---
title: 'Influencer Marketing Manager, Strategy at WPP Media'
canonical: 'https://feeny.ai/job/influencer-marketing-manager-strategy-wpp-media-helsinki-70r8hvc21jz5'
type: 'job'
last_seen: '2026-09-17'
---

# Influencer Marketing Manager, Strategy at WPP Media

- **Company:** WPP Media
- **Location:** Helsinki, Finland
- **Posted:** 2026-09-11
- **Last confirmed live:** 2026-09-17
- **Apply:** https://job-boards.greenhouse.io/wppmedia/jobs/5421730008

## Job description

## About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Are you ready to shape the future of influencer marketing?

We’re looking for an Influencer Marketing Manager to push influencer marketing forward, from sharp strategy to standout creative and partnerships that make an impact. Bring your ideas, ambition and cultural curiosity. We’ll bring the brands and the stage.

This is a permanent, full-time position (37.5 hours/week).

About This Role:

The Influencer Marketing Manager, Strategy is senior position and drives the strategic development, commercial growth, and operational excellence of Influencer Marketing and Creator Content across our top-tier client portfolio.

This is where influencer marketing meets real commercial impact. You'll champion the integration of influencer marketing into broader media and content strategies. You'll ensure client success, build internal expertise, and directly contribute to the agency's financial performance.

Key Responsibilities:

Strategic Client Leadership & Commercial Growth:

- New Business & Pitches: Proactively identify, develop, and lead new business opportunities, crafting and pitching compelling Influencer Marketing strategies to secure top-tier client engagements.
- Client Strategy Development: Design, present, and oversee the delivery of advanced Influencer Marketing strategies for key clients, ensuring alignment with their business objectives, market position, and competitive landscape.
- Client Relationship Management: Build and nurture robust, strategic relationships with senior client stakeholders, acting as a trusted advisor and expert on Influencer Marketing.
- Commercial Performance: Maintain oversight of client performance and financial results (net sales and profitability) for Influencer Marketing initiatives, ensuring strategies deliver measurable ROI and contribute to agency growth.
- Client Insight: Develop a deep understanding of clients' products, competitive environment, industry trends, and overarching marketing goals to inform strategic recommendations.

Influencer Marketing Thought Leadership & Innovation:

- Industry Expertise: Remain at the forefront of industry trends, platform innovations, and best practices in Influencer Marketing and Creator Content.
- Strategic Integration: Proactively drive the agency's agenda for the role of Influencer Marketing/Creator Content as an integrated component of media and content strategies. Advise clients on how to extend and optimize their strategies based on campaign performance and client KPIs.
- Internal Education: Support the Commercial Head and wider organization in educating stakeholders on the strategic value, execution, and evolving landscape of Influencer Marketing.

Skills and Experience:

- Strategic Acumen: Ability to translate complex client challenges into actionable, high-impact Influencer Marketing strategies.
- Commercial Drive: Proven capability to proactively drive new business and manage financial performance (net sales, profitability).
- Client Relationship Management: Exceptional ability to build and nurture strong, advisory relationships with clients.
- Communication & Presentation: Highly developed communication and presentation skills, capable of influencing and advising at a senior level.
- Influencer Marketing Expertise: Deep, well-rounded knowledge of trends, platforms, content types, and measurement frameworks.
- Leadership & Mentorship: Demonstrated ability to lead, coordinate, and develop junior team members.
- Analytical Thinking: Ability to interpret campaign performance data and client KPIs to inform strategic recommendations.

Success in this role will be gauged by:

- Financial Performance & Revenue Diversification: Billing, net sales, Client PnL, Client time
- AI-Driven Performance Improvement & Innovation: Time saved, efficiency, agents
- Business Development: New bizz, cross-collaborations, content extend and wins
- Time spent on Clients: 80 %

What happens next? If this opportunity excites you and you believe we’re a match, we’d love to hear from you! Please send your CV and cover letter to us as soon as possible, but no later than the 25th of September. We will review applications as they come in and kick off the interview process as soon as we identify suitable candidates. If you have any questions about the role don’t hesitate to reach out to your future fantastic Team Leader, Jon Ketola, Media Activation Director via email jon.ketola@wppmedia.com, or via phone tel. 0451326295 on September 16th – 18th between 14:00 – 16:00. Please note that we don't accept applications submitted via email.

Please read our [Privacy Notice](https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment) for more information on how we process the information you provide.

