---
title: 'Integrated Marketing Lead at Credit Genie'
canonical: 'https://feeny.ai/job/integrated-marketing-lead-credit-genie-san-francisco-jtv2225kqq4g'
type: 'job'
last_seen: '2026-09-08'
---

# Integrated Marketing Lead at Credit Genie

- **Company:** Credit Genie
- **Location:** San Francisco, CA
- **Compensation:** $185k–$205k
- **Employment:** full-time
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.ashbyhq.com/creditgenie/522144e7-5ccc-4851-9d5c-a44364bc943c

## Job description

## COMPANY

Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit. Our goal is to empower every customer to achieve long-term financial stability.

Founded in 2019 by Ed Harycki https://www.linkedin.com/in/ed-harycki/, former Swift Capital Founder (acquired by PayPal in 2017 https://techcrunch.com/2017/08/10/paypal-acquires-swift-financial/). Backed by Khosla Ventures and led by industry pioneers from companies such as; PayPal, Square, and Cash App, we are well positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions.

Overview:

As an Integrated Marketing Lead at Credit Genie, you will be responsible for owning how our brand shows up across every channel our audience touches. This is a broad, senior individual-contributor role that brings brand marketing, social media, and influencer marketing under one roof, with the ownership to set strategy and execute it.

You will be the connective tissue across marketing: shaping our brand narrative, running an always-on and campaign driven social presence, owning our influencer and creator program end to end, leading PR and communications, and orchestrating integrated campaigns that move people from awareness to consideration to adoption. You will partner closely with growth, design, product, customer service, and the people team to translate Credit Genie's mission into work that builds awareness, drives consideration, and earns lasting loyalty.

What You'll Do:

You will be the connective tissue across marketing: shaping our brand narrative, running an always-on and campaign driven social presence, owning our influencer and creator program end to end, leading PR and communications, and orchestrating integrated campaigns that move people from awareness to consideration to adoption. You will partner closely with growth, design, product, customer service, and the people team to translate Credit Genie's mission into work that builds awareness, drives consideration, and earns lasting loyalty.

- Be a brand ambassador. Act as a champion and guardian of the Credit Genie brand executing our positioning, voice, and visual identity consistently across every touchpoint, and building brand awareness and consideration through on-brand creative and brand-building programs, including brand campaigns across channels such as OOH, video, and digital.
- Build and own social strategy. Establish Credit Genie's social media strategy from the ground up and own it end to end across all major platforms. Partner with the design team to develop campaigns, manage the content pipeline and editorial calendar, maintain a consistent brand presence, and tailor content to the strengths and audience of each platform.
- Own influencer and creator marketing end to end. Own the strategy and execute the full program: sourcing, vetting, briefing, contracting, content review, and reporting. Turning partnerships into organic growth in following and recognition.
- Build the employer brand. Partner with the people team to tell Credit Genie's story as a place to work. Culture and employee content that attracts talent and a strong presence on platforms like LinkedIn and Glassdoor.
- Own integrated go-to-market. Translate business goals into integrated campaigns that span brand, social, influencer, PR, OOH, and lifecycle channels — owning them from concept through launch and optimization as one coherent story.
- Be the voice of our community. Engage customers across social networks, nurture our communities, and protect brand sentiment.
- Drive PR and communications. Lead media relations, press materials, and announcement plans; secure earned coverage; and support launches, milestones, and issues and reputation management with leadership and legal.
- Lead across the company. Align partners across growth, design, product, customer service, and people, influencing cross-functional teams without direct authority to deliver business outcomes and keep the brand consistent everywhere.
- Measure, experiment, and optimize. Define KPIs, run tests, and turn results and consumer insight into recommendations that shape strategy and investment — using web and social analytics tools (e.g., Sprout Social, Google Analytics, Sigma).

Requirements:

- 7+ years of experience leading all aspects of social strategy across major platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, X, and YouTube.
- Proven track record of building awareness and consideration
- Hands-on experience owning influencer and creator marketing end to end: sourcing, briefing, contracting, managing partnerships, and measuring ROI.
- Proven track record of growing and managing social communities — day-to-day operations, growth, engagement campaigns, content strategy, and measurement.
- Successful experience partnering on employer branding initiatives and supporting the development of a strong internal and external brand narrative.
- Experience leading PR and communications - pitching media, drafting press materials, securing earned coverage, and supporting issues and reputation management.
- Experience managing and measuring both ongoing and campaign-specific social programs.
- Excellent creative judgment paired with a data-driven mindset, with sharp attention to detail and strong organization.
- Strong analytical skills and experience with web and social media analytics tools and reporting (e.g., Hootsuite, Google Analytics, Sprout Social, Tableau).
- Comfort operating in ambiguity and building new programs from the ground up, with a collaborative style that influences cross-functional teams without direct authority.
- Experience with consumer fintech or related industries is a plus.

## BENEFITS AND PERKS

Our goal is to provide a comprehensive offering of benefits and perks that promote better financial, mental, and physical wellness.

We believe working alongside each other in person is the best way to build a great product and foster a strong company culture. Our expectation is that employees are in the office five days a week, allowing for optimal collaboration, inclusivity, and productivity. At the same time, we understand that life happens and recognize the importance of flexibility. We are committed to supporting our employees when circumstances arise that require remote work or adjusted schedules. Our goal is to ensure everyone can effectively balance personal and professional responsibilities while maintaining our collaborative and productive environment.

