---
title: 'LATAM Performance Marketing Analyst at Tractian'
canonical: 'https://feeny.ai/job/latam-performance-marketing-analyst-tractian-sao-paulo-b7h8w6jqre0t'
type: 'job'
last_seen: '2026-10-20'
---

# LATAM Performance Marketing Analyst at Tractian

- **Company:** Tractian
- **Location:** São Paulo, Brazil
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-07
- **Last confirmed live:** 2026-10-20
- **Apply:** https://jobs.gem.com/tractian-technologies-inc-/am9icG9zdDrDTgUGqUVCP9sgFODqPU3G

## Job description

## What you'll do

As a Performance Marketing Analyst, you will operate at the intersection of paid media, data, creative, and revenue. You will help manage and optimize Tractian’s paid acquisition programs across Latin America, with an initial focus on Paid Search and Paid Social. Your responsibility is not simply to launch campaigns or operate advertising platforms. You will analyze performance, identify opportunities, develop hypotheses, run experiments, and translate results into clear business decisions. You will work closely with GTM leadership, Product Marketing, Creative, Sales, Data, and CRO to improve campaign performance across the full funnel. Success in this role will be measured by qualified pipeline, sales opportunities, revenue impact, and marketing efficiency, not just clicks or lead volume.

Location: Remote-first with a preference for candidates within a commutable distance to our hub in São Paulo.

You should apply if:

- You think from First Principles: You break problems down to their fundamental truths rather than relying on industry best practices.
- You embody Extreme Ownership: You operate with high accountability and responsiveness to solve critical funnel leaks or launch global campaigns.
- You are grounded in the scientific method: You form a hypothesis based on data, execute the experiment and report back on results and learnings.
- You take ownership: You take accountability for budgets, campaigns, and results. You flag risks early, communicate both good and bad news directly, and do not wait for a small issue to become a major problem.
- You understand the business behind the campaign: Track leads to close-won revenue; you want to understand lead quality, sales acceptance, pipeline creation, deal progression, revenue, and customer acquisition efficiency.

## Responsibilities

- Manage and optimize paid media campaigns: Support the planning, execution, and optimization of Paid Search and Paid Social, programmatic campaigns.
- Turn data into decisions: Analyze campaign performance across advertising platforms, CRM data, and business intelligence tools.
- Build and run experiments: Develop testing roadmaps across audiences, keywords, bidding strategies, creative, messaging, landing pages, and campaign structure.
- Own the Results: Drive measurable impact on Sales Qualified Leads, Pipeline, and ROI.

## Requirements

- Ability: Proven experience in b2b paid search or paid social. Power user of BI tools such as Power BI, Tableau, and Sigma.
- Will: An iterative approach to problem-solving and a scientific experimentation mindset.
- Culture: Strong alignment with our leadership principles: availability, first principles thinking, customer obsession
- Precision: Obsessive attention to detail in data strategy and audience building.
- Bias for Action: A results-oriented mindset with high accountability for hitting aggressive revenue goals.

## Compensation & Benefits

- Competitive Compensation
- 30 days of paid annual leave
- Education and courses stipend
- Earn a trip anywhere in the world every 4 years
- R$1.035/month for meals allowance
- Health plan with national coverage and without coparticipation
- Dental Insurance: we help you with dental treatment for a better quality of life.
- Wellhub Membership: Access a wide range of gyms and training programs.

## About Tractian

## Company Overview
- **One-liner**: Tractian is an industrial operating system company that combines AI-driven hardware, software, and sensor technology to predict machine failures, eliminate production downtime, and boost operational efficiency for factories worldwide.
- **Entity Type**: Private (Series C, $120M raised as of December 2024)
- **Headquarters**: Atlanta, Georgia, United States (with a significant hub and co-origin office in São Paulo, Brazil)
- **Founded**: 2019
- **Founders**: Igor Marinelli (CEO and Founder)

## Core Business
- **Primary industries**: Industrial IoT, Predictive Maintenance, Asset Condition Monitoring, Artificial Intelligence, Manufacturing Software
- **Target customers**: B2B, Enterprise, Industrial operators (manufacturing plants, shop floors, maintenance teams)
- **Mission**: To eliminate production downtime and elevate human potential in factories worldwide — bridging the gap between humans and machines by making maintenance and reliability a streamlined, cost-efficient advantage.

