---
title: 'Inside Sales Associate at Fora Financial'
canonical: 'https://feeny.ai/job/inside-sales-associate-fora-financial-new-york-wjk2g3zntvep'
type: 'job'
last_seen: '2026-09-21'
---

# Inside Sales Associate at Fora Financial

- **Company:** Fora Financial
- **Location:** New York, NY
- **Posted:** 2026-09-18
- **Last confirmed live:** 2026-09-21
- **Apply:** https://job-boards.greenhouse.io/forafinancial/jobs/4408356009

## Job description

Launch Your Sales Career. Learn. Earn. Advance. – Career Track to High Six-Figure Earnings

At Fora Financial, we’re not just offering a job—we’re offering a launchpad. Our Inside Sales Associate role is designed specifically for entry-level professionals who are ready to train, grow, and rise quickly into a high-impact, high-income sales role.

In this role, you'll receive intensive hands-on training from top-performing sales leaders, giving you the tools and real-time experience to succeed. This is your opportunity to learn sales the right way, from the ground up, with an average path to promotion as early as 6–12 months.

What You’ll Do as an Inside Sales Associate:

- Serve as the first point of contact for small business owners across the country, helping them explore working capital solutions tailored to their business goals
- Learn and apply a consultative sales approach while honing your communication and active listening skills
- Manage a steady stream of inbound leads (no cold calling), using Salesforce to track pipeline activity and follow-ups
- Participate in our structured Sales & Development Training Program, designed to accelerate your knowledge, confidence, and sales effectiveness
- Collaborate daily with a team of supportive leaders and colleagues who are invested in your growth

Compensation & Perks:

- On Target Earnings: $70,000 + (50,000 base with average ~$2,000/month during initial ramp-up with top performers earning up to 5,000+/month commission)
- Promotion Opportunity: Top performers can be promoted to Capital Specialist, within 6–12 months on average, if targets are met and close deals from start to finish and unlock a significant increase in earning potential.
- Performance-based bonuses, weekly and monthly contests, and team incentives
- Ongoing coaching from senior leaders, plus access to internal training programs and e-learning
- Fun, driven office culture with team events, happy hours, and more
- Free breakfast, snacks, and weekly lunch in the office
- Hybrid work option (1 day remote per week)

What We’re Looking For:

We’re looking for individuals who are:

- Hungry to learn and build a successful career in sales
- Coachable, with a growth mindset and strong work ethic
- Highly motivated by financial success and long-term advancement
- Great at listening, asking smart questions, and building rapport over the phone
- Confident, articulate, and able to thrive in a fast-paced, high-energy environment

## About Fora Financial

Fora Financial is a technology enabled, leading provider of flexible financing to small and medium sized businesses. Since our inception in 2008, we have supported more than 55,000 merchants nationwide with over $5 billion of capital used for a variety of purposes, from funding everyday operating expenses to managing cash flow gaps to facilitating business expansion, and much more. Leveraging our proprietary technology, Fora Financial is able to deliver capital to our customers via a streamlined and simple process that can be completed in as little as 24 hours, compared with the weeks or even months it often takes for a business to receive a bank loan.

Over the past eighteen years, Fora Financial has grown from two founders in a small Manhattan workspace to a company of nearly 200 employees. Fora Financial prides itself on being a partner-centric organization, offering a customized funding approach, collaborating with our small-business customers to understand their needs in a dynamic and ever-changing economic environment.

We offer a competitive salary, growth potential, and a casual yet professional hybrid work environment. Located in the heart of midtown Manhattan, you can enjoy lunch downstairs listening to the summer band series or around the corner in Bryant Park. After work, you can hop on a Citi Bike to ride to the Hudson River Park, take a stroll to a show on Broadway or attend an event at Madison Square Garden. Our office sets the stage for our employees’ success and well-being. We provide all the tools and support needed to maximize your career potential, in addition to perks and extras like daily breakfasts, endless snacks, catered lunches, a chill lounge/games area and more. While we work very hard, we do not take ourselves too seriously. We enjoy a family-like camaraderie that fosters a passion for success in each Fora Financial Team member.

The Benefits of Working for Fora Financial:

- Opportunity for Advancement
- Medical, Dental, Vision Coverage
- 401k Plan with Company Match
- Gym Reimbursement for Employees on Medical Plans
- Life Insurance at No Cost to Employees
- Generous Time Off Plan
- Flexible Spending and Commuter Benefits

Fora Financial is an Equal Opportunity Employer. We are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and dignity. We do not discriminate on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, disability, age, veteran status, or any other legally protected status under local, state, or federal law. Fora Financial provides reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodations due to a disability during the application process, please contact fora.recruiting@forafinancial.com.

