---
title: 'Junior Manager, Music Content & Marketing - Liquid State at Sony Music'
canonical: 'https://feeny.ai/job/junior-manager-music-content-marketing-liquid-state-sony-music-beijing-6y0eatckabw6'
type: 'job'
last_seen: '2026-11-04'
---

# Junior Manager, Music Content & Marketing - Liquid State at Sony Music

- **Company:** Sony Music
- **Location:** Beijing, China
- **Posted:** 2026-09-24
- **Last confirmed live:** 2026-11-04
- **Apply:** https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8842253002

## Job description

This hybrid role combines content production and marketing promotion and is directly responsible for leading the planning and execution of commercial music release projects. You will bridge creative vision and commercial objectives, independently managing end-to-end core music projects - from early-stage planning, A&R and content creation to full campaign rollout amid growing project scale and complexity that demand strong cross-team collaboration and resource coordination. Join us to lead landmark music initiatives and fuel commercial growth through creative content and innovative marketing.

What you'll do:

- Market & Competitive Analysis: Conduct competitive research on music genres, major streaming platforms and user music consumption behaviours; propose and pitch new content projects based on data insights and market trends.
- Content Planning & A&R: Scout songwriters, producers and artists for projects; oversee quality control of mixes, masters and final deliverables; identify commercially valuable music content aligned with market trends.
- Marketing & Release Strategy: Formulate release strategies and marketing plans, refine core selling points, product positioning and narrative promotion angles with key marketing hooks and storytelling angles.
- Project Management: Oversee timelines, deliverables and budget control for all content projects; coordinate cross-functional teams and resources to ensure smooth execution of both in-house and co-produced projects.
- Rights & Compliance: Manage copyright licensing and compliance clearance for co-produced content.
- Partnership & Execution: Independently communicate, execute and advance cooperation matters; follow up contracts and maintain partner relationships.
- Performance Tracking: Track core KPIs including streaming volumes, revenue and ROI, and optimize campaigns based on performance data.
- Complete other temporary work assigned by the supervisor and the company.

Who you are:

- Bachelor's degree or above; majors in Music, Communication, Marketing and related disciplines are preferred.
- 3-5 years of working experience in the music industry, with proven full-cycle song promotion experience from zero to one; proficient in the complete music production workflow and marketing logic.
- Possess dual A&R and marketing capabilities; capable of independently managing end-to-end music projects with a track record of successful hit song releases.
- Familiar with promotion logics and algorithm mechanisms of mainstream music & short-video platforms, including QQ Music, NetEase Cloud Music, Douyin, Kuaishou and Bilibili.
- Excellent content planning acumen, able to spot commercially valuable music content by capturing market trends timely.
- Able to manage multiple projects simultaneously, with outstanding time management and cross-department communication & coordination skills; resilient and able to thrive under heavy work pressure.

## Preferred Qualifications

- Strong English proficiency.
- Established personal network of artists, producers and songwriters; able to integrate industry resources to facilitate project delivery.
- In-depth professional insight into specific music genres especially electronic dance music (e.g., hip-hop, folk, pop).
- Previous employment experience at record labels, hit-song indie labels or content studios of music streaming platforms.
- Show/Performance industry experiences/resources.

What we give you:

- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey.
- A modern office environment designed to foster productivity, creativity, and teamwork.
- We invest in your professional growth & development.

## Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click [here](https://sonymusic.com.cn/%E9%9A%90%E7%A7%81%E6%94%BF%E7%AD%96%E5%A3%B0%E6%98%8E/) to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

## About Sony Music

## Company Overview
- **One-liner**: Sony Music Entertainment is the recorded music and publishing arm of Sony Group, managing a global roster of artists and a vast catalog of music while operating one of the industry’s leading record labels and distribution platforms.
- **Entity Type**: Private (Wholly owned subsidiary of Sony Group Corporation)
- **Headquarters**: New York, New York, United States
- **Founded**: 1991 (as Sony Music Entertainment, following the acquisition of CBS Records)
- **Founders**: Not applicable (corporate division of Sony Group)

## Core Business
- **Primary industry**: Music – Recorded music, music publishing, artist services, and distribution.
- **Target customers**: B2B (streaming services, advertisers, film/TV studios); B2C (music fans via streaming, live events, merchandise); Enterprise (brand partnerships, sync licensing).
- **Mission statement**: “To shape what is coming next in music, technology, and culture” and “entertain and move people.”

