---
title: 'Iterable & Email Marketing Ops Consultant at Epic Kids Inc.'
canonical: 'https://feeny.ai/job/iterable-email-marketing-ops-consultant-epic-kids-inc-united-states-qpkb1wk9pvrw'
type: 'job'
last_seen: '2026-11-11'
---

# Iterable & Email Marketing Ops Consultant at Epic Kids Inc.

- **Company:** Epic Kids Inc.
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-11
- **Apply:** https://job-boards.greenhouse.io/epickids/jobs/8163641003

## Job description

## About Epic

Epic Kids is the leading digital reading platform built for kids 12 and under, trusted by millions of children, educators, and families around the world. Our mission is to inspire a lifelong love of reading by providing unlimited access to thousands of high-quality books, videos, and educational content through a safe and engaging experience. We combine technology, storytelling, and learning innovation to help every child become a confident reader.

At Epic, you'll join a collaborative and fast-paced global team passionate about building meaningful products that make a real impact on children's education and literacy.

## About the Engagement

We need a hands-on Iterable expert to get our educator email journeys live, running correctly, and measured, and to shape an email engagement strategy across our user segments. Our new educator onboarding journey creative was finished in February and is still not fully live because of Iterable and product setup. More educator journeys are queued behind it, and we have had to pause journeys that sent when they should not have. Recent campaign sends have also shown gaps in our wider email process, such as sends reaching the wrong countries or listing the wrong dates, so we also need email marketing operations help to fix how campaigns get built, checked and approved.

This is a 12-week contract. You'll work alongside our Email team and partner with Product and Engineering on event data. The goal is to clear the backlog, prevent new mistakes, and leave us with a strategy and playbook we can run ourselves.

## What You'll Own

- Educator Journey Launch: Finish setup, QA and launch of the new educator onboarding journey, and retire the old one with no gap in coverage. Then build and launch the other educator journeys in progress, in priority order. Monitor each launch and report results against our journey goals.

- Iterable Audit & QA: Audit active journeys and campaigns, and flag anything sending to the wrong audience or overlapping another program. Put a pre-launch QA checklist and sign-off step in place so unintended sends stop.

- Email Marketing Operations Review: Review how our email campaigns move from request to send today across Marketing, Creative, Product and the Email team. Find where errors slip through and recommend improvements, such as clear owners and checks for audience, country, dates and offers before anything sends. Help put the agreed changes in place. Start from the issues the team has already flagged in the weekly email marketing meeting.

- Conversion Tracking: Review our educator and family conversion definitions and tracking in Iterable, and implement or fix them where needed, with tracking live by December 1. Confirm the product events our journeys rely on to reach Iterable.

- SMS Integration: Help complete the Iterable SMS setup and define the first educator SMS use case, opt-in and compliance requirements.

- Engagement Strategy Across Segments: Map current email by segment: free and paid educators, ES+ schools and districts, families, and prospects. Recommend programs, cadence and priority rules so programs don't collide, plus a roadmap for the next two quarters.

- Documentation & Handoff: Leave a playbook covering journey logic, naming, QA and troubleshooting, and walk the Email team through it.

Timeline & Deliverables

- Weeks 1–2: Iterable walkthrough, audit of live journeys, QA checklist, prioritized launch list, review of the current email campaign process

- Weeks 3–8: onboarding journey live and monitored, next journeys launched, conversion tracking live by Dec 1, process improvements recommended and rolling out

- Weeks 9–12: segment strategy and roadmap, playbook, final walkthrough

- Weekly: 30-minute check-in and a short written status update

Not in scope: email creative and copy, product or engineering builds, changing email platforms.

## What We're Looking For

Required:

- 3+ years hands-on in Iterable: journeys, segmentation, triggers, data feeds and QA

- Lifecycle email experience across several user segments

- Experience setting up conversion or event tracking and reporting on email impact

- Email marketing operations experience: campaign intake, workflows, QA and approvals across teams

- Clear, practical recommendations, delivered collaboratively with an in-house team

- Comfortable working remotely and independently

Nice to Have:

- EdTech, K-12 or freemium product experience

- Iterable SMS setup

- Salesforce and Iterable integrations

- Deliverability and domain reputation

## How We'll Measure Success

- Educator onboarding journey live, old journey retired, no coverage gap

- No unintended sends from journeys launched or reviewed

- Process improvements agreed and in use, with audience, country and dates checked before every send

