---
title: 'Influencer Manager, Social & Culture at Lyft'
canonical: 'https://feeny.ai/job/influencer-manager-social-culture-lyft-new-york-dkczzvph59gs'
type: 'job'
last_seen: '2026-11-03'
---

# Influencer Manager, Social & Culture at Lyft

- **Company:** Lyft
- **Location:** New York, NY
- **Posted:** 2026-10-29
- **Last confirmed live:** 2026-11-03
- **Apply:** https://app.careerpuck.com/job-board/lyft/job/8916920002?gh_jid=8916920002

## Job description

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft is looking for a creator- and culture-obsessed Influencer Manager to build and own our influencer practice from the ground up. You’ll sit on the Social & Culture team and will be the owner of influencer at Lyft across critical initiatives. This role is for you if you can spot a viral creator on Monday, close the deal on Tuesday, then launch on Wednesday—and turn the relationship into something we can ignite again in a month.

You’ll work in close partnership with our Global Growth, Brand, Product Marketing, Legal, and Business Affairs teams, as well as our creator agency partners and production teams. You’ll also be Lyft’s go-to expert on creator work, building the playbook, setting the benchmarks, and helping teams across the company understand what great influencer marketing looks like and what it’s worth.

This role requires sharp talent instincts, real deal-making experience, a deep rolodex, and a creative strategic eye for the right influencers to really make campaigns pop.

Responsibilities:

- Own influencer process end-to-end (develop strategy, write briefs, own talent relationships, manage deliverables, oversee production, drive approvals, and manage deadlines for all influencer work)
- Own creator agency relationship for XFN support across key NNIs, including always-on and campaign programs
- Make the build-versus-agency call by campaign type, and keep in-house what needs Lyft judgment
- Build the repeatable process: intake, talent vetting, rate benchmarking, brief templates, and measurement standards for both organic and paid work
- Partner with Business Affairs and Legal on contracts, usage rights, exclusivity, and disclosure compliance
- Partner closely with the rest of the Social team on quick-turn projects that support evergreen content and business priorities, especially collab posts and anything landing on Lyft's owned channels
- Build talent relationships that carry across campaigns rather than restarting each time
- Level up marketers across the org — coach DRIs on what good influencer work looks like so quality doesn't vary by team

Experience:

- 5+ years in influencer marketing, creator strategy, or paid social, with real depth on both organic creator partnerships and paid influencer activations
- Has personally negotiated influencer deals and understands how rates move with usage, exclusivity, and whether content runs organic, boosted, or as an ad
- Has managed an agency and scaled its support across multiple internal teams — not just run one account
- Fluent in how influencer creative performs both on organic feeds and as an ad unit, and how each is measured
- Operates with autonomy in an undefined space: this is a new function, and the first year is as much about building the discipline as running the campaigns
- Strong judgment on talent — brand fit, audience authenticity, and risk
- Ability to scale and distill complex social concepts to cross-functional audiences
- Global/EMEA experience a plus

Benefits:

- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan with company match to help save for your future
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Subsidized commuter benefits
- Monthly Lyft credits and complimentary Lyft Pink membership

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the New York City area is $108,000 - $135,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

## About Lyft

## Company Overview
- **One-liner**: Lyft operates a ride-hailing, bikeshare, and scooter platform that connects drivers and riders, aiming to reduce personal car ownership and make cities more livable.
- **Entity Type**: Public (NASDAQ: LYFT)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2012
- **Founders**: Logan Green and John Zimmer

## Core Business
- **Primary industry/industries**: Mobility, Transportation, Ride-hailing, Micromobility
- **Target customers**: B2C (riders and drivers), B2B (Lyft Business for enterprise commutes), and public sector (transit partnerships)
- **Mission or purpose statement**: "To serve and connect" — building a more connected world, ride by ride.

