--- title: 'Influencer Branded Content Senior Lead at PMG' canonical: 'https://feeny.ai/job/influencer-branded-content-senior-lead-pmg-dallas-3t523nqdvv18' type: 'job' last_seen: '2026-09-10' --- # Influencer Branded Content Senior Lead at PMG - **Company:** PMG - **Location:** Dallas, TX / New York, NY - **Posted:** 2026-03-23 - **Last confirmed live:** 2026-09-10 - **Apply:** https://job-boards.greenhouse.io/pmg/jobs/8472685002 ## Job description We are PMG PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years. Who You’ll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ways. We craft high-impact influencer campaigns that go beyond traditional advertising, driving engagement, building brand affinity, and delivering measurable results across social, digital, and experiential platforms. You’ll collaborate with creators, talent agencies, media strategists, content teams, and brand partners to develop and execute influencer marketing programs that seamlessly align storytelling with business objectives. A key focus will be scaling PMG’s influencer and creator marketing discipline—establishing frameworks, curating talent relationships, and setting standards for authenticity and effectiveness in alignment with brand goals. Your role will be instrumental in shaping how brands foster meaningful connections with their audiences. You will also play a key role in exploring new content formats, leveraging emerging platforms, and staying ahead of industry trends to ensure creator strategies are not only relevant but also innovative and impactful. At PMG, we don’t just follow trends—we create them. If you’re passionate about shaping culture through creator-driven storytelling, using data to drive real impact, and redefining what’s possible in influencer marketing, this is the place to make your mark. ## What You Will Do - Lead the strategic development and execution of integrated influencer and branded content programs across a portfolio of clients, ensuring campaigns deliver measurable business outcomes and elevate brand relevance. - Serve as a trusted strategic advisor to clients, providing thought leadership, market insights, and recommendations that strengthen long-term partnerships and expand influencer investment. - Own influencer strategy from planning through execution, guiding creator selection, negotiation strategy, content development, measurement frameworks, and optimization across multiple campaigns simultaneously. - Lead cross-functional collaboration with creative, media, strategy, analytics, production, legal, and account teams to deliver seamless, integrated marketing solutions. - Drive innovation by identifying emerging creator trends, platforms, technologies, and measurement capabilities, translating industry developments into actionable client opportunities. - Oversee campaign performance, synthesizing data into strategic insights, executive-ready reporting, and recommendations that improve future performance and demonstrate business impact. - Contribute to the evolution of PMG's Influencer & Branded Content practice by developing scalable processes, best practices, operational efficiencies, and thought leadership that strengthen the team's capabilities. - Support new business opportunities by contributing to pitches, capability presentations, and strategic recommendations that showcase PMG's influencer expertise. - While this role is primarily focused on Influencer & Branded Content, responsibilities may extend across additional media channels and integrated marketing initiatives to support evolving client and business needs. ## What You Will Bring - 7+ years of experience in Influencer Marketing, Branded Content, Social Media, or integrated digital marketing, with a bachelor's degree or equivalent professional experience. - Proven experience developing and leading sophisticated influencer strategies for enterprise or nationally recognized brands, with a track record of delivering measurable business results. - Deep expertise across the influencer ecosystem, including creator partnerships, talent management, platform trends, content strategy, campaign measurement, FTC compliance, and contract negotiations. - Demonstrated ability to build and maintain executive-level client relationships, providing strategic counsel and influencing marketing decisions through data-driven recommendations. - Strong leadership experience managing, mentoring, and developing high-performing teams while fostering collaboration and accountability. - Experience overseeing multiple complex client engagements simultaneously, balancing strategic priorities, operational excellence, and business objectives. - Advanced analytical skills with the ability to interpret campaign performance, uncover meaningful insights, and translate findings into actionable strategies that drive continuous improvement. - Exceptional communication and presentation skills, with confidence presenting strategies, performance updates, and recommendations to senior client stakeholders and executive leadership. - Experience contributing to business development efforts, including client pitches, strategic proposals, and identifying opportunities for organic account growth. - Proficiency with influencer marketing platforms, social analytics tools, and measurement solutions, using data to optimize creator performance and demonstrate ROI. - A passion for innovation and a growth mindset as a Continual Learner, consistently exploring emerging platforms, technologies, and cultural trends to keep clients ahead of the industry. - A Customer-Focused approach that prioritizes building lasting partnerships through strategic thinking, exceptional service, and measurable results. - A People-Focused leadership style that empowers others through coaching, mentorship, collaboration, and creating an inclusive environment where teams can thrive. ## What We Offer - Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support. - Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones. - Parental Leave: We provide paid parental leave to support your family during important life events. - Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching. - Fertility and Family Support: Access fertility benefits for all team members and their spouses. - Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography. - Pet Insurance: Protect your pet's health and your finances. - Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being. - Commuter Benefits: Access support for travel and commuting needs, where available. - Annual Bonus: All employees are eligible for an annual