---
title: 'Influencer Director, Influencer Marketing at Viral Nation Inc.'
canonical: 'https://feeny.ai/job/influencer-director-influencer-marketing-viral-nation-inc-london-0j5p3p72emvx'
type: 'job'
last_seen: '2026-11-02'
---

# Influencer Director, Influencer Marketing at Viral Nation Inc.

- **Company:** Viral Nation Inc.
- **Location:** London, United Kingdom
- **Posted:** 2026-10-22
- **Last confirmed live:** 2026-11-02
- **Apply:** https://job-boards.greenhouse.io/viralnation/jobs/5272931007

## Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

Position Overview:

Viral Nation is seeking a dedicated Influencer Director with a robust mix of influencer marketing, social media, analytics, content marketing experience. By nature, they are a confident, courageous and strategic leader who excels in building bulletproof relationships with both their clients and their internal team. They are known to bring value to every conversation, provide consultative direction to their clients, and know when and how to challenge the status quo within our ever-changing industry.

Responsibilities:

- Serve as the day-to-day primary point of contact for key clients, owning strategic relationships and ensuring consistent alignment to goals, KPIs, and performance expectations.
- Identify, develop, and surface growth and expansion opportunities across accounts, partnering with CSLs and internal teams to drive revenue and long-term client value.
- Lead strategic planning, quarterly business reviews, success measurement, and account vision-setting, ensuring narratives are insight-driven, performance-focused, and tied to client impact.
- Oversee end-to-end campaign execution across influencer, community management, production, paid social, and events, ensuring flawless delivery across all products and services.
- Lead and oversee creator communications for Macro & Mega tiers, ensuring white-glove talent management, clear expectations, and strong partnership execution.
- Manage campaign pacing, KPIs, optimization efforts, and overall program success to consistently meet or exceed performance benchmarks.
- Drive elevated brand storytelling, creative ideation, insights, and analytics, pushing teams to deliver innovative, differentiated work across a client portfolio.
- Lead the BI partnership kickoff for all key accounts, aligning on measurement frameworks, KPIs, reporting timelines, and success metrics in collaboration with the CSL.
- Own the wrap-report workflow, coordinating with BI, reviewing all reports for accuracy and strategic alignment, and ensuring insights are clearly communicated to clients.
- Provide leadership, guidance and escalation support to Account Supervisors and Account Managers, fostering accountability and growth.
- Coach and develop direct reports by providing regular feedback, training, and guidance, fostering a collaborative team culture that drives strong performance, career growth, and high-quality client delivery.
- Partner cross-functionally with Product, Sales, Creative, Finance, and BI to deliver integrated, scalable solutions for clients.
- Act as the internal advocate for the client’s POV, ensuring their needs, priorities, and feedback are clearly represented across teams while balancing those inputs with what’s required to deliver successful, high-performing campaigns.
- Maintain accurate Kantata project data, ensuring budgets, resourcing, timelines, and tasks are consistently reviewed and optimized.
- Identify and implement AI-driven efficiencies across planning, forecasting, and client-facing materials to improve speed, quality, and scalability.

Qualifications and Skills:

- 6+ years of experience in digital, social, and influencer marketing across integrated service offerings, managing multiple client portfolios with strong business outcomes.
- Proven expertise in strategic planning, business insights, and performance measurement, using data to guide client recommendations, forecasting, and account growth.
- Advanced knowledge of influencer marketing and production strategy, including paid and organic tactics, contract negotiations, content development, and campaign measurement.
- Strong ability to lead high-level client relationships, ensuring alignment to goals, long-term partnership success, and consistent delivery.
- Demonstrated success in revenue growth and account expansion through strategic recommendations and opportunity identification.
- Effective people leader with experience coaching and developing teams to meet client expectations and performance standards.
- Exceptional project management and cross-functional collaboration skills, partnering with planning, creative, production, and media teams to drive results.
- Expert grasp of social platforms, amplification strategies, and cross-channel integration.
- Proficient with influencer management tools (e.g., CreatorIQ, Klear, Tagger, Upfluence), social management platforms (Sprout, Sprinklr, Hootsuite), CRM tools (HubSpot), and presentation software (MS Office, Google Workspace).
- Familiarity with creative tools (Photoshop, Canva, motion graphics) and relevant certifications (Facebook Blueprint, Twitter Flight School, Google Analytics) are a plus.
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent professional experience will also be considered.