## Products & Services
- **Record Labels (Columbia, Epic, RCA, Arista Nashville, etc.)**: A&R, recording, marketing, and promotion of artists across all genres.
- **Music Publishing (Sony Music Publishing)** : Administration of song rights, sync licensing, and songwriter development.
- **Distribution & Artist Services (The Orchard, AWAL)** : Digital distribution, marketing, and global reach for independent artists and labels.
- **Direct-to-Consumer (D2C)**: Merchandising, fan engagement platforms, and e‑commerce (Three Ten Merch, The Merch Collective).
- **Podcasting & Content**: Original podcast production and ad sales (Global Podcasting division).
- **Film & TV Sync**: Licensing music for media (SyncShop, Business & Legal Affairs teams).

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private subsidiary); Sony Group Corporation’s music segment reported revenue of approximately ¥1.6 trillion (~$10.6 billion) for FY2024 (ended March 2025).
- **Key Metric**: Annual Revenue (music segment) – ~$10.6 billion (FY2024) – as reported by Sony Group.
- **Notable Investors / Partners**: Parent company Sony Group Corporation; strategic partnerships with streaming platforms (Spotify, Apple Music, YouTube Music), film studios, and global brands.
- **Growth Signals**: Continued expansion through acquisitions (AWAL, Alamo Records, Somethin’ Else); growing podcast and D2C revenue; investment in emerging technology (AI, immersive audio); global headcount of thousands with active hiring across 20+ countries.

## Competitive Advantages
- **Vast, iconic catalog**: Ownership of the world’s largest music catalog (over 5 million songs) and rights to legendary artists (Bob Dylan, Bruce Springsteen, Queen, etc.).
- **End‑to‑end artist ecosystem**: From A&R and recording to publishing, distribution, merchandise, and sync – all under one roof.
- **Global scale & Sony synergy**: Access to Sony’s electronics, gaming (PlayStation), and entertainment divisions for cross‑promotion and technology innovations.
- **Deep industry relationships**: Long‑standing ties with streaming services, radio, live events, and media partners.

## Strategic Focus
- **Digital transformation**: Expanding direct‑to‑consumer channels, fan‑data analytics, and personalized experiences.
- **Emerging technology**: Investment in AI‑assisted music creation, spatial audio, and virtual concerts.
- **Global growth**: Strengthening presence in high‑growth markets (India, Latin America, Africa) via local labels and partnerships.
- **Diversified revenue**: Growing non‑streaming income through sync licensing, brand partnerships, podcasting, and live events.

## Why Work Here
- **Culture**: “Honour the creative journey” – a collaborative, creative environment that values insight, integrity, and imagination.
- **Career development**: Award‑winning 12‑month paid internship programs, global mobility, and internal learning opportunities.
- **Remote / Hybrid / Office**: Roles are posted for both in‑office (New York, Nashville, Los Angeles, London, Mumbai, Warsaw) and remote positions – policy varies by team and function.
- **Perks**: Competitive compensation, benefits, access to a global music community, and the chance to work directly with top artists.
- **Engineering & Data**: Growing data analytics, security, and engineering teams (e.g., Label Analytics, Cyber Security, Automation) – tech roles are integrated into a creative business.

## Sources
1. [Sony Music Global Job Board (Greenhouse)](https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8239876002)
2. [Sony Music Careers](https://careers.sonymusic.com/jobs/)
3. [Inside Sony Music – Introducing Sony Music Careers](https://www.sonymusic.com/inside-sony-music/introducing-sony-music-careers/)
4. [Careers FAQ – Sony Music Careers](https://careers.sonymusic.com/how-we-hire/frequently-asked-questions/)
5. [Sony Music UK – Careers](https://www.sonymusic.co.uk/careers/)

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