---
title: 'KOL Specialist at Fresh Prints'
canonical: 'https://feeny.ai/job/kol-specialist-fresh-prints-philippines-rqe4pwjdtrd3'
type: 'job'
last_seen: '2026-10-12'
---

# KOL Specialist at Fresh Prints

- **Company:** Fresh Prints
- **Location:** Philippines
- **Work type:** remote
- **Posted:** 2026-10-08
- **Last confirmed live:** 2026-10-12
- **Apply:** https://job-boards.greenhouse.io/freshprints/jobs/6220166004

## Job description

Fresh Prints' audience lives on TikTok and Instagram. They follow sorority girls, watch college life content, and buy whatever their favorite campus mini celebs are wearing. Yet somehow, we've built the largest collegiate custom apparel company in America without a strong influencer program. Imagine what we can do with one!

We're looking for an Influencer Marketing Manager who can lead her effort to develop a robust influencer marketing strategy.

You’ll need to be deeply embedded in the collegiate creator ecosystem. You’ll need to identify the right voices, build genuine relationships with them, brief them well, and make sure the content they post moves the needle for Fresh Prints in quantifiable ways.

This role is about:

- Building and managing a roster of influencers who are genuinely embedded in the sorority, fraternity, and collegiate social media space
- Developing and executing influencer campaigns that align with Fresh Prints' biggest brand moments - recruitment season, homecoming, formals, philanthropy events
- Briefing creators clearly enough that the content lands on-brand without micromanaging them into inauthenticity
- Measuring what's actually working - not just reach, but real impact on brand awareness and orders
- Building influencer relationships that compound over time, not one-and-done activations

## What You'll Own

Influencer Strategy & Discovery

- Build and maintain a tiered influencer roster across TikTok and Instagram - from nano creators (5k–25k) deeply embedded in Greek life at specific schools to larger collegiate lifestyle creators
- Develop a discovery process for identifying high-fit creators before they're obvious - using platform-native search, community knowledge, and referrals from existing partners
- Evaluate creators on content quality, engagement quality, cultural fit, and relevance
- Own the influencer pipeline - always prospecting, always building relationships, always developing the next tier of partners

Campaign Planning & Execution

- Build influencer campaign plans around Fresh Prints' key marketing moments: fall recruitment, spring rush, homecoming, philanthropy, formals, and product launches
- Develop clear, compelling creative briefs that give creators enough direction to stay on-brand without killing their authentic voice
- Manage all logistics: outreach, contracting, product seeding, content review, approval, and posting coordination

Creator Relationships

- Build genuine, long-term relationships with the creators on the Fresh Prints roster
- Negotiate rates, deliverables, and usage rights fairly and clearly, protecting Fresh Prints' budget without burning relationships

Performance & Analytics

- Track campaign performance across all influencer partnerships
- Build a reporting cadence that keeps the Brand team informed on what's working and what isn't
- Run post-mortems after major campaigns and apply the learnings to the next one
- Develop and refine the metrics framework for evaluating influencer ROI over time

## Who You Are

- You are genuinely fluent in the the social media ecosystem — you know what content performs, you follow the creators who matter, and you can identify a high-fit Fresh Prints creator faster than most people can write a DM
- You build relationships that feel real. Creators want to work with you because you treat them like collaborators, brief them clearly, and follow through on everything you promise
- You have strong creative judgment - you can tell the difference between content that will move Fresh Prints' brand forward and content that just fills a deliverable
- You are analytical enough to know what's actually working, not just what looks impressive in a deck
- You are organized enough to manage a roster of 30+ creators across multiple simultaneous campaigns without anything slipping
- You're scrappy. You know how to get outsized results from a lean influencer budget because you've had to

## Requirements

- 2 - 4 years of experience in influencer marketing, creator partnerships, or a closely related field
- Deep familiarity with TikTok and Instagram as both a marketer and a consumer - you use these platforms, you follow creators, you understand the culture
- Experience managing influencer campaigns end-to-end: discovery, outreach, contracting, briefing, content review, and performance reporting
- Experience negotiating with creators on rates, deliverables, and usage rights
- Comfort with influencer management and analytics tools
- Proven ability to manage a roster of multiple creators across simultaneous campaigns
- Experience with or strong understanding of the Greek life / collegiate audience is a significant plus

Location: Work from Home/Remote

Working Hours:  To make sure we can coordinate across time zones, we ask that everyone in this role be available for meetings/emails/g-chats, etc at least from approximately 5 PM to 1 AM PHT, Monday to Friday

Compensation:  $1,000 - $1,400 (adjusted based on experience), and $40 Night Shift Allowance

At Fresh Prints, we deeply value the long-term contributions of our team. To recognize and celebrate that commitment, we offer a 2-month paid Sabbatical to eligible employees.