## About Fora Financial

## Company Overview
- **One-liner**: Fora Financial provides fast, flexible working capital and financing solutions to small and mid-sized businesses across the United States.
- **Entity Type**: Private (PE-backed; majority stake held by Palladium Equity Partners)
- **Headquarters**: New York, NY (Midtown) and Miami, FL (Downtown) – dual headquarters.
- **Founded**: 2008 (originally as Paramount Merchant Funding; rebranded to Fora Financial in 2015)
- **Founders**: Jared Feldman (CEO) and Dan Smith (Co-Founder & Board Member)

## Core Business
- **Primary industry**: Alternative small-business lending / Fintech
- **Target customers**: Small and mid-sized businesses (SMBs) across 49 states (B2B)
- **Mission statement**: "To provide funding to small businesses, so that they can grow and succeed."

## Products & Services
- **Business Term Loan**: Fixed-term financing up to $1.5 million with approval decisions in as little as 4 hours and terms up to 18 months.
- **Revenue Advance**: A flexible advance based on future revenue with daily or weekly payments; no hard credit pull.
- **Line of Credit**: Revolving credit facility for ongoing working capital needs.
- **Equipment Financing**: Funding specifically for purchasing business equipment.
- **SBA Loan**: Government-backed small business loans offered through partner network.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Over $5 billion in total capital provided to more than 55,000 small businesses since 2008 (as of latest 2024 update)
- **Notable Investors/Partners**:
  - Palladium Equity Partners (majority equity stake)
  - Celtic Bank (strategic partnership for commercial financing)
  - Multiple asset-backed securitizations (e.g., $130 million ABS in 2024) and revolving credit facilities (e.g., $200 million facility)
- **Growth Signals**:
  - Expanded to Miami with a new Downtown office in 2024
  - 100% year-over-year growth since inception (historical claim)
  - Headcount of nearly 200 employees, with active hiring in accounting, business development, risk/analytics, strategic partnerships, and technology
  - Successfully completed SOC 2 Type II examination

## Competitive Advantages
- **Speed & Accessibility**: Approval decisions in as little as 4 hours with funding within 24 hours; no hard credit pulls
- **Proven Track Record**: Over $5 billion lent, 55,000+ businesses served, operating since 2008
- **Technology Platform**: Proprietary platform for faster, more accurate lending decisions, especially for traditionally hard-to-fund applicants
- **Diverse Product Suite**: Offers term loans, revenue advances, lines of credit, equipment financing, and SBA loans – covering most small-business capital needs
- **Capital Strength**: Multiple securitizations and credit facilities demonstrate strong access to capital markets

## Strategic Focus
- **Continued capital expansion** through asset-backed securitizations and new credit facilities
- **Geographic diversification** with a growing Miami presence alongside the New York headquarters
- **Technology modernization** under CTO Michael Chiang, with open roles for VP of Data & AI and VP of Product
- **Partnership growth** via strategic relationships like the Celtic Bank collaboration

## Why Work Here
- **Culture**: Casual-yet-professional environment with a "family-like camaraderie"; core values include Innovation, Integrity, Collaboration, and Approachability
- **Work Model**: Hybrid home/office model emphasizing work-life balance; some roles are fully remote (e.g., Strategic Partnerships Manager, VP of Data and AI, VP of Product)
- **Perks & Benefits**:
  - Competitive salaries, health/dental/vision insurance, 401k with matching, flexible spending accounts, gym reimbursement, generous time off
  - Daily breakfasts and snacks, weekly catered lunches, relaxed dress code, happy hours in the "Chill Lounge", game room (NY), on-site fitness center (Miami)
- **Locations**: Midtown New York (1385 Broadway) and Downtown Miami (333 SE Second Avenue) – both in vibrant, amenity-rich neighborhoods
- **Growth**: Small team sizes promoting open communication; clear advancement opportunities; nearly 200 employees and growing

## Sources
1. [forafinancial.com](https://www.forafinancial.com/about-us/)
2. [greenhouse.io](http://job-boards.greenhouse.io/forafinancial)
3. [forafinancial.com/careers](https://www.forafinancial.com/about-us/careers/)
4. [forafinancial.com/leadership](https://www.forafinancial.com/about-us/leadership/)
5. [forafinancial.com (products)](https://www.forafinancial.com/)

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