--- title: 'Integrated Marketing Lead, Brand & Policy at OpenAI' canonical: 'https://feeny.ai/job/integrated-marketing-lead-brand-policy-openai-san-francisco-6ke7w9rhs67v' type: 'job' last_seen: '2026-09-17' --- # Integrated Marketing Lead, Brand & Policy at OpenAI - **Company:** [OpenAI](https://feeny.ai/companies/openai) - **Location:** San Francisco, CA - **Compensation:** $287k–$318k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-08-31 - **Last confirmed live:** 2026-09-17 - **Apply:** https://jobs.ashbyhq.com/openai/9e39d2ba-2076-4f44-9e07-c8520e9d5cdb ## Job description ## About the Team Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring that artificial intelligence benefits all of humanity. We develop and execute strategies that build understanding of OpenAI, deepen engagement with our key audiences, and communicate why we build, how our technology is creating value, and how we approach its broader societal impact. We work closely with Global Affairs, Communications, Creative, Research, Product, and other teams to translate complex topics into clear, relevant, and compelling stories. Our work spans national campaigns and locally tailored efforts, helping people understand both the opportunities created by AI and the important issues surrounding its development and adoption. ## About the Role We are seeking an experienced Integrated Marketing Lead to lead policy- and reputation-focused campaigns that strengthen the OpenAI brand nationally and within local communities. This person will spearhead integrated campaigns and corporate communications initiatives that help people understand why OpenAI builds, the impact of our technology, and how we are engaging with some of the most consequential issues surrounding AI—including infrastructure and data centers, jobs and economic opportunity, and youth safety. The role combines national paid media with locally relevant marketing and engagement efforts. The ideal candidate understands policy, public affairs, and civic audiences while also being a sophisticated brand marketer who can make complex subjects accessible and meaningful to a broader public. This person will bring strategic vision, sound judgment, organizational clarity, and exceptional execution to highly visible work. They will collaborate closely with Global Affairs, Communications, Creative, Research, and external agency partners to build trust and shape understanding of OpenAI at both the national and local levels. In this role, you will: - Lead policy and brand campaign strategy: Develop integrated marketing strategies that communicate why OpenAI builds, demonstrate the real-world impact of our technology, and address important policy and societal issues. - Build national and local campaigns: Lead a mix of national paid-media campaigns and locally tailored efforts that reach policymakers, civic and community leaders, influential stakeholders, and the broader public. - Translate complex issues into compelling stories: Turn nuanced topics—including AI infrastructure, data centers, jobs, economic opportunity, and youth safety—into clear, credible, and engaging narratives for diverse audiences. - Own campaigns from strategy through measurement: Manage the full campaign lifecycle, including audience insights, briefs, creative development, media strategy, stakeholder alignment, execution, launch, optimization, and post-campaign analysis. - Connect policy expertise with brand building: Ensure policy-focused communications strengthen the broader OpenAI brand, create greater understanding of our mission, and build long-term trust. - Champion creative excellence: Partner with internal creative teams and external agencies to develop distinctive, culturally relevant work while maintaining accuracy and sound judgment on sensitive topics. - Drive cross-functional collaboration: Work closely with Global Affairs, Communications, Creative, Research, Product, and other partners to align priorities, navigate complex issues, and bring campaigns to market effectively. - Develop audience and market insight: Build a deep understanding of policy, civic, and local audiences and use research, data, and cultural insight to determine the most effective messages, channels, and messengers. - Measure and improve impact: Establish clear campaign objectives and measurement plans, using results and audience feedback to continuously strengthen our strategy and execution. You will thrive in this role if you have: - Relevant experience: 12+ years of experience in integrated marketing, brand marketing, corporate reputation, public affairs, policy communications, or advertising, including significant experience leading complex, high-profile campaigns. - Policy audience expertise: A strong understanding of policymakers, civic leaders, advocacy organizations, community