---
title: 'Influencer Marketing Manager at MyFitnessPal'
canonical: 'https://feeny.ai/job/influencer-marketing-manager-myfitnesspal-united-states-2mbw1yx6qs2s'
type: 'job'
last_seen: '2026-10-28'
---

# Influencer Marketing Manager at MyFitnessPal

- **Company:** MyFitnessPal
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-10-23
- **Last confirmed live:** 2026-10-28
- **Apply:** https://job-boards.greenhouse.io/myfitnesspal/jobs/8319233

## Job description

## About the role

MyFitnessPal is investing in creators as a scalable growth channel. As Influencer Marketing Manager, you will lead the day-to-day execution of our influencer program while owning how we measure its success and demonstrate its return on investment. You will manage a team of influencer specialists and work directly with talent, agents, and internal partners.

## What you'll do

Day-to-day execution

- Oversee creator communications and provide hands-on support throughout the partnership lifecycle, from outreach and onboarding to briefing, content delivery, payment and performance analysis
- Build and maintain long-term relationships with creators, talent managers, and agencies to drive loyalty, preferred rates, and repeat partnerships
- Evaluate incoming and proposed influencer deals, determining which are worth pursuing based on audience fit, performance potential, and cost
- Directly manage relationships with celebrity and macro influencers, including negotiation oversight and content planning
- Review creator content to ensure it meets brand standards, messaging requirements, and campaign objectives
- Track influencer performance against established KPIs and report results to stakeholders on a regular cadence

Program management

- Manage influencer budgets and allocate spend across creators, tiers, and platforms to maximize return
- Partner with cross-functional teams (e.g., Brand, Product Marketing, Growth Marketing, Legal, Finance) to support ongoing marketing campaigns and integrate creator activity into broader plans
- Lead, coach, and develop influencer specialists who negotiate creator contracts, setting priorities, deal guidelines, and quality standards
- Improve existing automations and build new automated processes (e.g., outreach, tracking, reporting, payments) to increase team efficiency and scalability

Strategy and measurement

- Develop influencer strategies and programs aligned with overall brand and business objectives
- Research industry trends, emerging platforms, and competitor activity, and translate findings into actionable recommendations
- Determine how we define and measure program success, including the KPIs, benchmarks, and reporting framework used across the organization
- Own our approach to conversion measurement, including attribution methodology and tracking tools, so creator activity can be credibly tied to downstream results such as installs, trials, and paid subscriptions

## What you'll bring

- 5-7 years of experience in influencer, creator, or social media marketing, including experience managing celebrity or macro talent
- Proven experience managing budgets and negotiating or overseeing creator contracts
- Experience leading or mentoring team members
- Strong analytical skills, with experience in attribution, performance reporting, and ROI analysis
- Excellent communication, relationship-building, and negotiation skills
- Strong understanding of TikTok, Instagram, and YouTube creator ecosystems
- Ability to manage multiple priorities in a fast-paced environment
- Experience in health, fitness, nutrition, or consumer subscription apps
- Familiarity with mobile measurement partners, affiliate platforms, and creator management tools
- Experience with AI tools and automations a plus

Exciting Full-Time Employee Benefits, Perks and Culture

Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.

Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy with our Responsible Time Off benefit.

Give Back: Use  your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.

Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.

Family-Friendly Support: Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships.  We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters.

Wellness Comes First: Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.

Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make.

Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.

Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities  to continuously grow and enhance your skills.

Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.

Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey.

Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match.

At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, religion, military or veteran status, sex, gender, marital status, gender identity or expression, sexual orientation, national origin, age, or disability. These are our guiding ideologies and apply across all aspects of employment.

MyFitnessPal participates in E-Verify.

## About MyFitnessPal

## Company Overview
- **One-liner**: MyFitnessPal is the #1 global nutrition and food tracking app that helps people reach their health goals through better food choices, exercise logging, and calorie tracking.
- **Entity Type**: Private (acquired by Francisco Partners in 2020; total funding $363M)
- **Headquarters**: Austin, Texas, United States (with a San Francisco, CA office)
- **Founded**: 2005
- **Founders**: Not publicly available from the provided sources

## Core Business
- **Primary industry/industries**: Health & fitness technology, nutrition tracking, digital wellness
- **Target customers**: B2C (individual consumers seeking weight management, fitness, and nutrition goals); also B2B via advertising partnerships (e.g., health, beauty, personal care brands)
- **Mission or purpose statement**: “To help people around the world reach their health goals through better food choices.”

