--- title: 'Influencer Marketing Manager at Noom US' canonical: 'https://feeny.ai/job/influencer-marketing-manager-noom-us-new-york-new-york-hq1ak8d0ttjf' type: 'job' last_seen: '2026-09-14' --- # Influencer Marketing Manager at Noom US - **Company:** Noom US - **Location:** New York New York, United States / Princeton New Jersey, United States - **Posted:** 2026-08-27 - **Last confirmed live:** 2026-09-14 - **Apply:** https://www.noom.com/careers/job-listings/?gh_jid=8144543 ## Job description Noom is on a mission to help people live better, longer. We’re a consumer-led digital health company, connecting people to content, coaching, community, and clinicians, to build lasting habits and live healthier lives. We’re a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, you’ll see the impact of your work on the world. Our Marketing Team Noom’s Brand Marketing team is at the forefront of shaping how we show up in the world—building a cohesive, differentiated brand that earns trust and drives long-term growth. As we expand into new categories, from clinical weight loss to emerging health innovations, our team brings together storytelling, strategy, and creativity to connect with millions of users in meaningful ways. ## About the Role We’re looking for an Influencer Marketing Manager to own and scale Noom’s influencer and creator program. This is part builder, part operator: we have an early operating model in place, but it still needs a lot of work—you’ll refine and scale it into a seamless, compliant process that makes creator marketing work for a medication business. You’ll own sourcing and creator relationships end-to-end, building genuine rapport with talent, and run the program with a paid-first mindset—securing content built to perform in our paid campaigns. You’ll expand us beyond Instagram into YouTube and TikTok, own our influencer platform, and partner across Brand, Growth, Creative, and Customer Ops to turn creator content into a reliable, high-performing engine. You Will - Refine, build out, and continuously optimize Noom’s influencer operating model end-to-end—taking today’s early process and making it a seamless, compliant path for medication-eligible creators, from sourcing and eligibility (product quiz), through VIP fulfilment with Customer Ops, reimbursement and payment, contracting, and usage rights. - Own creator sourcing and outreach at scale, and personally manage day-to-day relationships with both new prospects and our existing roster—building rapport and trust with talent directly over email, DMs, and video calls. - Run the program with a paid-first mindset—securing content and usage rights designed to run in paid campaigns as partnership/whitelisted ads and licensed raw creative, where we drive the most reach and value, rather than relying on organic creator posts alone. - Expand the program beyond Instagram into YouTube and TikTok, identifying and unlocking the right creators for each platform. - Own and manage our influencer marketing platform (CreatorIQ)—roster management, workflows, and reporting. - Partner with the Brand Media team and the Growth Marketing team to develop creator content that serves both brand-building and direct-response objectives. - Work with our in-house Creative team to slice, edit, and repackage rights-cleared creator content into multiple assets—maximizing the value of every piece we license. - Own the influencer budget, contracts, invoices, and payments, keeping spend tracked and reconciled. - Partner with the Associate Brand Media Manager to report on asset performance—understanding which creators and content types work, and feeding those learnings back into sourcing and briefing. - Ensure all creator content meets FTC disclosure and health/medical advertising compliance standards, partnering with Legal and Regulatory. - Stay ahead of creator, platform, and cultural trends to keep Noom’s program fresh and competitive. ## About You If you’re an influencer marketer who loves building processes from scratch, understands how creator content really performs in paid media, and gets energized by solving hard operational problems—this role may be for you! You Have - 6+ years of experience in influencer/creator marketing, ideally with paid-social and partnership-ad experience. - A proven track record running creator content in paid campaigns (partnership/whitelisted ads, licensed raw creative), not just organic posting. - Excellent relationship-building and interpersonal skills—you’re comfortable reaching out to and negotiating with creators directly (email, DMs, video calls) and building long-term rapport with talent. - Hands-on experience with an influencer marketing platform such as CreatorIQ. - Experience sourcing, contracting, and managing creators on Instagram, and ideally TikTok and/or YouTube. - A strong grasp of creator usage rights, contracting, and FTC / health advertising compliance. - Experience managing budgets, invoices, and vendor payments. - Comfort with data and performance reporting to optimize the roster and content. - A plus: familiarity with the health and GLP-1 creator landscape—you know the creators making this content and how to find more. - Bonus: experience in a regulated, health, or wellness category, or refining and scaling an early-stage program or process. What Makes This Job Amazing - You’ll take an early-stage program and shape it into a scalable creator engine—owning the model, the platform, and the strategy at a pivotal moment in the brand’s growth. - You’ll solve a genuinely novel challenge: making influencer marketing work for