---
title: 'Integrated Video Buyer at Wpromote'
canonical: 'https://feeny.ai/job/integrated-video-buyer-wpromote-new-york-city-q93ap6htve72'
type: 'job'
last_seen: '2026-09-07'
---

# Integrated Video Buyer at Wpromote

- **Company:** Wpromote
- **Location:** New York City, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-26
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/wpromote/a7c68222-cd0d-407b-8923-53ec0f0bdb2d

## Job description

## The Role

We are seeking a VP, Media Strategy to serve a dual mandate: providing senior strategic oversight across our media planning teams while also elevating the department’s strategic capabilities in audience development, communications planning, and data-driven insights. This person will be both a hands-on leader who ensures day-to-day quality across accounts and a strategic authority who raises the bar for how we think about media. At Wpromote x Giant Spoon, we believe the line between brand and performance is a false choice. We encourage our clients to prioritize impact over impressions, and to think about media as an integrated system - not a collection of channels. We combine creative ambition with measurement rigor to help brands grow at every stage of the funnel. The ideal candidate combines deep media strategy expertise with the leadership presence to command a room. They understand the full media landscape - from linear and connected TV to programmatic, social, audio, and emerging channels - and can translate audience insights and data into strategic frameworks that drive business outcomes. They have a strong point of view on how brand and performance media work together, and can articulate measurement approaches that give clients confidence in their investment. This person is equally comfortable leading a client presentation, mentoring a junior planner, and pressure-testing a comms plan. We are looking for someone with a creative and entrepreneurial drive who thrives on the complexity of managing multiple accounts simultaneously. This role requires proven managerial experience and a genuine passion for developing junior talent into strong media strategists. The ideal candidate is someone who is ready to become a Spoon - to give a damn, try anything, and enjoy the people they are working with. This position will be working out of our NY office on Tuesdays, Wednesdays and Thursdays. The anticipated annual salary range for this position is $195,000 - $225,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.

## #LI-DNI

## Responsibilities

- Compile Audience Research with help of syndicated tools (marketplace insights, media consumption habits, etc.)
- Develop comprehensive video media plans across both national and regional linear television and CTV platforms.
- Oversee full lifecycle of video campaigns, including vendor negotiation, budget allocation, schedule oversight and comprehensive post-buy analysis
- Assist with  tagging and trafficking for all taggable digital assets
- Manage the full campaign lifecycle in Prisma, from plan entry through ongoing maintenance and post-buy reporting
- Own billing and reconciliation of budget and invoices
- Act as steward to ensure full delivery; Oversee ongoing campaign monitoring, recommend daily/weekly/monthly optimizations and oversee day-to-day campaign operations
- Coordinate Coordinate RFP development including outreach and review and evaluate partner proposals
- Facilitate tactical planning, negotiating and execution tied to media brief
- Collaborate with Analytics Team to identify and report insights
- Develop strategic POV on research and creative
- Contribute to creative media brainstorms
- Manage linear traffic workflow from allocation of creative rotation and partnering with traffic teams to ensure delivery to networks.
- Stay up to date on media trends and evolving capabilities

## Requirements

- 18+ months of experience with integrated media planning & buying (digital & traditional) with an agency, with a strong focus on video.
- Experience in linear buying, trafficking, stewardship, posting and discrepancy resolution in MediaOcean (Spectra and/or PRISMA)
- Varied experience in video, including but not limited to National Broadcast & Cable, Local Buys, Video (Direct & Programmatic)
- Budget, billing, reconciliation experience
- Excellent written, verbal, and presentation skills
- Strong attention to detail
- Strong organization and project management skills, effectively hitting deadlines and finding ways to streamline process
- Inherent desire to learn more of the trends shaping consumer behavior; passionate about technology and innovation and how it applies to our industry

Nice-to-Have

- Experience tagging and trafficking assets (e.g. Campaign Manager), either self-serve in ad-server or through an AdOps team
- Familiarity with UTM function & building
- Understanding how different media types can be tagged (standard / VAST tags vs. site-served / 1x1 tags)
- Experience trafficking a creative rotation within a package > placement > creative hierarchy
- Experience with 3P measurement partner tagging (i.e. Kantar MWB, Disqo, EDO, Videoamp, etc)
- Client-side experience
- Client facing experience

Giant Spoon is an agency that strives to build an inclusive workplace dynamically rooted in our differences. What makes you, you, is your greatest asset here. No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work. For applicants who are California residents, please see our Privacy Policy here which describes our privacy practices with respect to our collection of Personal Information as required under the California Consumer Privacy Act of 2018 (CCPA).