## Products & Services
- **Tractian Asset Condition Monitoring Platform**: An end-to-end software solution that tracks, prioritizes, and acts on machine health data, providing clear priorities, reduced downtime, and higher uptime.
- **Industrial-Grade Sensors**: Hardware devices built for accuracy and high-fidelity data collection on machine vibration, temperature, and other condition metrics.
- **Industrial Copilot (AI)**: A GPT-based, specialized AI assistant that generates specific, actionable insights tailored to industrial environments, avoiding the context and accuracy issues of generic large language models.
- **Assisted Maintenance**: A category pioneered by Tractian, using AI to identify problems on machines and suggest preventive actions, supporting maintenance professionals in real time.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company); raised $120M in Series C in December 2024.
- **Key Metric**: Total funding across 7+ rounds includes a $120M Series C (Dec 2024), a BRL 230M Series B (Aug 2023), and earlier seed rounds; annual revenue not publicly available (reported as $5M by a third-party aggregator, but considered a low estimate not confirmed by the company).
- **Notable Investors/Partners**: Investor names not fully listed in public sources, but the Series C round included 4 investors and the Series B had 8 investors; the company has raised from multiple funds across its history.
- **Growth Signals**:
  - Headcount grew 51.4% YoY to 405 employees (with 287 net-new hires)
  - Ranked #24 Fastest-Growing Company in North America
  - 126 active job openings at time of research
  - 110,000+ LinkedIn followers, growing 20.1% yearly
  - Customers' operations generate over 5% of global industrial GDP
  - Clients see 6–12x ROI, with an average of $6,000 saved per monitored machine annually

## Competitive Advantages
- **Only end-to-end platform** in the market that combines hardware sensors, software, and AI to prevent machine failures and protect production.
- **Specialized AI for industry**: Unlike generic LLMs, Tractian’s Industrial Copilot is trained/contextualized for industrial environments, providing precise, accurate, and actionable insights.
- **First-mover category leadership**: Pioneered the "Assisted Maintenance" category and is recognized as a leader in IoT and Asset Management.
- **Deep industry expertise**: Built by and staffed with people who understand shop-floor challenges, ensuring the product is practical and adopted by frontline workers.

## Strategic Focus
- Scaling its position as the **Industrial Copilot** — moving beyond predictive maintenance to a broader AI-driven operational copilot that drives direct ROI.
- Expanding global footprint across North America, South America, and Europe (with existing offices in Atlanta, São Paulo, Germany, and Spain).
- Growing engineering, data, and go-to-market teams to accelerate product development and market penetration.
- Continuing to digitize the largely undigitized industrial sector, enabling AI-driven optimization for manufacturing plants of all sizes.

## Why Work Here
- **Meaningful work**: Directly empower the industrial and frontline workers who keep the global economy moving.
- **High-growth environment**: 51%+ yearly headcount growth and strong external recognition make this a fast-moving, high-visibility place to build a career.
- **Engineering culture**: Hardware developers, data scientists, and software engineers build cutting-edge technology from scratch on complex, hard-to-solve problems.
- **Values ("Blue Caps")**: Customer obsession, transparency, ownership, demanding-and-supportive leadership, and uncompromising quality.
- **Flexibility**: Work types include Remote, Hybrid, and On-site roles, depending on position and location.
- **Compensation & culture**: Employee reviews show a 4.0/5.0 overall rating, with strong marks for compensation (4.5) and career development (4.1).
- **Open technical roles**: Actively hiring for Analytics Engineer, Senior Data Engineer, Senior Frontend Software Engineer, and more.

## Sources
1. [tractian.com/en/about](https://tractian.com/en/about)
2. [tractian.com/en](https://tractian.com/en)
3. [careers.tractian.com](https://careers.tractian.com/)
4. [linkedin.com/company/tractian](https://www.linkedin.com/company/tractian)
5. [careers.tractian.com/jobs](https://careers.tractian.com/jobs)

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