Privacy Policy:

By submitting your application, you acknowledge your data will be processed in accordance with our[Privacy Policy.](https://www.viralnation.com/privacy-policy) Compensation Philosophy:

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.

AI in Recruitment:

Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

## About Viral Nation Inc.

## Company Overview
- **One-liner**: Viral Nation is a global leader in social-first transformation and commerce, uniting influencer marketing, AI-powered technology, and creator representation to help brands connect with modern audiences.
- **Entity Type**: Private (funded – $250M financing round in 2024, led by Eldridge with participation from Maverix Private Equity)
- **Headquarters**: New York, United States
- **Founded**: 2014
- **Founders**: Joe Gagliese and Mat Micheli

## Core Business
- **Primary industries**: Advertising Services, Influencer Marketing, Social Media Marketing, Creator Economy
- **Target customers**: B2B – brands and enterprises seeking social-first marketing strategies and creator partnerships (e.g., Meta, e.l.f. Cosmetics, Walmart)
- **Mission or purpose**: To close the distance between brands and their audiences by finding smarter ways to deliver value and create tighter bonds through culture, technology, and influence.

## Products & Services
- **Influencer Marketing**: Full-service campaign management with access to a large creator roster across 35+ content verticals, supported by proprietary intelligence for vetting and attribution.
- **CreatorOS™**: AI-powered, proprietary technology for creator sourcing at scale, measurement, and attribution – optimizes creator fit and campaign ROI.
- **Viral Nation Secure™**: AI-driven brand reputation management solution that proactively mitigates brand safety and fit risks at speed and scale.
- **Paid Performance Marketing**: Always-on paid social services leveraging social platforms to drive business results.
- **Community Management**: Always-on social community engagement and customer journey elevation.
- **Social Experiential Marketing**: Offline-to-online experiential strategies that extend brand impact beyond digital.
- **Business Intelligence**: Holistic measurement and campaign performance analytics beyond vanity metrics.
- **Talent Representation**: 360° creator talent agency representing digital stars across beauty, lifestyle, food, comedy, gaming, and more.
- **Talent Ventures**: Support for creators in building long-term businesses and product lines.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Total funding of ~$197.9M (LinkedIn) / $250M (from the 2024 financing round reported by the company); Annual revenue of USD $11.2M (LinkedIn estimate)
- **Notable Investors/Partners**: Eldridge (lead), Maverix Private Equity; key brand partnerships include Meta, e.l.f. Cosmetics, Walmart
- **Growth Signals**: 
  - 2x revenue growth in the last two years (Greenhouse careers page)
  - Named one of Canada’s top growing companies by Globe and Mail’s Report on Business
  - Ranked on Deloitte’s Technology Fast 500™ (2024)
  - Headcount growth of 30.1% YoY (385 employees as of 2024)
  - Operating in 11 countries (Canada, Barbados, India, Argentina, Brazil, etc.)
  - Acquired MediaKits (2022) and Eight Seven Media (2022)
  - Won 4 AVA Digital Awards (2023/2024)
  - Linkedin followers grew 71.3% yearly

## Competitive Advantages
- **Proprietary AI technology**: CreatorOS and Secure provide unmatched creator intelligence, brand safety, and campaign optimization – a moat that competitors lack.
- **Largest creator talent agency**: Access to the biggest roster of digital creators (over 1B+ engaged customers reached) across 35+ verticals.
- **End-to-end, always-on services**: Combines talent representation, marketing services, and technology under one roof, enabling seamless social-first transformation.
- **Strong brand trust**: Works with top-tier global brands like Meta, e.l.f. Cosmetics, and Walmart.
- **Award-winning culture**: Certified Great Place To Work® and high employee satisfaction.

