--- title: 'International Performance Marketing Manager (Milan) at Eight Sleep' canonical: 'https://feeny.ai/job/international-performance-marketing-manager-milan-eight-sleep-milan-904j44htf58s' type: 'job' last_seen: '2026-09-15' --- # International Performance Marketing Manager (Milan) at Eight Sleep - **Company:** Eight Sleep - **Location:** Milan, Italy - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-06-27 - **Last confirmed live:** 2026-09-15 - **Apply:** https://jobs.ashbyhq.com/eightsleep/658cd12c-130b-4133-82e9-2d300235d654/application **Skills:** Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console, Keyword Planner, AI Tools, Automation, Northbeam, Triple Whale, Rockerbox, Geo-lift studies > The International Paid Media Manager leads performance marketing channels including Meta, Google, YouTube, and TikTok to optimize and scale digital advertising in international markets. This role involves managing multiple accounts, analyzing campaign performance, and leveraging AI tools to automate workflows and... ## Job description Join the Sleep Fitness Movement At Eight Sleep, we’re on a mission to fuel human potential through optimal sleep. As the world’s first sleep fitness company, we’re redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience. We are trusted by high performers, professional athletes, and health-conscious consumers in over 35 countries worldwide. Recognized as one of Fast Company's Most Innovative Companies in 2019, 2022, 2023, and 2026, and twice named to TIME's “Best Inventions of the Year.” We operate like a high-performance team: fast, focused, and motivated by impact. We don’t just ship; we iterate, refine, and obsess over the details that help our members sleep better and wake up stronger. Every role at Eight Sleep is a chance to create cutting-edge technology, collaborate with world-class talent, and help shape a future where sleep isn’t passive - it’s a powerful tool for living better. If you’re tired of the ordinary and driven to build at the edge of what’s possible, this is your moment. Join us and lead the movement that’s transforming how the world sleeps and what we’re all capable of when we wake up. High Standards. No Apologies We operate with intensity because our mission demands it. At Eight Sleep, we bring the same mindset as the world’s top performers: focused, relentless, and always pushing to be in the top 1% of our craft. Think Kobe Bryant’s mamba mentality, applied to bold ideas, next-gen tech, and flawless execution. This isn’t a 9-to-5. We’re a team that puts in the extra effort, not because it’s required, but because we care about the impact of our work. We’re here to build fast, push limits, and deliver without compromise. If you thrive under pressure and want to do the most meaningful work of your career, you’ll feel right at home. If you’re looking for something easier – this isn’t it. ## The role We are seeking a International Performance Marketing Manager with experience in managing campaigns on Meta, Google Search, YouTube, and/or TikTok as well as a quantitative background leveraging statistics and AI. The role sits within our Global Growth Marketing team and reports directly to the Growth Marketing Lead. It will focus on optimizing and scaling our digital advertising presence in international markets, managing multiple accounts. This is a high-impact role for a strategic, analytical, and creative individual passionate about transforming complex technology into simple, human, and aspirational advertising that delivers business results. ## How you’ll contribute - Lead performance marketing channels, including but not limited to Meta, Search, Shopping, YouTube, and TikTok - Build new growth and automation systems using AI tools (Claude, ChatGPT, Cursor, n8n, and similar) to eliminate manual work and increase marketing efficiency - Analyze campaign performance, evaluate key performance indicators (KPIs), work closely with the Performance & Data team to consolidate learnings and optimize campaigns - Analyze and recommend new copy & creative, bidding strategies, and testing structures using both qualitative and quantitative metrics at a rapid pace - Stay up to date on relevant industry trends, new ad products, and best practices ## What you need to succeed - 3+ years of experience with at one of Google, YouTube, Meta, and TikTok Ads with proven success working on campaigns for direct-to-consumer brands, with budgets above $1M per year - Experience with analytics