---
title: 'Instructional Design Lead at HelloFresh'
canonical: 'https://feeny.ai/job/instructional-design-lead-hellofresh-manila-7zjyd24f055d'
type: 'job'
last_seen: '2026-10-20'
---

# Instructional Design Lead at HelloFresh

- **Company:** HelloFresh
- **Location:** Manila, Philippines
- **Posted:** 2026-10-19
- **Last confirmed live:** 2026-10-20
- **Apply:** https://careers.hellofresh.com/global/en/job/8300137?gh_jid=8300137

## Job description

## The Role

At HelloConnect, you will be part of a dynamic team in Inoza tower, BGC that embraces innovation and leverages advanced technology to create exceptional experiences. Our culture is built on collaboration, continuous learning, and a commitment to excellence. You’ll have the opportunity to work on impactful projects, develop your skills, and grow within a supportive environment that values diverse perspectives and experiences.

In this role, you will take on a key responsibility of the Instructional Design Lead is to manage all the Instructional Designers (IDs). S/He must oversee and ensure our training materials are kept up to date with all upcoming product and system changes. S/He is expected to be proficient in all of the tasks that our IDs are doing, including but not limited to the following:  create & refine high-quality learning content for our staff and produce materials for our trainers to roll out for all markets. These contents cover topics such as Customer Service, Retention, Product & System Training, as well as Technical Training. You will be responsible for the creation of the above resources for all brands that fall under the HF Brand. Contributing to our ongoing efforts to drive business success and enhance customer satisfaction.

We’re looking for passionate individuals who can bring their unique skills and ideas to the table. Even if you don't meet every requirement but believe you’d excel in this role, we’d love to hear from you!

## What you’ll do

- Manage all IDs: Include conducting one-on-one sessions, handling payroll, and supporting their Personal Development Plans.
- ID Theory Champion: Ensure the creation of materials, such as E-Learning materials, Slide Packs, & Facilitator Guides, is built with best practices in mind.
- Onboarding & Upskilling: Heavy focus on the creation and maintenance of Up-Skill or Refresher, Cross-Training, & Onboarding Program materials.
- Train-the-Trainer: Conduct sessions for the training lead & team members and ensure feedback is implemented before final rollout.
- Global Design: Design and develop all training requirements across all markets.
- Evaluation: Conduct thorough evaluation using ID evaluation methods (such as Kirkpatrick's) to identify areas of improvement within both agents and materials.
- Innovation: Drive innovation within remote and classroom-based training programs.
- Differentiated Learning: Cater for a diverse range of learners by creating differentiated materials based on individual needs.
- Frameworks: Use ID models such as ADDIE to ensure the learning project runs smoothly.
- Stakeholder Alignment: Work closely with Local Knowledge Management Coordinators & Training Lead to ensure all local rollouts are supported at a Global Level, and work with the Senior Training & Quality Manager to ensure training is available for all staff levels (Agents & Team Leaders).
- Reporting: Create/contribute to weekly reports for agent-level roles and project progress reports for Senior Management.
- Needs Analysis: Conduct proactive needs analysis to fill learning gaps (including flagging outdated Shelf materials).
- Training Catalog: Create and maintain a catalog of available training for Team Leaders and Operations.
- Cross-functional Support: Work with the HelloConnect Team on the updating of marketing and website materials, utilizing Graphic Design skills when required.

## What you’ll bring

- Minimum of 1 year experience as an Instructional Design Lead, Supervisor or Manager.
- Experience in Creating E-Learning Materials.
- Must have experience in managing LMS.
- Familiarity with ID Methodologies such as ADDIE & Kirkpatrick.
- Exceptional standard of Customer Experience.
- Ability to implement and integrate continuous improvements as outlined by the Manager.

## What we offer

- Competitive Compensation: Beyond the standard package, we offer perks like Long Service Benefits (anniversary bonus) to recognize and celebrate your dedication
- Wellness & Perks: We prioritize your well-being by offering mental health support, HMO medical coverage, generous leave benefits plus life insurance for both you and your family's peace of mind
- Growth Opportunities: Invest in your personal development with an annual learning & development budget, plus access to the 360 Learning platform
- Dynamic Environment: Join a rapidly growing global Business Process Outsourcing company, where you'll collaborate with a diverse community spanning across multiple continents and cultures
- Work-Life Balance: Enjoy a healthy balance between your professional and personal life, with a supportive environment that prioritizes your well-being and personal time

Location: 7th &15th Floor, Inoza Tower, 40th Street, BGC, Taguig City

Are you up for the challenge?

The first step to your new role starts here. Send in your application, along with your salary expectations and preferred start date. Our dedicated team will thoroughly review your details. We are excited to connect with you soon!

#helloconnect #LI-Hybrid

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

## Other roles at HelloFresh

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- [[US DC] Senior Manager, Reliability (Controls/Conveyance)](https://feeny.ai/job/us-dc-senior-manager-reliability-controls-conveyance-hellofresh-aurora-rp28qmz6tfa6) — Aurora, IL / Goodyear, AZ / Irving, TX / Newark, NJ / Phoenix, AZ
- [[US DC] Associate Maintenance Manager](https://feeny.ai/job/us-dc-associate-maintenance-manager-hellofresh-irving-mjxccfqysan1) — Irving, TX
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- [Maintenance Technician II](https://feeny.ai/job/maintenance-technician-ii-hellofresh-goodyear-dp62z4zzkqnj) — Goodyear, AZ
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