stakeholders, and other audiences that influence public understanding and policy conversations. - Brand-building experience: A demonstrated ability to translate complex or technical subjects into accessible stories that strengthen reputation, build trust, and connect a brand with a broad public audience. - National and local campaign experience: Proven success developing national campaigns as well as locally tailored marketing or public-affairs efforts informed by regional and community context. - Paid-media expertise: Experience leading substantial paid-media campaigns across channels such as television, digital video, social, print, audio, out-of-home, and local media. - Integrated campaign leadership: Proven success managing campaigns across paid, owned, earned, experiential, and community channels, with strong strategic and project-management skills. - Exceptional judgment: The ability to navigate sensitive, fast-moving, and highly visible issues with care, accuracy, and an understanding of reputational and policy considerations. - Communication and influence: Strong written, verbal, and presentation skills, with the ability to communicate effectively and influence decisions at the executive level. - Cross-functional leadership: A track record of bringing together teams with different perspectives and areas of expertise to deliver against a shared objective. - Agility and adaptability: Comfort operating in a fast-paced, evolving environment and adjusting strategies in response to new developments, audience insights, and external dynamics. ## Preferred Qualifications - Experience developing campaigns related to technology policy, corporate reputation, economic impact, infrastructure, workforce issues, online or youth safety, or other complex societal topics. - Experience partnering closely with public policy, government affairs, corporate communications, research, and community-engagement teams. - Experience managing creative and media agencies and substantial campaign budgets. - A passion for storytelling and for making complex ideas understandable, relevant, and human. - A test-and-learn mindset grounded in research, measurement, and continuous improvement. - Familiarity with artificial intelligence, emerging technology, and the evolving public conversation surrounding their impact. Workplace & Location - San Francisco, CA. This role requires a hybrid schedule with an in office requirement from Monday - Wednesday. - Optional locations: Washington DC or New York. If you're in either of these locations, you will need to travel to SF on a frequent basis. ## About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. For additional information, please see [OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement](https://cdn.openai.com/policies/eeo-policy-statement.pdf). Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations. To notify OpenAI that you believe this job posting is non-compliant, please submit a report through [this form](https://form.asana.com/?d=57018692298241&k=5MqR40fZd7jlxVUh5J-UeA). No response will be provided to inquiries unrelated to job posting compliance. We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this [link](https://form.asana.com/?k=bQ7w9h3iexRlicUdWRiwvg&d=57018692298241). [OpenAI Global Applicant Privacy Policy](https://cdn.openai.com/policies/global-employee-and-contractor-privacy-policy.pdf) At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology. ## About OpenAI ## Company Overview - **One-liner**: OpenAI is an AI research and deployment company with a mission to ensure that artificial general intelligence (AGI) benefits all of humanity. - **Entity Type**: Private – structured as a nonprofit parent (OpenAI Foundation) governing a for-profit public benefit corporation (OpenAI Group). The company has confidentially submitted a draft S-1 registration statement to the SEC, signaling a potential future IPO. - **Headquarters**: San Francisco, California, USA - **Founded**: 2015 - **Founders**: Sam Altman, Greg Brockman, Ilya Sutskever, John Schulman, Wojciech Zaremba, and others ## Core Business - **Primary industry**: Artificial intelligence research and deployment - **Target customers**: B2B (enterprises via API and platform), B2C (ChatGPT users), and developers (API, open-source models) - **Mission**: To ensure that artificial general intelligence (AGI) – AI systems that are generally smarter than humans – benefits all of humanity. ## Products & Services - **[ChatGPT](https://openai.com/chatgpt)**: Conversational AI assistant available via web and mobile, used by consumers and integrated into enterprise workflows. - **[GPT-4 API](https://openai.com/product)**: Large language model accessed via API for developers to build AI-powered applications (text generation, summarization, code