a medication business, at scale, in a paid-first model. - Your work will connect millions of people to a health mission that changes lives. - You’ll partner with a talented Brand Media, Growth, and Creative team—with the budget and support to make the content actually perform. ## What You’ll Earn and Enjoy - Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value. - Investment in your future. A 401(k) with company match to help you build long-term financial security. - Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together. - Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance. - Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most. - And more to help you thrive. Stock awards, a performance-based bonus, and exclusive access to Noom's products, so you can grow with us, win with us, and enjoy what we build. The base salary range for this position is $106,830–$139,600. Actual compensation is determined by job-related factors, including experience, skills, qualifications, and location. This role is eligible for our NYC or Princeton office locations, operating on a hybrid schedule (2 days per week on-site). More About Noom Noom is a leading whole-person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change and psychology, to help people build lasting habits and live longer, healthier lives. With nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, and more, we serve millions through health plans, employers, and direct-to-consumer offerings. As a trailblazer in the world of health and wellness, Noom makes healthy living easy, fun, and deeply rewarding. We're more than a health tech company—we're a movement. This belief extends to our culture: we empower our people to think big, act boldly, and take pride in their contributions to shaping the future of health. We've been named one of the Best Places to Work by Inc., Fortune, Glassdoor, and Quartz—including honors for technology and diversity. Join us in shaping the future of health. You'll be part of a passionate, mission-driven team working to make the world a healthier place—one habit at a time. To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Please ignore any messaging or communication from other domains (e.g. @noom.team). Noom will never ask you for personal payment, require you to purchase equipment, conduct an interview process or messaging exchange via Microsoft Teams, or extend a job offer without the completion of a multi-step interview process featuring a combination of phone, Zoom, and in-person interviews, as well as references. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to apply directly through our website. ## About Noom US ## Company Overview - **One-liner**: Noom is a consumer-led digital health company that combines behavioral psychology, technology, and medication to help people build sustainable health habits for weight management and chronic condition care. - **Entity Type**: Private (Growth Stage) - **Headquarters**: New York, New York, United States - **Founded**: 2008 - **Founders**: Saeju Jeong, Artem Petakov ## Core Business - **Primary industry**: Digital Health / Wellness and Fitness Services - **Target customers**: B2C (individual consumers) and B2B (employers, health plans, health systems) - **Mission statement**: "Empower everyone, everywhere to live better longer." ## Products & Services - **Noom Weight**: An award-winning, psychology-based weight loss program that uses cognitive behavioral therapy (CBT) principles, daily lessons, food logging, and coaching to help users build sustainable habits. (SaaS / Mobile App) - **Noom Med**: A comprehensive program combining Noom's behavior change platform with access to medical professionals who can prescribe GLP-1 and other weight loss medications, plus integrated pharmacy services. (Service + SaaS) - **Noom Micro**: A microdose GLP-1 prescription program for proactive health, targeting a lower BMI demographic with a focus on metabolism, inflammation, and brain health. (Service + SaaS) - **Noom for Enterprise**: A B2B offering covering over 6.5 million lives, partnering with employers and health plans to provide behavior change programs that save thousands of dollars per member. (B2B Service) - **Welli (AI Health Assistant)**: An AI-powered personal health assistant integrated into the platform for personalized insights and support. (AI Feature) - **AI Body Scan**: An AI-driven tool providing personalized health insights through body scanning. (AI Feature) ## Market Standing - **Valuation**: Not publicly disclosed (last reported valuation was $3.7 billion in 2021; current status is private with no recent funding round disclosed). - **Key Metric**: The company reports strong revenue growth, positive EBITDA, and positive free cash flow. It has a substantial cash balance with no debt [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf). - **Notable Investors/Partners**: Partners with 5 of the top 20 health plans in the US and hundreds of enterprise clients with an average size of 13,000+ employees [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf). - **Growth Signals**: The company reports being profitable with strong revenue growth, positive EBITDA, and free cash flow. Its GLP-1 companion engagement (40% DAU:MAU) is 10x the average health app. The enterprise business is significant and growing, with an average savings of $1,219 per member at 2 years for Healthy Weight and a projected 4.1X ROI over 3 years for Noom Med [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf). ## Competitive Advantages - **Behavioral Science Moat**: Noom's core