---
title: 'Lead Analyst, User Analytics & Insights (Performance Marketing) at Fetch'
canonical: 'https://feeny.ai/job/lead-analyst-user-analytics-insights-performance-marketing-fetch-remote-ztp3f35e5cyn'
type: 'job'
last_seen: '2026-09-05'
---

# Lead Analyst, User Analytics & Insights (Performance Marketing) at Fetch

- **Company:** Fetch
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-05
- **Apply:** https://jobs.gem.com/fetch/am9icG9zdDqv-ADv8jl7VmF7UR6uA4uw

## Job description

About the Role:

As the Lead Analyst, Performance Marketing Analytics within Expanded Core, you will serve as a senior analytical partner to our performance and paid marketing teams. Reporting to the Manager of User Analytics & Insights, you will help evaluate marketing effectiveness, diagnose performance trends, and translate data into recommendations that improve acquisition efficiency, customer quality, and long-term business value.

This is a highly hands-on individual contributor role requiring strong analytical depth, business judgment, and the ability to independently tackle ambiguous performance marketing questions. You will partner closely with Marketing and cross-functional teams to improve measurement, experimentation, reporting, and decision-making across user acquisition.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities:

Performance Marketing Analytics

- Serve as a senior analytical partner to Performance Marketing, Growth, Finance, and adjacent business teams.
- Analyze performance across key metrics including CAC, ROAS, LTV, conversion, retention, and downstream revenue.
- Diagnose changes in acquisition performance, identifying drivers across channel mix, media efficiency, audience composition, user quality, seasonality, and broader market dynamics.
- Support decisions around channel strategy, audience targeting, bidding, and budget allocation through rigorous analysis.
- Proactively identify opportunities to improve marketing efficiency and quantify expected business impact.
- Develop deep-dive analyses that move beyond reporting to explain why performance is changing and what actions should be taken.

Experimentation & Measurement

- Partner with Marketing on the design, execution, and analysis of A/B tests, holdouts, lift studies, and other incrementality tests.
- Apply appropriate statistical and analytical methods to evaluate marketing effectiveness when direct experimentation is not possible.
- Help improve measurement approaches across paid acquisition, balancing rigor, speed, and business needs.
- Evaluate performance across multiple measurement methodologies and clearly communicate limitations, trade-offs, and confidence levels.

Data & Storytelling

- Use SQL, Python, and visualization tools to independently conduct complex analyses across user-, campaign-, and event-level datasets.
- Build and maintain scalable reporting and analytical frameworks that provide clear visibility into marketing performance.
- Partner with Analytics Engineering and Data Science to improve data quality, measurement inputs, and reusable analytics infrastructure.
- Translate complex analytical findings into clear, persuasive business narratives and recommended next steps.
- Present insights to senior stakeholders and influence decisions through a strong understanding of both the data and the underlying business.
- Mentor junior analysts and contribute to best practices across the analytics team.

## Minimum Qualifications

- 7+ years of experience in analytics, marketing analytics, growth analytics, data science, or a related quantitative field.
- Significant hands-on experience supporting performance marketing or paid media.
- Advanced proficiency in SQL and experience using Python or R for analysis.
- Strong understanding of performance marketing metrics including CAC, ROAS, LTV, conversion, and retention.
- Experience with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA).
- Experience with experimentation, incrementality measurement, and A/B testing.
- Experience analyzing large-scale user-, campaign-, and conversion-level datasets.
- Exposure to customer segmentation, predictive modeling, propensity modeling, lifetime value analysis, or causal inference techniques.
- Strong data visualization and storytelling skills, with experience using tools such as Hex, Tableau, Looker, or Grafana.
- Proven ability to take ambiguous business questions, define an analytical approach, and translate findings into actionable recommendations.
- Demonstrated ability to influence cross-functional stakeholders and communicate complex analytical concepts to non-technical audiences.
- Strong analytical storytelling and presentation skills.

## Preferred Qualifications

- Experience with causal inference or advanced marketing measurement techniques.
- Familiarity with major paid media ecosystems such as Meta, Google, TikTok, Apple Search Ads, or programmatic advertising.
- Experience with mobile app or digital consumer acquisition.
- Familiarity with dbt, Git/GitHub, and modern analytics engineering workflows.
- Experience working in a fast-paced consumer, marketplace, gaming, or e-commerce environment.

Compensation: At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $148,723-$174,968. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.

## About Fetch

## Company Overview
- **One-liner**: Fetch is a rewards app and outcomes-based advertising platform that gives users points for everyday shopping, dining, and gaming activities, redeemable for gift cards and other rewards.
- **Entity Type**: Private (Series E)
- **Headquarters**: Madison, Wisconsin, United States
- **Founded**: 2013
- **Founders**: Wes Schroll

## Core Business
- **Primary industry/industries**: Consumer rewards, digital advertising, mobile apps, data analytics
- **Target customers**: B2C (consumers via the Fetch app) and B2B (brands and retailers via its outcomes-based advertising platform)
- **Mission or purpose statement**: To create the rewards destination for everyone, turning everyday moments into opportunities for consumers to earn something back while helping brands acquire and retain lifelong consumers.