tools (e.g., Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console, keyword planner) - Experience building automation and tools with AI such as Claude, ChatGPT, Perplexity, Gemini, n8n, Cursor, etc. for marketing and analytics applications - Strong familiarity with marketing funnels + modern attribution platforms (Northbeam, Triple Whale, Rockerbox or equivalent) - Ability to develop and continually expand or refine targeting/copy/assets based on performance - Experience designing or reading geo-lift, conversion lift, or brand lift studies - Ability to work independently, proactively creating plans from the ground up - Analytical mindset with creative intuition. Equally fluent in metrics and emotion - International awareness, with knowledge of diverse cultures - Strong, proactive communication skills with a can-do, positive attitude and a strong desire to get things done ## Why You'll Love Working at Eight Sleep Innovation in a culture of excellence Join us in a workplace where innovation isn’t just encouraged - it’s a standard. Our flagship product, the Pod, is a testament to our culture of excellence, beloved by hundreds of thousands of customers worldwide. At Eight Sleep, you will be part of a team that continuously pushes the boundaries of technology in sleep fitness. Immediate responsibility and accelerated career growth From your first day, you’ll take on substantial responsibilities that have a direct impact on our core business and product success. We are a small team that empowers you to own your projects and see the tangible effects of your efforts, enhancing both your professional growth and our company’s trajectory. Your path will be challenging but rewarding, perfect for those who thrive in fast-paced environments aiming for high standards. Collaboration with exceptional talent Work alongside other bright minds like you: at Eight Sleep exceptional intelligence and a passion for breakthroughs are the norms. Our team members are not only experts in their fields but also avid innovators who thrive in our dynamic, fast-paced environment. Equitable compensation and continuous equity investment We extend equity participation to every full-time team member, recognizing and rewarding your direct contributions to our success. This includes periodic equity refreshments based on performance, ensuring that as Eight Sleep grows and succeeds, so do you – perfectly aligning your achievements with the broader triumphs of the company. ## Compensation & Benefits Every role at Eight Sleep includes competitive compensation and benefits. Final compensation will depend on experience, location, and level. Benefits may include: - Every Eight Sleep employee receives the very product that defines our mission: a Pod of their own. If you join us you’ll get your own [Pod](https://www.eightsleep.com/), along with*: - Competitive salary and equity - Flexible PTO - Paid parental leave - Team offsites and company events - Employee discount on Eight Sleep products - Opportunity to work with a world-class team building category-defining technology *List of benefits may vary depending on your location and role ## About Eight Sleep ## Company Overview - **One-liner**: Eight Sleep builds an AI-driven, always-on predictive health platform powered by sleep, using a smart bed cooling system to measure physiology, regulate temperature, and improve recovery and long-term health. - **Entity Type**: Private (profitable as of 2025; latest raise: $50M at $1.5B valuation) - **Headquarters**: New York, New York, USA (also offices in San Francisco, Boston, Milan) - **Founded**: 2014 - **Founders**: Matteo Franceschetti (CEO), Massimo Andreasi Bassi (CTO), Alexandra Zatarain (CMO) ## Core Business - **Primary industry**: Health-tech / Sleep fitness / Consumer wellness - **Target customers**: B2C – consumers seeking better sleep, recovery, and long-term health (peri/post-menopausal women, athletes, biohackers) - **Mission**: To fuel human potential through optimal sleep, building a predictive health system that turns the bed into an always-on health monitor. ## Products & Services - **[Pod]**: Smart mattress cover (or topper) that uses thermoregulation, biometric sensing, and AI to cool, heat, and track sleep stages. Type: Hardware + SaaS + AI – subscription for advanced analytics and temperature profiles. - **[Eight Sleep App]**: Companion mobile app that provides sleep scores, health insights (HRV, resting heart rate, respiratory rate), and personalized temperature