Fresh Prints is an equal employment opportunity employer and promotes diversity, actively encouraging people of all backgrounds, ages, LGBTQ+, and

## About Fresh Prints

## Company Overview
- **One-liner**: Fresh Prints is a custom apparel company that designs and prints merchandise for collegiate organizations, schools, and businesses, operating through a network of student campus managers.
- **Entity Type**: Private (bootstrapped, acquired by founders for $16,000)
- **Headquarters**: New York, NY, USA (with offices in Manila, Philippines and Hyderabad, India)
- **Founded**: 2009
- **Founders**: Originally co-founded by Jason Israel and Sasha Sherman; later acquired and led by Jacob Goodman, Josh Arbit (CEO), and Jolijt Tamanaha (co-owner)

## Core Business
- **Primary industry**: Custom apparel / collegiate merchandise
- **Target customers**: B2B (Greek organizations, student clubs, university departments, companies) and B2C (through campus managers)
- **Mission or purpose statement**: Not publicly stated, but the company emphasizes "living and working with purpose," meritocracy, and investing in individual development.

## Products & Services
- **Custom Apparel**: T-shirts, sweatshirts, sweatpants, bottles, hats, and other merchandise – designed and printed for student organizations, Greek societies, corporate clients, and events. (Service-oriented, design + printing)
- **In-House Apparel Line**: Launched in 2021, a matching sweat set (sweatshirt and sweatpants) sold directly. (Retail product)
- **Campus Manager Program**: A network of student representatives (380+ active) who sell to their campus communities, supported by training, design tools, and order financing. (Sales channel / internship program)

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Revenue reported as $40 million (2022) per Wikipedia; LinkedIn estimates $6.3M (possibly a different calculation). Conflicting reports – both cited.
- **Notable Investors/Partners**: Bootstrapped; no external investors. Licensed vendor for Affinity Licensing (Greek organizations) and Collegiate Licensing Company (universities).
- **Growth Signals**: 
  - 380+ active campus managers, up from 120 in 2016 and 625 in 2022 (Wikipedia).
  - 400+ total team members, 928 employees on LinkedIn (including campus managers?).
  - Expanded into new verticals via "Frontier" division (real estate, luxury travel, jewelry, fintech).
  - Operating in 486+ schools, 16,566,500+ orders placed.

## Competitive Advantages
- **Unique sales model**: A distributed network of college students (Campus Managers) who act as local brand ambassadors – low cost, high-touch, and scalable.
- **Meritocracy**: Promotes a culture where "your voice is as loud as the quality of your input, not your title."
- **Vertical integration**: In-house design, printing, and logistics across multiple countries.
- **Strong brand affinity**: Trusted by major universities (e.g., University of Virginia, University of Florida, University of Pennsylvania).

## Strategic Focus
- **Diversification beyond apparel**: The "Frontier" division is building new businesses in travel, real estate, jewelry, banking, and fintech staffing.
- **Global expansion**: Operations in the US, India, and Philippines – with remote-first roles across these hubs.
- **Talent development**: Heavy investment in internal training and career growth; 99% of campus managers say Fresh Prints helped them get jobs, and 87% say skills developed helped their career grow.

## Why Work Here
- **Culture**: Meritocratic, purpose-driven, with a focus on individual development. The company values "ambitious" people who want to "live and work with purpose."
- **Remote/Hybrid policy**: Multiple roles are remote (India, Philippines, US), though New York HQ is in Manhattan. Offices in Hyderabad and Manila.
- **Perks**: Not detailed, but the company offers scholarships and a strong emphasis on growth and ownership.
- **Engineering culture**: Growing tech team (Full Stack Engineer, ML Engineer, etc.) working on internal tools, signal processing, and e-commerce support.

## Sources
1. [freshprints.com](https://www.freshprints.com/about-us)
2. [greenhouse.io](http://job-boards.greenhouse.io/freshprints)
3. [wikipedia.org](https://en.wikipedia.org/wiki/Fresh_Prints)
4. [linkedin.com](https://www.linkedin.com/company/fresh-prints)
5. [apply.freshprints.com](https://apply.freshprints.com/careers-page/)

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