---
title: 'Insight Analyst at GWI'
canonical: 'https://feeny.ai/job/insight-analyst-gwi-london-4p28ha1y5dbt'
type: 'job'
last_seen: '2026-10-14'
---

# Insight Analyst at GWI

- **Company:** GWI
- **Location:** London, United Kingdom
- **Posted:** 2026-10-02
- **Last confirmed live:** 2026-10-14
- **Apply:** https://job-boards.greenhouse.io/globalwebindex/jobs/8783784002

## Job description

Weekly office requirement: Minimum 1 day per week - Wednesdays Employment type: Permanent Seniority level: Entry Language: All stages of the recruitment process will be conducted in English

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for an Insight Analyst to play a key role in our Insight Services team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

Sounds great, what will I be doing? 🤔

As an Insight Analyst, you'll be passionate about uncovering data-driven stories that shape how our Agency clients understand their audiences. In this role, you’ll turn GWI’s rich datasets into compelling insights, reports, and presentations that reveal the unexpected and make our clients’ strategies sharper.

A few things you'll be responsible for:

👉 Support and lead projects for our agency clients - turning complex data into clear, actionable narratives through high-quality deliverables decks, reports and one-pagers 👉 Analyze GWI datasets to surface trends and patterns that align with client objectives 👉 Own the quality of your outputs - ensuring they're accurate, timely, and follow department best practice 👉 Keeping up with the latest news and developments impacting the industry and our clients 👉 Contributing to non-client specific assets that drive awareness and engagement with potential clients 👉 Partner closely with our Revenue team on incoming projects 👉 Present insights confidently to clients and internal teams when required

It's also fun; shaking things up is what working for GWI is all about. You'll need to be flexible, comfortable with continuous change, and working in a high-tempo environment.

What do I need to bring with me? 🧳

You'll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you're willing to learn. Here's what the team will be looking for in you:

👉 Proven experience as a researcher or analyst, ideally in market research 👉 A talent for data storytelling - translating numbers into narratives 👉 Exceptional attention to detail and a flair for writing clear, engaging content 👉 Experience managing client-facing projects and delivering to tight deadlines 👉 Strong skills in Microsoft Office, especially Excel and PowerPoint; Google Slides experience is a plus 👉 Excellent organization, time management, and collaboration skills 👉 Experience with, or willingness to adopt, AI-powered solutions

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, and they're a big part of what we're looking for in you.

## Why Join Us

- Be part of a close-knit global team which encourages innovation, thinking big and close collaboration.
- Contribute to diverse projects that span multiple sectors and audiences.
- Enjoy a fast-growth environment with opportunities to learn, grow and make a tangible impact.
- Enjoy a package built around flexibility: hybrid working, flexitime, and early Friday finishes in summer

## What We Offer 🧘

At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes:

- Time to recharge – 25 days’ annual leave, plus office closures over the holidays.
- Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support.
- Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success.
- Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget.
- Career growth – Accredited learning, leadership development, and global career mobility.
- Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving.

Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.

Diversity, Equity & Inclusion 🫶

Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.

As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you.

We actively encourage applications from underrepresented and marginalised communities.

At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.

#li-hybrid

## #LI-LV1

## About GWI

## Company Overview
- **One-liner**: GWI provides a global consumer insights platform that delivers verified, anonymized human data to power smarter business decisions and more reliable AI.
- **Entity Type**: Private (Series B)
- **Headquarters**: London, UK (with hubs in New York, Athens, Prague, and Singapore)
- **Founded**: 2009
- **Founders**: Tom Smith (CEO)

## Core Business
- **Primary Industry**: Market Research & Consumer Insights / AI Data Infrastructure
- **Target Customers**: Brands, agencies, media companies, and tech firms (B2B Enterprise).
- **Mission**: To provide the human truth behind the numbers, making AI smarter, more reliable, and grounded in real human behavior.

