---
title: 'International Category Manager (Associate experience) - (M/F/X) at HelloFresh'
canonical: 'https://feeny.ai/job/international-category-manager-associate-experience-m-f-x-hellofresh-berlin-s43z2qtcyac1'
type: 'job'
last_seen: '2026-10-20'
---

# International Category Manager (Associate experience) - (M/F/X) at HelloFresh

- **Company:** HelloFresh
- **Location:** Berlin, Germany / Paris, France
- **Posted:** 2026-10-20
- **Last confirmed live:** 2026-10-20
- **Apply:** https://careers.hellofresh.com/global/en/job/8280765?gh_jid=8280765

## Job description

The Role : What’s in the Box

We are looking for a talented Category Manager to become part of our European Strategic Sourcing Team. Your role will involve contributing to the development and implementation of category strategies spanning multiple markets across Europe.

As an International Category Manager, you will collaborate closely with both local and global stakeholders and help ensure we source high-quality ingredients and packaging at the best costs.

This position can be based in Paris or Berlin and we have openings across several categories, including Protein; Produce, Herbs and Fruits; Grocery & Dairy; and Packaging.

You will be able to tell us which categories interest you most in your application, and we will match you to the best fit.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don't "tick all the boxes" but think you'd thrive in this role, we would like to learn more about you.

What You'll Do : The Recipe

- Shape the category strategy: Help build and roll out category strategies across European markets, aligned with our business objectives and supply chain needs, working hand in hand with senior team members.
- Own supplier relationships and negotiations: Manage key supplier relationships across markets and lead negotiations within your scope to secure the best possible terms, working independently and constructively with internal and external stakeholders.
- Drive savings: Identify and deliver cost reduction opportunities by leveraging volumes and improving processes across markets.
- Build the numbers behind every decision: Develop robust cost models, run make-or-buy analyses and monitor key commodity prices, so we pay fair prices and make well-informed sourcing decisions.
- Stay ahead of the market: Forecast future cost pricing using data, industry knowledge and Generative AI tools, track market trends, regulatory changes and emerging technologies, and challenge the status quo with ideas to improve our processes.
- Lead projects and grow others: Drive short-term procurement projects, support long-term initiatives with cross-functional teams, solve non-routine topics autonomously (aligning regularly with your manager on priorities), and mentor junior team members, interns and working students.

What You'll Bring :

- Bachelor's or master's degree from a top-tier college or university, preferably in business, engineering, supply chain, finance, or science.
- Minimum of 3 years of strategic procurement or production experience, preferably in the food or food-packaging industry, or alternatively as a management consultant with a focus on operations.
- Entrepreneurial mindset with the ability to take initiative, work independently, and drive implementation.
- Strong communication skills and the ability to work successfully in flexible team structures around the world.
- Strong organizational and project management skills with a track record of successfully implementing cross-functional projects.
- Capability to excel in flexible global team structures amid a reasonable degree of uncertainty.
- Comfortable contributing to and managing projects, including developing new processes, SLAs, and KPIs.
- Strong at devising creative solutions to supply issues, as well as designing, communicating, and executing action plans for effective resolution.
- Convincing track record of successful negotiations with external partners.
- Strong quantitative and analytical skills.
- Excellent English proficiency is required, another European language is a plus.
- Willingness to travel internationally up to 25% of the time.

What we offer: The Toppings

- The chance to have a serious impact role on one of the most exciting foodtech companies in Europe
- A vibrant & international environment with a great culture & DNA
- A guaranteed steep learning curve and boost for your career
- A passionate, proactive, driven and dynamic French team
- Offices located in the center of Paris (Paris 1er)
- Competitive compensation
- Delicious reductions on our HelloFresh boxes
- Top tier employee experience and employees perks (Alan Blue insurance, Swile (tickets restaurant), GymLib, reductions on transport)

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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