---
title: 'Inside Sales Representative at Promenade'
canonical: 'https://feeny.ai/job/inside-sales-representative-promenade-santa-monica-khsvht9r4gp1'
type: 'job'
last_seen: '2026-09-15'
---

# Inside Sales Representative at Promenade

- **Company:** Promenade
- **Location:** Santa Monica, CA
- **Compensation:** $70k–$100k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2024-12-13
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.lever.co/promenade/047dda0d-f2b7-4157-9a53-8b27c74e0750

## Job description

Who We Are: Promenade (formerly BloomNation) is a mission-driven company empowering local businesses with products and services to thrive both online and offline. Starting as the premier network for local florists, we’ve since expanded to serve multiple industries, including food, liquor, butchers, and pet stores. Backed by top-tier investors like Andreessen Horowitz and Spark Capital, Promenade is revolutionizing the way small businesses grow and succeed. If you’re passionate about helping hardworking business owners and enjoy working in a dynamic, innovative environment, we’d love to hear from you.

What We’re Looking For: We’re seeking a motivated and results-driven Inside Sales Representative to join our growing team. In this role, you’ll focus on upselling and cross-selling additional products and services to our existing base of florist customers. As a trusted advisor, you will identify opportunities to help our customers expand their use of BloomNation's offerings, ultimately driving greater value for their businesses. This position is ideal for someone who thrives in a consultative sales environment, is passionate about building relationships, and is driven to exceed targets.

What You’ll Do:

- Upsell & Cross-Sell: Engage with existing florist customers to promote additional services and products that align with their business goals.
- Account Management: Build strong relationships with customers, understanding their needs and identifying opportunities for growth.
- Pipeline Management: Maintain and manage a pipeline of upsell opportunities, ensuring accurate forecasting and tracking in Salesforce.
- Product Expertise: Develop a deep understanding of BloomNation's suite of products and articulate their value to customers.
- Customer Advocacy: Act as the voice of the customer, sharing feedback with internal teams to improve our offerings and customer experience.
- Collaboration: Work closely with marketing, customer success, and product teams to align on strategies and deliver a seamless customer experience.
- Quota Achievement: Consistently meet and exceed monthly sales and revenue targets.

What’s In It For You:

- Competitive base salary with performance-based incentives (OTE: $70K - $100K)
- Equity/stock options in a rapidly growing company
- Comprehensive medical, dental, and vision coverage
- Hybrid work environment- with a combination of work from home and in-office days at our Santa Monica HQ
- Opportunities for professional growth and career development
- Company-provided gear and swag (MacBook Pro, t-shirts, etc.)
- A supportive, collaborative, and fun team culture

What We’re Looking For In You:

- 2+ years of inside sales or account management experience, preferably in a SaaS or technology company
- Proven track record of meeting or exceeding sales quotas
- Strong consultative selling skills and the ability to build relationships with SMBs
- Excellent communication and interpersonal skills
- Proficiency with Salesforce
- Self-motivated, goal-oriented, and adaptable to a fast-paced environment
- Experience working with florists or small businesses is a plus
- Spanish language speaker a plus

Why Join Promenade? At Promenade, we’re passionate about helping small businesses succeed. Joining our team means having a front-row seat in disrupting a massive industry while making a meaningful impact in local communities. Here, everyone has a voice, and we’re committed to fostering a collaborative, innovative, and inclusive culture. No hierarchy, no bureaucracy—just a shared mission to solve real problems and deliver real results.

## About Promenade

## Company Overview
- **One-liner**: Promenade provides an e-commerce and SaaS platform that empowers small, local businesses—including florists, restaurants, and liquor stores—with online ordering, a point-of-sale (POS) back office, and customer management tools.
- **Entity Type**: Private (Series B)
- **Headquarters**: Santa Monica, California, United States
- **Founded**: 2011 (originally as BloomNation)
- **Founders**: Farbod Shoraka (CEO and Co-Founder)

## Core Business
- **Primary industry/industries**: E-commerce SaaS, Small Business Technology, Food & Beverage Technology, Retail Technology
- **Target customers**: B2B; primarily small and local businesses (florists, pizzerias, restaurants, beverage and liquor stores) in the United States.
- **Mission or purpose statement**: "Our company mission is for small business owners to thrive, not just survive." ([getpromenade.com](https://getpromenade.com/careers/))