## Products & Services
- **MyFitnessPal App (Free & Premium)**: All-in-one food, exercise, and calorie tracker with a database of over 20 million global foods. Features include barcode scanning, voice log, BMR/BMI calculator, macro and micronutrient tracking, water tracking, intermittent fasting tracker, and integration with 35+ apps and devices (Apple Watch, Fitbit, Garmin, etc.). The app has been downloaded by over 200 million people.
- **MyFitnessPal Premium**: Subscription tier offering additional features such as custom macro goals, barcode scan, intermittent fasting tracker, meal plans, and advanced analytics.
- **Cal AI (acquired 2025)**: An AI-powered health tracking tool (inferred from acquisition and job posting for “Sr. Growth Marketing Specialist – Cal AI”).
- **Intent (acquired 2025)**: Another acquisition expanding product capabilities (details not specified in provided sources).

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metrics**: Annual Revenue of $247M (as of most recent data); Total Funding of $363M (Series A of $18M led by Kleiner Perkins in 2013, plus a $345M private equity round by Francisco Partners in 2020)
- **Notable Investors/Partners**: Kleiner Perkins (Series A lead); Francisco Partners (majority owner after 2020 acquisition); Parent company: Francisco Partners Management, L.P.
- **Growth Signals**: – Over 200 million members and 14 million foods in database – Acquisitions of Cal AI and Intent in early 2025 signal expansion into AI-driven health features – Headcount of 199 employees (–6.3% year-over-year) despite stable revenue – Active hiring for key engineering and growth roles

## Competitive Advantages
- **Massive food database**: 20 million+ tracked foods and 14 million entries, providing an unmatched library for calorie and nutrition logging.
- **Brand recognition & user base**: “#1 Diet & Nutrition app” with 3.5 million 5-star reviews and a strong community of over 200 million registered users.
- **Broad integration ecosystem**: Syncs with 35+ apps and devices (Apple Watch, Fitbit, Garmin, etc.) making it a central hub for health data.
- **Data-driven personalization**: Uses BMR/BMI calculations, custom macro goals, and AI-powered insights (via new acquisitions) to tailor plans to individual users.
- **Cross-platform presence**: Available on iOS, Android, and Web with seamless data synchronization.

## Strategic Focus
- **Platform engineering modernization**: The “Product Platform” team is focused on modernizing data synchronization, improving mobile developer experience, and building AI-driven tooling for code modernization.
- **AI integration**: Recent acquisitions (Cal AI, Intent) indicate a push to incorporate artificial intelligence into health tracking and meal planning.
- **Scaling reliability & experimentation**: Emphasis on building systems designed for high traffic, reliability, and experimentation to support continued growth.
- **Advertising revenue growth**: Active hiring for Senior Client Partners in advertising (health, beauty, personal care) suggests monetization of its large user base.

## Why Work Here
- **Work environment**: Remote-first within the US; teams meet in person as needed, with an annual all-hands gathering. Emphasis on work-life balance and “Live Good Health” as a core value.
- **Culture & values**: Core values include “Be Kind and Care,” “Live Good Health,” “Be Data-Inspired,” “Champion Change,” “Leave it Better than You Found It,” and “Make It Happen.” A dedicated DEI Committee actively fosters inclusion.
- **Benefits & perks**: – Competitive salary (e.g., Manager, Engineering: $170K–$190K) – Annual performance bonus – 401(k) plan with employer match – Healthcare, dental, vision, mental health benefits – Paid maternity/paternity leave – Monthly wellness allowance – Responsible Time Off (flexible PTO) – 2 volunteer days per year – Mentorship program – Access to MyFitnessPal Premium – $153 virtual learning library
- **Engineering culture**: Platform team composed of senior engineers working on high-impact foundational work; strong focus on mentorship, technical excellence, and cross-team collaboration.
- **Employee reviews**: Mixed overall rating (2.7/5 on Wellfound from 80 reviews), with higher marks for work-life balance (3.4) and lower for career progression (2.5). However, company is investing in engineering leadership and growth opportunities.

## Sources
1. [Greenhouse Careers Page](http://job-boards.greenhouse.io/myfitnesspal)
2. [Greenhouse Job Posting – Manager, Engineering](https://job-boards.greenhouse.io/myfitnesspal/jobs/7950414)
3. [MyFitnessPal Official Website](https://www.myfitnesspal.com/)
4. [LinkedIn Company Life Page](https://www.linkedin.com/company/myfitnesspal/life)
5. [Indeed Company Profile](https://www.indeed.com/cmp/Myfitnesspal)

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