## Products & Services
- **Fetch Rewards App (Consumer)**: A mobile app that awards users "Fetch Points" for submitting receipts from any retailer, as well as for dining out, playing games, and other daily activities. Points can be redeemed for free gift cards to popular retailers, restaurants, and charities. The app personalizes offers and becomes more rewarding the more it's used.
- **Fetch for Business (Advertising Platform)**: An outcomes-based advertising platform that gives brands SKU-level visibility into over $212 billion in annual gross merchandise value. It helps brands target shoppers with purchase-based offers, drive incremental sales, and build lasting brand loyalty through a non-disruptive, reward-based ad model.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Over $855.3 million in total funding across 13 rounds; annual revenue estimated at $102 million [linkedin.com](https://linkedin.com/company/fetch-rewards)
- **Notable Investors/Partners**: Not explicitly listed in search results, but the company has raised significant capital (Series E stage) from venture capital firms.
- **Growth Signals**: Employs 792 people (with a -5.6% YoY change) [linkedin.com](https://linkedin.com/company/fetch-rewards); processes over 13 million receipts daily; has visibility into $212 billion in annual GMV; named one of America’s Best Startup Employers by Forbes for two consecutive years [fetch.com](https://fetch.com/careers/jobs); has offices or coworking spaces in Madison, Chicago, Birmingham, Boston, New York, and Mexico City.

## Competitive Advantages
- **Massive, proprietary data set**: Fetch possesses the largest retail-agnostic, SKU-level view of household spending, giving it unique consumer insights that power its advertising platform.
- **Mutually beneficial model**: Unlike disruptive ads, Fetch’s model creates a win-win where consumers get rewards and brands get measurable, outcomes-based results.
- **Scale and adoption**: With millions of active users and over 13 million receipts submitted daily, Fetch has a large, engaged user base that is difficult for competitors to replicate.
- **Third-party validated measurement**: The platform’s effectiveness is rigorously measured and validated by industry-leading third parties, building trust with brand partners.

## Strategic Focus
- **Continued platform expansion**: The company is focused on growing its rewards ecosystem beyond just receipt scanning, including dining, gaming, and other daily moments.
- **Deepening advertising capabilities**: Fetch is investing in its outcomes-based ad platform to help brands acquire and retain consumers more effectively.
- **AI and data science**: The company is actively hiring for roles like Staff Product Designer, AI Labs and Senior Data Scientist, indicating a focus on leveraging AI to enhance personalization and product innovation [fetch.com](https://fetch.com/careers/jobs).
- **International and talent growth**: With offices in Mexico City and remote roles, Fetch is expanding its geographic footprint and talent base.

## Why Work Here
- **Culture and recognition**: Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, with a people-first culture rooted in trust, accountability, and innovation [fetch.com](https://fetch.com/careers/jobs).
- **Generous compensation and benefits**:
    - **Equity**: All employees receive Restricted Stock Units (RSUs), giving them a stake in the company’s success [fetch.com](https://fetch.com/careers/faq).
    - **401(k)**: 100% match on the first 4% of contributions [fetch.com](https://fetch.com/careers).
    - **Parental Leave**: 20 weeks for primary caregivers, 14 weeks for secondary caregivers, plus a $2,000 stipend [fetch.com](https://fetch.com/careers).
    - **Education**: $10,000+ per year in education reimbursement for job-related courses or programs [fetch.com](https://fetch.com/careers).
    - **Family Planning**: Support for egg retrieval, adoption, IVF, and surrogacy through partner Carrot, with a $10k lifetime stipend [fetch.com](https://fetch.com/careers).
    - **Health & Wellness**: Medical, Dental, Vision (with perks like teeth whitening and laser eye surgery discounts), HSA with employer contributions, wellness coach, nutrition counseling, and Gympass membership [fetch.com](https://fetch.com/careers/faq).
    - **Time Off**: Flexible PTO, 9 paid holidays, plus a year-end week-long break [fetch.com](https://fetch.com/careers).
    - **Pet Insurance**: Fully covered for the first pet, and bereavement leave includes furry family members [fetch.com](https://fetch.com/careers/faq).
- **Flexible work environment**: Most roles offer a "Remote Flexible Environment," with offices in Madison, Chicago, Birmingham, Boston, New York, and Mexico City for in-person collaboration [fetch.com](https://fetch.com/careers/faq).
- **Early career programs**: Offers a 12-week Tech Internship and a 12-week Tech Apprenticeship program for those starting their careers in software engineering or data [fetch.com](https://fetch.com/careers/faq).
- **Hiring process**: Typically includes an application review, a take-home exercise, a phone interview, and a panel interview [fetch.com](https://fetch.com/careers/faq).

## Sources
1. [fetch.com - Careers Page](https://fetch.com/careers)
2. [fetch.com - Careers FAQ](https://fetch.com/careers/faq)
3. [fetch.com - About Us](https://business.fetch.com/about-us)
4. [fetch.com - Open Positions](https://fetch.com/careers/jobs)
5. [linkedin.com - Fetch Company Page](https://linkedin.com/company/fetch-rewards)

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