Here are some highlights of our benefits and perks offerings, feel free to ask your recruiting partner for more details on our comprehensive offering for employees.

- 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
- Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
- 401(k) with a 3.5% match and immediate vesting
- Meal program available for both lunch and dinner
- Pre-tax benefits, including a $1,000 HSA match
- Life and accidental insurance
- Flexible PTO

Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience. Base salary is just one part of your total compensation and rewards package at Credit Genie. You may also be eligible to participate in the bonus and equity programs. You will also have access to comprehensive medical, vision, and dental coverage, a 401(k) retirement plan with company match, short & long term disability insurance, life insurance, and flexible PTO along with many other benefits and perks.

Credit Genie is a proud Equal Opportunity Employer where we welcome and celebrate differences. We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work. If you require any accommodations to participate in our recruitment process, please inform us of your needs when we contact you to schedule an interview.

## About Credit Genie

## Company Overview
- **One-liner**: Credit Genie is a mobile-first financial wellness platform that provides instant cash advances, AI-powered spending insights, and tools to help users break the cycle of borrowing.
- **Entity Type**: Private (Series B; total funding ~$57M)
- **Headquarters**: Philadelphia (Conshohocken), Pennsylvania, United States
- **Founded**: 2019
- **Founders**: Ed Harycki (also founded Swift Capital, acquired by PayPal in 2017)

## Core Business
- Primary industry/industries: Financial Services, Personal Finance, Fintech
- Target customers: B2C – US residents 18+ seeking short-term cash advances and financial management tools
- Mission or purpose statement: "Empower every customer to achieve long-term financial stability" through accessible, interest-free cash and intelligent budgeting

## Products & Services
- **Cash Boost™**: Interest-free cash advance up to $150, with no credit check, no late fees, and funds available in minutes. (Service)
- **AskGenie**: AI-powered insights that analyze spending patterns, predict cash flow, and provide personalized financial guidance. (AI/SaaS feature)
- **Subscription Manager**: Auto-detects recurring charges, alerts users to fee increases, and helps cancel unwanted subscriptions. (Tool)
- **Budgeting & Tracking**: Real-time spending trackers, smart charts, and tailored visuals to help users stay ahead of their finances. (App feature)

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Total Funding — $56.98M (as of March 2025 round led by Fortress Investment Group; $47.8M per Tracxn). Annual Revenue reported as ~$700K (Tracxn estimate, likely a proxy or early figure).
- **Notable Investors/Partners**: Khosla Ventures (lead), Fortress Investment Group, Tippet Venture Partners; talent sourced from PayPal, Square, Cash App, Bloomberg.
- **Growth Signals**: Headcount grew 149% YoY (85 employees, up 73 people); monthly website traffic grew 6.1% (471K visits); 4.8★ on App Store (90K reviews), 4.1★ on Google Play (57K reviews); actively hiring 49 open roles across engineering, product, data, and people.

## Competitive Advantages
- **No-interest cash advances** – differentiates from payday lenders and many competitors that charge fees.
- **AI-first financial coaching** – AskGenie provides personalized, conversational insights not just transactional tools.
- **Bank-grade security** – 256-bit encryption, no storage of bank login credentials, and a strict no-data-selling policy.
- **Founder background** – Ed Harycki previously built and sold a company to PayPal, giving deep fintech and scaling expertise.

## Strategic Focus
- **Building financial ecosystem**: Expanding beyond advances into credit building, long-term stability, and subscription management.
- **AI acceleration**: Hiring an "AI Acceleration Lead" and growing AI/ML engineering team to deepen personalized insights.
- **Market penetration**: Growing user base (monthly visits up 676% YoY) and scaling engineering and product teams to support mobile-first growth.

## Why Work Here
- **Culture & Ratings**: Employer rating 4.9/5 (21 reviews on LinkedIn), with career development scored 5.0 and culture 4.9.
- **Compensation & Equity**: Roles typically offer base salaries ranging $130K–$275K, plus equity and bonuses (as per job postings).
- **Work Policy**: Primarily on-site at offices in Philadelphia (Plymouth Meeting/Conshohocken), New York, San Francisco, Pittsburgh, and Toronto. One remote position listed; most engineering roles are on-site.
- **Engineering Culture**: Built by industry pioneers from PayPal, Square, and Cash App; tech stack includes Python, React Native, Kotlin, Kubernetes, Snowflake, Databricks, OpenAI, and modern ML tools; strong focus on AI/ML and trust/safety.
- **People Investment**: Dedicated "People Science & Organizational Insights Lead" role; strong employee retention with alumni going to PayPal, Block, Antler, and TikTok.

## Sources
1. [creditgenie.com](https://www.creditgenie.com/)
2. [jobs.ashbyhq.com/creditgenie](https://jobs.ashbyhq.com/creditgenie)
3. [linkedin.com/company/creditgenieus](https://www.linkedin.com/company/creditgenieus)
4. [leadiq.com/c/credit-genie](https://leadiq.com/c/credit-genie/6013742d881cc9057f4e64e1)
5. [tracxn.com/d/companies/creditgenie](https://tracxn.com/d/companies/creditgenie/__Nt7sylmPKKNOba2aDYbKpcdvc4cuYVQ1ndOIiTpTGfs)

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