---
title: 'Launch Associate Principal at Via'
canonical: 'https://feeny.ai/job/launch-associate-principal-via-new-york-m5qw9xhqk3yz'
type: 'job'
last_seen: '2026-10-30'
---

# Launch Associate Principal at Via

- **Company:** Via
- **Location:** New York, NY / San Francisco, CA
- **Posted:** 2026-10-23
- **Last confirmed live:** 2026-10-30
- **Apply:** https://job-boards.greenhouse.io/via/jobs/8895610002

## Job description

Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals.

As a Launch Associate Principal, you will sit at the intersection of operational strategy and execution, launching a growing pipeline of new, complex services across markets. For each launch, you will serve as the leader of a transit network transformation; taking full ownership of the technology and operational transition, service performance, partner relationships, and a 30+ frontline team. You will be setting up Via's newest services in high-visibility markets that require building new operational systems from the ground up, not just managing existing ones. The decisions you make here will shape how the market runs for years.

This is a unique leadership and operating opportunity for anyone who is eager to lead and launch  high-stakes, high-visibility, and high-impact new markets at Via. The role is excellent for a generalist looking for exposure in strategy, operations and product/technology.

This role requires a willingness to travel up to 40% of the time.

About the Role:

- Launch & Service Performance
- Own and manage launch of new Via services, from technology implementation to operational setup
- Define and manage against KPIs spanning on-time performance, rider satisfaction, safety, and cost efficiency
- Translate weekly and monthly performance data into decisions
- People Leadership
- Lead a 30+ team of field operators and drivers during the launch transition, including hiring, coaching, performance management, and culture setting
- Build an operation where people feel accountable, supported, and proud of what they're delivering
- Hire, develop and train frontline leaders who will run the long-term operations
- Partner & Stakeholder Management
- Own Via's relationship with the transit agency partner, a public entity with its own board, elected officials, and community accountability
- Represent Via to community stakeholders, local officials, and riders
- Operational Excellence
- Drive continuous improvement across vehicle operations, maintenance protocols, and service delivery
- Identify and execute cost and efficiency improvements that strengthen margin without compromising service
- Product Development
- Influence the product roadmap for Via's newest product lines

About You:

- Minimum of 3+ years of experience in operations, consulting, strategy, tech or a field with meaningful client accountability and a demonstrated ability to lead big projects and develop teams
- Ownership mentality: You get things done. You plan ahead, manage risks and design processes that prevent things from going wrong and, if they still do, you find what’s going wrong, own it, and fix it
- Leadership instinct and experience: You know how to motivate and inspire individuals, from drivers all the way to a transit agency’s CEO
- Effective at managing multiple tasks simultaneously: You can delegate, prioritize, and take responsibility.
- Attention to detail and operational judgment: No detail is too small, and nothing gets passed you. You're equally comfortable in a spreadsheet as in the field
- Partner and stakeholder sophistication: You know how to manage relationships that are complex, high-stakes, and not fully in your control
- Mission alignment that goes beyond the talking points: You embrace that Via's partners are public agencies serving communities that often don't have other options
- Flexible and adaptable: You love the challenge of adapting to change rapidly and making things work on the fly

Compensation and Benefits:

- Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
- Salary Range: $95,000-$115,000
- We are proud to offer a generous and comprehensive benefits package, including free medical plans, 401K matching, catered lunch on Wednesdays, and many other perks.

There has never been a more exciting time to be on the cutting edge of public mobility. Ready to join the ride?

Via is an equal opportunity employer.

## About Via

## Company Overview
- **One-liner**: Via provides software and operations to build and optimize dynamic, shared public mobility networks for cities, transit agencies, schools, universities, healthcare providers, and corporations around the world.
- **Entity Type**: Private (conflicting reports: some sources list a public stock symbol VIA on NYSE, but LinkedIn and Crunchbase classify it as privately held; total disclosed funding of $1.4B)
- **Headquarters**: New York, New York, United States
- **Founded**: 2012
- **Founders**: Daniel Ramot (CEO), Oren Shoval (CTO)

## Core Business
- Primary industry/industries: Public transportation technology, mobility-as-a-service (MaaS), paratransit, student transit, microtransit, and transit planning software.
- Target customers: B2G (transit agencies, cities), B2B (corporations, universities, healthcare providers), and B2C (riders).
- Mission or purpose statement: “Using technology to transform transportation. Creating more livable cities that are efficient, highly connected, and help more people easily access education, healthcare, and employment opportunities.”