schedules. Type: Software / Data platform. - **[Predictive Health Platform]**: Upcoming AI-driven features that use longitudinal biometric data to predict health events (e.g., fever onset, illness, hormonal changes). Currently in research and development. ## Market Standing - **Valuation**: $1.5 billion (post-$50M raise, March 2026) - **Key Metric**: Over 200,000 active members nightly across 30+ countries; profitable since 2025 - **Notable Investors/Partners**: $150M+ total funding; lead investors include Y Combinator (S15 batch), Founders Fund? (Not fully listed, but $86M raise in 2021 at ~$500M valuation), recent $50M round at $1.5B in 2026. - **Growth Signals**: - Clinical studies show 32% improvement in sleep quality, 44% faster fall-asleep, 56% reduction in nighttime hot flashes for menopausal women - Expanded from NYC to SF, Boston, and Milan - 144 total employees, ~70 in product and tech ## Competitive Advantages - **Integrated hardware/software/AI moat**: Patented thermal regulation combined with biometric sensors creates a data-flywheel that improves personalization over time. - **First-mover in “sleep fitness”** – bridging consumer wellness and quantified health, with clinical validation (TIME Best Inventions, Fast Company Most Innovative). - **Predictive health roadmap**: Moving beyond sleep tracking to proactive health alerts, a differentiator against generic wearables. ## Strategic Focus - **Scale the predictive health platform**: Use the installed base of 200k+ sleepers to build an always-on diagnostic system; invest in AI and clinical research. - **Expand internationally** (already in 30+ countries, focusing on EU and APAC). - **Deepen B2B/clinical partnerships** – research collaborations for menopause, cardiovascular health, cognitive performance. ## Why Work Here - **Culture** – “Bias for action”, ownership end-to-end, high impact (people in their 20s lead million-dollar projects). Emphasizes velocity and operational excellence (Kobe Bryant “mamba mentality” reference on careers page). - **Work environment**: In-office for most hardware, ML, and R&D (SF), finance/brand/growth (NYC), clinical research (Boston). Some SWE and operations roles are hybrid or remote. Offices in 5 locations. - **Perks**: Health insurance, dental, generous PTO, 401(k), equity, company-paid benefits, on-site workspaces in multiple cities. - **Engineering culture**: Senior roles for embedded, backend, full-stack, clinical data. Compensation ranges e.g., Senior Backend $150K–$220K; remote options for specific roles (UK/Europe, US/CAN). ## Sources 1. [eightsleep.com/careers](https://www.eightsleep.com/careers/) 2. [builtin.com/company/eight-sleep](https://builtin.com/company/eight-sleep) 3. [ycombinator.com/companies/eight-sleep](https://www.ycombinator.com/companies/eight-sleep) 4. [eightsleep.com](https://www.eightsleep.com/) 5. [techcrunch.com (via YC page summary)](https://techcrunch.com/2021/08/19/eight-sleep-raises-86m/) ## Other roles at Eight Sleep - [Talent Acquisition Specialist (Milan)](https://feeny.ai/job/talent-acquisition-specialist-milan-eight-sleep-milan-gmc35wyzbsmx) — Milan, Italy - [Product Designer (Milan)](https://feeny.ai/job/product-designer-milan-eight-sleep-milan-nmmd1r0jvcp0) — Milan, Italy - [Android Mobile Software Engineer (Milan)](https://feeny.ai/job/android-mobile-software-engineer-milan-eight-sleep-milan-q0jxj7ncemxq) — Milan, Italy - [Mobile iOS Software Engineer (Milan)](https://feeny.ai/job/mobile-ios-software-engineer-milan-eight-sleep-milan-sqjaraa9z4dp) — Milan, Italy - [Senior Backend Engineer (Milan)](https://feeny.ai/job/senior-backend-engineer-milan-eight-sleep-milan-zy6kc8bydks6) — Milan, Italy - [Research Associate](https://feeny.ai/job/research-associate-eight-sleep-san-francisco-294bb8xxwg3g) — San Francisco, CA - [Hardware Prototype & Test Engineer](https://feeny.ai/job/hardware-prototype-test-engineer-eight-sleep-san-francisco-vs2n15xv66n0) — San Francisco, CA - [Prototype & Test Engineering Intern, New Product Development](https://feeny.ai/job/prototype-test-engineering-intern-new-product-development-eight-sleep-san-a7d5znwkczpy) — San Francisco, CA - [Electrical Engineer (New Grad / Spring 2027)](https://feeny.ai/job/electrical-engineer-new-grad-spring-2027-eight-sleep-san-francisco-bzy8ye5pt199) — San Francisco, CA - [Mechanical Engineer (New Grad / Spring 2027)](https://feeny.ai/job/mechanical-engineer-new-grad-spring-2027-eight-sleep-san-francisco-gaa7qmznmhd0) — San Francisco, CA