---
title: 'Influencer Marketing Manager (Lifestyle) at another'
canonical: 'https://feeny.ai/job/influencer-marketing-manager-lifestyle-another-mexico-city-fvj5cv89t9eq'
type: 'job'
last_seen: '2026-09-11'
---

# Influencer Marketing Manager (Lifestyle) at another

- **Company:** another
- **Location:** Mexico City, Mexico
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2023-04-12
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.lever.co/anotherco/eeb13556-e141-45bf-bb90-d58fbf81f082

## Job description

OUR JOB IS TO REVOLUTIONIZE THE STRATEGIC COMMUNICATION

We are another.co, a global communications agency founded in 2004. we have been transforming the way things are done. Revolution is in our DNA, and it guides every project we undertake.

Our mission is clear: to create inspirational, powerful, and creative storytelling that is always culturally relevant, leveraging the integration of our expert teams who can work across any channel, anywhere.

Our vision is ambitious: we believe the right stories have the power to change everything. Every campaign, piece of content, and idea that comes from another aims to make a real impact.

If you want to join a place where creativity has no limits and impact is real, this is your space.

Why Join Us? This is your chance to be part of the another Community, an innovative and multicultural team that’s redefining the rules of communication. If you're passionate about strategy, creativity, and results, this is the place for you.

## WE ARE HIRING:

Influencer Marketing Manager (Lifestyle)

## Requirements

4+ years of experience in Influencer Marketing, Creator Marketing, PR, Digital Marketing, or Brand Communications, preferably managing Lifestyle accounts. Proven experience developing and executing Influencer Marketing strategies for categories such as Fashion, Beauty, Luxury, Wellness, Hospitality, Travel, Food & Beverage, Entertainment, and Consumer Brands. Experience managing large-scale Influencer Marketing budgets, ideally exceeding $8M MXN annually. Strong knowledge of the Lifestyle influencer ecosystem in Mexico, including creators, celebrities, KOLs, talent managers, and management agencies. Experience selecting talent based on brand affinity, audience, lifestyle, engagement, content quality, relevance, performance, and brand safety. Strong experience developing creative briefs, storytelling, content territories, campaign formats, and creator deliverables. Proven ability to negotiate fees, deliverables, timelines, exclusivity, usage rights, cancellations, and commercial terms. Experience developing and managing UGC programs, including creator sourcing, contracting, usage rights, content production, approvals, and delivery. Experience developing creator-led events, launches, trips, experiences, product seedings, and brand activations. Strong analytical background and experience measuring and optimizing campaigns based on creator, content, format, and platform performance. Knowledge of metrics such as reach, impressions, views, engagement rate, CPE, CPV, EMV, conversions, ROI, and brand sentiment. Experience leading teams and maintaining direct communication with Lifestyle clients. Advanced English (mandatory).

Activities Develop and lead Influencer Marketing strategies for Lifestyle accounts, aligned with client, brand, and business objectives. Define campaign objectives, audiences, platforms, content territories, creator profiles, formats, deliverables, and KPIs. Lead the scouting and selection of Influencers, Creators, KOLs, Celebrities, and UGC creators from Lifestyle-related categories. Manage negotiations with talent and management agencies, including fees, deliverables, exclusivity, usage rights, timelines, and contractual conditions. Develop creative and strategic briefs that clearly communicate the campaign concept, storytelling, brand guidelines, key messages, formats, deliverables, and mandatory requirements. Lead campaigns from beginning to end, including planning, contracting, briefing, content development, approvals, publication, monitoring, and reporting. Develop and oversee UGC programs, defining creator volume, content formats, production workflows, usage rights, timelines, and quality standards. Review creator content to ensure brand alignment, authenticity, visual quality, cultural relevance, and consistency with Lifestyle trends. Develop and coordinate events, launches, influencer trips, product experiences, seedings, and brand activations. Manage budgets and reallocate investment according to the performance of each creator, format, platform, and campaign objective. Analyze results to determine when to increase, maintain, modify, or stop investment in specific talents, formats, or content. Monitor trends, conversations, emerging creators, cultural moments, and opportunities relevant to Lifestyle brands. Develop performance reports and translate results into strategic and actionable recommendations for clients. Maintain strong relationships with influencers, celebrities, managers, agencies, stylists, producers, venues, and other relevant Lifestyle partners. Maintain direct client communication through strategic presentations, budget reviews, campaign updates, results, recommendations, and timelines. Lead and coordinate internal teams and external partners to ensure quality, profitability, timely delivery, and campaign performance.

## Skills

Lifestyle Influencer Marketing Strategy Talent Scouting and Selection Lifestyle Trends and Cultural Awareness Creative Brief Development Storytelling and Content Strategy Influencer and Agency Negotiation Contracts and Usage Rights UGC Strategy and Production Events and Brand Experiences Budget Management Campaign Measurement and Optimization Talent and Management Agency Relations Strategic Thinking Leadership Client Management Decision-Making Problem-Solving Advanced English

At another Group we respect and celebrate diversity. As part of our commitment to promoting a diverse and inclusive workplace and environment, all of our staff have the opportunity to develop and reach their potential, regardless of religion, race, sexual orientation, gender expression and identity, nationality, or any other difference or condition.

