--- title: 'Integrated Marketing Manager at Kensington' canonical: 'https://feeny.ai/job/integrated-marketing-manager-kensington-toronto-2nczmj078xzd' type: 'job' last_seen: '2026-09-16' --- # Integrated Marketing Manager at Kensington - **Company:** Kensington - **Location:** Toronto, Canada - **Posted:** 2026-09-15 - **Last confirmed live:** 2026-09-16 - **Apply:** https://job-boards.greenhouse.io/kensingtontours/jobs/5236696007 ## Job description Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime! We achieve this because of our extraordinary people, passionate experts with deep knowledge of their destinations. They are what enables us to deliver remarkable experiences in over 120 countries worldwide, and across each of our businesses – Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air. To learn more about Kensington, visit [kensingtontours.com](http://kensingtontours.com/). This is a hybrid role with the expectation of 2-3 days a week in office, located in Downtown Toronto. The Opportunity Kensington's Integrated Marketing team drives brand, content storytelling, community engagement and lead generation as a cohesive effort across all products. This role joins the team, turning the annual business and marketing goals into campaigns and sales enablement programs that deliver measurable business results, collaborate across marketing and Kensington's lines of business teams to ensure that we are collectively driving results across our marketing channels and introducing custom campaigns when needed. You'll bring hands-on experience from luxury marketing, where the audience is discerning, the product is considered, and brand consistency matters at every touchpoint. ## What You'll Do Campaign Planning & Lead Generation - Plan, build and execute customer-centric campaigns across Kensington Villas, Yachts, Expeditions Kensington Private Client and support launching new travel products for our affluent audience, against annual lead generation goals. - Establish KPIs and report against lead generation and engagement goals, using data-driven analytics to drive optimizations and pivots as a true business partner to the line of business teams. Sales Enablement & Business Results - Build sales collateral and tools that support converting leads to travel bookings in an approach that is thoughtful and considerate for our customers and as efficient as possible. - Partner with sales teams to identify where marketing can remove friction and accelerate the path from lead to booking. Content & Community - Partner with the creative and marketing owned channel teams to produce relevant and compelling content across social media, video, CRM, webinars and experiential, to drive community engagement, education and leads. Cross-Team Collaboration - Work collaboratively with marketing operations, creative team, the marketing channel leads to ensure we drive the most effective business impact leveraging these always on programs and ensure we are true to the Kensington brand. - Partner with business stakeholders across Kensington’s products to ensure integrated plans reflect each product's priorities. How Success Is Measured Success is measured by your contribution to direct-to-site organic leads, lead-to-booking conversion and cost effectiveness, social and webinar engagement, alongside the measurable impact of your sales enablement work on bookings and revenue. ## What You'll Bring - 10 years in digital, CRM, webinars, social and experiential ideally in luxury or travel. - Direct experience building sales enablement tools or collateral that drove measurable business results. - A track record of managing campaigns against clear KPIs and adjusting course based on performance. - Comfort managing multiple campaigns and stakeholders at once, with strong attention to detail and brand. - Confident thinker and doer with an entrepreneurial and collaborative approach. - Experience in leveraging AI to streamline marketing efforts and build efficiency. - Comfort with performance data and reporting against clear KPIs. We provide a competitive compensation package with a strong pay for performance rewards approach. Employees have the opportunity to participate in incentive programs and compensation tied to business and individual performance. The expected base compensation range for this position is: $70,000 to $90,000. The actual compensation may vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. #LI-Hybrid We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application. The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants for this position. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by the hiring team. We thank all candidates for their interest, however, only those selected for an interview will be contacted. ## About Kensington ## Company Overview - **One-liner**: Kensington delivers the world’s most personal, private-guided luxury travel experiences across more than 120 countries, designing tailor-made journeys for discerning clients. - **Entity Type**: Private (Privately Held) - **Headquarters**: Toronto, Ontario, Canada - **Founded**: Year not publicly available - **Founders**: Names not publicly available ## Core Business - **Primary industry**: Luxury Travel Arrangements / Custom Tour Operations - **Target customers**: B2C (high-net-worth individuals and luxury travelers seeking personalized, private-guided experiences) - **Mission or purpose statement**: To bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure they enjoy the authentic best of their destination — creating a unique journey rich in memories that last a lifetime. ## Products & Services - **Private Guided Tours (Kensington Tours)**: Custom, private-guided itineraries in over 100 countries, crafted by destination experts with deep in-country knowledge. - **Kensington Cruises**: Curated cruise