---
title: 'Junior Marketing Analyst - Leaply at SKELAR'
canonical: 'https://feeny.ai/job/junior-marketing-analyst-leaply-skelar-kyiv-vngqpe65a7r8'
type: 'job'
last_seen: '2026-11-08'
---

# Junior Marketing Analyst - Leaply at SKELAR

- **Company:** [SKELAR](https://feeny.ai/companies/skelar)
- **Location:** Kyiv, Ukraine / Lviv, Ukraine / Warsaw, Poland
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.ashbyhq.com/SKELAR/48234b40-9954-462d-b736-7c222915f8bf

## Job description

Junior Marketing Analyst - Leaply Hi! We’re Leaply — a product ecosystem in the Health & Wellness niche. Our mission is to create a platform users can fully trust with their health, so they can live healthier on autopilot. We launched in 2024 and have already seen explosive growth — 10x revenue in the past six months — with strong traction across the US, Europe, and beyond. At Leaply, we challenge traditional career paths — we value ownership over job titles, and impact over process. As we scale, we’re looking for a curious, data-driven Junior Marketing Analyst to help us make smarter marketing decisions — and grow fast alongside the team. Role Overview: We’re looking for a Junior Marketing Analyst to join our analytics team and support Performance Marketing. The Marketing team at Leaply is highly data-driven and focused on developing at-scale, measurable marketing programs designed to improve the lifetime value of Leaply customers. This is a role for someone at the start of their analytics career who wants to work on real business problems from day one. You’ll work closely with marketers on reporting, A/B test analysis and ad-hoc research, with hands-on mentorship from our Data Analytics Lead. Expect a fast learning curve: from well-defined tasks at the start to owning your own analytical areas as you grow. What You Will Do:

- Prepare regular and ad-hoc reports for the Performance Marketing team on spend, creative performance and channel results, so marketers can make faster day-to-day decisions
- Build and maintain dashboards for key marketing metrics, and keep them accurate and easy to use for the team
- Analyze A/B tests within our existing evaluation framework: check data, calculate results and present clear conclusions
- Monitor key metrics and flag anomalies or unexpected changes to the team early
- Support deep-dive research into our audience segments and how they translate into LTV and unit economics
- Check data and tracking quality together with engineering, and help fix discrepancies between marketing, product and payment data
- Document your analyses and metric definitions so the team can reuse them

What You’ll Need to Succeed:

- 6+ months of experience in analytics (internship, first job, or substantial freelance/pet projects with real data)
- Confident SQL: joins, aggregations, window functions, and you can write queries on your own
- Hands-on experience with at least one BI tool (Tableau, Power BI, Looker or similar)
- Understanding of core marketing metrics — CPM, CAC, LTV, ROAS — and how they relate to each other
- Basic statistics and knowledge of how A/B tests work: significance, sample size, typical mistakes
- An analytical mindset: you like breaking down why a metric changed and can explain your findings in plain language
- Eagerness to learn fast, ask questions and take feedback

It’s great if you have:

- Basic Python for data manipulation (pandas)
- Experience with Amplitude or other product analytics tools
- Experience with BigQuery or other large datasets
- Exposure to subscription apps or performance marketing
- Courses, certificates or pet projects in marketing or product analytics

## Why This Role

Learn from the best. You’ll get close mentorship from our Data Analytics Lead and work side by side with a strong, data-driven marketing team. Real impact from day one. With marketing budgets scaling fast across multiple channels, your analysis will feed directly into real spend decisions — not just internal reports. Fast growth. As the analytics function grows from a small team to a full guild, you’ll have a clear path to grow into a Middle Marketing Analyst and take on more complex areas like LTV forecasting and attribution. Real AI investment. We’re actively building AI-powered solutions across the business, and you’ll get hands-on experience with the AI tools and approaches we use in analytics.

## What You’ll Get

- Competitive compensation
- Close mentorship from our Data Analytics Lead and a structured growth path
- Real tasks with measurable impact on business decisions
- Access to internal SKELAR communities across Analytics, Marketing, Product, and Engineering
- A meaningful mission: help people live healthier lives every day

Leaply is backed by SKELAR, a venture builder with 13+ successful B2C businesses. Beyond business, we support the SKELAR Foundation, a charitable initiative created by employees to support the Ukrainian Armed Forces. Join us in building the next big thing!

## About SKELAR

## Company Overview
- **One-liner**: SKELAR is a venture builder that launches and scales global consumer technology companies by providing capital, an operating platform, and a network of experienced operators.
- **Entity Type**: Private (Venture Builder / Startup Studio)
- **Headquarters**: Kyiv, Ukraine (also offices in Lviv, Ukraine and Warsaw, Poland)
- **Founded**: 2014
- **Founders**: Max Shtepa (Co‑founder & CEO) – additional co‑founders not publicly listed.