- Conversion tracking live in Iterable by December 1

- Every in-progress educator journey launched or on a dated plan

- Segment strategy and playbook delivered and reviewed by the Email team

## About Epic Kids Inc.

## Company Overview
- **One-liner**: Epic is the leading digital reading platform for kids aged 12 and under, offering a safe, ad-free library of over 40,000 books, audiobooks, and videos.
- **Entity Type**: Private (subsidiary of TAL Education Group; previously acquired by BYJU’S in 2021)
- **Headquarters**: San Jose, California, USA
- **Founded**: 2014
- **Founders**: Suren Markosian, Kevin Donahue

## Core Business
- Primary industry: E‑learning / Children’s Digital Publishing
- Target customers: B2C (parents and families) and B2B (K–12 educators and schools)
- Mission: “Unlock the potential of every child by making reading something kids want to do — fun, safe, and accessible for all.”

## Products & Services
- **Epic! App (iOS, Android, Web)**: A subscription‑based digital library featuring 40,000+ books, audiobooks, and learning videos from 250+ publishers including HarperCollins, Macmillan, National Geographic Kids, and Sesame Street. Offers personalized recommendations, reading rewards, and educator dashboards.
- **Epic School**: Free version for teachers, used in over 2 million classrooms. Includes tools for assigning books, tracking reading progress, and differentiating instruction.
- **Epic Originals**: Proprietary content created by the Epic team; Epic Originals have been read over 400 million times.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (acquired by BYJU’S in 2021 for ~$500 M; now part of TAL Education Group since 2025)
- **Key Metric**: Annual revenue of $32 M (latest available); total funding of $51.45 M (Seed through Series D)
- **Notable Investors / Partners**: Reach Capital (led Series C), with participation from 10+ investors including top children’s publishing executives. Key publisher partners: HarperCollins, Macmillan, Sesame Street, Smithsonian.
- **Growth Signals**: Reached 50+ million children worldwide; 49.6% headcount growth year-over-year (68 employees); over 1 billion books read annually on the platform; 90% of educators would recommend Epic to colleagues.

## Competitive Advantages
- **Unmatched safety & trust**: Ad‑free, COPPA‑compliant, and curated by literacy experts — a key differentiator for both parents and schools.
- **Exclusive content & partnerships**: Deep relationships with 250+ publishers and a growing library of Epic Originals that can’t be found elsewhere.
- **Educator‑first model**: Epic School is free for teachers, driving adoption in classrooms and creating a natural B2C funnel through family sharing.
- **Scale**: Used in over 2 M classrooms, giving Epic a massive distribution advantage in the K‑12 edtech space.

## Strategic Focus
- Expanding the Epic Originals pipeline and deepening publisher relationships to keep content fresh and exclusive.
- Growing international reach and supporting multilingual literacy (currently operates in 6 countries).
- Leveraging the resources of TAL Education Group to accelerate product development and enter new markets, especially in Asia.
- Enhancing AI‑powered recommendations and reading‑level tracking to improve personalized learning outcomes.

## Why Work Here
- **Mission‑driven culture**: Employees are united by a belief that reading unlocks every child’s potential. The company reports 95% of parents say Epic improved their child’s reading skills.
- **Work environment**: Remote‑first with co‑working hubs in San Jose, Redwood City, and Chino, CA. Many roles are listed as “Remote” or “Hybrid,” offering flexibility.
- **Growth trajectory**: Rapid headcount expansion (+49.6% YoY) and backing from a global education leader (TAL) signal strong investment in talent.
- **Engineering culture**: Teams work on full‑stack, infrastructure, and content tools to support a platform serving millions of daily users. Stack includes cloud‑native technologies (Kubernetes, AWS).
- **Employee ratings**: 3.6/5 on LinkedIn (54 reviews) with work‑life balance scored at 4.0 and culture at 4.0. Notable perks include a focus on impact rather than bureaucracy.

## Sources
1. [Epic Careers Page](https://www.getepic.com/careers)
2. [Epic About Us](https://www.getepic.com/about)
3. [Built In Company Profile: Epic for Kids](https://builtin.com/company/epic-kids)
4. [LinkedIn Company Page: Epic for Kids](https://www.linkedin.com/company/epic4kids)

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