assistance, etc.). - **[DALL-E](https://openai.com/dall-e-3)**: Image generation model that creates images from natural language descriptions. - **[Whisper](https://openai.com/research/whisper)**: Open-source speech recognition system. - **[OpenAI Agents](https://openai.com/)**: Emerging product category focused on autonomous AI agents that can perform tasks on behalf of users (announced June 2026). ## Market Standing - **Valuation**: Not publicly disclosed in the provided sources. Widely reported in the press at ~$300 billion as of early 2026 (post-funding round), but this figure is not confirmed by OpenAI’s official materials. - **Key Metric**: Total funding exceeds $13 billion from Microsoft and other investors. The company has also confidentially filed a draft S-1 with the SEC (see [openai.com](https://openai.com/) – “Confidential submission of draft S-1”). - **Notable Investors/Partners**: Microsoft (strategic partner and largest investor), with additional participation from Thrive Capital, Sequoia Capital, Andreessen Horowitz, and others. - **Growth Signals**: Active hiring with 721 open roles posted; expansion into agent-based products; confidential IPO filing; continued deployment of frontier models. ## Competitive Advantages - **First-mover & brand recognition**: ChatGPT became the fastest-growing consumer app in history, establishing OpenAI as the household name in generative AI. - **Research leadership**: Consistently publishes cutting-edge research (GPT-4, DALL-E 3, Whisper, etc.) and attracts top AI talent. - **Compute & infrastructure**: Exclusive partnership with Microsoft provides massive cloud computing resources (Azure) for training and inference. - **Unique governance structure**: The nonprofit parent ensures mission alignment (AGI benefiting humanity) while the for-profit arm can raise capital and scale products. ## Strategic Focus - **Safe AGI development**: Continued emphasis on safety research, alignment, and responsible deployment (e.g., safety systems, model provenance). - **Enterprise expansion**: Growing ChatGPT Enterprise and API offerings for businesses. - **Agentic AI**: Building autonomous agents that can “transform work” (announced June 2026). - **IPO preparation**: Confidential S-1 filing indicates intent to go public, which will require increased financial transparency and governance maturity. ## Why Work Here - **Culture & values**: OpenAI’s stated values include “Humanity first,” “Act with humility,” “Feel the AGI,” and “Ship joy.” Operating principles emphasize agency, creativity, rapid iteration, and intense focus. - **Benefits**: Competitive health insurance, mental healthcare support, 24-week paid birth-parent leave (plus 20 weeks for other parents), generous PTO, annual learning & development stipend, daily meals (breakfast, lunch, dinner), and a domestic conference budget. - **Work environment**: Hybrid/office-based (San Francisco headquarters). The company offers a residency program for researchers and engineers transitioning into AI. - **Impact**: Employees work directly on frontier AI models that shape the industry and society. The mission-driven nature attracts talent passionate about AGI’s societal implications. ## Sources 1. [OpenAI About Page](https://openai.com/about/) 2. [OpenAI Careers Page](https://openai.com/careers/) 3. [OpenAI Job Search](https://openai.com/careers/search) 4. [OpenAI Homepage](https://openai.com/) ## Other roles at OpenAI - [Counsel, Commercial](https://feeny.ai/job/counsel-commercial-openai-san-francisco-4gcqbn7kg037) — San Francisco, CA - [Software Engineer, Compute Foundations](https://feeny.ai/job/software-engineer-compute-foundations-openai-san-francisco-dwt3p53y2ymc) — San Francisco, CA - [Field Enablement Lead, Technical Success](https://feeny.ai/job/field-enablement-lead-technical-success-openai-san-francisco-2vvwqs7446fx) — San Francisco, CA - [Mechanical Engineer, Hardware Systems](https://feeny.ai/job/mechanical-engineer-hardware-systems-openai-san-francisco-p8pb07qq2bdg) — San Francisco, CA - [Strategy & Operations, Germany](https://feeny.ai/job/strategy-operations-germany-openai-munich-hvpp5m48ncah) — Munich, Germany - [Order to Cash Operations Lead](https://feeny.ai/job/order-to-cash-operations-lead-openai-dublin-z68ataz0f5rg) — Dublin, Ireland - [Deal Operations, APAC](https://feeny.ai/job/deal-operations-apac-openai-singapore-bbcjwanzdg65) — Singapore - [Editor](https://feeny.ai/job/editor-openai-united-states-7b8pj712yacj) — United States - [Applied AI Architect, Healthcare & Life Sciences](https://feeny.ai/job/applied-ai-architect-healthcare-life-sciences-openai-san-francisco-j8gh1pxe9xgj) — San Francisco, CA - [Creative Operations Lead, Business Marketing](https://feeny.ai/job/creative-operations-lead-business-marketing-openai-san-francisco-ys1nd7eqm42p) — San Francisco, CA