---
title: 'Join the goodr journey at goodr'
canonical: 'https://feeny.ai/job/join-the-goodr-journey-goodr-los-angeles-rs81qrg8626g'
type: 'job'
last_seen: '2026-09-17'
---

# Join the goodr journey at goodr

- **Company:** goodr
- **Location:** Los Angeles, CA
- **Posted:** 2023-01-27
- **Last confirmed live:** 2026-09-17
- **Apply:** https://job-boards.greenhouse.io/goodr/jobs/6589115002

## Job description

## ABOUT GOODR

We create and sell active eyewear for anyone. No slip. No bounce. All polarized. All fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

- FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
- AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

SOUNDS INTERESTING?

Would you love to join the goodr journey, but you don’t see a role that matches your experience? No worries, we got you! As our flocks (btw that’s what a group of flamingos is called) are growing, we will be looking for more flamingos to join us in one of the following areas:

- Activations
- Brand
- Cabana aka our store
- Content
- Customer Service
- Design
- Distribution Center
- Finance
- HR & Culture
- Media
- Operations
- Product
- Sales
- Project Management

## NEXT STEPS

- Review goodr's [Applicant Privacy Policy](https://goodr.com/pages/goodr-applicant-privacy-notice). By submitting an application to goodr, you are confirming that you have read the [Applicant Privacy Policy](https://goodr.com/pages/goodr-applicant-privacy-notice) and agree to its terms. (Because nothing says “fun” like reading legal documents!)
- Sign up below and stay tuned about our future opportunities.

## About goodr

## Company Overview
- **One-liner**: goodr designs and sells affordable, polarized, no-slip sunglasses and active eyewear for sports and everyday life, built around a fun, authentic brand.
- **Entity Type**: Private (bootstrapped; no disclosed funding rounds)
- **Headquarters**: Inglewood, California, United States
- **Founded**: 2015
- **Founders**: Ben Abell, Keri Blunt, Stephen Lease

## Core Business
- **Primary industry**: Sporting goods manufacturing / retail (active eyewear).
- **Target customers**: B2C – athletes, runners, outdoor enthusiasts, and style-conscious consumers. Products are also sold through national retailers (B2B wholesale).
- **Mission or purpose statement**: “To give you permission to be unabashedly yourself…unless you’re an asshole.” The company is guided by its four Fs: Fun, Fashionable, Functional, and ‘Ffordable.

## Products & Services
- **Active Eyewear (Sunglasses)**: The core product line – polarized, no-slip, no-bounce sunglasses designed for running, cycling, and everyday wear. Available in classic, fashion, and performance styles.
- **Winter Goggles**: Protective eyewear for cold-weather sports.
- **Prescription Shades**: Rx-ready sunglasses.
- **Cases & Accessories**: Carrying cases and occasional limited-edition merchandise.
- **Retail & E-commerce**: Products sold on goodr.com, at the company’s flagship store (The goodr Cabana on Abbot Kinney in Los Angeles), and through national partners including REI, Fleet Feet, Dick’s Sporting Goods, Public Lands, Scheels, and Target.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company).
- **Key Metric**: Annual revenue of approximately **$31 million** (as of current data) and **137 employees** (up 10% year-over-year). [linkedin.com](https://www.linkedin.com/company/goodr)
- **Notable Investors/Partners**: No external investors mentioned. Retail partners include REI, Dick’s Sporting Goods, Target, Fleet Feet, Public Lands, and Scheels.
- **Growth Signals**: 10% year-over-year headcount growth; operates in 5 countries (United States, Canada, Spain, United Kingdom, Panama); active job postings increased 350% year-over-year (9 current openings). [linkedin.com](https://www.linkedin.com/company/goodr)

## Competitive Advantages
- **Product Differentiation**: No-slip, no-bounce design that stays put during high-motion activities – a patented feature that appeals to runners and athletes.
- **Affordability & Quality**: Polarized lenses at a price point that competes with premium brands, making performance eyewear accessible.
- **Strong Brand Identity**: A distinctive, irreverent, and fun brand voice that resonates with a loyal community. The company is 100% carbon neutral and a member of 1% for the Planet, adding a sustainability angle.
- **Retail Distribution**: Broad wholesale presence in major sporting goods and big-box retailers, giving wide consumer reach.

## Strategic Focus
- **International Expansion**: Already operating in five countries, goodr is likely scaling its global footprint.
- **Product Line Extension**: Continued development of winter goggles, prescription options, and accessories to capture adjacent market segments.
- **Omnichannel Growth**: Balancing direct-to-consumer e-commerce with physical retail (flagship store and wholesale partnerships).
- **Talent Investment**: Aggressive hiring (job postings up 350% YoY) and a focus on building a strong internal culture to support scaling.

## Why Work Here
- **Culture**: Frequently ranked as a top workplace – named one of Inc. Magazine’s Best Workplaces in 2023 and a Fortune Best Workplace in Retail (2020, 2021, 2023). [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7021820) Employees describe the culture as “fun and authentic,” with a high trust index (68% of employees say it’s a great place to work vs. 57% at a typical U.S. company). [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7021820)
- **Perks & Benefits**: Hybrid schedule, free lunch every Tuesday, 10+ paid holidays, 401k matching, health/dental/vision insurance, free sunglasses, and learning & development opportunities. [goodr.com](https://goodr.com/pages/work)
- **Engineering & Product Culture**: A “recklessly committed to fun” ethos; the company celebrates failure with a “Flock Up of the Year” award for teams that took a big swing. Cross-functional collaboration is emphasized.
- **Work Environment**: Hybrid model (office in Inglewood, CA and a retail location in Venice/Los Angeles). The team is described as hard-working and playful, with a strong sense of community.

## Sources
1. [goodr.com](https://goodr.com/pages/work)
2. [linkedin.com](https://www.linkedin.com/company/goodr)
3. [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7021820)
4. [boards.greenhouse.io/goodr](https://boards.greenhouse.io/goodr)

## Other roles at goodr

- [International Account Manager](https://feeny.ai/job/international-account-manager-goodr-los-angeles-10ymhn3mrcap) — Los Angeles, CA
- [Director of Systems Engineering](https://feeny.ai/job/director-of-systems-engineering-goodr-los-angeles-k0kq9evapcjb) — Los Angeles, CA
- [National Sales Manager](https://feeny.ai/job/national-sales-manager-goodr-los-angeles-63wd4439nrp7) — Los Angeles, CA
- [Director of National Sales](https://feeny.ai/job/director-of-national-sales-goodr-los-angeles-783zx9vtsbxn) — Los Angeles, CA
- [People Operations Manager (Payroll & Benefits)](https://feeny.ai/job/people-operations-manager-payroll-benefits-goodr-los-angeles-2tfe705pcvfn) — Los Angeles, CA
- [Director of International Sales & Marketing](https://feeny.ai/job/director-of-international-sales-marketing-goodr-los-angeles-ednha7vqhh6p) — Los Angeles, CA
- [VP of Sales](https://feeny.ai/job/vp-of-sales-goodr-los-angeles-dkesghw01nmt) — Los Angeles, CA