---
title: 'Key Account Manager - Belgium at Betsson Group'
canonical: 'https://feeny.ai/job/key-account-manager-belgium-betsson-group-malta-ztm7n2xyw530'
type: 'job'
last_seen: '2026-11-02'
---

# Key Account Manager - Belgium at Betsson Group

- **Company:** Betsson Group
- **Location:** Malta
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-11-02
- **Apply:** https://job-boards.greenhouse.io/betsson/jobs/8326820

## Job description

Outstanding opportunity to join Betsson Group as our new Key Account Manager - Belgium

## Role Overview

We are seeking a dynamic and customer-centric Key Account Manager to join our team in Malta. This role is pivotal in building strong relationships with our most valuable customers and ensuring a best-in-class service experience that drives loyalty, engagement, and revenue growth.

As the face of our brand to our VIP clients, you will be responsible for direct and personalized communication, proactive engagement, and tailored hospitality at exclusive events. You will work cross-functionally to ensure VIP customer satisfaction, retention, and increased lifetime value.

## Key Responsibilities

- Account Management: Manage a portfolio of VIP customers with a high degree of personalization and care, maintaining frequent and proactive contact through phone, email, messaging apps, and in-person meetings.
- Revenue & Retention Growth: Monitor and analyse individual customer KPIs (e.g., activity, deposits, net revenue, churn risk), and develop action plans to increase engagement and extend customer lifetime value.
- Event Hosting & Hospitality: Act as the primary host for VIP clients during exclusive company events (e.g., football/basketball games, dinners, tournaments), ensuring a premium, seamless, and unforgettable experience.
- Weekend Availability: Be available on weekends and evenings to manage the VIP shift—communicating with customers, solving issues, and providing real-time support when needed.
- Client Feedback & Insight: Collect feedback and identify trends within the VIP base to share with internal teams for service and product optimization.
- Collaboration & Reporting: Work closely with key central functions including VIP & CRM, Payments, Risk, and Product teams to ensure a holistic customer experience. Regularly report on VIP activity, risk exposure, and performance against KPIs.

## Qualifications & Experience

- Minimum 3 years of experience in a similar VIP management or customer-facing account management role, ideally within the iGaming, luxury hospitality, entertainment, or sports sectors.
- Proven track record in building long-term relationships, managing customer portfolios, and achieving revenue growth targets.
- Deep understanding of the online gambling ecosystem, player behaviours, and VIP lifecycle management is a strong plus.

## Skills & Requirements

- Fluent in Dutch and English, both written and spoken.
- Excellent communication, presentation, and interpersonal skills.
- High degree of empathy, discretion, and professionalism when dealing with high-value clients.
- Ability to analyse data and derive actionable insights.
- Strong organizational skills and ability to multitask in a fast-paced environment.
- Willingness and flexibility to work weekends, evenings, and attend events.
- Passion for sports is a big plus.

Challenge accepted?

By submitting your application, you understand that your personal data will be processed as set out in our [Privacy Policy](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.betssongroup.com%2Fprivacy-policy%2F&data=02%7C01%7C%7C3a20ee474bdc4c6e3c0708d7f25cecc8%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637244353238298184&sdata=PweobhkZtWdachdhLkGTPtEznP%2BeVIxNYdrOB95f3mc%3D&reserved=0)

## About Betsson Group

## Company Overview
- **One-liner**: Betsson Group is a global iGaming operator offering sportsbook, casino, and gaming products through a portfolio of well-known brands, powered by a proprietary technology platform.
- **Entity Type**: Public (wholly owned by Betsson AB, listed on Nasdaq Stockholm Large Cap; ticker: BETSSON B)
- **Headquarters**: Malta (with offices in Stockholm, Budapest, Tallinn, Athens, Buenos Aires, and more)
- **Founded**: 1963 (heritage as a pioneering gaming company; Betsson AB established in 2001)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: iGaming (online sports betting, casino, and interactive gaming)
- **Target customers**: B2C (players), with growing B2B sportsbook platform offering to other operators
- **Mission statement**: "To deliver the best customer experience in the gaming industry."
- **Vision**: "To be a long-term, leading online gaming company."

## Products & Services
- **Betsson**: Flagship online casino and sportsbook brand, operating in multiple regulated markets.
- **Betsafe**: Sportsbook and casino brand with a strong presence in the Nordics, Baltics, and other European markets.
- **NordicBet**: Casino and sports betting brand primarily serving Scandinavian customers.
- **StarCasino**: Casino brand focused on the Italian and other regulated markets.
- **InkaBet**: Sportsbook and casino brand targeting South American markets, e.g., Peru.
- **Zecure Gaming**: B2B platform and white-label solutions for partner operators.
- **Proprietary Platform**: End-to-end technology (sportsbook trading, casino aggregation, payments, responsible gaming tools) developed and operated in-house.

## Market Standing
- **Valuation/Market Cap**: Parent Betsson AB is publicly traded; market cap varies (approx. SEK 20-25 billion as of H1 2025). Exact figure not provided in search results.
- **Key Metric**: Annual Revenue – Not directly available in provided sources; Betsson AB reports publicly (e.g., Q1 2025 revenue was €238.4 million). For latest, refer to parental financial reports.
- **Notable Investors/Partners**: Betsson Group is wholly owned by Betsson AB, whose largest shareholders include Nordea, Swedbank Robur, and other institutional investors.
- **Growth Signals**: 3,000+ employees across 20 offices; 75 nationalities; expansion into new regulated markets (e.g., Greece, Brazil, Peru); B2B sportsbook platform now offered to third parties; robust headcount growth and continuous hiring.

## Competitive Advantages
- **Proprietary technology** built over decades, giving full control over product roadmap, scalability, and security.
- **First‑mover heritage** (since 1963) and deep regulatory expertise across dozens of licensed markets.
- **Diverse brand portfolio** allows local adaptation while leveraging a common platform and operational excellence.
- **Strong focus on responsible gaming** and compliance, building trust with regulators and players.
- **Agile, cross‑functional teams** and a “One Betsson” culture that fosters collaboration and innovation.

## Strategic Focus
- **Talented People**: Invest in hiring, retention, and internal mobility (promotion rates, rotations, leadership programs).
- **Quality Products**: Continue to enhance the proprietary platform and launch new features for sportsbook and casino.
- **Operational Excellence**: Scale efficiently while maintaining high uptime, security, and customer experience.
- **Geographic Expansion**: Enter high‑potential regulated markets (e.g., Latin America, Southern Europe) and grow B2B partnerships.

## Why Work Here
- **Culture**: International, inclusive, and collaborative – 75 nationalities represented, 40% women in workforce. “One Betsson” spirit emphasizes teamwork and innovation.
- **Work‑life balance**: Hybrid model – 3 days in office / 2 days remote; flexible hours; home‑office allowance; wellness support.
- **Growth**: Internal recruitment priority; job rotations, training, leadership programs; real career progression.
- **Perks**: Private health insurance, wellness benefits, learning opportunities, and a dynamic environment where “passion meets purpose.”
- **Tech hubs**: Engineering teams in Malta, Stockholm, Budapest, Tallinn, and Athens, working on a high‑traffic proprietary platform.

## Sources
1. [betssongroup.com – About Us](https://betssongroup.com/about-us/)
2. [betssongroup.com – Home](https://betssongroup.com/)
3. [betssongroup.com – Careers Overview](https://betssongroup.com/careers/)
4. [betssongroup.com – Why Betsson?](https://betssongroup.com/careers/why-betsson/)
5. [betssongroup.com – Available Jobs](https://betssongroup.com/careers/available-jobs/)

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