bonus. - Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities. - AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety. Benefits vary by country, location, and geography to reflect local laws, norms, and expectations. What Sets Us Apart Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way. In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. ## About PMG ## Core Business - Primary industry: Advertising, Marketing, and Marketing Technology (Martech) - Target customers: B2B, enterprise brands (ambitious, growth-oriented companies) - Mission / Purpose: "Unlocking potential for people and brands." The company describes itself as "Engineered for Impact." ## Products & Services - **Alli (Proprietary Operating System)**: A unified platform that integrates data, tools, and human expertise for planning, execution, and measurement. Alli includes an Intelligence Core (data unification, forecasting, generative personas), an Engine (automation, real-time measurement), and connects to a curated ecosystem of applications. - **Growth Blueprinting**: Strategy and transformation service that aligns brand positioning, category disruption, loyalty/community solutions, and martech/adtech audits. - **Intelligence Core**: Data, media, creative, market, and audience intelligence service that powers integrated planning, measurement, and activation. - **Marketing Orchestration**: Full-funnel media leadership, always-on optimization, commerce-connected media strategies, and omnichannel customer experience mapping. - **Momentum Lab**: Rapid innovation service using agility sprints, test-and-learn frameworks, and co-created programs. - **Signal-Led Creativity**: Data-informed brand storytelling, creator amplification, addressable creative production, and dynamic creative orchestration. ## Market Standing - **Valuation**: Not disclosed (private company) - **Key Metric**: $7B+ in annual media spend managed globally (per PMG’s About page) - **Notable Investors/Partners**: Google Premier Partner, Amazon Advanced Partner, TikTok Badged Partner, Truthset, LiftLab, Attain - **Growth Signals**: - Expanded global footprint with new offices in Mexico City and Toronto (announced February 2026) - Expanded AI offerings with new solutions and leadership (February 2026) - Named one of Ad Age’s Best Places to Work for 10 consecutive years (as of September 2024) - Ranked #44 on Fast Company’s 100 Best Workplaces for Innovators (2024) ## Competitive Advantages - Proprietary Alli operating system that unifies data, tools, and people – reducing operational friction and providing a single source of truth. - Deep, exclusive relationships with major platforms (Google, Amazon, TikTok) enabling early access to betas, custom executions, and dedicated support. - Integrated model combining strategy, intelligence, creativity, and technology under one roof, rather than siloed agency services. - Culture of innovation and continuous improvement, reflected in multiple workplace awards and a focus on experimentation (Momentum Lab). ## Strategic Focus - Expanding AI capabilities (new AI solutions and leadership hires announced in early 2026) - Global geographic expansion (new offices in Latin America and Canada in 2026) - Continued investment in proprietary technology (Alli) to automate and optimize marketing execution - Deepening platform partnerships to offer clients first-mover advantages ## Why Work Here - **Culture**: Award-winning workplace (Ad Age Best Places to Work for 10 years, Fast Company Best Workplaces for Innovators). Strong emphasis on inclusion, with Employee Resource Groups (ERGs) for BIPOC, remote/hybrid employees, and others. Structured development programs, mentorship, and enterprise AI tools available to all employees. - **Work Model**: Hybrid/remote-friendly – offices in Dallas, Austin, Fort Worth, Atlanta, New York, Boston, Cleveland, London, Brighton, Düsseldorf, San José, Toronto, Mexico City. A dedicated ERG supports remote and hybrid employees. - **Perks & Benefits**: - Minimum 4 weeks paid time off, plus personal days and holidays - Company-paid disability coverage - Paid parental leave (birth, adoptive, foster, intended parents) and fertility/surrogacy/adoption support - Competitive retirement matching with immediate vesting - Annual bonus opportunities tied to company performance - Comprehensive medical, dental, vision, and pet insurance - Monthly lifestyle accounts, stocked offices, baristas, team celebrations - **Career Development**: Graduate Leadership Program for recent grads; structured career paths; access to AI tools for skill-building. 65 open positions across Client Services, Commerce, Creative, Customer Operations, Data & Technology, Media, and People & Culture. ## Sources 1. [pmg.com](https://www.pmg.com/) – Company homepage and overview 2. [pmg.com/about](https://www.pmg.com/about) – About page (mission, founder, Alli, $7B+ media spend) 3. [pmg.com/what-we-do](https://www.pmg.com/what-we-do) – Detailed service offerings and partnerships 4. [pmg.com/team-and-culture](https://www.pmg.com/en-gb/team-and-culture) – Culture, benefits, awards, inclusion, ERGs 5. [pmg.com/job-openings](https://www.pmg.com/team-and-culture/job-openings) – Careers page listing 65 open positions ## Other roles at PMG - [Convergent Video/Audio Senior Lead](https://feeny.ai/job/convergent-video-audio-senior-lead-pmg-dallas-vxkjrk8c6pxk) — Dallas, TX - [Resource Management Senior Principal](https://feeny.ai/job/resource-management-senior-principal-pmg-dallas-ay492rw4bd80) — Dallas, TX - [AI & Software Engineering Manager](https://feeny.ai/job/ai-software-engineering-manager-pmg-mexico-city-5z8e9zj97jah) — Mexico City, Mexico - [Paid Social Senior Associate](https://feeny.ai/job/paid-social-senior-associate-pmg-mexico-city-hyc3r67qmr2p) — Mexico City, Mexico - [Client Strategy Managing Director](https://feeny.ai/job/client-strategy-managing-director-pmg-dallas-3y5cav46289f) — Dallas, TX / New York, NY / Boston, MA - [Influencer & Branded Content Senior Manager](https://feeny.ai/job/influencer-branded-content-senior-manager-pmg-dallas-4ek7j20gj0dr) — Dallas, TX / New York, NY - [Influencer & Branded Content Lead](https://feeny.ai/job/influencer-branded-content-lead-pmg-london-xy0pgvkx8djq) — London, United Kingdom - [AI & Software Engineering Manager](https://feeny.ai/job/ai-software-engineering-manager-pmg-dallas-fg96swn8xwtb) — Dallas, TX - [Creative Studio Management Lead](https://feeny.ai/job/creative-studio-management-lead-pmg-dallas-k33935htjvxp) — Dallas, TX - [Influencer & Branded Content Senior Director](https://feeny.ai/job/influencer-branded-content-senior-director-pmg-dallas-5t89s9xw4d25) — Dallas, TX / New York, NY