--- title: 'Junior Paid Search Specialist at 12100collective.com' canonical: 'https://feeny.ai/job/junior-paid-search-specialist-12100collective-com-brooklyn-6yx45hfm5t8b' type: 'job' last_seen: '2026-09-11' --- # Junior Paid Search Specialist at 12100collective.com - **Company:** 12100collective.com - **Location:** Brooklyn, NY - **Compensation:** $60k–$80k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-07-07 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.gem.com/12100collective-com/am9icG9zdDpsVpmkS0QWGNKTu0X8_FXb ## Job description This is a hands-on, execution-focused role for a paid search marketer who wants to learn the craft from senior growth minded operators and grow fast. You’ll build, manage, and optimize paid search campaigns across a diverse portfolio of clients spanning eCommerce (D2C) and lead generation (B2B), working directly under a Senior Growth Marketer. This is an ideal role for someone who is highly detail oriented, data minded, and eager to take on more strategic ownership over time. You’ll report to the Senior Growth Marketer and collaborate with our paid social specialist, marketing operations, and growth analytics teammates. Key Responsibilities: - Build, launch, and optimize paid search campaigns across Google Ads and Microsoft Ads under the direction of the Senior Growth Marketer. - Handle day-to-day account management: keyword research, bid and budget management, negative keyword curation, ad copy, extensions, and search term reviews. - Produce paid search client deliverables—performance reporting, optimization logs, and account summaries. - Monitor channel analytics, flag anomalies, and surface early signals worth investigating. - Support conversion tracking QA—verify conversions are firing correctly and escalate issues. - QA campaigns prior to launch: targeting, budgets, ad copy, links, and tracking. - Continuously build paid search expertise and grow toward strategic account ownership. Minimum Requirements: - 1–3+ years of hands-on paid search experience (Google Ads and Microsoft Ads required), with a proven track record of scaling conversion-focused campaigns. - Demonstrated ability to manage and optimize live campaigns, not just pull reports. - Comfortable working with performance data in Excel/Sheets. - Familiarity with conversion tracking fundamentals (Google Ads conversions, GA4, GTM basics). - Strong organization, attention to detail, and clear written communication. - Genuine eagerness to learn, take feedback, and grow into a more strategic role. Bonus Skills: - Google Ads and/or Google Analytics certifications. - Exposure to paid social, eCommerce (Shopify) accounts, or lead-generation accounts. - Looker Studio dashboarding and/or basic SQL. - Familiarity with Linear, Notion, Google Drive, and Slack. - Prior agency or startup experience. Salary / Benefits / Location: - Benefits: Health/Vision/Dental insurance, 3 weeks paid vacation, Equity / Stock Options - Location: Remote/WFH or join us in our Brooklyn office - Salary: $60–80k, depending on experience and other relevant qualifications ## About 12100collective.com ## Company Overview - **One-liner**: A professional services firm that combines growth marketing and software development to help businesses scale through digital strategy, paid social, and technical solutions. - **Entity Type**: Private (Privately Held) - **Headquarters**: New York, United States - **Founded**: Not publicly available - **Founders**: Mike Brody (founder per The Org) [theorg.com](https://theorg.com/org/12100-collective) ## Core Business - **Primary industries**: Marketing Services, Software Development - **Target customers**: B2B (growth-stage companies, e-commerce, and brands needing digital strategy and paid media) - **Mission or purpose**: No explicit mission statement found; the firm describes itself as a blend of marketing and technical expertise to drive growth [linkedin.com](https://linkedin.com/company/12100-collective) ## Products & Services - **Growth Marketing**: Full-service digital marketing including paid social, paid search, SEO, and email marketing. - **Software Development**: Custom software solutions, likely e-commerce integrations and marketing automation tools (inferred from tech stack: Shopify, Klaviyo, Segment, Snowflake, etc.). - **Paid Social Management**: Specialized in managed services for Facebook, Instagram, TikTok, and Snapchat ads. - **SEO & Analytics**: SEO strategy, Google Analytics, Looker, and Hotjar for data-driven optimization. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Total headcount of 11 employees (as of latest data) [linkedin.com](https://linkedin.com/company/12100-collective) - **Notable Investors/Partners**: No external investors publicly listed; bootstrapped or privately held. - **Growth Signals**: - +100% monthly increase in active job postings (2 open roles as of recent data) [linkedin.com](https://linkedin.com/company/12100-collective) - Headcount declined 7.1% year-over-year (-1 person), suggesting a lean team. - Tech stack includes modern tools (Snowflake, Segment, Looker) indicating data-driven operations. ## Competitive Advantages - **Niche focus**: Combines marketing strategy with in-house software development, allowing custom solutions (e.g., Shopify integrations, marketing automation). - **Data-driven culture**: Heavy use of analytics tools (Looker, Snowflake, Google Analytics) and attribution platforms (Impact, Thematic) to measure ROI. - **Lean team**: Small, specialized headcount (11) may enable agility and close client collaboration. ## Strategic Focus - **Current priorities**: Likely scaling service offerings in paid social and growth marketing, as indicated by recent job postings for Senior Growth Marketer and Junior Paid Search Specialist. - **Direction for growth**: Expanding into new markets (already has employees in Canada and Brazil) and deepening technical capabilities (software development track). ## Why Work Here - **Culture**: Small, collaborative team with a focus on marketing and tech. The company is described as a "professional services" firm with a hybrid work model [builtin.com](https://builtin.com/company/12100-collective). - **Remote/Hybrid**: Hybrid workspace – employees work a combination of remote and on-site (typical time on-site not specified). Offices in the United States (likely New York) [builtin.com](https://builtin.com/company/12100-collective). - **Perks**: Not explicitly detailed, but the team uses modern tools (Slack, Asana, JazzHR) and offers roles in growth marketing and paid search – appealing for those seeking hands-on experience with a tight-knit group. - **Engineering culture**: Small engineering/technical team (1 person in Technical department); emphasis on marketing analytics and data stack. ## Sources 1. [linkedin.com](https://linkedin.com/company/12100-collective) 2. [builtin.com](https://builtin.com/company/12100-collective) 3. [simplyhired.com](https://www.simplyhired.com/browse-jobs/companies/12100-Collective) 4. [theorg.com](https://theorg.com/org/12100-collective) 5. [12100collective.applytojob.com](https://12100collective.applytojob.com/) 6. [12100collective.com](https://12100collective.com) (website) ## Other roles at 12100collective.com - [Graphic Designer](https://feeny.ai/job/graphic-designer-12100collective-com-brooklyn-s72amb3fjc34) — Brooklyn, NY - [Senior Growth Marketer](https://feeny.ai/job/senior-growth-marketer-12100collective-com-brooklyn-4peatymnwgzy) — Brooklyn, NY