## Core Business
- **Primary industry**: Venture building / startup studio; focus on consumer tech, high tech, data, and analytics.
- **Target customers**: B2C – end users of portfolio products (well‑being, education, fashion, entertainment, etc.); also B2B indirectly through platform services to portfolio companies.
- **Mission / Purpose**: “Build the next global consumer leader with us.” – backing ambitious consumer tech teams to scale into global category leaders.

## Products & Services
SKELAR builds and operates a portfolio of consumer‑facing digital products. Major offerings include:

- **Liven** – Well‑being app & self‑discovery companion.
- **PawChamp** – Modern personalized dog training.
- **Brighterly** – Math & reading platform for kids and teens.
- **Dressly** – AI fashion stylist & smart shopping assistant.
- **AlphaNovel** – Read novels online.
- **StorybyWriter** – Bring your stories to life.
- **Spirio** – Spiritual wellbeing through eastern wisdom.
- **Relatio** – Paired relationship app.
- **RiseGuide** – Top expert insights.
- **Leaply** – Healthy life on auto‑pilot.
- **DramaShorts** – Watch movies online.
- **MaxBeauty** – Personalized beauty care programs.
- **HabitONE** – Functional coffee with nootropics.
- **SKELAR Platform** – Operating team (finance, legal, hiring, facilities) that supports all portfolio companies.
- **SKELAR AI Lab** – Dedicated unit for AI‑powered product development and research.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed (private company).
- **Key Metric**: Total funding raised – not disclosed (SKELAR provides capital to its own ventures rather than raising external rounds). Headcount: **890 employees** (+56.2% YoY) as of mid‑2026.
- **Notable Investors / Partners**: Works with the Ministry of Digital Transformation of Ukraine, Ministry of Veterans Affairs, Ukrainian Veterans Foundation, Veteran Hub, Superhumans. Also runs the Veteran Venture Program.
- **Growth Signals**:
  - Portfolio products used by **10M+ people** globally.
  - Active job postings: **306** (+378.1% YoY).
  - Operates in **24 countries** (Poland, Portugal, Spain, Czechia, Turkey, Germany, UK, South Africa, etc.).
  - Annual growth of 50‑60% in key indicators.

## Competitive Advantages
- **Integrated venture‑builder model**: SKELAR provides capital from day one, a full‑stack operating platform (legal, finance, hiring, facilities), and a network of experienced operators – reducing friction for founders.
- **Data‑driven decision‑making**: Core value “In data we trust” – bold bets grounded in analysis.
- **Speed as a moat**: “Act fast & furious” – turning ideas into execution quickly.
- **Talent density**: Strong recruiting pipeline (top sources include Genesis Tech, Howly, Brighterly, EPAM) and an internal education engine (SKELAR Intensives & Bootcamps).
- **Community & network**: Portfolio companies get direct access to operators who have solved similar challenges.

## Strategic Focus
- **Global expansion**: Building consumer tech leaders for the US, South America, Europe, and Asia.
- **AI‑first products**: SKELAR AI Lab and AI‑powered offerings (Dressly, AI Motion Bootcamp, AI‑powered job search).
- **Talent development**: Running bootcamps (Analytics Saturday, AI Motion Bootcamp) and educational initiatives to grow the tech talent pool in Ukraine.
- **Social impact**: Veteran Venture Program, UAH 38M+ invested in education and charity, partnerships with government ministries.

## Why Work Here
- **Culture**: Values include “Be a builder” (ownership), “Stop at never” (resilience), “Assemble talents” (relentless recruiting), and “Grab opportunities” (speed). Emphasis on data, autonomy, and high ambition.
- **Work model**: Hybrid, remote, and in‑office options available depending on role and location (Kyiv, Lviv, Warsaw). Many roles listed as “Hybrid” or “In‑Office or Remote”.
- **Growth trajectory**: Rapid headcount growth (+56% YoY), 306 open positions, and a track record of 50‑60% annual growth.
- **Engineering & product culture**: Technical roles make up 17% of workforce; strong focus on product, analytics, and marketing. Opportunities to work across multiple products and geographies.
- **Perks**: Platform support (legal, finance, hiring) means less administrative burden; access to a network of top operators; participation in bootcamps and internal learning events.

## Sources
1. [skelar.tech](https://skelar.tech/)
2. [linkedin.com/company/skelartech](https://uk.linkedin.com/company/skelartech)
3. [builtin.com/company/skelar](https://builtin.com/company/skelar)
4. [theorg.com/org/skelar](https://theorg.com/org/skelar)
5. [jobs.ashbyhq.com/SKELAR](https://jobs.ashbyhq.com/SKELAR)

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