---
title: 'Key Account Manager - Benelux at ZURU'
canonical: 'https://feeny.ai/job/key-account-manager-benelux-zuru-arnhem-9jcwd358e8zj'
type: 'job'
last_seen: '2026-10-30'
---

# Key Account Manager - Benelux at ZURU

- **Company:** ZURU
- **Location:** Arnhem, Netherlands
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-10-30
- **Apply:** https://jobs.ashbyhq.com/zuru/a3b17714-0378-499a-a54f-b6b14be74a8d

## Job description

Ready to shape the next chapter of ZURU Toys’ growth across the Netherlands and Belgium? 🔝

Who We Are? 📍 ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution. 📍 ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.

📈 The Opportunity The Key Account Manager Benelux manages ZURU Toys' specialty and value retail accounts in the Netherlands and Belgium: Intertoys, ToyChamp/DreamLand and the NETBA buying group (including Broze and Suprabazar), and Zeeman. The role owns the annual business plan, range and pricing negotiations, promotions and in-store execution for these accounts, and leads the 2027 per-brand, per-retailer plan to close the Circana market share gap between Benelux specialty retail and other European markets. It is an office-based role in Arnhem, working daily with the General Manager Benelux, local marketing and the European sales and supply chain teams.

🎯 The Impact You'll Make Within the first 6 months, the Key Account Manager has taken over all assigned accounts, agreed 2027 range, pricing and promotion plans with each buyer, and launched the 2027 brand activation plan with marketing at Intertoys and ToyChamp/DreamLand. Within 12 months, they deliver the 2027 revenue and margin budget for their accounts, show a measurable Circana share gain for ZURU's priority brands in Benelux specialty retail, and have built Zeeman into a recurring account with a structured seasonal buying plan.

📌 What You'll Do

- Account management: Own the commercial relationship with buyers and category managers at Intertoys, ToyChamp/DreamLand, NETBA and Zeeman, including quarterly business reviews.
- Joint business planning: Build and deliver an annual plan per account covering range, volume, margin, promotions and marketing support.
- Negotiation: Negotiate listings, FOB pricing, trade terms, promotion funding and newness allocation within ZURU's price architecture and margin targets.
- 2027 Circana brand plan: Lead the per-brand, per-retailer activation plan with local marketing, using Circana and sell-out data to set share targets and track progress monthly.
- Range and newness: Present SS and AW newness, secure listings for priority launches and agree phase-out plans for slow movers with each retailer.
- Forecasting and orders: Own account forecasts in the quarterly forecast cycle and manage FOB order flow with supply chain so promotional windows are delivered on time.
- Sell-through and in-store execution: Track sell-through and stock per account weekly, act on gaps with replenishment, promotions or markdown plans, and check in-store displays and execution.

💡 What You'll Bring

- Bachelor's degree (HBO/WO) in Commercial Economics, Business Administration or a related field.
- 3 to 5 years of key account management in toys, FMCG or consumer goods, with direct responsibility for national retail accounts in the Netherlands or Belgium.
- Track record in annual retailer negotiations and joint business planning, including trade terms, promotion funding and margin management.
- Hands-on use of Circana, Nielsen or GfK market data and retailer sell-out data to build fact-based category and brand cases.
- Fluent Dutch and English, written and spoken (French is a plus); advanced Excel and experience with SAP or a comparable ERP.

🚀 Who thrives at ZURU This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar. At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure.

How we work? Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based. Want to see what life at ZURU really looks like? Follow [LIFE@ZURU](https://www.instagram.com/lifeatzuru/) on Instagram or [www.zuru.com](http://www.zuru.com)

ZURU – Reimagining tomorrow 🚀 ZURU may use AI tools to help screen, assess or select applicants.

## About ZURU

## Company Overview
- **One-liner**: ZURU is a privately held, family-owned conglomerate that designs and manufactures innovative toys, disruptive consumer goods, and develops fully automated construction technology.
- **Entity Type**: Private (bootstrapped; funded via a $20,000 family loan and reinvested profits)
- **Headquarters**: Hong Kong (with major hubs in Shenzhen, Auckland, Los Angeles, London, Modena, Ahmedabad)
- **Founded**: 2003
- **Founders**: Nick Mowbray, Mat Mowbray, and Anna Mowbray

## Core Business
ZURU operates across three core divisions that span multiple industries: toys (ZURU Toys), fast-moving consumer goods (ZURU Edge), and construction technology (ZURU Tech). Its primary customers are children and families (B2C through retail and e‑commerce), consumers of personal care, baby, and pet products (B2C), and the global construction industry (B2B – developers, builders, and homeowners). The company’s mission, as stated on its website, is to **“reimagine tomorrow”** – relentlessly disrupting stagnant categories and redefining what’s possible.

