus
- Continue to grow the publishing division and Accelerator program to attract more mobile developers.
- Leverage data science and ML to improve ad revenue optimization and user acquisition efficiency.
- Expand remote-first hiring to access global talent while maintaining physical hubs for collaboration.

## Why Work Here
- **Culture**: Human-first, “making tech kinder.” Values include continuous learning, making an impact, solving exciting challenges, and enjoying the journey.
- **Remote/hybrid policy**: Offices in Warsaw, Barcelona, and Parkland (FL); many roles are fully remote, especially for part-time technical positions.
- **Perks & benefits**:
  - Full private health insurance with 24/7 digital health access.
  - Mental health support (psychology sessions, preventive care).
  - Professional development budget (courses, conferences, learning tools, pro subscriptions).
  - In Warsaw: sports, language courses, commute reimbursement, free lunches.
  - “Lean startup mentality” – ownership and accountability, direct communication, no politics.
- **Engineering culture**: Heavy emphasis on data, machine learning (senior data scientists, MLOps, Rust engineers), and product development. Low hierarchy and fast iteration.

## Sources
1. [Appodeal Official Website](https://appodeal.com/)
2. [Appodeal Job Board (Greenhouse)](https://job-boards.greenhouse.io/appodeal)
3. [Appodeal Careers Page](https://appodeal.com/career/)
4. [LinkedIn – Appodeal, Inc.](https://www.linkedin.com/company/appodeal)
5. [CB Insights – Appodeal Profile](https://www.cbinsights.com/company/appodeal)

## Other roles at Appodeal

- [Accounting Manager](https://feeny.ai/job/accounting-manager-appodeal-parkland-florida-7rb9hb3cpnsd) — Parkland Florida, United States
- [HR Business Partner](https://feeny.ai/job/hr-business-partner-appodeal-barcelona-q11tzsmdrkjc) — Barcelona, Spain
- [Monetization Lead](https://feeny.ai/job/monetization-lead-appodeal-barcelona-yk8j34g0zxkn) — Barcelona, Spain
- [Senior Supply Product Manager](https://feeny.ai/job/senior-supply-product-manager-appodeal-barcelona-z931j3yrwcbp) — Barcelona, Spain
- [Head of Product Development](https://feeny.ai/job/head-of-product-development-appodeal-barcelona-ybe4r8g492aj) — Barcelona, Spain
- [Senior Technical Account Manager (part-time)](https://feeny.ai/job/senior-technical-account-manager-part-time-appodeal-europe-4qjshj45mcrh) — Europe
- [Independent Board Director (ML-Driven Product & Data Platform Leader)](https://feeny.ai/job/independent-board-director-ml-driven-product-data-platform-leader-appodeal-tm9sb91xzn1d) — United States / Barcelona, Spain
- [Chief Data Science Officer](https://feeny.ai/job/chief-data-science-officer-appodeal-barcelona-w2qcp6m5c893) — Barcelona, Spain
- [Head of Publishing](https://feeny.ai/job/head-of-publishing-appodeal-barcelona-eh3atm6b5bz2) — Barcelona, Spain
- [Head of UA](https://feeny.ai/job/head-of-ua-appodeal-barcelona-am2xwa7hejtg) — Barcelona, Spain