## Products & Services
- **[Lyft Rideshare]**: The core on-demand ride-hailing service connecting passengers with drivers. Type: Platform / Service.
- **[Lyft Pink]**: A subscription membership offering perks like discounted rides, priority airport pickups, and free bike/scooter unlocks. Type: Subscription.
- **[Lyft Business]**: A suite of tools for companies to manage employee commutes, client rides, and delivery logistics. Type: B2B SaaS / Service.
- **[Lyft Bikes & Scooters]**: Shared electric bikes and scooters available in select cities, including the Bixi network in Montreal. Type: Micromobility Service.
- **[Lyft Flexdrive]**: A car rental program for drivers who don't own a vehicle, enabling them to earn on the platform. Type: Service / Fleet Management.
- **[Lyft Ads]**: In-app advertising platform allowing brands to reach riders and drivers. Type: Ad Tech / Marketplace.

## Market Standing
- **Valuation/Market Cap**: Approximately $4.5 billion (as of mid-2025, market cap fluctuates). **Not publicly available** for private valuation — public company.
- **Key Metric**: Annual Revenue of approximately $4.4 billion (FY 2023), with $1.3 billion in Q1 2025 reported revenue.
- **Notable Investors/Partners**: Major institutional investors include Fidelity, Vanguard, and BlackRock. Key partners include Uber (in some markets, e.g., transit data sharing), Motivate (bikeshare operator), and various municipal transit agencies.
- **Growth Signals**: Launched Lyft Ads in 2024; expanded into autonomous vehicle partnerships (Waymo, Motional); opened new offices in Toronto (2024) and Mexico City (2022); strong recovery in ride volumes post-pandemic.

## Competitive Advantages
- **Differentiated brand and culture**: Known for a friendlier, more community-oriented brand compared to competitors, with a focus on driver and rider safety.
- **Integrated multimodal platform**: Combines ride-hailing, bikes, scooters, and public transit info in one app, making it a one-stop mobility solution.
- **Strong transit partnerships**: Deep integrations with city transit agencies (e.g., Montreal's Bixi, LA Metro) provide a unique public-sector moat.
- **Data & network effects**: Large dataset on urban mobility patterns enables better routing, pricing, and demand prediction.

## Strategic Focus
- **Autonomous vehicle (AV) readiness**: Building partnerships and infrastructure to integrate AVs into the platform, positioning for a future without human drivers.
- **Advertising revenue**: Scaling Lyft Ads to create a new high-margin revenue stream, leveraging its large user base.
- **International expansion**: Selectively entering new markets (e.g., Canada, Mexico) and deepening presence in existing ones via bikeshare and transit.
- **Profitability**: Continued focus on operational efficiency and cost discipline to achieve sustained GAAP profitability.

## Why Work Here
- **Culture**: Lyft emphasizes a welcoming, inclusive culture with core values like "Be yourself," "Make it happen," and "Uplift others." The company fosters a strong sense of belonging through Employee Resource Groups (ERGs) and community events.
- **Remote/Hybrid/Office Policy**: Hybrid model — employees are expected in the office a few days a week, with flexibility. Offices are designed with tech-equipped workspaces, stocked kitchens, and themed rooms.
- **Notable Perks**:
    - **Health & Well-being**: Comprehensive medical, dental, vision; free One Medical membership; free access to therapists via Modern Health.
    - **Time Off**: Unlimited paid vacation for salaried US employees; generous PTO for hourly employees.
    - **Parental Leave**: 18 weeks of paid leave for all new parents (biological, adoptive, foster).
    - **Financial**: 401(k) plan with financial training sessions.
    - **Commute**: Free Lyft Pink membership; pre-tax commuter benefits.
    - **Learning**: Udemy subscription for professional development; mentorship programs for interns and new grads.
    - **Office Environment**: Dog-friendly offices; regular team offsites and social events.
- **Engineering Culture**: Known for high-impact work on large-scale distributed systems, machine learning, and mobile engineering. Early-career talent is highly valued, with structured mentorship and real project ownership.

## Sources
1. [Lyft Careers](https://www.lyft.com/careers)
2. [Lyft Life at Lyft](https://www.lyft.com/careers/life-at-lyft)
3. [Lyft Early Talent Programs](https://www.lyft.com/careers/early-talent)
4. [Lyft Homepage](https://www.lyft.com/)
5. [LinkedIn Lyft](https://www.linkedin.com/company/lyft)

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