--- title: 'Influencer Marketing Manager (HUB) at another' canonical: 'https://feeny.ai/job/influencer-marketing-manager-hub-another-mexico-city-t5j8f0pjgsr4' type: 'job' last_seen: '2026-09-11' --- # Influencer Marketing Manager (HUB) at another - **Company:** another - **Location:** Mexico City, Mexico - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2023-09-26 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.lever.co/anotherco/0567edd8-73bd-4a7b-9951-7c6e85ca8ce6 ## Job description OUR JOB IS TO REVOLUTIONIZE THE STRATEGIC COMMUNICATION We are another.co, a global communications agency founded in 2004. we have been transforming the way things are done. Revolution is in our DNA, and it guides every project we undertake. Our mission is clear: to create inspirational, powerful, and creative storytelling that is always culturally relevant, leveraging the integration of our expert teams who can work across any channel, anywhere. Our vision is ambitious: we believe the right stories have the power to change everything. Every campaign, piece of content, and idea that comes from another aims to make a real impact. If you want to join a place where creativity has no limits and impact is real, this is your space. Why Join Us? This is your chance to be part of the another Community, an innovative and multicultural team that’s redefining the rules of communication. If you're passionate about strategy, creativity, and results, this is the place for you. ## WE ARE HIRING: Influencer Marketing Manager (HUB) ## Requirements 4+ years of experience in Influencer Marketing, Creator Marketing, PR, Digital Marketing, or Brand Communications. Proven experience developing and executing Influencer Marketing strategies and campaigns from beginning to end. Experience managing large-scale Influencer Marketing budgets, ideally exceeding $8M MXN annually. Strong knowledge of the influencer, creator, talent management, and agency ecosystem in Mexico. Experience selecting talent based on brand affinity, audience, engagement, content quality, relevance, performance, and brand safety. Strong experience developing creative briefs, content guidelines, storytelling, campaign formats, and creator deliverables. Proven ability to negotiate fees, deliverables, timelines, exclusivity, usage rights, whitelisting permissions, cancellations, and commercial terms. Experience developing and managing UGC programs, including creator sourcing, contracting models, usage rights, production processes, content approvals, and delivery. Experience managing relationships with Influencers, Creators, KOLs, Celebrities, Talent Managers, and Management Agencies. Experience developing creator-led events, experiences, product launches, seedings, and brand activations. Strong analytical background and experience measuring and optimizing campaigns based on creator, content, format, and platform performance. Knowledge of metrics such as reach, impressions, views, engagement rate, CPE, CPV, EMV, conversions, ROI, and brand sentiment. Experience leading teams and maintaining direct communication with clients. Advanced English (mandatory). Activities Develop and lead Influencer Marketing strategies aligned with client, brand, and business objectives. Define campaign objectives, audiences, platforms, creator profiles, content territories, formats, deliverables, and KPIs. Lead the scouting, evaluation, and selection of Influencers, Creators, KOLs, Celebrities, and UGC creators. Manage negotiations with talent and management agencies, including fees, deliverables, usage rights, exclusivity, timelines, and contractual conditions. Develop creative and strategic briefs that clearly communicate the campaign concept, brand guidelines, key messages, deliverables, formats, and mandatory requirements. Lead campaigns from beginning to end, including planning, contracting, briefing, content development, approvals, publication, monitoring, and reporting. Develop and oversee UGC programs, defining creator volume, content formats, production workflows, usage rights, timelines, and quality standards. Review and approve creator content, ensuring brand alignment, authenticity, platform relevance, and compliance with campaign guidelines. Manage large-scale budgets and reallocate investment according to the performance of each creator, content format, platform, and campaign objective. Analyze campaign results to determine when to increase, maintain, modify, or stop investment in specific talents, formats, or content. Develop performance reports and translate results into strategic and actionable recommendations. Maintain relationships with influencers, managers, agencies, and key partners within the Mexican creator ecosystem. Maintain direct client communication through strategic presentations, budget reviews, campaign updates, results, recommendations, and timelines. Lead and coordinate internal teams and external partners to ensure quality, profitability, timely delivery, and campaign performance. ## Skills Influencer & Creator Marketing Strategy Talent Scouting and Selection Creative Brief Development Content and Format Strategy Influencer and Agency Negotiation Contracts and Usage Rights UGC Strategy and Production Budget Management Campaign Measurement and Optimization Talent and Management Agency Relations Experiential Marketing Strategic Thinking Leadership Client Management Decision-Making Problem-Solving Advanced English At another Group we respect and celebrate diversity. As part of our commitment to promoting a diverse and inclusive workplace and environment, all of our staff have the opportunity to develop and reach their potential, regardless of religion, race, sexual orientation, gender expression and identity, nationality, or any other difference or condition. Ready to join us? Apply now and let’s build the future of communication together. ## About another ## Company Overview - **One-liner**: another is a strategic marketing and public relations agency that builds brand influence through integrated PR, digital marketing, influencer management, and creative storytelling, with a focus on Latin America. - **Entity Type**: Private (subsidiary of SEC Newgate S.p.A.) - **Headquarters**: Miguel Hidalgo, Mexico City, Mexico - **Founded**: 2004 - **Founders**: Rodrigo Peñafiel and Jaspar Eyears ## Core Business - **Primary industries**: Public Relations, Communications Services, Marketing, Digital Strategy, Influencer Marketing - **Target customers**: B2B and B2C enterprises across all sectors, with a strong regional focus on Latin America; notable clients include OpenAI (PR representation in Mexico and Latin America). - **Mission**: Deliver inspirational, powerful, and creative storytelling that is always culturally relevant to audiences through a seamless integration of expert teams working across any communication channel, anywhere. ## Products & Services - **Public Relations**: Media relations, corporate communications, brand narrative development. - **Influencer Marketing**: Strategy and execution of influencer campaigns, from identification to relationship management. - **Digital Marketing & Performance**: SEO, paid media (Google Ads, social ads), inbound marketing, and analytics. - **Creative Services**: Branding, content creation, video production, and design. - **Event Marketing & Experiential**: BTL activations, event logistics, and experiential campaigns across LATAM. - **Social Media Management**: Community management, content calendars, and social listening (tools include Sprout Social, Sprinklr, Hootsuite). ## Market Standing - **Valuation / Market Cap**: Not publicly available (privately held) - **Key Metric**: Employee count ~312 (LinkedIn, 2026) with +22.2% YoY growth; conflicting estimates from other sources suggest up to ~1,600 employees. Revenue is not publicly disclosed; one third-party estimate (LeadIQ) places it between $1B–$10B, which is unverified. - **Notable Investors / Partners**: Parent company SEC Newgate S.p.A. (global communications group). Key clients include OpenAI (announced July 2026), Pernod Ricard (historical client). - **Growth Signals**: - 33 active job postings across multiple countries (Mexico, Brazil, Colombia, Panama, etc.) as of late 2026. - 22.2% year-over-year headcount growth. - Expansion into new markets (e.g., United States, UAE) with a workforce distributed across 25+ countries. - Secured PR representation for OpenAI in Mexico and Latin America, signaling high-profile client acquisition. ## Competitive Advantages - **Deep regional expertise**: 20+ years of experience and offices across Latin America (Mexico, Brazil, Colombia, Panama, etc.) with strong cultural relevance. - **Integrated service model**: Full suite of PR, digital, creative, influencer, and events under one roof, offering seamless cross-channel campaigns. - **High-profile client wins**: Relationship with OpenAI demonstrates ability to handle cutting-edge, high-stakes communications. - **Proprietary technology stack**: Uses tools like Sprinklr, Sprout Social, Power BI, Google Analytics, and HubSpot for data-driven campaign optimization. - **Scale & agility**: Combines the resources of a global parent company (SEC Newgate) with local, nimble execution across markets. ## Strategic Focus - **Growth in tech & AI communications**: Leveraging the OpenAI partnership to attract more technology clients in the region. - **Talent expansion**: Actively hiring across multiple departments (PR, influencer marketing, creative, finance) with a 10% increase in job postings quarterly. - **Digital transformation**: Investing in performance marketing, analytics, and influencer measurement to deliver measurable ROI. - **Global reach**: Building capabilities outside Latin America, including the U.S., Europe, and Asia, as evidenced by distributed workforce. ## Why Work Here - **Culture**: Rated 3.4/5 on employer reviews (95 reviews); culture rated 3.7/5, work-life balance 3.1/5, compensation 2.8/5. Employees highlight a collaborative, creative environment. - **Remote/Hybrid/Office**: Hybrid and remote options available depending on role and location (e.g., "Hybrid – Full-time" for Buenos Aires, "Remote – Full-time" for certain Mexico roles). On-site positions exist for events and experiential teams. - **Notable perks**: Opportunity to work with global brands and emerging tech clients like OpenAI. Career growth paths from intern to director level; high internal mobility (employees often come from top agencies like Edelman, LLYC, Hill & Knowlton). - **Engineering/tech culture**: The "Technology Team" includes roles for PR Account Executives focused on tech clients; the company uses a modern stack including Power BI, Google Analytics, Airtable, Asana, and Jira. ## Sources 1. [another.co](https://another.co/en/about-us/) 2. [jobs.lever.co/anotherco](https://jobs.lever.co/anotherco) 3. [linkedin.com/company/anotherco](https://mx.linkedin.com/company/anotherco) 4. [leadiq.com](https://leadiq.com/c/another/5a1d97162300005a0085b1b3) 5. [rocketreach.co](https://rocketreach.co/another-management_b5cdd569f42e0b48) ## Other roles at another - [Procurement Assistant](https://feeny.ai/job/procurement-assistant-another-mexico-city-fx94cka8mds4) — Mexico City, Mexico - [SR Account Executive / Guatemala (Project)](https://feeny.ai/job/sr-account-executive-guatemala-project-another-guatemala-city-h7dn2q9pr646) — Guatemala City, Guatemala - [Account Executive (PR & IM) (Beauty)](https://feeny.ai/job/account-executive-pr-im-beauty-another-mexico-city-bkxjpwxvjx99) — Mexico City, Mexico - [Influencer Marketing Executive / Consumer](https://feeny.ai/job/influencer-marketing-executive-consumer-another-mexico-city-pqhwbykhs10z) — Mexico City, Mexico - [Asistente de Credit Cards](https://feeny.ai/job/asistente-de-credit-cards-another-mexico-city-ahc31k0zv4r2) — Mexico City, Mexico - [Coordinador Cuentas por Pagar](https://feeny.ai/job/coordinador-cuentas-por-pagar-another-mexico-city-fk1ejhb0bpbd) — Mexico City, Mexico - [Coordinador de Cuentas por Cobrar](https://feeny.ai/job/coordinador-de-cuentas-por-cobrar-another-mexico-city-kx8mk4pw6ezh) — Mexico City, Mexico - [Trainee Program](https://feeny.ai/job/trainee-program-another-sao-paulo-r866q58n48dk) — São Paulo, Brazil - [Influencer Marketing Manager (Lifestyle)](https://feeny.ai/job/influencer-marketing-manager-lifestyle-another-mexico-city-fvj5cv89t9eq) — Mexico City, Mexico - [Social Media Manager (Retail)](https://feeny.ai/job/social-media-manager-retail-another-mexico-city-2gd0hqpcsh70) — Mexico City, Mexico