## Products & Services
- **GWI Global Human Insights Platform**: A subscription-based SaaS platform that allows users to explore consumer attitudes, interests, and behaviors across 50+ markets. It provides trended data and deep analysis tools.
- **GWI Spark (Agent Spark)**: An AI-powered analyst tool that allows users to query the company's 35 billion data points using natural language, getting instant, data-backed answers. It is designed to integrate with other AI tools like ChatGPT and Claude.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (classified as a "Soonicorn" by Sifted in 2024).
- **Key Metric**: **$100M in total bookings** (achieved in 2025). Total funding raised: **$180M** (Series B in 2022).
- **Notable Investors/Partners**: Not explicitly listed in the provided sources, but the company is backed by institutional investors following its $180M Series B.
- **Growth Signals**: Hit $100M in total bookings in 2025. Recognized by the Financial Times as one of Europe’s Long-Term Growth Champions (2024). Featured on Sifted’s “Soonicorns to watch” list (2024). Processes 35 billion data points and 2M+ interviews annually.

## Competitive Advantages
- **Scale of Proprietary Data**: 35 billion data points from 2M+ interviews annually across 50+ markets, providing a massive, defensible dataset.
- **Verification & Authenticity**: Unlike web-scraped data used by many AI models, GWI’s data is sourced from verified, anonymized survey respondents, making it more reliable and accurate for human truth.
- **First-Mover in AI Integration**: Launching "Agent Spark" positions them at the intersection of market research and the AI agent ecosystem, making their data a critical input for enterprise AI applications.

## Strategic Focus
- **AI-Native Product Development**: Transforming from a traditional insights platform into an AI-powered data infrastructure company. The launch of GWI Spark and making data available inside AI tools are key priorities.
- **Expanding Data Monetization**: Moving beyond direct subscriptions to licensing data for use within third-party AI models and tools.
- **Global Reach**: Continued expansion into key markets like APAC (Singapore office opened in 2021).

## Why Work Here
- **Culture**: Described as open, autonomous, and trust-based. Values include curiosity, collaboration, and a genuine commitment to DEI.
- **Work Environment**: Flexible working hours and a hybrid/office model with hubs in London, New York, Athens, Prague, and Singapore. The company emphasizes that work-life balance is a core principle, not a perk.
- **Growth & Rewards**: Offers bespoke personal development, accredited leadership training, and a data-led rewards program. The company has a "scale-up mindset" with world-changing ambition.
- **Engineering Culture**: Focus on building the "missing element" for the next generation of AI, offering engineers the chance to work on cutting-edge problems at the intersection of data science and AI.

## Sources
1. [gwi.com](https://www.gwi.com/)
2. [gwi.com/careers](https://www.gwi.com/careers)
3. [gwi.com/about-us](https://www.gwi.com/about-us)
4. [en.wikipedia.org](https://en.wikipedia.org/wiki/GWI_(company))
5. [linkedin.com](https://www.linkedin.com/company/gwidotcom)

## Other roles at GWI

- [Commercial Customer Success Manager](https://feeny.ai/job/commercial-customer-success-manager-gwi-london-zmp3vye5vtt9) — London, United Kingdom
- [Senior Customer Success Executive](https://feeny.ai/job/senior-customer-success-executive-gwi-london-2bw3v8t0zq0r) — London, United Kingdom
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-gwi-new-york-qrpskpjba6kr) — New York, NY
- [Product Manager](https://feeny.ai/job/product-manager-gwi-london-zzg1zhg57d6c) — London, United Kingdom
- [Senior Enterprise Account Executive](https://feeny.ai/job/senior-enterprise-account-executive-gwi-london-14e3r0m5t8t1) — London, United Kingdom
- [Account Executive (Majors)](https://feeny.ai/job/account-executive-majors-gwi-london-c87q1tpmwayn) — London, United Kingdom
- [Junior Research Operations Executive](https://feeny.ai/job/junior-research-operations-executive-gwi-athens-zf4jm26vwh44) — Athens, Greece
- [Senior Customer Success Manager](https://feeny.ai/job/senior-customer-success-manager-gwi-london-7sedwpyrqndx) — London, United Kingdom
- [Senior People Business Partner](https://feeny.ai/job/senior-people-business-partner-gwi-london-fp1fgmcaxdkw) — London, United Kingdom
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-gwi-london-9zh0hp36p21r) — London, United Kingdom