## Products & Services
- **Microtransit**: On-demand, dynamic ride-sharing services for cities and transit agencies to fill gaps in fixed-route networks.
- **Paratransit**: AI-powered paratransit software (including Eligibility Manager, AI Application Scanning, Caregiver App) to digitize approvals, reduce ride times, and increase efficiency.
- **Student Transit**: Flexible, cost-effective school transportation with real-time visibility for districts and parents.
- **Remix Planning & Scheduling**: Data-driven planning, scheduling, and predictive runtime tools to design and optimize transit networks.
- **Citymapper**: Consumer mobility app for journey planning across all modes, plus MaaS+ for agencies to power multimodal trip discovery.
- **Corporate & Campus Shuttles**: Managed shuttle services for employers and universities, using AI routing and scheduling.
- **Health Transportation**: Integrated transportation for healthcare providers and payers to improve patient access.
- **Via Intelligence**: A vertical AI platform that provides recommendations and automations to boost transit efficiency and service performance.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; confidential valuation upon SPAC merger reports are conflicting (some indicate $3.5B at merger announcement in 2021, but current status unconfirmed).
- **Key Metric**: Total funding of $1.4B across 12 rounds; annual revenue estimated at $434.3M (as of latest public data).
- **Notable Investors/Partners**: Works with 700+ global partners including King County Metro (Seattle), Transport for London, Transport for NSW (Australia), Berliner Verkehrsbetriebe. Backed by investors undisclosed in the provided sources.
- **Growth Signals**: Headcount growth of +10.1% YoY to 827 employees; operates in 29 countries; recent product expansions (AI Paratransit, Remix Planning, Citymapper integration).

## Competitive Advantages
- **Vertical AI platform**: First AI platform purpose-built for public transit, offering predictive runtimes, ridership modeling, and automated planning across all service types.
- **Full-stack offering**: Unique combination of software SaaS, managed operations, and consulting – allowing deep integration with partner agencies.
- **Scale and trust**: 700+ partners globally including some of the largest transit agencies, providing real-world operational data and network effects.
- **Multi-modal ecosystem**: Citymapper acquisition gives a consumer-facing mobility app that feeds insights back to the planning tools.

## Strategic Focus
- Deepening AI capabilities across all product lines (e.g., AI Planning, AI Paratransit) to automate more decisions and reduce costs for partners.
- Expanding student transit and health transportation verticals as high-growth adjacent markets.
- Continued global expansion into new cities and countries, particularly in Europe and Asia-Pacific.
- Integrating Citymapper’s rider experience data with Via’s operations platform to close the loop between planning, operations, and ridership.

## Why Work Here
- **Mission-driven work**: Employees get to directly impact urban livability, equity, and sustainability through transportation technology.
- **Hybrid workspace**: Flexible on-site/remote policy (typical time on-site is flexible); offices in New York, San Francisco, Washington DC, Chicago, Los Angeles, and international hubs.
- **Compensation & benefits**: Competitive salaries, equity packages, 401(k), health/dental/vision insurance, FSA, life and disability insurance, fertility benefits, generous parental leave, and family medical leave.
- **Professional development**: Learning opportunities via “Via-Versity”, customized development tracks, and exposure to cutting-edge AI and transit operations.
- **Culture**: Values of “Smart, Human, Shared” – intellectual curiosity, focus on human impact, and collaboration across teams.
- **Perks**: Free snacks and drinks, travel concierge services, company car (for certain roles), local volunteer opportunities, Employee Resource Groups.
- **Inclusive hiring**: Committed to equal opportunity and diverse backgrounds; explicitly welcomes unconventional career paths.

## Sources
1. [Life at Via careers page](https://ridewithvia.com/careers/)
2. [Via public mobility solutions – product overview](https://ridewithvia.com/)
3. [Via open jobs listings](https://ridewithvia.com/careers/jobs)
4. [LinkedIn company profile for Via](https://www.linkedin.com/company/ridewithvia)
5. [Built In company profile and perks](https://builtin.com/company/via)

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