## Products & Services
- **[ZURU Toys](https://zuru.com/)**: A portfolio of more than 15 toy brands including Mini Brands™, Bunch O Balloons™, XSHOT™, Rainbocorns™, Robo Alive™, Smashers™, and Fuggler™. Distributed to major retailers in over 120 countries. Known for rapid innovation and viral product launches.
- **[ZURU Edge](https://zuru.com/)**: A consumer‑goods division building “tomorrow’s brands” across five verticals:
  - **Baby Care** – Millie Moon (premium nappies), Rascals (value baby care)
  - **Personal Care & Beauty** – MONDAY Haircare (fastest‑growing haircare brand in the US)
  - **Pet Care** – Rhodes Pet Science
  - **Home Care**
  - **Health & Wellness**
- **[ZURU Tech](https://zuru.com/built-different-the-zuru-story/)**: A construction‑tech division developing the world’s first fully integrated, fully automated building ecosystem. Key components:
  - **Dreamcatcher** – A proprietary BIM (Building Information Modelling) platform built on a gaming engine that lets consumers customise homes room‑by‑room, automatically handling compliance, structural loads, and site conditions.
  - **Automated factory** – A planned full‑scale facility (2 km × 800 m) where components are manufactured without human intervention and shipped to site.
  - 600+ engineers working across six global R&D hubs; over 100 patents filed.

## Market Standing
- **Valuation/Market Cap**: $2.6 billion (as reported in ZURU’s own ‘Built Different’ story; year not specified, but context suggests 2024/2025)
- **Key Metric**: Employee count of **6,000** across 34 offices and 120+ markets (as of 2025). Annual revenue is not publicly disclosed.
- **Notable Investors/Partners**: The company is self‑funded (no external investors). Key partners include **Disney, Universal Studios, DreamWorks, Nickelodeon** (for entertainment toy lines), **Ulta Beauty** and **KFC** for co‑branded consumer‑goods launches, and **IKEA** (furniture scanned into Dreamcatcher for home customisation).
- **Growth Signals**:
  - ZURU Edge – MONDAY Haircare became one of the fastest‑growing US haircare brands within two years of launch.
  - ZURU Toys – Bunch O Balloons transformed the water‑balloon category; annual shipments of certain items exceed 39 million units.
  - ZURU Tech – First full‑scale homes are in production; the team is actively scaling the factory and software development.
  - Headcount grew from 5,000 (earlier reference) to 6,000, reflecting continued expansion.

## Competitive Advantages
- **Vertical Integration**: ZURU owns its entire value chain – from concept and design to automated manufacturing (over 100 acres of factory space) and global distribution.
- **Speed of Innovation**: Known for being faster, leaner, and more agile than incumbents – “fire bullets, fail fast” is a core operating principle.
- **Cross‑Division Synergy**: Insights and lean manufacturing from toys are applied to consumer goods and construction, creating economies of scale and rapid learning loops.
- **Proprietary Construction Tech**: Dreamcatcher is a unique, patent‑protected platform that directly connects a consumer‑facing front‑end to fully automated production, potentially disrupting the $40 trillion construction industry.

## Strategic Focus
- **Scale ZURU Edge**: Continue launching new brands in pet care, baby care, beauty, home, and health – targeting legacy categories with outdated incumbents.
- **Commercialise ZURU Tech**: Build the full‑scale automated factory, secure construction partners, and begin delivering homes at a fraction of traditional cost.
- **Global Expansion**: Extend reach into new markets (currently 120+ countries) and grow headcount, especially in engineering, R&D, and operations.
- **Talent Density**: Hire “the driven and the brave” – experts who can operate with radical candour and a compounding‑improvement mindset.

## Why Work Here
- **Culture**: ZURU’s internal DNA is built on principles like *Good Humans Only, Compounding Improvement (2% per week), Radical Candour, Shift the Needle, and Overprepare and Win*. The environment is described as high‑performance, meritocratic, and feedback‑driven.
- **Global Exposure**: Offices in 34 locations including **Shenzhen, Auckland, Los Angeles, London, Modena, and Ahmedabad**. Team members work on global projects that cross industries and markets.
- **Benefits**: Health insurance in most locations; 24/7 private gym (Shenzhen only); run clubs, table tennis, and social sporting teams; **Friday catered happy hours** to unwind and connect.
- **Professional Development**: Mentorship from leading entrepreneurs, access to training materials, and a culture of “leadership on the dance floor” – teams are given real responsibility early. Internship programs are available.
- **Work Model**: The company appears to be primarily **on‑site / office‑based**, though some roles may offer flexibility. The website emphasises collaboration and face‑to‑face connection.

## Sources
1. [zuru.com](https://zuru.com/) – Company overview, three divisions, mission
2. [wikipedia.org](https://en.wikipedia.org/wiki/Zuru_(company)) – Founding details, founders, headquarters, brands
3. [zuru.com/built-different-the-zuru-story](https://zuru.com/built-different-the-zuru-story/) – Valuation, employee count, ZURU Tech details, factory scale
4. [zuru.com/careers](https://zuru.com/careers/) – Culture values (Good Humans Only, Compounding Improvement, etc.), benefits, locations, recruitment process
5. [jobs.ashbyhq.com/zuru](https://jobs.ashbyhq.com/zuru) – Open roles (referenced for completeness)

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