## Products & Services
- **Promenade SaaS Platform**: A comprehensive, cloud-based e-commerce and business management platform. It includes an online storefront builder, order management, and customer engagement tools.
- **Promenade POS**: A point-of-sale back office solution that integrates with the online platform, enabling businesses to manage both online and in-store orders from a single system. ([getpromenade.com](https://getpromenade.com/about-promenade/))
- **Industry-Specific Solutions**: The platform is tailored for specific verticals including florists, pizzerias/restaurants, and beverage/liquor stores, addressing unique operational needs for each sector.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric (Funding)**: Total disclosed funding of **$16.5 million**: $5.5M Series A led by Ronny Conway, Andreessen Horowitz, Spark Capital, and Chicago Ventures; $11M Series B led by B. Riley Venture Capital. ([getpromenade.com](https://getpromenade.com/about-promenade/))
- **Notable Investors/Partners**: Andreessen Horowitz, Spark Capital, Chicago Ventures, B. Riley Venture Capital.
- **Growth Signals**: Year-over-year headcount growth of **+16.5%**, with a current estimated workforce of 54 employees. The company has 12 active job postings (as of the latest data) and is expanding its platform offerings beyond florists into new verticals like restaurants and liquor stores. ([linkedin.com](https://linkedin.com/company/promenade-co))

## Competitive Advantages
- **Vertical-Specific Focus**: Unlike generic e-commerce platforms, Promenade deeply customizes its software for specific small business niches (florists, pizzerias, liquor stores), providing industry-specific workflows and integrations that generalist competitors cannot easily replicate.
- **End-to-End Ecosystem**: By offering both a public-facing online ordering website and a back-office POS system, Promenade provides a unified solution that replaces multiple disparate tools (e.g., separate website builder + wire service + POS).
- **Long Track Record**: Founded over a decade ago (originally as BloomNation), the company has deep domain expertise in the local commerce space and a loyal customer base of thousands of businesses.

## Strategic Focus
- **Vertical Expansion**: Actively expanding its platform from its original flower shop base into adjacent verticals (restaurants, pizzerias, and beverage/liquor stores) to capture a larger share of the local commerce market.
- **Product Development**: Continuing to build out the Promenade POS and back-office capabilities to create a more integrated and powerful operating system for small business owners.
- **Sales & Customer Growth**: Scaling its sales team (with active openings for Sales Development Representatives, Account Executives, and Sales Managers) to drive top-line growth and acquire new merchants.

## Why Work Here
- **Culture & Mission**: Employees describe a culture that is "connected, transparent, and built on work/life balance" with a strong focus on helping small businesses succeed. The mission is central to the company's identity. ([getpromenade.com](https://getpromenade.com/careers/))
- **Hybrid/Remote Work**: Promenade operates a hybrid workspace with flexible on-site requirements at its Santa Monica, CA headquarters. Many roles (including Customer Service and Sales) are listed as fully remote. ([builtin.com](https://builtin.com/company/promenade), [jobs.lever.co](https://jobs.lever.co/promenade))
- **Benefits & Perks**: Offers competitive salaries, comprehensive health/dental/vision insurance, stock options, 401(k), paid parental leave, and commuter benefits. Office perks include a dog-friendly environment, weekly catered lunches, a stocked kitchen, and a location one block from the beach. ([getpromenade.com](https://getpromenade.com/careers/))
- **Growth Opportunity**: With 12 active job openings and a headcount growth rate of +16.5% year-over-year, there are opportunities for career advancement as the company expands.

## Sources
1. [getpromenade.com - Careers](https://getpromenade.com/careers/)
2. [getpromenade.com - About Promenade](https://getpromenade.com/about-promenade/)
3. [linkedin.com - Promenade Company Page](https://linkedin.com/company/promenade-co)
4. [builtin.com - Promenade Company Profile](https://builtin.com/company/promenade)
5. [jobs.lever.co - Promenade Job Openings](https://jobs.lever.co/promenade)

## Other roles at Promenade

- [Customer Success Team Lead](https://feeny.ai/job/customer-success-team-lead-promenade-remote-b6qnd951w7jf)
- [Customer Success Manager (CSM)](https://feeny.ai/job/customer-success-manager-csm-promenade-remote-a1y74bt56gz9)
- [Marketing Operations Director](https://feeny.ai/job/marketing-operations-director-promenade-remote-tgy38fmqe3ev)
- [Customer Service Representitive](https://feeny.ai/job/customer-service-representitive-promenade-remote-560s3bfbs3da)
- [Customer Service Team Lead](https://feeny.ai/job/customer-service-team-lead-promenade-remote-1r3rj3hk1aga)
- [Bilingual Sales Development Representative - Spanish Speaking](https://feeny.ai/job/bilingual-sales-development-representative-spanish-speaking-promenade-santa-t9wwgf91f1dc) — Santa Monica, CA
- [Social Media Coordinator](https://feeny.ai/job/social-media-coordinator-promenade-santa-monica-y670ceaayv4v) — Santa Monica, CA
- [Senior Creative Designer](https://feeny.ai/job/senior-creative-designer-promenade-santa-monica-ca-sjd8hs0zrtt0) — Santa Monica CA, OR
- [Full-Cycle Account Executive](https://feeny.ai/job/full-cycle-account-executive-promenade-santa-monica-7a6e3antej9p) — Santa Monica, CA
- [Customer Success Associate](https://feeny.ai/job/customer-success-associate-promenade-remote-3ec2hj23tfzs)