## About WPP Media

## Company Overview
- **One-liner**: WPP Media is WPP's global media collective that combines AI, data, and creative to deliver intelligent growth for the world's leading brands.
- **Entity Type**: Division of Public Company (WPP plc – LSE: WPP, NYSE: WPP)
- **Headquarters**: New York, United States
- **Founded**: Not publicly available (parent WPP plc founded 1971; WPP Media formed as a unified media collective in recent years)
- **CEO**: Brian Lesser (CEO, WPP Media)

## Core Business
- **Industry**: Advertising Services, Media Planning & Buying, Marketing Technology
- **Target Customers**: B2B and B2C enterprise brands across all sectors; global clients include major Fortune 500 companies
- **Mission or Purpose Statement**: "Intelligent growth for the AI era" – helping brands harness data, AI, and media to drive measurable outcomes.

## Products & Services
- **Open Media Studio (OMS)**: An end-to-end media delivery platform integrated with WPP Open, enabling scaled creative, production, data, commerce, and personalized media execution. (SaaS/Platform)
- **Open Intelligence**: An AI-enabled data solution that unifies fragmented data across ecosystems into predictive marketing intelligence, supporting privacy-first activation. (Data & Analytics Platform)
- **Data and Technology Consulting**: Consulting services for data strategy, technology architecture, advanced analytics, audience insight, cloud integration, and platform adoption. (Service)
- **Media Management & Delivery**: Expert activation, smart investment, strategic partnerships, and proprietary media solutions powered by AI and advanced analytics for personalized advertising at global scale. (Service)
- **Service and Strategy**: Dedicated teams offering deep sector expertise, creative strategy, and business outcomes aligned with client goals. (Service)

## Market Standing
- **Valuation/Market Cap**: Not disclosed separately (parent WPP plc market cap approx. £8 billion as of July 2025)
- **Key Metric**: $65 billion in managed media annually (from wppmedia.com)
- **Notable Investors/Partners**: WPP is publicly traded; works with hundreds of global brands including many Fortune 500 companies. Key technology partners include major cloud and AI providers.
- **Growth Signals**:
  - 40,000+ media experts worldwide
  - 160 offices across 80+ markets
  - 1,600+ active job postings (LinkedIn, July 2025) with +8.7% monthly job growth
  - Strong investment in AI-first capabilities and privacy-forward data unification

## Competitive Advantages
- **Scale**: One of the largest media buying organizations globally, managing $65B in media.
- **AI Integration**: End-to-end platform (OMS + Open Intelligence) deeply embedded with AI for predictive analytics, automation, and personalization.
- **Integrated Ecosystem**: Unique ability to unify media, data, creative, production, and commerce under one roof.
- **Global Reach**: 40k+ experts in 80+ markets providing local insights with global execution.
- **WPP Network**: Access to 100,000+ experts across WPP's integrated agency network.

## Strategic Focus
- **AI-Driven Growth**: Embedding AI across all capabilities to deliver smarter, faster, more measurable outcomes.
- **Privacy-First Data Unification**: Building Open Intelligence as a secure, cross-ecosystem data platform that respects consumer privacy.
- **Talent Development**: Investing in AI-enabled learning frameworks and internal mobility to future-proof skills.
- **Sustainability & Inclusion**: Part of WPP's broader commitment to building better futures for people, planet, clients, and communities.

## Why Work Here
- **Culture**: Described as open, optimistic, and extraordinary – with emphasis on collaboration, innovation, and challenging the status quo.
- **Growth**: AI-enabled learning framework, cross-team mobility across WPP’s global network of 100k+ experts.
- **Work Environment**: Hybrid/office-based roles across 160 offices; global opportunities in 80+ markets.
- **Perks**: Competitive compensation, performance-based rewards, access to cutting-edge AI tools, and work with leading global brands.
- **Team**: Join a collective of 40k+ media experts, data scientists, technologists, and creatives.

## Sources
1. [wppmedia.com](https://www.wppmedia.com/)
2. [WPP Media Company Info](https://www.wppmedia.com/company-info)
3. [WPP Media Careers](https://www.wppmedia.com/careers)
4. [WPP Media – What We Do](https://www.wppmedia.com/what-we-do)
5. [WPP Media LinkedIn](https://www.linkedin.com/company/wpp-media)
6. [WPP Media Greenhouse Careers](https://job-boards.greenhouse.io/wppmedia)

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