experiences with private guides and personalized shore excursions. - **Kensington Yachts**: Luxury yacht charters with bespoke itineraries. - **Kensington Villas**: High-end villa rentals with concierge-level service. - **Kensington Expeditions**: Adventure-focused private expeditions to remote destinations. - **Kensington Corporate**: Tailored corporate travel and incentive programs. - **Kensington Jets**: Private jet travel arrangements. - **Kensington Air**: Air travel booking and logistics services. ## Market Standing - **Valuation/Market Cap**: Not disclosed (privately held) - **Key Metric**: Annual Revenue of **$27.0M** (latest available data) - **Notable Investors/Partners**: Not publicly disclosed. The company operates under the TripArc umbrella (a travel technology and services group). - **Growth Signals**: - Headcount of **541 employees** (+22.3% year-over-year, adding 132 people) - LinkedIn followers: **32,980** (up 27.6% year-over-year) - Operates in **13 countries** (including Canada, US, UK, Ireland, Egypt, Kenya, Saudi Arabia, Mexico, Spain, New Zealand) - Named one of “The Best Adventure Travel Companies on Earth” by National Geographic Adventure Magazine - Received “World’s Best Awards” from Travel + Leisure Magazine (2011, 2015) ## Competitive Advantages - **Deep local expertise**: Employs destination experts with genuine in-country knowledge, not generic travel agents. - **Private-guided model**: Every journey is private and guided by local experts — a premium differentiator vs. group tour operators. - **Global scale with personal touch**: Operates in 120+ countries while maintaining a highly personalized, one-client-at-a-time approach. - **24/7 on-trip support**: Unbeatable around-the-clock support for travelers in any time zone. - **Multi-brand portfolio**: Offers tours, cruises, yachts, villas, expeditions, corporate travel, and private jets — a comprehensive luxury travel ecosystem. ## Strategic Focus - **Technology & data-driven personalization**: Actively hiring for BI Developer, Senior BI Developer (Executive Analytics & Fabric Platform), Manager of Business Insights, and Analyst roles — signaling a push toward data-driven product and customer experience. - **Commercial expansion**: Hiring a VP of Travel Product & Commercial Strategy, Directors of Sales, and Cruise Experts — indicating growth in sales channels and product lines. - **Digital platform investment**: Senior Director of Website & Digital Platforms on the leadership team; hiring a Director of CX Optimization & Experimentation. - **Cybersecurity**: Hiring a Director of Cybersecurity, suggesting scaling of digital infrastructure. ## Why Work Here - **Culture & values**: Emphasizes five core values: *We Earn Trust*, *We Fail/Learn Fast*, *We Deal in Facts*, *We Are a Team*, and *We Take Ownership*. Highly collaborative, data-driven, and accountability-focused environment. - **Diversity & inclusion**: **67% of leadership positions held by women**; **35 nationalities** represented on the team. - **Flexibility**: Offers a **remote work program** and opportunities to work remotely when necessary (though primary HQ is Toronto office-based). - **Travel perks**: Top performers receive **familiarization trips**; shared love of exploration is a core part of the culture. - **Wellness & benefits**: Extended health coverage including employee assistance and wellness offerings; lunch-hour yoga classes; regular learning sessions. - **Compensation**: Industry-leading salaries, **RRSP matching program**, referral bonuses, and recognition rewards. - **Community impact**: Active volunteer program (Kensington Cares) — supports local charities and global causes. - **Growth & training**: Committed to career advancement with ongoing training and development opportunities. - **Team composition**: 1,430 total years of travel industry experience among staff; strong talent pipeline from companies like Travel Edge, Flight Centre, Navigatr, and G Adventures. ## Sources 1. [kensingtontours.com](https://www.kensingtontours.com/careers) 2. [linkedin.com](https://www.linkedin.com/company/kensington-tours) 3. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/kensingtontours/jobs/5047598007) 4. [cbinsights.com](https://www.cbinsights.com/company/kensington-tours) 5. [builtin.com](https://builtin.com/company/kensington-tours) ## Other roles at Kensington - [Senior Frontend Developer](https://feeny.ai/job/senior-frontend-developer-kensington-toronto-8vxm97jpyqk1) — Toronto, Canada - [Talent Acquisition Specialist (Technology & Corp Recruitment)](https://feeny.ai/job/talent-acquisition-specialist-technology-corp-recruitment-kensington-toronto-rjmtrt80gh1m) — Toronto, Canada - [Marketing Insights & Reporting Analyst](https://feeny.ai/job/marketing-insights-reporting-analyst-kensington-toronto-9tndw8dybamm) — Toronto, Canada - [Travel Product Merchandising Coordinator](https://feeny.ai/job/travel-product-merchandising-coordinator-kensington-toronto-xwfnmpv9259r) — Toronto, Canada - [SME Product Manager (Travel Platforms)](https://feeny.ai/job/sme-product-manager-travel-platforms-kensington-toronto-x0020d9kes2c) — Toronto, Canada - [CRM Email Specialist](https://feeny.ai/job/crm-email-specialist-kensington-toronto-xqtsbehdzb5f) — Toronto, Canada - [Travel Product Content Specialist](https://feeny.ai/job/travel-product-content-specialist-kensington-toronto-sqknzbfjezyy) — Toronto, Canada - [SME Product Manager (Travel Platforms)](https://feeny.ai/job/sme-product-manager-travel-platforms-kensington-canada-358e471p1cf9) — Canada - [Videographer/Editor](https://feeny.ai/job/videographer-editor-kensington-toronto-hyk6tp6xvrb5) — Toronto, Canada - [Director, Travel Product Merchandising & Portfolio Strategy](https://feeny.ai/job/director-travel-product-merchandising-portfolio-strategy-kensington-toronto-pxps964k08cc) — Toronto, Canada