--- title: 'International Product and Audience Marketing Manager - - Vice President / Senior Vice President at iCapital' canonical: 'https://feeny.ai/job/international-product-and-audience-marketing-manager-vice-president-senior-vice-7mr5zc1an4jm' type: 'job' last_seen: '2026-09-13' --- # International Product and Audience Marketing Manager - - Vice President / Senior Vice President at iCapital - **Company:** iCapital - **Location:** Lisbon, Portugal - **Posted:** 2026-08-21 - **Last confirmed live:** 2026-09-13 - **Apply:** https://job-boards.greenhouse.io/icapitalnetwork/jobs/8729619002 ## Job description ## About the Role We are seeking a VP/SVP, Product & Audience Marketing to join iCapital’s International Marketing & Communications team. Based in Lisbon, this role will be responsible for driving product positioning, go-to-market initiatives, audience engagement, and sales enablement across LATAM and Canada. The successful candidate will work closely with Product, Platform Solutions, Client Solutions, regional business leaders, International Marketing & Communications team members, and the U.S. Product Marketing Team to ensure iCapital’s products, solutions, and capabilities are effectively brought to market outside the U.S. The role combines strategic thinking with hands-on execution and requires a strong understanding of financial services, wealth management, and private markets. ## Key Responsibilities Product & Go-to-Market Strategy - Develop and execute go-to-market plans for products, solutions, and platform capabilities. - Partner with Client Solutions, Product, and regional leadership to translate business priorities into actionable marketing strategies. - Support the international launch and adoption of new offerings, ensuring clear and differentiated positioning. Audience Marketing & Campaigns - Develop audience-led marketing programs targeting wealth managers, banks, and advisors. - Drive regional campaigns, thought leadership initiatives, webinars, content programs, and event-related marketing activities. - Partner with U.S.-based Demand Generation and Digital teams to optimize engagement and audience growth. Localization & Sales Enablement - Adapt U.S. marketing materials for regional use where possible, ensuring relevance, compliance, and commercial effectiveness. - Develop new sales enablement content, presentations, messaging frameworks, and client-facing materials. - Collaborate with Compliance and Legal teams to support regional regulatory requirements. Stakeholder Management & Performance - Act as a strategic marketing partner to regional business leaders and Client Solutions teams. - Measure campaign effectiveness and provide insight-driven recommendations. - Support the continued development of the International Product & Audience Marketing function and operating model. ## Qualifications - 10+ years of experience in product marketing, audience marketing, asset management, wealth management, fintech, or financial services. - Strong understanding of private markets, alternatives, investment products, or wealth management. - Experience developing go-to-market strategies, product positioning, and multi-channel marketing campaigns. - Proven ability to translate complex concepts into compelling, client-focused marketing materials. - Strong stakeholder management and communication skills. - Experience working across international markets and multiple time zones. - Fluent in English; additional languages are a plus. ## Why This Role Matters As iCapital continues to expand internationally, this role will help ensure our products, platform capabilities, and strategic initiatives are effectively positioned and adopted across diverse markets. The position plays an important role in connecting product strategy, commercial priorities, and client engagement, helping drive the continued growth of iCapital's International business. We believe the best ideas and innovation happen when we are together. Employees in this role will work in the office 4 days a week with the flexibility to work remotely 1 day ( Friday). ## Benefits iCapital offers a comprehensive benefits package that includes a total compensation program consisting of competitive salary, annual performance bonus, and equity for all full-time employees; healthcare with 100% employer-paid health and dental insurance. For additional information on iCapital Network, please visit https://www.icapitalnetwork.com/about-us  Twitter: @icapitalnetwork | LinkedIn: https://www.linkedin.com/company/icapital-network-inc ## About iCapital ## Company Overview - **One-liner**: iCapital is the leading global financial technology platform that transforms how financial advisors, asset managers, and wealth managers access and manage alternative investments. - **Entity Type**: Private (late-stage) - **Headquarters**: New York City, New York, USA - **Founded**: 2013 - **Founders**: Lawrence Calcano (Chairman & CEO) and others ## Core Business - Primary industry/industries: Fintech, Wealth Management, Alternative Investments - Target customers: B2B – financial advisors, wealth managers, asset managers, and private banks - Mission or purpose statement: "Transform the World’s Investment Industry for Better Outcomes" by streamlining financial operations, enhancing technology infrastructure, and empowering smarter decision-making through reporting and analytics. ## Products & Services - **iCapital Marketplace**: A digital platform connecting wealth advisors and their high-net-worth clients to a curated selection of alternative investment funds (private equity, private credit, real estate, hedge funds). - **Enterprise Solutions**: White-label technology and operational infrastructure for large financial institutions to offer alternatives to their clients under their own brand. - **Data Intelligence**: AI-driven data management, reporting, and analytics tools (including capabilities from acquired firms Mirador and AltExchange) that provide portfolio transparency and performance insights. - **Annuities Platform**: A technology solution for distributing and managing fixed and structured annuities. - **Alternatives Distribution**: Services that help fund managers and issuers reach new sources of capital through the iCapital network. ## Market Standing - **Valuation**: Over $7.5 billion (as of the company’s most recent capital raise, according to icapital.com/about-us/) - **Key Metric**: $61.1 billion in active global assets on platform (as of May 31, 2026); over 1,200 fund manager/issuer relationships; 135,000+ financial professional users - **Notable Investors/Partners**: BlackRock (strategic investment), Ping An, Goldman Sachs, AMG, Hamilton Lane, WestCap, Citi Wealth (acquired its alternative investments feeder platform) - **Growth Signals**: Completed over $820 million in total capital raised; acquired multiple companies including Mirador (data management), AltExchange (AI-driven tech), and Parallel Markets (digital identity/compliance); recognized by Euromoney as "World’s Best Technology Provider for Wealth Management," named to CNBC’s World Top 250 Fintech Companies, and Forbes Fintech 50 ## Competitive Advantages - **Network Effects**: The largest open-architecture platform for alternatives, connecting thousands of advisors, hundreds of fund managers, and large financial institutions. - **Scale & Trust**: With over $61B in assets and partnerships with the world’s largest banks and asset managers, iCapital has a deeply entrenched position. - **End-to-End Technology**: A fully integrated suite covering deal sourcing, onboarding, compliance, reporting, and analytics — reducing operational friction for all parties. - **Global Reach**: 16 offices worldwide (New York, Zurich, London, Hong Kong, Singapore, Tokyo, Toronto, Lisbon, Sydney, Abu Dhabi, and more), providing a truly international footprint. ## Strategic Focus - **Global Expansion**: Deepening presence in Europe, Asia-Pacific, and the Middle East. - **Platform Expansion**: Moving beyond traditional alternatives into structured investments and annuities. - **AI & Data Leadership**: Leveraging acquisitions like AltExchange to embed AI-driven analytics and automation across the platform. - **Institutional Partnerships**: White-labeling the platform for large banks and wealth managers to scale alternatives distribution. ## Why Work Here - **Culture**: iCapital emphasizes open communication, transparency, integrity, collaboration, and excellence. The company has been recognized as a "Best Workplace" by Great Place to Work in Portugal and a "Best Startup Employer" by Forbes. - **Growth & Development**: The company views learning and development as a critical investment, with career growth initiatives at every level — from recent graduates to senior managers. The company has grown from its 100th employee milestone to hundreds of employees globally, offering significant upward mobility. - **Global & Collaborative Environment**: With 16 offices worldwide and an industry-leading R&D center in Lisbon, employees work on truly global teams. The company hosts monthly social events and volunteer opportunities. - **Benefits**: Generous unlimited paid-time off (PTO), employer-matched retirement plan, 100% employer-paid dental, vision, telemedicine, and virtual mental health counseling, and subsidized health care. Benefits vary by country. - **Office Policy**: Hybrid/office-based presence across global hubs. Offices are described as having fully-stocked kitchens and a collaborative atmosphere. ## Sources 1. [icapital.com](https://icapital.com/) 2. [icapital.com/about-us/](https://icapital.com/about-us/) 3. [icapital.com/careers/](https://icapital.com/careers/) 4. [job-boards.greenhouse.io/icapitalnetwork](https://job-boards.greenhouse.io/icapitalnetwork) 5. 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