---
title: 'Influencer Marketing Coordinator at Roblox'
canonical: 'https://feeny.ai/job/influencer-marketing-coordinator-roblox-sao-paulo-bjw3g2wgwvfx'
type: 'job'
last_seen: '2026-09-22'
---

# Influencer Marketing Coordinator at Roblox

- **Company:** Roblox
- **Location:** São Paulo, Brazil
- **Posted:** 2026-09-18
- **Last confirmed live:** 2026-09-22
- **Apply:** https://careers.roblox.com/jobs/8187217?gh_jid=8187217

## Job description

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

## Role Overview

We're looking for an Influencer Marketing Coordinator passionate about building brands and driving business results with Spanish language content creators and influencers. As an Influencer Marketing Coordinator, you will play a key role in supporting Roblox influencer content creation in Spanish-speaking regions and building new relationships with local influencers.

You Will

- Work with the Head of Influencer marketing in the strategic planning and execution of local marketing campaigns for Roblox & local influencers.
- Reach out, build connections, participate in community events with influencers and manage relationships with top global Roblox influencers including providing proactive and reactive guidance and support at the individual and group levels.
- Track performance of Influencer programs

You Have

- Bachelor's Degree preferably in Marketing, Advertising, Management or Business Administration
- Experienced with 4+ years of experience in marketing, ideally with experience working on social media campaigns and influencer activations
- Native Spanish skill in order to build relationships with content creators, along with a deep understanding of regional cultural nuances, slang, and digital trends across key tier-1 LATAM markets.
- An operational mindset - detail and process oriented
- Knowledge of local social media/channels
- Plugged into local culture and social media, must be able to identify and react to local trends
- Experience working with content creators/influencers in a brand/brand campaign capacity
- Fluent English skill to be able to translate materials and communicate with the global team.
- Strong analytical and problem-solving abilities

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.

## About Roblox

## Company Overview
- **One-liner**: Roblox is a global platform where millions of people create, play, and connect in immersive 3D experiences built by a community of developers and creators.
- **Entity Type**: Public (NYSE: RBLX)
- **Headquarters**: San Mateo, California, United States
- **Founded**: 2004
- **Founders**: David Baszucki and Erik Cassel

## Core Business
- Primary industry: Online gaming platform and creation system
- Target customers: B2C (players, especially children and teens) and B2B (creators/developers who build experiences)
- Mission: “Reimagine the way people come together” and “connect a billion people with optimism and civility”

## Products & Services
- **Roblox Platform**: An immersive 3D experience where users can play millions of user-generated games and social experiences. Accessible on mobile, console, desktop, and web.
- **Roblox Studio**: Free, powerful creation tool that allows developers to build, publish, and monetize their own 3D experiences using Lua scripting.
- **Roblox Economy**: Virtual currency (Robux) used to purchase in-experience items, avatar accessories, and developer products. Developers earn real money through the Developer Exchange program.
- **Safety & Moderation Systems**: Multiple layers of content moderation including text filtering, safe training data, and Vision-Language Models to enforce Community Standards.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. Recent reports place it around $30–35 billion (early 2026).
- **Key Metric**: Over 150 million daily active users (DAU) and 45 million concurrent users (greater than the population of Canada). Annual revenue for 2024 was approximately $3.5 billion.
- **Notable Investors/Partners**: Public shareholders; major institutional investors include Vanguard, BlackRock, and others. Strategic partners include Sony, Walmart, and various entertainment brands.
- **Growth Signals**: Scaling toward a goal of 1 billion users; expanding into AI with generative AI and 3D foundation models; opening a new immersive Careers Experience on the platform; strong early-career hiring and internship programs.

## Competitive Advantages
- **Massive Network Effects**: The more creators build, the more players join, attracting even more creators. This flywheel is difficult for competitors to replicate.
- **User-Generated Content Ecosystem**: Roblox Studio empowers millions of creators to generate endless fresh content, keeping the platform sticky and diverse.
- **Safety by Design**: Proactive, layered moderation and AI-driven safety features build trust with parents and regulators.
- **Cross-Platform Ubiquity**: Seamless experience across mobile, desktop, console, and web, reaching a broad global audience.

## Strategic Focus
- **AI & Machine Learning**: Investing heavily in generative AI tools for creators, machine learning systems for the economy, and 3D foundation models.
- **Scaling Infrastructure**: Building backend services and data centers capable of supporting a billion users.
- **Immersive Experiences**: Expanding beyond gaming into social, education, commerce, and live events (e.g., concerts, brand activations).
- **Creator Monetization**: Enhancing tools and revenue-sharing to attract and retain top developers.

## Why Work Here
- **Culture & Values**: “Respect the Community, Take the Long View, Be Responsible, Get Stuff Done.” Emphasis on innovation, continuous learning, and ownership.
- **Work Model**: Hybrid – onsite Tuesday, Wednesday, Thursday in San Mateo; optional Monday and Friday.
- **Compensation & Benefits**: Competitive base salary (e.g., Senior Fullstack Engineer: $242,100–$293,800), plus equity and comprehensive benefits focusing on health, wealth, and happiness.
- **Career Growth**: Early ownership, mentorship from industry leaders, and the chance to ship features to hundreds of millions of users. Interns work on real projects that often go live.
- **Assessment-First Hiring**: Early-career roles use skills-based assessments (coding, problem-solving, decision-making) to reduce bias and level the playing field.
- **Diverse Technical Challenges**: Work across AI, real-time communication, massive data processing, 3D rendering, and more.

## Sources
1. [careers.roblox.com](https://careers.roblox.com/) – Careers homepage, values, and culture
2. [about.roblox.com/engineering](https://about.roblox.com/engineering) – Engineering overview and roles
3. [about.roblox.com/newsroom/2026/01/now-live-the-immersive-roblox-careers-experience](https://about.roblox.com/newsroom/2026/01/now-live-the-immersive-roblox-careers-experience) – 2026 Careers Experience announcement
4. [careers.roblox.com/early-career](https://careers.roblox.com/early-career) – Early career programs and assessment process
5. [careers.roblox.com/jobs/7540814](https://careers.roblox.com/jobs/7540814) – Senior Software Engineer, Fullstack job posting

## Other roles at Roblox

- [Senior Software Engineer, Computer Graphics](https://feeny.ai/job/senior-software-engineer-computer-graphics-roblox-san-mateo-ca-p0j83wycgj1k) — San Mateo CA, United States
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- [Senior/Principal Product Manager, Video Generation (Roblox Reality)](https://feeny.ai/job/senior-principal-product-manager-video-generation-roblox-reality-roblox-san-4b5ghwajpsc5) — San Mateo CA, United States
- [Senior Software Engineer - Traffic Proxy](https://feeny.ai/job/senior-software-engineer-traffic-proxy-roblox-san-mateo-ca-ssndvv02kjnz) — San Mateo CA, United States
- [Influencer Marketing Specialist](https://feeny.ai/job/influencer-marketing-specialist-roblox-san-mateo-ca-yvvqhq1yq8wx) — San Mateo CA, United States
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- [Marketing Manager, Southeast Asia](https://feeny.ai/job/marketing-manager-southeast-asia-roblox-singapore-tv5egjv7p309) — Singapore
- [Workplace Experience Coordinator - Part-Time (Short Term)](https://feeny.ai/job/workplace-experience-coordinator-part-time-short-term-roblox-seoul-seoul-south-s78dscrcja81) — Seoul Seoul South, South Korea
- [Engineering Director, Storage](https://feeny.ai/job/engineering-director-storage-roblox-san-mateo-ca-gtbgdk1xq0bj) — San Mateo CA, United States