## Strategic Focus
- **Social-first transformation**: Continuing to move brands away from traditional media toward creator-led, social-native strategies.
- **Technology scaling**: Investing in AI and proprietary platforms (CreatorOS, Secure) to automate creator discovery, measurement, and brand safety at scale.
- **Global expansion**: Growing presence across 11+ countries and entering new markets through acquisitions and partnerships.
- **Talent ventures**: Helping creators monetize beyond campaigns into products and long-term businesses.

## Why Work Here
- **Remote-first work model** – flexible work arrangements with a distributed team across North America, Asia, and Latin America
- **Great Place to Work® certified** – strong culture of diversity, equity, inclusion, and belonging (56% women, 55% BIPOC)
- **Benefits**: Competitive medical benefits, health spending account, flexible paid time-off, paid parental leave, Group RRSP/401(k), Employee Assistance Program, paid volunteer days, awards program, virtual communities
- **Growth environment**: Fast-paced, high-growth company (2x revenue growth, 30% headcount growth) with opportunities to work on cutting-edge AI and influencer marketing for top global brands
- **Culture**: “#OneNation” spirit – community channels, wellness challenges, recognition programs, and local meetups
- **Mission-driven**: Opportunity to shape the future of media and social commerce alongside iconic creators and brands

## Sources
1. [ViralNation.com - Home](https://www.viralnation.com/)
2. [ViralNation.com - Our Story](https://www.viralnation.com/about/our-story)
3. [ViralNation.com - Careers](https://www.viralnation.com/careers)
4. [LinkedIn - Viral Nation](https://www.linkedin.com/company/viralnationinc)
5. [Greenhouse - Jobs at Viral Nation](https://job-boards.greenhouse.io/viralnation)

## Other roles at Viral Nation Inc.

- [Influencer Manager, Influencer Marketing (Germany)](https://feeny.ai/job/influencer-manager-influencer-marketing-germany-viral-nation-inc-germany-gjgn2tzx73wm) — Germany
- [Influencer Manager, Influencer Marketing (France)](https://feeny.ai/job/influencer-manager-influencer-marketing-france-viral-nation-inc-france-kvgkb54gzya5) — France
- [Influencer Supervisor, Influencer Marketing (France)](https://feeny.ai/job/influencer-supervisor-influencer-marketing-france-viral-nation-inc-france-fkc4qdsfj1nf) — France
- [Influencer Supervisor, Influencer Marketing (Germany)](https://feeny.ai/job/influencer-supervisor-influencer-marketing-germany-viral-nation-inc-germany-txjf5bxtc3m5) — Germany
- [Influencer Manager, Influencer Marketing (UK)](https://feeny.ai/job/influencer-manager-influencer-marketing-uk-viral-nation-inc-london-7xak3gfj98a6) — London, United Kingdom
- [Influencer Supervisor, Influencer Marketing (UK)](https://feeny.ai/job/influencer-supervisor-influencer-marketing-uk-viral-nation-inc-london-j90538xd4h5y) — London, United Kingdom
- [Influencer Director, Influencer Marketing](https://feeny.ai/job/influencer-director-influencer-marketing-viral-nation-inc-france-jyhrsntkz7p2) — France
- [Sr. Associate, Performance Marketing](https://feeny.ai/job/sr-associate-performance-marketing-viral-nation-inc-united-states-5ct74ha9xz33) — United States
- [Sr. Associate, Performance Marketing](https://feeny.ai/job/sr-associate-performance-marketing-viral-nation-inc-canada-5hak78k9x7n9) — Canada
- [Director, Performance Marketing](https://feeny.ai/job/director-performance-marketing-viral-nation-inc-united-states-amzk4ntsb7sv) — United States