## About Wpromote

## Company Overview
- **One-liner**: Wpromote is an independent digital marketing agency that unites strategy, media, creative, and data to drive full-funnel growth for ambitious brands.
- **Entity Type**: Private
- **Headquarters**: El Segundo, California, USA
- **Founded**: 2001
- **Founders**: Not publicly available

## Core Business
- Primary industry/industries: Digital marketing, advertising, and public relations
- Target customers: B2B and B2C brands; mid-market to enterprise clients seeking integrated marketing solutions
- Mission statement: "To lead a new era of ambitious growth where brand and bottom line are united through the seamless integration of media, creativity, and data."

## Products & Services
- **Full-funnel Digital Marketing**: Strategy, media buying, and execution across paid search, social, programmatic, SEO, and affiliate channels.
- **Creative Services**: Performance-driven creative development, including digital and motion design, content marketing, and brand storytelling.
- **Polaris IQ**: Proprietary marketing intelligence platform that centralizes data for accurate forecasting, real-time campaign monitoring, industry benchmarking, and AI-powered creative analysis.
- **AI Solutions**: Specialized consulting and execution for AI-driven search, Generative Engine Optimization (GEO), and AI-powered marketing technology.
- **B2B & B2B Media Strategy**: Dedicated teams focused on B2B client acquisition and account-based marketing.

## Market Standing
- **Valuation**: Not disclosed (private company)
- **Key Metric (Revenue)**: Estimated $100 million to $500 million (USD) per Glassdoor; exact figure not publicly released.
- **Key Metric (Headcount)**: 501 to 1,000 employees (per Glassdoor) across 5 offices.
- **Notable Partners**: Google Premier Agency status; highly awarded by Search Engine Land (PPC & SEO Agency of the Year 2023), and US Agency Awards (Most Innovative Agency of the Year 2022).
- **Growth Signals**: Acquired Giant Spoon in a merger forming a new independent powerhouse; hired first-ever CMO (Megan McDonagh) in 2025; actively hiring for senior director and AI-focused roles; expanding AI solutions and B2B data strategy capabilities.

## Competitive Advantages
- **Independent & Agile**: As an independent agency, Wpromote can make bold, client-first decisions without holding company constraints.
- **Proprietary Technology (Polaris IQ)**: A differentiated tech platform that transforms complex marketing data into actionable insights, giving clients a measurement and optimization edge.
- **Full-Funnel Integration**: Unlike specialized agencies, Wpromote seamlessly blends brand and performance marketing across paid, earned, and owned channels.
- **Challenger Culture**: The company’s "Challenger" mindset empowers employees to constantly innovate and push boundaries, a core part of its identity and client value proposition.

## Strategic Focus
- **AI-First Marketing**: Investing heavily in AI solutions, including AI Search and GEO, as the next frontier of marketing.
- **B2B Growth**: Strengthening B2B media strategy and data analytics capabilities.
- **Talent & Culture**: Scaling headcount with senior talent, particularly in data strategy, AI, and client strategy roles.
- **Technology Platform**: Continuing to evolve Polaris IQ to maintain a competitive edge in measurement and analytics.

## Why Work Here
- **Work Environment**: Hybrid/remote-friendly (remote for many roles within the US); known for a "work-hard play-hard" culture. Unlimited PTO, half-day Fridays, and a strong emphasis on work-life balance.
- **Culture**: Described as inclusive, supportive, and challenging. Employees are empowered with a "Challenger" mindset to innovate. Recognized as a Glassdoor Employees' Choice Award winner and AdAge Best Places to Work (Top 10).
- **Benefits**: Comprehensive health plans (80%+ employer-paid), 401k with match, 100% paid parental leave, pet insurance, flexible spending accounts, and Pledge 1% community involvement.
- **Perks**: Internal mentorship program (Wprotege), employee resource groups (ERGs), management training, pro bono events, and paid holidays for Juneteenth and Mental Health Awareness Day.
- **Important Note**: Wpromote does **not** provide visa sponsorship or transfers. Hiring is remote/US-based with some state exclusions. There are currently no internship programs.

## Sources
1. [Wpromote.com - About Us](https://www.wpromote.com/about-us/)
2. [Wpromote.com - Home](https://www.wpromote.com/)
3. [Wpromote.com - Careers](https://www.wpromote.com/careers/)
4. [Glassdoor - Wpromote LLC Overview](https://www.glassdoor.com/Overview/Working-at-Wpromote-LLC-EI_IE272463.11,23.htm)
5. [Wpromote Lever Careers Page](https://jobs.lever.co/wpromote)

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