engine is built on cognitive behavioral therapy (CBT) and proven behavioral psychology, creating a durable habit-change platform that competitors find hard to replicate. - **Extraordinary Engagement**: The company reports a GLP-1 companion engagement of 40% DAU:MAU, which is 10x the average health app, driving superior outcomes and member persistence [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf). - **Trusted Brand**: Noom has a beloved brand for whole-person wellbeing, particularly powerful among women, known for healthy eating, mindset, and habits. This brand enables 5-10x higher activation in employer populations vs. competitors [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf). - **Integrated Platform**: The company is leading the convergence of diagnostics, wearable-monitored behavior change, pharmacy, and clinical care into one AI-enhanced system [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf). - **Strong Financial Position**: Reports a strong balance sheet with substantial cash balance and no debt, with positive EBITDA and free cash flow [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf). ## Strategic Focus - **Convergence of Care**: Noom is focused on becoming an integrated, AI-enhanced system that combines diagnostics, wearable-monitored behavior change, pharmacy, and clinical care to drive individual outcomes [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf). - **GLP-1 as a Catalyst**: The company views GLP-1 therapy as a catalyst that opens a window to build durable skills and routines, rather than a standalone solution. They offer multiple entry points (Noom Med, Noom Micro) to serve distinct buyer segments [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf). - **Enterprise Growth**: Significant and growing enterprise business, with a focus on expanding partnerships with health plans and large employers to drive preventive care and cost savings [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf). - **AI Innovation**: Continued investment in AI features like Welli (AI health assistant) and AI Body Scan to enhance personalization and member outcomes [noom.com](https://www.noom.com/about-us/). ## Why Work Here - **Culture**: Noom is driven by a mission to "build a healthier world for everyone, everywhere." The company emphasizes a consumer-led, evidence-based approach to health. - **Work Model**: Flexible hybrid work model [noom.com](https://www.noom.com/careers/job-listings/). - **Benefits**: Market-leading total rewards including premium healthcare coverage, generous PTO, paid leave programs, free online counseling support, 401(k) plan with company match, tech & home office stipends, exclusive access to Noom products, in-office meals & snacks, and team offsites & gatherings [noom.com](https://www.noom.com/careers/job-listings/). - **Engineering Culture**: The company is actively innovating with AI (Welli, AI Body Scan) and building an integrated health platform, offering engineers and product teams the chance to work on high-impact, mission-driven technology. - **Current Hiring**: As of mid-2026, Noom has 16 active job postings with a significant quarterly increase in hiring (+1500%), indicating a growth phase. Open roles include Senior Product Designer, Senior Director of Clinical Operations, Strategic Partnerships Manager, and Growth Marketing Manager [linkedin.com](https://www.linkedin.com/company/noom). ## Sources 1. [noom.com](https://www.noom.com/about-us/) 2. [noom.com](https://www.noom.com/careers/job-listings/) 3. [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf) 4. [noom.com](https://www.noom.com/) 5. [linkedin.com](https://www.linkedin.com/company/noom) ## Other roles at Noom US - [Senior Product Manager, Noom Health (B2B)](https://feeny.ai/job/senior-product-manager-noom-health-b2b-noom-us-new-york-new-york-ww72016fk6sr) — New York New York, United States / Princeton New Jersey, United States - [Senior Growth Marketing Manager](https://feeny.ai/job/senior-growth-marketing-manager-noom-us-new-york-new-york-jvf9jxs1b804) — New York New York, United States / Princeton New Jersey, United States - [Fulfillment Operations Manager](https://feeny.ai/job/fulfillment-operations-manager-noom-us-new-york-new-york-vhvp1kwkee61) — New York New York, United States / Princeton New Jersey, United States - [Director of Product Design, Noom Med](https://feeny.ai/job/director-of-product-design-noom-med-noom-us-princeton-new-jersey-5frjj165qnsz) — Princeton New Jersey, United States - [Agentic Engineer (New Grad)](https://feeny.ai/job/agentic-engineer-new-grad-noom-us-princeton-new-jersey-0sp76v3wwvtt) — Princeton New Jersey, United States - [Commercial Systems Manager](https://feeny.ai/job/commercial-systems-manager-noom-us-new-york-new-york-2582skhk6437) — New York New York, United States / Princeton New Jersey, United States - [Strategy & Corporate Development Manager](https://feeny.ai/job/strategy-corporate-development-manager-noom-us-new-york-new-york-pg19vcgc8txb) — New York New York, United States / Princeton New Jersey, United States - [Events Communications Manager](https://feeny.ai/job/events-communications-manager-noom-us-new-york-new-york-85eepfq7yqda) — New York New York, United States / Princeton New Jersey, United States - [Full-Cycle Recruiter](https://feeny.ai/job/full-cycle-recruiter-noom-us-princeton-new-jersey-9rw5mnf401hs) — Princeton New Jersey, United States - [Growth Product Manager (Builder)](https://feeny.ai/job/growth-product-manager-builder-noom-us-princeton-new-jersey-98953admng4k) — Princeton New Jersey, United States