Ready to join us? Apply now and let’s build the future of communication together.

## About another

## Company Overview
- **One-liner**: another is a strategic marketing and public relations agency that builds brand influence through integrated PR, digital marketing, influencer management, and creative storytelling, with a focus on Latin America.
- **Entity Type**: Private (subsidiary of SEC Newgate S.p.A.)
- **Headquarters**: Miguel Hidalgo, Mexico City, Mexico
- **Founded**: 2004
- **Founders**: Rodrigo Peñafiel and Jaspar Eyears

## Core Business
- **Primary industries**: Public Relations, Communications Services, Marketing, Digital Strategy, Influencer Marketing
- **Target customers**: B2B and B2C enterprises across all sectors, with a strong regional focus on Latin America; notable clients include OpenAI (PR representation in Mexico and Latin America).
- **Mission**: Deliver inspirational, powerful, and creative storytelling that is always culturally relevant to audiences through a seamless integration of expert teams working across any communication channel, anywhere.

## Products & Services
- **Public Relations**: Media relations, corporate communications, brand narrative development.
- **Influencer Marketing**: Strategy and execution of influencer campaigns, from identification to relationship management.
- **Digital Marketing & Performance**: SEO, paid media (Google Ads, social ads), inbound marketing, and analytics.
- **Creative Services**: Branding, content creation, video production, and design.
- **Event Marketing & Experiential**: BTL activations, event logistics, and experiential campaigns across LATAM.
- **Social Media Management**: Community management, content calendars, and social listening (tools include Sprout Social, Sprinklr, Hootsuite).

## Market Standing
- **Valuation / Market Cap**: Not publicly available (privately held)
- **Key Metric**: Employee count ~312 (LinkedIn, 2026) with +22.2% YoY growth; conflicting estimates from other sources suggest up to ~1,600 employees. Revenue is not publicly disclosed; one third-party estimate (LeadIQ) places it between $1B–$10B, which is unverified.
- **Notable Investors / Partners**: Parent company SEC Newgate S.p.A. (global communications group). Key clients include OpenAI (announced July 2026), Pernod Ricard (historical client).
- **Growth Signals**: 
  - 33 active job postings across multiple countries (Mexico, Brazil, Colombia, Panama, etc.) as of late 2026.
  - 22.2% year-over-year headcount growth.
  - Expansion into new markets (e.g., United States, UAE) with a workforce distributed across 25+ countries.
  - Secured PR representation for OpenAI in Mexico and Latin America, signaling high-profile client acquisition.

## Competitive Advantages
- **Deep regional expertise**: 20+ years of experience and offices across Latin America (Mexico, Brazil, Colombia, Panama, etc.) with strong cultural relevance.
- **Integrated service model**: Full suite of PR, digital, creative, influencer, and events under one roof, offering seamless cross-channel campaigns.
- **High-profile client wins**: Relationship with OpenAI demonstrates ability to handle cutting-edge, high-stakes communications.
- **Proprietary technology stack**: Uses tools like Sprinklr, Sprout Social, Power BI, Google Analytics, and HubSpot for data-driven campaign optimization.
- **Scale & agility**: Combines the resources of a global parent company (SEC Newgate) with local, nimble execution across markets.

## Strategic Focus
- **Growth in tech & AI communications**: Leveraging the OpenAI partnership to attract more technology clients in the region.
- **Talent expansion**: Actively hiring across multiple departments (PR, influencer marketing, creative, finance) with a 10% increase in job postings quarterly.
- **Digital transformation**: Investing in performance marketing, analytics, and influencer measurement to deliver measurable ROI.
- **Global reach**: Building capabilities outside Latin America, including the U.S., Europe, and Asia, as evidenced by distributed workforce.

## Why Work Here
- **Culture**: Rated 3.4/5 on employer reviews (95 reviews); culture rated 3.7/5, work-life balance 3.1/5, compensation 2.8/5. Employees highlight a collaborative, creative environment.
- **Remote/Hybrid/Office**: Hybrid and remote options available depending on role and location (e.g., "Hybrid – Full-time" for Buenos Aires, "Remote – Full-time" for certain Mexico roles). On-site positions exist for events and experiential teams.
- **Notable perks**: Opportunity to work with global brands and emerging tech clients like OpenAI. Career growth paths from intern to director level; high internal mobility (employees often come from top agencies like Edelman, LLYC, Hill & Knowlton).
- **Engineering/tech culture**: The "Technology Team" includes roles for PR Account Executives focused on tech clients; the company uses a modern stack including Power BI, Google Analytics, Airtable, Asana, and Jira.

## Sources
1. [another.co](https://another.co/en/about-us/)
2. [jobs.lever.co/anotherco](https://jobs.lever.co/anotherco)
3. [linkedin.com/company/anotherco](https://mx.linkedin.com/company/anotherco)
4. [leadiq.com](https://leadiq.com/c/another/5a1d97162300005a0085b1b3)
5. [rocketreach.co](https://rocketreach.co/another-management_b5cdd569f42e0b48)

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